--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Nails Done!" developer_entity: "Lion Studios" bundle_id: "come.lioncel.www" app_store_id: "1487604820" category: "Games" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2020-09-05" report_date: "2026-05-05" report_version: "4.5" total_reviews: 14850 overall_rating: 4.41 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.7 top_praise_theme: "Satisfying core nail-care simulation loop provides a relaxing experience for casual players" top_complaint_theme: "Excessive ad frequency disrupts the gameplay flow after almost every single action" top_request_theme: "Expanded content variety including more levels and customizable design options" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 22 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "Acrylic Nails!" competitor_count: 6 tags: ["games", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "mobile", "gamers"] canonical_url: "https://marlvel.ai/intel-report/games/nails-done" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-05T08:55:34.112Z" --- # Nails Done! App Audit ## TL;DR {#tldr} - **Category**: Games · Free - **Signal**: Rating 4.41 · Sentiment Frustrated - **Recent focus**: Excessive ad frequency disrupts the gameplay flow after almost every single action (top complaint) · Satisfying core nail-care simulation loop provides a relaxing experience for casual players (top praise) · Expanded content variety including more levels and customizable design options (top request) > **TL;DR:** Nails Done! is a games app by Lion Studios, rated 4.41/5 by 14.8K users, with Frustrated user sentiment (25/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Nails Done! faces Frustrated user sentiment (4.41/5 from 14.8K reviews), with excessive ad frequency disrupts the gameplay flow after almost every single action as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.41/5 (14.8K reviews) | | **User Mood** | Frustrated | | **Category** | Games | | **Developer** | Lion Studios | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | High (0.7/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Lion Studios - **Category:** Games - **Target Audience:** Casual mobile gamers interested in simulation games and creative finger-painting activities. - **Platforms:** iOS - **Version Audited:** 4.5 - **Audit Date:** 2026-05-05 - **Signal Count:** 49 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1487604820 - **Bundle ID:** come.lioncel.www - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-05 ## Executive Snapshot **What it is:** Nails Done! is a hyper-casual simulation game for iOS where users perform nail-care tasks like clipping and painting. **Why users hire it:** Users hire this app for quick, low-stakes creative satisfaction, but the current design fails to provide enough agency to sustain long-term engagement. ## App DNA (Features & Intent) - **[Standard] Nail Clipping Precision:** Interactive clipping mechanic requires users to trim nails to a specific length without exceeding boundaries. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Stencil Design Painting:** Drawing mechanic allows users to fill in stencil patterns on fingernails. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Haptic Feedback:** Tactile vibration patterns simulate the physical sensation of polishing nails. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Monetization Strategy - **Model:** Free - **Tiers:** Free-to-play with ad-supported progression - **Analysis:** Monetization relies on ad-supported gameplay loops typical of hyper-casual simulation titles. ## 🔴 User Sentiment (High Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.41/5 - **Platform Split:** iOS 4.4/5 (14.8K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.41/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Satisfying core nail-care simulation loop provides a relaxing experience for casual players** ### Top Complaints (Impact Areas) - **Excessive ad frequency disrupts the gameplay flow after almost every single action** - **Lack of meaningful player agency makes the game feel automated and boring** ### Top Requests (What Users Want) - **Expanded content variety including more levels and customizable design options** ## SWOT Analysis {#swot} **Core Strengths:** - Haptic feedback integration provides a tactile differentiator in the hyper-casual simulation space **Critical Frictions:** - Excessive ad-to-gameplay ratio drives high churn - Technical instability forces progress loss **Growth Levers:** - Implementing manual design controls would address the primary agency complaint **Market Threats:** - Competitor content-update cadence outpaces current maintenance-only release cycles ## Recent Changes (v2 → v3) {#recent-changes} The app remains in a zombie state, but sentiment has declined due to newly reported technical instability and persistent frustration over lack of player agency. **Overall trend**: Declining **Compared at**: 2026-05-05 ### High-impact changes - **[Declined] Sentiment Score Drop** (sentiment) — Sentiment score decreased from 35 to 25, driven by new reports of technical instability and progress-reset bugs. - **[Shifted] Agency-Focused Narrative** (positioning) — Executive summary shifted focus from ad-density to the lack of player agency and automated design tasks as the primary retention barriers. ### Medium-impact changes - **[Added] Technical Instability Weakness** (swot) — Technical instability and progress loss were added as a core weakness in the SWOT analysis. - **[Declined] Feature Repositioning** (features) — Nail Clipping Precision mechanic downgraded from 'differentiator' to 'standard' competitive position. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Nails Done! vs Acrylic Nails! — Head to Head - **Acrylic Nails!** by Crazy Labs: The primary market leader in the nail simulation sub-genre, maintaining dominance through high-frequency content updates and superior physics-based mechanics. - **Key differences:** - Advanced acrylic application mechanics including filling and shaping - Significantly deeper customization options for jewelry and accessories - Higher frequency of content updates and seasonal events - **Where Nails Done! wins:** - ✅ Lower barrier to entry with a more focused, less cluttered UI for quick sessions - ✅ Direct, no-nonsense simulation loop that avoids the complex meta-progression of larger titles - **Where Acrylic Nails! wins:** - ❌ Superior tactile feedback and physics-based mechanics for filing and shaping - ❌ Extensive library of jewelry and accessory assets that drive long-term retention - **Verdict:** The target app should double down on its 'quick-fix' satisfaction loop to differentiate from the feature-heavy Acrylic Nails!, which is increasingly moving toward a complex meta-game. Focus on refining the core clipping/polishing physics to match the high-fidelity feel of the nemesis. ### Contenders (Strong Challengers) - **Nail Stack!** by Rollic Games: A highly successful hybrid that blends the nail aesthetic with runner mechanics, capturing the same 'satisfying' gameplay loop. - Combines nail growth mechanics with obstacle-based runner gameplay - Focuses on extreme nail length as a core progression metric - **[Hello Kitty Nail Salon](https://marlvel.ai/intel-report/entertainment/hello-kitty-nail-salon)** by Budge Studios: A direct simulation competitor that leverages a powerful IP to dominate the younger demographic of the nail art market. - Strong brand recognition with pre-defined character-themed stencils - Includes a 'Free Style' mode that encourages more open-ended creativity ### Peers (What They Do Better) - **Project Makeover** by Magic Tavern, Inc.: While a Match-3 hybrid, it shares the same core 'beauty transformation' audience and high-production value simulation elements. - Narrative-driven progression with character backstories - Combines fashion, makeup, and interior design alongside nail care - **Tie Dye** by Crazy Labs: Shares the 'satisfying creative simulation' hook, targeting users who enjoy DIY-style artistic gameplay. - Focuses on fabric physics and color bleeding rather than precision clipping - Utilizes a similar stencil-based progression system ### New Kids on the Block (What's Innovative) - **Long Nails 3D** by Zego Global Publishing: A rising hyper-casual title that focuses on the 'ASMR' aspect of nail care, gaining traction through satisfying sound and visual effects. - Heavy emphasis on ASMR audio triggers during filing and clipping - Simplified, ultra-fast gameplay loops designed for short sessions ## What's New - **Latest (v1.1, 6 years ago):** General bug fixes and UX improvements. - **Last Major (v1.2, 6 years ago):** Added a video to the App Previews. ## App Momentum (Zombie) {#momentum} The app has been silent for over 68 months, with the last release occurring in September 2020. > **Cadence:** 5 total versions · 0 majors in last 6 months · 2067 days since last update · 29 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Nails Done! is a challenged games app that is completely free. With a 4.41/5 rating from 14.8K reviews, it faces significant user friction. > **Bottom Line:** Nails Done! retains users through a satisfying core loop, but aggressive monetization and technical bugs threaten its long-term viability, so the PM must prioritize manual control features to differentiate from deeper competitors. **Best for:** Casual mobile gamers interested in simulation games and creative finger-painting activities. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship manual painting controls because lack of agency is a top-3 complaint → increase session depth — *Sentiment analysis identifies lack of agency as a primary driver of boredom.* _(trade-off: deprioritize Push the new stencil-asset library to Q3 to prioritize core-loop agency.)_ - [ ] [PIVOT] [HIGH IMPACT] Audit ad-frequency logic because ad-disruption is the #1 churn driver → improve day-1 retention — *High-frequency ad complaints appear in the majority of negative sentiment feedback.* _(trade-off: deprioritize Accept potential short-term ad-revenue dip to stabilize long-term LTV.)_ - [ ] [MAINTAIN] [MEDIUM IMPACT] Fix level-reset bugs because technical instability is a primary negative sentiment driver → stabilize rating baseline — *Users report progress loss as a critical friction point in the latest version.* _(trade-off: deprioritize No major lever displaced; capacity available in current maintenance sprint.)_ ### Feature Gaps vs Competitors - Advanced acrylic shaping (available in Acrylic Nails!) - Jewelry and accessory customization (available in Acrylic Nails!) ### Outlook: Declining The hyper-casual simulation market is consolidating around titles that offer higher fidelity and deeper customization, leaving Nails Done! exposed. Without a shift toward manual design agency and reduced ad friction, the app will continue to lose share to competitors with more active content-update cadences. - 🔴 Technical instability and progress-reset bugs in the latest version erode user trust, leading to increased churn pressure. - 🔴 Aggressive ad frequency disrupts the core simulation loop, which suppresses session length and limits long-term player retention. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.41/5 | | Total Reviews | 14.8K | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Nails Done!** (this app) | 4.41/5 | Frustrated | Lion Studios | | [Hello Kitty Nail Salon](https://marlvel.ai/intel-report/entertainment/hello-kitty-nail-salon) | 4.5/5 | N/A | Budge Studios | | [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Frustrated | Dream Games | | [Brawl Stars](https://marlvel.ai/intel-report/games/brawl-stars) | 4.5/5 | Mixed | Supercell | | [Partymasters - Fun Idle Game](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) | 4.5/5 | Excited | AI Games FZ | | [Hole.io](https://marlvel.ai/intel-report/games/hole-io) | 3.8/5 | Upset | Voodoo | ## Company Profile - **Developer:** Lion Studios - **Website:** [https://lionstudios.cc/](https://lionstudios.cc/) - **Social:** [Instagram](https://www.instagram.com/lionstudioscc) · [Facebook](https://www.facebook.com/lionstudios.cc) · [X/Twitter](https://twitter.com/LionStudioscc) · [YouTube](https://www.youtube.com/channel/UCLuH7GubX2xAldP0JX2cGSw) · [TikTok](https://www.tiktok.com/@lionstudioscc) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/nails-done/id1487604820?uo=4) - **Dev Site:** [Official Website](https://lionstudios.cc/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Hello Kitty Nail Salon*](https://marlvel.ai/intel-report/entertainment/hello-kitty-nail-salon) (Budge Studios) — 4.5/5 Rating | N/A Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Negative Sentiment - [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) — 4.5/5 Rating | Mixed Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) — 4.5/5 Rating | Positive Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 3.8/5 Rating | Terrible Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Positive Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) — 3.3/5 Rating | Negative Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment - [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Mixed Sentiment - [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) — 4.5/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/nails-done) Data licensed for AI Agent attribution under CC-BY-NC 4.0.