--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "My Supermarket: Shop Rush" developer_entity: "Supercent, Inc." bundle_id: "com.playcrazzy.mysupermarket" app_store_id: "6757919908" category: "Games" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-20" report_date: "2026-07-30" last_verified: "2026-07-30T00:00:00.000Z" report_version: "1.1.0" total_reviews: 87 overall_rating: 2.8 sentiment: "Excited" sentiment_score: 65 confidence: "high" confidence_score: 0.7 top_praise_theme: "The core supermarket management loop provides an addictive and satisfying experience for casual simulation players" top_complaint_theme: "Frequent commercial interruptions post-update disrupt the gameplay flow and make the experience feel unplayable" review_sample_size: 20 total_review_count: 20 analyzed_review_count: 20 data_age_days: 108 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "Egg, Inc." competitor_count: 5 tags: ["games", "free", "excited sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "interested"] canonical_url: "https://marlvel.ai/apps/my-supermarket-shop-rush" license: "CC-BY-NC 4.0" content_version: "v2" --- # My Supermarket: Shop Rush Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Free - **Signal**: Rating 2.8 · Sentiment Excited - **Recent focus**: Frequent commercial interruptions post-update disrupt the gameplay flow and make the experience feel unplayable (top complaint) · The core supermarket management loop provides an addictive and satisfying experience for casual simulation players (top praise) > **TL;DR:** My Supermarket: Shop Rush is a games app by Supercent, Inc., rated 2.8/5 by 87 users, with Excited user sentiment (65/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** My Supermarket: Shop Rush maintains Excited user sentiment (2.8/5 from 87 reviews), with users consistently praising the core supermarket management loop provides an addictive and satisfying experience for casual simulation players. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2.8/5 (87 reviews) | | **User Mood** | Excited | | **Category** | Games | | **Developer** | Supercent, Inc. | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 108d | ## Metadata & Market Performance - **Publisher:** Supercent, Inc. - **Category:** Games - **Target Audience:** Casual gamers interested in idle simulation and tycoon-style management games. - **Platforms:** iOS & Android - **Version Reviewed:** 1.1.0 - **Report Date:** 2026-07-30 - **Signal Count:** 20 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 6757919908 - **Bundle ID:** com.playcrazzy.mysupermarket - **Google Play ID:** com.playcrazzy.mysupermarket - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-30 - **Short Description:** Build your supermarket empire and run a busy restaurant tycoon! ## Executive Snapshot **What it is:** My Supermarket: Shop Rush is an idle tycoon simulator for casual gamers, focused on managing grocery stores and restaurant stations on iOS and Android. **Why users hire it:** Players use the app to satisfy the desire for incremental progress and empire-building, which the idle-automation mechanic facilitates even while the app is closed. ## App DNA (Features & Intent) - **[Standard] Idle Automation:** Automates cashier, chef, and waiter tasks to generate currency while the app is closed. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Multi-Station Management:** Combines grocery store inventory management with restaurant-style food stations. - **[Standard] Store Expansion:** Unlocks new racks, shelves, and store layouts to increase customer capacity. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} The app maintains a 4.67 rating across 20 reviews, though the lack of recent content updates and aggressive ad frequency creates a performance gap against category leaders. ## Monetization Strategy - **Model:** Free - **Tiers:** Free-to-play with ad support - **Analysis:** Monetization relies entirely on ad-supported inventory as no in-app purchases are currently offered. ## 🟢 User Sentiment (High Confidence: 20 of 20 reviews analyzed) {#user-sentiment} - **Overall Rating:** 2.8/5 - **Platform Split:** iOS 4.7/5 (3 ratings) | Android 2.7/5 (84 ratings) - **Overall Sentiment:** Excited - **Note:** Despite a 2.8/5 store rating, recent user reviews show Excited sentiment based on our AI analysis. ### Top Praises - **The core supermarket management loop provides an addictive and satisfying experience for casual simulation players** - **Colorful and simple visual design makes the management experience accessible for a wide range of players** ### Top Complaints (Impact Areas) - **Frequent commercial interruptions post-update disrupt the gameplay flow and make the experience feel unplayable** ## SWOT Analysis {#swot} **Core Strengths:** - Core supermarket management loop provides an addictive and satisfying experience for casual simulation players **Growth Levers:** - Localized content expansions could extend progression beyond the current cap to satisfy player requests ## Recent Changes (v3 → v4) {#recent-changes} Increased ad-frequency and persistent worker AI performance issues have created a high-friction user experience, despite a shift in reported sentiment metrics. The app remains in a maintenance-mode cadence with no new content to address the progression ceiling. **Overall trend**: Declining **Compared at**: 2026-07-30 ### High-impact changes - **[Declined] Increased Ad Frequency** (sentiment) ### Medium-impact changes - **[Declined] Expanded Technical Issues** (sentiment) - **[Added] Store Expansion Feature** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### My Supermarket: Shop Rush vs Egg, Inc. - Top Rival - **[Egg, Inc.](https://marlvel.ai/apps/com-auxbrain-egginc)** by Auxbrain, Inc.: Dominates the idle-tycoon space with a highly polished, long-term retention loop that directly competes for the same casual management audience. - **Key differences:** - Features a sophisticated prestige system that resets progress for permanent multipliers, creating a multi-year engagement cycle. - Utilizes high-fidelity 3D graphics and physics-based egg delivery that significantly elevates the visual quality of the idle genre. ### Contenders (Strong Challengers) - **[AdVenture Capitalist：Simulator](https://marlvel.ai/apps/com-kongregate-mobile-adventurecapitalist)** by Hyper Hippo Publishing Ltd.: A foundational idle-tycoon title that sets the industry standard for the 'tap-to-earn' mechanic our target app utilizes. - Implements a classic, hyper-simplified UI that focuses entirely on exponential growth numbers rather than complex store management. - Offers frequent limited-time events that provide distinct gameplay modifiers, keeping the core loop fresh for veteran players. ### Peers (What They Do Better) - **[Cafeland - Restaurant Cooking](https://marlvel.ai/apps/com-gamegos-mobile-cafeland)** by Gamegos Teknoloji A.S.: Directly overlaps with the 'restaurant tycoon' aspect of our target app's secondary gameplay loop. - Focuses heavily on interior design and aesthetic customization of the restaurant space to drive player self-expression. - Integrates complex recipe management and cooking mechanics that require active player input beyond simple idle accumulation. - **[Block Craft 3D: Building Games](https://marlvel.ai/apps/com-fungames-blockcraft)** by Wildlife Studios: Shares the 'building and management' core loop, though it leans more into creative construction than retail simulation. - Provides a robust sandbox environment allowing users to design custom structures rather than just managing pre-defined store layouts. - Leverages a massive social component where players can visit and interact with other users' custom-built cities. ### New Kids on the Block (What's Innovative) - **[Going Balls](https://marlvel.ai/apps/com-pronetis-ironballride2)** by SUPERSONIC STUDIOS LTD: Demonstrates high-velocity release cycles and aggressive market penetration typical of modern hyper-casual competitors. - Utilizes short-session, physics-based obstacle courses to maximize retention through immediate gratification and rapid failure-retry loops. - Employs a minimalist design language that reduces cognitive load, allowing for quick pick-up-and-play sessions during short downtime. ## What's New - **Latest (v1.1.0, 4 months ago):** Addressed minor bugs to improve stability. ## App Momentum (Maintenance) {#momentum} - Ships minor bug fixes only. - No major feature updates recently. > **Cadence:** 2 total versions · 0 majors in last 6 months · 128 days since last update · 61 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} My Supermarket: Shop Rush is a market-leading games app that is completely free. With a 2.8/5 rating from 87 reviews, it delivers strong user satisfaction. > **Bottom Line:** Balancing ad frequency and resolving worker AI bugs would stabilize the core retention loop, which currently suffers from high-friction monetization and technical instability. **Best for:** Casual gamers interested in idle simulation and tycoon-style management games. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Balance ad frequency because reviews report interruptions every ten seconds → improve session retention ### Feature Gaps vs Competitors - Sophisticated prestige system (available in Egg, Inc. but absent here) ### Outlook: Declining The casual idle-tycoon market is consolidating around titles with high-fidelity live-ops and prestige systems, leaving My Supermarket: Shop Rush exposed due to its maintenance-mode cadence and lack of endgame content. Stabilizing the core loop is the only path to preventing further churn before the next major content drop. - 🔴 Aggressive ad frequency post-update disrupts gameplay flow, which directly correlates with the recent decline in user sentiment. - 🔴 Persistent worker AI bugs prevent efficient restocking, leading to customer dissatisfaction and reduced idle-income potential. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.8/5 | | Total Reviews | 87 | | Sentiment | Excited (65/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **My Supermarket: Shop Rush** (this app) | 2.8/5 | Excited | Supercent, Inc. | | [Going Balls](https://marlvel.ai/apps/com-pronetis-ironballride2) | 4.6/5 | Excited | SUPERSONIC STUDIOS LTD | | [Egg, Inc.](https://marlvel.ai/apps/com-auxbrain-egginc) | 4.8/5 | Thrilled | Auxbrain, Inc. | | [Block Craft 3D: Building Games](https://marlvel.ai/apps/com-fungames-blockcraft) | 4.7/5 | Excited | Wildlife Studios | | [AdVenture Capitalist：Simulator](https://marlvel.ai/apps/com-kongregate-mobile-adventurecapitalist) | 4.7/5 | n/a | Hyper Hippo Publishing Ltd. | | [Cafeland - Restaurant Cooking](https://marlvel.ai/apps/com-gamegos-mobile-cafeland) | 4.6/5 | Mixed | Gamegos Teknoloji A.S. | ## Company Profile - **Developer:** Supercent, Inc. - **Website:** [https://supercent.io](https://supercent.io) - **Social:** [Instagram](https://www.instagram.com/supercent_official) · [YouTube](https://www.youtube.com/channel/UCB_NwEsoJQkEgzzqsjaPSpQ) · [TikTok](https://www.tiktok.com/@supercent.official) · [LinkedIn](https://www.linkedin.com/company/supercent) ## Data Sources & Links - **App Store ID:** 6757919908 - **Google Play ID:** com.playcrazzy.mysupermarket - **Dev Site:** [Official Website](https://supercent.io) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Going Balls*](https://marlvel.ai/apps/com-pronetis-ironballride2) (SUPERSONIC STUDIOS LTD) · 4.6/5 Rating | Positive Sentiment - [*Egg, Inc.*](https://marlvel.ai/apps/com-auxbrain-egginc) (Auxbrain, Inc.) · 4.8/5 Rating | Excellent Sentiment - [*Block Craft 3D: Building Games*](https://marlvel.ai/apps/com-fungames-blockcraft) (Wildlife Studios) · 4.7/5 Rating | Positive Sentiment - [*AdVenture Capitalist：Simulator*](https://marlvel.ai/apps/com-kongregate-mobile-adventurecapitalist) (Hyper Hippo Publishing Ltd.) · 4.7/5 Rating - [*Cafeland - Restaurant Cooking*](https://marlvel.ai/apps/com-gamegos-mobile-cafeland) (Gamegos Teknoloji A.S.) · 4.6/5 Rating - [*Royal Match*](https://marlvel.ai/apps/royal-match) (Dream Games) · 4.7/5 Rating - [*Archero*](https://marlvel.ai/apps/archero) (HABBY) · 4.5/5 Rating - [*Bejeweled Blitz*](https://marlvel.ai/apps/bejeweled-blitz) (PopCap) · 3.3/5 Rating - [*Brawl Stars*](https://marlvel.ai/apps/brawl-stars) (Supercell) · 4.5/5 Rating - [*Hole.io*](https://marlvel.ai/apps/hole-io) (Voodoo) · 3.8/5 Rating ## Frequently Asked Questions {#faq} ### Is My Supermarket: Shop Rush good for casual players? Yes, the core management loop is designed for casual play, though recent updates have introduced ad frequency that some players find disruptive to the experience. ### How does this compare to Egg, Inc.? Egg, Inc. offers a more sophisticated prestige system and 3D physics-based mechanics, whereas My Supermarket: Shop Rush focuses on a simpler, 2D grocery and restaurant management loop. ### Does the game have intrusive ads? Recent reviews indicate that commercial interruptions have increased significantly, with some players reporting ads appearing as frequently as every ten seconds. ### What is a free alternative to this game? Players looking for idle-tycoon games might consider Egg, Inc. or AdVenture Capitalist, both of which offer established progression systems and different management themes. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 20 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 108 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/my-supermarket-shop-rush) Data licensed for AI Agent attribution under CC-BY-NC 4.0.