--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "My Supermarket: Shop Rush" developer_entity: "Supercent, Inc." bundle_id: "com.playcrazzy.mysupermarket" app_store_id: "6757919908" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-20" report_date: "2026-05-05" report_version: "1.1.0" total_reviews: 87 overall_rating: 2.8 sentiment: "Mixed" sentiment_score: 75 confidence: "high" confidence_score: 0.8 top_praise_theme: "Addictive supermarket management mechanics provide a satisfying and realistic simulation experience for casual players" top_complaint_theme: "Excessive advertisement frequency post-update disrupts the core gameplay loop and makes progression feel unplayable" top_request_theme: "Expanded content including additional levels and map variety to sustain long-term player progression" review_sample_size: 84 total_review_count: 20 analyzed_review_count: 20 data_age_days: 57 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Egg, Inc." competitor_count: 5 tags: ["games", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "interested"] canonical_url: "https://marlvel.ai/intel-report/games/my-supermarket-shop-rush" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-05T15:03:25.131Z" --- # My Supermarket: Shop Rush App Audit ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 2.8 · Sentiment Mixed - **Recent focus**: Excessive advertisement frequency post-update disrupts the core gameplay loop and makes progression feel unplayable (top complaint) · Addictive supermarket management mechanics provide a satisfying and realistic simulation experience for casual players (top praise) · Expanded content including additional levels and map variety to sustain long-term player progression (top request) > **TL;DR:** My Supermarket: Shop Rush is a games app by Supercent, Inc., rated 2.8/5 by 87 users, with Mixed user sentiment (75/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** My Supermarket: Shop Rush shows Mixed sentiment (2.8/5 from 87 reviews) — users praise addictive supermarket management mechanics provide a satisfying and realistic simulation experience for casual players but report issues with excessive advertisement frequency post-update disrupts the core gameplay loop and makes progression feel unplayable. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2.8/5 (87 reviews) | | **User Mood** | Mixed | | **Category** | Games | | **Developer** | Supercent, Inc. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Supercent, Inc. - **Category:** Games - **Target Audience:** Casual gamers interested in idle simulation and tycoon-style management games. - **Platforms:** iOS & Android - **Version Audited:** 1.1.0 - **Audit Date:** 2026-05-05 - **Signal Count:** 84 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 6757919908 - **Bundle ID:** com.playcrazzy.mysupermarket - **Google Play ID:** com.playcrazzy.mysupermarket - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-05 - **Short Description:** Build your supermarket empire and run a busy restaurant tycoon! ## Executive Snapshot **What it is:** My Supermarket: Shop Rush is an idle simulation game for casual players, structured around managing grocery and restaurant stations on iOS and Android. **Why users hire it:** Users hire this app for the satisfaction of building and automating a business empire, using the idle-earning loop to manage progress during short downtime. ## App DNA (Features & Intent) - **[Standard] Idle Income Generation:** Supermarket generates revenue while the app is closed, allowing for passive progression * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Multi-Station Management:** Expansion from grocery inventory to restaurant stations like burger and pizza counters - **[Standard] Staff Automation:** Hiring and upgrading cashiers, chefs, and waiters to handle store tasks automatically * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} The app maintains a 2.73-star rating on Android across 84 reviews, signaling significant technical friction compared to the 4.66-star iOS baseline. The lack of IAP options limits revenue potential relative to the high-fidelity idle-tycoon market leaders. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to play with ad support - **Analysis:** Ad-supported model with no explicit IAP mentioned in store data, relying on ad-inventory for monetization. ## 🟡 User Sentiment (High Confidence: 20 of 20 reviews analyzed) {#user-sentiment} - **Overall Rating:** 2.8/5 - **Platform Split:** iOS 4.7/5 (3 ratings) | Android 2.7/5 (84 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Addictive supermarket management mechanics provide a satisfying and realistic simulation experience for casual players** ### Top Complaints (Impact Areas) - **Excessive advertisement frequency post-update disrupts the core gameplay loop and makes progression feel unplayable** ### Top Requests (What Users Want) - **Expanded content including additional levels and map variety to sustain long-term player progression** ## SWOT Analysis {#swot} **Core Strengths:** - Multi-station management loop expands session depth - Idle earnings mechanism drives daily retention **Critical Frictions:** - 2.73-star Android rating reflects pathfinding bugs - Excessive ad frequency triggers negative sentiment **Growth Levers:** - Introduce IAP to diversify revenue streams - Expand map variety to address progression walls **Market Threats:** - Established idle-tycoon leaders offer higher fidelity - Hyper-casual competitors capture short-session players ## Recent Changes (v2 → v3) {#recent-changes} The app shifted to a freemium, ad-supported model, which triggered negative sentiment regarding ad frequency and technical stability. **Overall trend**: Declining **Compared at**: 2026-05-05 ### High-impact changes - **[Shifted] Monetization Model** (pricing) — Pricing model shifted from free to freemium, now relying on ad-inventory. - **[Declined] User Sentiment** (sentiment) — Sentiment is now mixed with a 2.73-star rating, driven by new complaints regarding ad frequency and pathfinding bugs. ### Medium-impact changes - **[Improved] Multi-Station Management** (features) — Repositioned from standard to differentiator status. - **[Added] Technical and Monetization Weaknesses** (swot) — Added pathfinding bugs and excessive ad frequency to the weakness profile. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### My Supermarket: Shop Rush vs Egg, Inc. — Head to Head - **[Egg, Inc.](https://marlvel.ai/intel-report/games/com-auxbrain-egginc)** by Auxbrain, Inc.: Dominates the idle-tycoon space with a highly polished, long-term retention loop that directly competes for the same casual management audience. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Features a sophisticated prestige system that resets progress for permanent multipliers, creating a multi-year engagement cycle. - Utilizes high-fidelity 3D graphics and physics-based egg delivery that significantly elevates the visual quality of the idle genre. ### Contenders (Strong Challengers) - **[AdVenture Capitalist：Simulator](https://marlvel.ai/intel-report/games/com-kongregate-mobile-adventurecapitalist)** by Hyper Hippo Publishing Ltd. [Moat: Medium]: A foundational idle-tycoon title that sets the industry standard for the 'tap-to-earn' mechanic our target app utilizes. - Implements a classic, hyper-simplified UI that focuses entirely on exponential growth numbers rather than complex store management. - Offers frequent limited-time events that provide distinct gameplay modifiers, keeping the core loop fresh for veteran players. ### Peers (What They Do Better) - **[Block Craft 3D: Building Games](https://marlvel.ai/intel-report/games/com-fungames-blockcraft)** by Wildlife Studios: Shares the 'building and management' core loop, though it leans more into creative construction than retail simulation. - Provides a robust sandbox environment allowing users to design custom structures rather than just managing pre-defined store layouts. - Leverages a massive social component where players can visit and interact with other users' custom-built cities. - **[Cafeland - Restaurant Cooking](https://marlvel.ai/intel-report/games/com-gamegos-mobile-cafeland)** by Gamegos Teknoloji A.S.: Directly overlaps with the 'restaurant tycoon' aspect of our target app's secondary gameplay loop. - Focuses heavily on interior design and aesthetic customization of the restaurant space to drive player self-expression. - Integrates complex recipe management and cooking mechanics that require active player input beyond simple idle accumulation. ### New Kids on the Block (What's Innovative) - **[Going Balls](https://marlvel.ai/intel-report/games/com-pronetis-ironballride2)** by SUPERSONIC STUDIOS LTD: Demonstrates high-velocity release cycles and aggressive market penetration typical of modern hyper-casual competitors. ## What's New - **Latest (v1.1.0, 1 months ago):** Addressed minor bugs. ## App Momentum (Maintenance) {#momentum} - Ships minor bug fixes only. - Last major release Mar 2026. > **Cadence:** 3 total versions · 0 majors in last 6 months · 42 days since last update · 31 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} My Supermarket: Shop Rush is an established games app that is free with in-app purchases. With a 2.8/5 rating from 87 reviews, it shows polarized user reception. > **Bottom Line:** The app captures engagement through its dual-loop simulation, but the persistent pathfinding bugs and aggressive ad-frequency erode the user base, so the PM must prioritize technical stability and IAP integration to secure long-term retention. **Best for:** Casual gamers interested in idle simulation and tycoon-style management games. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Rebuild worker AI pathfinding because pathfinding bugs are a top complaint → stabilize Android rating baseline — *Android rating is 2.73, significantly lower than iOS, driven by pathfinding complaints.* _(trade-off: deprioritize Pause new level development — stability is the primary churn driver.)_ - [ ] [INVEST] [HIGH IMPACT] Introduce IAP tiers because ad-only monetization is the primary source of user frustration → reduce ad-frequency — *User sentiment analysis identifies excessive ad frequency as the #1 disruption to gameplay.* _(trade-off: deprioritize Deprioritize ad-network optimization — IAP provides higher LTV and better retention.)_ ### Feature Gaps vs Competitors - Prestige system (available in Egg, Inc. but missing here) - Physics-based delivery mechanics (available in Egg, Inc. but missing here) ### Outlook: Mixed Casual idle-tycoon traffic is consolidating around high-fidelity titles, leaving maintenance-mode apps exposed to churn. The current reliance on ad-inventory without IAP creates a revenue ceiling that prevents the team from funding the technical polish needed to stop the rating slide. - 🔴 Persistent worker AI pathfinding bugs in the latest release erode the daily active habit, which compounds the rating drag already visible on Android. - 🔴 Excessive advertisement frequency post-update disrupts the core gameplay loop, accelerating churn pressure on the casual base as they hit progression walls. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.8/5 | | Total Reviews | 87 | | Sentiment | Mixed (75/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **My Supermarket: Shop Rush** (this app) | 2.8/5 | Mixed | Supercent, Inc. | | [Going Balls](https://marlvel.ai/intel-report/games/com-pronetis-ironballride2) | 4.6/5 | Excited | SUPERSONIC STUDIOS LTD | | [Egg, Inc.](https://marlvel.ai/intel-report/games/com-auxbrain-egginc) | 4.8/5 | Thrilled | Auxbrain, Inc. | | [Block Craft 3D: Building Games](https://marlvel.ai/intel-report/games/com-fungames-blockcraft) | 4.7/5 | Mixed | Wildlife Studios | | [AdVenture Capitalist：Simulator](https://marlvel.ai/intel-report/games/com-kongregate-mobile-adventurecapitalist) | 4.7/5 | Upset | Hyper Hippo Publishing Ltd. | | [Cafeland - Restaurant Cooking](https://marlvel.ai/intel-report/games/com-gamegos-mobile-cafeland) | 4.6/5 | Mixed | Gamegos Teknoloji A.S. | ## Company Profile - **Developer:** Supercent, Inc. - **Website:** [https://supercent.io](https://supercent.io) - **Social:** [Instagram](https://www.instagram.com/supercent_official) · [YouTube](https://www.youtube.com/channel/UCB_NwEsoJQkEgzzqsjaPSpQ) · [TikTok](https://www.tiktok.com/@supercent.official) · [LinkedIn](https://www.linkedin.com/company/supercent) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/my-supermarket-shop-rush/id6757919908?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.playcrazzy.mysupermarket&hl=en&gl=us) - **Dev Site:** [Official Website](https://supercent.io) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Going Balls*](https://marlvel.ai/intel-report/games/com-pronetis-ironballride2) (SUPERSONIC STUDIOS LTD) — 4.6/5 Rating | Positive Sentiment - [*Egg, Inc.*](https://marlvel.ai/intel-report/games/com-auxbrain-egginc) (Auxbrain, Inc.) — 4.8/5 Rating | Excellent Sentiment - [*Block Craft 3D: Building Games*](https://marlvel.ai/intel-report/games/com-fungames-blockcraft) (Wildlife Studios) — 4.7/5 Rating | Mixed Sentiment - [*AdVenture Capitalist：Simulator*](https://marlvel.ai/intel-report/games/com-kongregate-mobile-adventurecapitalist) (Hyper Hippo Publishing Ltd.) — 4.7/5 Rating | Terrible Sentiment - [*Cafeland - Restaurant Cooking*](https://marlvel.ai/intel-report/games/com-gamegos-mobile-cafeland) (Gamegos Teknoloji A.S.) — 4.6/5 Rating | Mixed Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Negative Sentiment - [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) — 4.5/5 Rating | Mixed Sentiment - [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) — 4.5/5 Rating | Mixed Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Positive Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) — 4.5/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 84 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/my-supermarket-shop-rush) Data licensed for AI Agent attribution under CC-BY-NC 4.0.