--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Never Ever: Dirty Adult" developer_entity: "Boris Mikic" bundle_id: "com.daygames.kobne" app_store_id: "1210440961" category: "Games" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-09-18" report_date: "2026-06-19" last_verified: "2026-06-19T00:31:01.326Z" report_version: "2.9.9" total_reviews: 2712 overall_rating: 4.63 sentiment: "Mixed" sentiment_score: 75 confidence: "medium" confidence_score: 0.7 top_praise_theme: "Social interaction through party-style gameplay creates engaging ice-breaker experiences for friends and family" top_complaint_theme: "Aggressive monetization models restrict access to core content behind high-cost weekly subscription tiers" top_request_theme: "One-time purchase options for individual content decks to avoid recurring subscription fees" review_sample_size: 45 total_review_count: 45 analyzed_review_count: 45 data_age_days: 5 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Never Have I Ever • Party Game" competitor_count: 2 tags: ["games", "subscription", "mixed sentiment", "mobile app", "app review", "app analysis", "adults", "seeking", "ice-breaker"] canonical_url: "https://marlvel.ai/intel-report/games/never-ever-dirty-adult" license: "CC-BY-NC 4.0" content_version: "v2" --- # Never Ever: Dirty Adult App Audit ## TL;DR {#tldr} - **Category**: Games · Subscription - **Signal**: Rating 4.63 · Sentiment Mixed - **Recent focus**: Aggressive monetization models restrict access to core content behind high-cost weekly subscription tiers (top complaint) · Social interaction through party-style gameplay creates engaging ice-breaker experiences for friends and family (top praise) · One-time purchase options for individual content decks to avoid recurring subscription fees (top request) > **TL;DR:** Never Ever: Dirty Adult is a games app by Boris Mikic, rated 4.63/5 by 2.7K users, with Mixed user sentiment (75/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Never Ever: Dirty Adult shows Mixed sentiment (4.63/5 from 2.7K reviews) — users praise social interaction through party-style gameplay creates engaging ice-breaker experiences for friends and family but report issues with aggressive monetization models restrict access to core content behind high-cost weekly subscription tiers. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.63/5 (2.7K reviews) | | **User Mood** | Mixed | | **Category** | Games | | **Developer** | Boris Mikic | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Medium (0.7/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Boris Mikic - **Category:** Games - **Target Audience:** Adults seeking ice-breaker games for social gatherings, parties, and intimate group settings. - **Platforms:** iOS - **Version Audited:** 2.9.9 - **Audit Date:** 2026-06-19 - **Signal Count:** 45 reviews analyzed - **Confidence:** Medium (0.7/1.0) - **App Store ID (iOS):** 1210440961 - **Bundle ID:** com.daygames.kobne - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-06-19 ## Executive Snapshot **What it is:** Never Ever: Dirty Adult is a group party game for iOS that provides curated ice-breaker questions for social settings. **Why users hire it:** Users hire the app to facilitate social interaction and intimacy in group settings, using the digital deck as a convenient alternative to physical cards. ## App DNA (Features & Intent) - **[Differentiator] Custom Card Creation:** Allows users to write and add their own questions to the game deck * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Themed Question Decks:** Categorized question sets including dirty and crazy options for adult social settings * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Unlimited Player Support:** Game engine supports an unrestricted number of participants for group play - **[Basic] Subscription-Only Access:** Full game functionality requires an active weekly subscription after a 3-day trial * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} The app maintains a presence across multiple international markets, though its grossing rank frequently lags behind its free-chart position. This discrepancy signals that the current subscription-only model is failing to convert a large portion of the casual user base into paying subscribers. ## Monetization Strategy - **Model:** Subscription - **Tiers:** 3-day free trial, Weekly subscription - **Analysis:** Subscription-only model with a 3-day trial window, requiring payment to unlock any gameplay functionality. ## 🟡 User Sentiment (Medium Confidence: 45 of 45 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.63/5 - **Platform Split:** iOS 4.6/5 (2.7K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Social interaction through party-style gameplay creates engaging ice-breaker experiences for friends and family** - **Simple and accessible game mechanics allow for immediate participation without complex learning curves** ### Top Complaints (Impact Areas) - **Aggressive monetization models restrict access to core content behind high-cost weekly subscription tiers** - **Inaccurate marketing regarding one-time purchase options creates friction and perceived false advertising** ### Top Requests (What Users Want) - **One-time purchase options for individual content decks to avoid recurring subscription fees** ## SWOT Analysis {#swot} **Core Strengths:** - User-generated question decks create personal investment loops - Unlimited player support facilitates group-based viral acquisition **Critical Frictions:** - Weekly subscription tier exceeds physical card game costs - Inaccurate marketing regarding one-time purchases drives negative sentiment **Growth Levers:** - Introduce one-time purchase content packs to capture non-subscriber revenue - Expand into localized language decks for international market growth **Market Threats:** - Established legacy competitors hold higher brand trust - Aggressive subscription-only models invite migration to free-to-play alternatives ## Recent Changes (v2 → v3) {#recent-changes} The app shifted from a freemium model to a mandatory subscription-only gate, triggering negative user sentiment regarding pricing and marketing transparency. **Overall trend**: Declining **Compared at**: 2026-06-19 ### High-impact changes - **[Shifted] Monetization Model Pivot** (pricing) — Pricing model shifted from freemium to a mandatory weekly subscription after a 3-day trial. - **[Declined] Emergence of Monetization Complaints** (sentiment) — New complaint themes emerged regarding aggressive subscription costs and discrepancies between store page descriptions and in-app purchase requirements. ### Medium-impact changes - **[Shifted] Feature Competitive Positioning** (features) — Custom question creation moved from 'standard' to 'differentiator' status, while subscription access was added as a 'basic' feature. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Never Ever: Dirty Adult vs Never Have I Ever • Party Game — Head to Head - **[Never Have I Ever • Party Game](https://marlvel.ai/intel-report/games/never-have-i-ever-party-game)** by Yangmei Studios AB: This app is a direct thematic competitor in the 'I Have Never' party game niche, sharing the same core user intent. - **Moat strength:** Low — erodable in <12 months - **Key differences:** - Maintains a long-standing presence in the category since 2014, establishing a legacy brand footprint. - Focuses on a singular, classic party game mechanic without the aggressive 'dirty' branding of the target app. ### Peers (What They Do Better) - **[Heads Up! Charades for Kids](https://marlvel.ai/intel-report/games/heads-up-charades-for-kids)** by Warner Bros.: While in the same 'Games' category, this is an adjacent party-game genre focused on charades rather than 'I Have Never' mechanics. - Leverages a massive, globally recognized entertainment brand to drive consistent user acquisition and retention. - Utilizes a high-frequency update cycle supported by a major studio, ensuring constant content freshness. ## App Momentum (Maintenance) {#momentum} - Shipped critical crash fix for iOS 18. - Maintains high-frequency social usage. > **Cadence:** 5 total versions · 0 majors in last 6 months · 210 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Never Ever: Dirty Adult is an established games app that is available. With a 4.63/5 rating from 2.7K reviews, it shows polarized user reception. > **Bottom Line:** The app captures strong social intent through its question-based gameplay, but the rigid subscription-only model creates a high churn risk, so the PM should prioritize introducing one-time purchase options to capture non-subscriber revenue. **Best for:** Adults seeking ice-breaker games for social gatherings, parties, and intimate group settings. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Introduce one-time purchase content packs because users explicitly request flat-fee models for specific decks → increase non-subscriber conversion — *Top user request theme indicates willingness to pay for permanent access, which is currently blocked by the subscription-only model.* _(trade-off: deprioritize Pause the weekly subscription price-test — conversion lift from flat-fee options has higher revenue potential.)_ - [ ] [MAINTAIN] [MEDIUM IMPACT] Audit store page marketing copy because users report discrepancies between descriptions and in-app purchase requirements → reduce refund surge — *Inaccurate marketing is a top complaint theme, directly fueling negative sentiment and perceived false advertising.* _(trade-off: deprioritize Same-quarter capacity available — no major lever displaced.)_ ### Feature Gaps vs Competitors - Flat-fee content purchasing (available in broader market, missing here) ### Outlook: Mixed The party-game market is shifting toward hybrid monetization, where free-to-play entry points are supported by optional content purchases. The app's current subscription-only posture leaves it exposed to competitors who offer lower-barrier access, so revenue growth hinges on diversifying the payment model to accommodate casual users. - 🔴 Aggressive subscription-only monetization triggers high-frequency complaints, which erodes long-term user trust and increases churn pressure. - 🟢 User-generated content features drive high session engagement, providing a retention anchor that competitors without customization cannot replicate. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.63/5 | | Total Reviews | 2.7K | | Sentiment | Mixed (75/100) | | Confidence | Medium | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 4 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Never Ever: Dirty Adult** (this app) | 4.63/5 | Mixed | Boris Mikic | | [Heads Up! Charades for Kids](https://marlvel.ai/intel-report/games/heads-up-charades-for-kids) | 4.7/5 | Mixed | Warner Bros. | | [Never Have I Ever • Party Game](https://marlvel.ai/intel-report/games/never-have-i-ever-party-game) | 4.4/5 | N/A | Yangmei Studios AB | | [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Frustrated | Dream Games | | [Stumble Guys](https://marlvel.ai/intel-report/games/stumble-guys) | 4.5/5 | Mixed | Scopely, Inc. | | [YouRiding - Surf and Bodyboard](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) | 4.2/5 | N/A | BoardScore, Inc. | ## Company Profile - **Developer:** Boris Mikic - **Website:** [https://day-games.com/i-have-never](https://day-games.com/i-have-never) - **Social:** [Instagram](https://www.instagram.com/king_of_booze) · [Facebook](https://www.facebook.com/king.of.the.booze) · [TikTok](https://www.tiktok.com/@king_of_booze) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/never-ever-dirty-adult/id1210440961?uo=4) - **Dev Site:** [Official Website](https://day-games.com/i-have-never) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Heads Up! Charades for Kids*](https://marlvel.ai/intel-report/games/heads-up-charades-for-kids) (Warner Bros.) — 4.7/5 Rating | Mixed Sentiment - [*Never Have I Ever • Party Game*](https://marlvel.ai/intel-report/games/never-have-i-ever-party-game) (Yangmei Studios AB) — 4.4/5 Rating | N/A Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Negative Sentiment - [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Mixed Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | N/A Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Mixed Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) — 3.3/5 Rating | Negative Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) — 4.5/5 Rating | Positive Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 3.8/5 Rating | Terrible Sentiment - [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) — 4.5/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 45 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/never-ever-dirty-adult) Data licensed for AI Agent attribution under CC-BY-NC 4.0.