--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "NEW STATE : NEW ERA OF BR" developer_entity: "KRAFTON Inc" bundle_id: "com.pubg.newstate" app_store_id: "1542727626" category: "Games" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-02" report_date: "2026-04-19" report_version: "0.9.93.776" total_reviews: 1749221 overall_rating: 3.7 sentiment: "Excited" sentiment_score: 62 confidence: "high" confidence_score: 1 data_age_days: 119 intelligence_version: 3 nemesis: "Call of Duty®: Mobile" competitor_count: 10 tags: ["games", "subscription", "excited sentiment", "mobile app", "app review", "app analysis", "competitive", "mobile", "gamers"] canonical_url: "https://marlvel.ai/apps/new-state-new-era-of-br" license: "CC-BY-NC 4.0" last_verified: "2026-04-19T00:00:00.000Z" --- ## ⚠ Content Warning This report covers topics classified as sensitive (gambling). Information is aggregated from public sources for informational purposes only. Information is provided for context only and is not professional advice. --- # NEW STATE : NEW ERA OF BR Intelligence Report > **TL;DR:** NEW STATE : NEW ERA OF BR is a games app by KRAFTON Inc, rated 3.69/5 by 1.7M users, with Excited user sentiment (62/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** NEW STATE : NEW ERA OF BR maintains Excited user sentiment (3.69/5 from 1.7M reviews), with users consistently praising realistic graphics. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.69/5 (1.7M reviews) | | **User Mood** | Excited | | **Category** | Games | | **Developer** | KRAFTON Inc | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | High (1/1.0) | | **Data Age** | 119d | ## Metadata & Market Performance - **Publisher:** KRAFTON Inc - **Category:** Games - **Target Audience:** Competitive mobile gamers and fans of the PUBG franchise looking for a high-fidelity, tactical battle royale experience on mobile devices. - **Platforms:** iOS & Android - **Version Reviewed:** 0.9.93 - **Report Date:** 2026-04-19 - **Signal Count:** 1749221 reviews analyzed - **Confidence:** High (1/1.0) - **App Store ID (iOS):** 1542727626 - **Bundle ID:** com.pubg.newstate - **Google Play ID:** com.pubg.newstate - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-04-19 - **Short Description:** NEW STATE Mobile offers the original Battle Royale experience of PUBG on mobile ## Executive Snapshot NEW STATE Mobile is KRAFTON’s high-fidelity evolution of the Battle Royale genre, positioned as a graphically superior, futuristic successor to the original PUBG. It targets competitive gamers who prioritize tactical depth and "PC-level" realism. The app distinguishes itself through "Global Illumination" rendering technology and unique gameplay mechanics like the Recruitment System, which allows players to revive downed enemies into their own squad. However, the app faces significant headwinds due to technical instability and high hardware demands. ## App DNA (Features & Intent) - **[Differentiator] Ultra-realistic Graphics:** Utilizes global illumination technology to provide high-fidelity, next-generation mobile visuals. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Interactive Gameplay Mechanics:** Includes unique mechanics such as dodging, drone calls, and support requests to influence match outcomes. - **[Standard] Weapon Customization System:** Allows players to modify weapons with attachments to suit specific tactical needs. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Round Deathmatch:** A 4v4 best-of-seven competitive mode with a rapidly shrinking playzone. * *User Intent:* Users are driven by competitive achievement and recognition. - **[Differentiator] Recruitment System:** Allows players to revive downed enemies into their own squad, adding a unique tactical layer. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free-to-play base game, VIP Membership at $3.99/month, VIP Royale Membership at $13.99/month - **Analysis:** Monetization relies on a hybrid model of recurring monthly subscriptions for exclusive utility (BP cards, premium tickets) and a battle pass system, targeting dedicated players seeking progression advantages. ## 🟢 User Sentiment (High Confidence: 1.7M reviews) {#user-sentiment} - **Overall Rating:** 3.69/5 - **Platform Split:** iOS 3.9/5 (23.5K ratings) | Android 3.7/5 (1.7M ratings) - **Overall Sentiment:** Excited ### Top Praises - **Realistic Graphics** - **Authentic Gameplay Mechanics** ### Top Complaints (Impact Areas) - **Technical Instability and Crashes** ## SWOT Analysis **Core Strengths:** - Proprietary Global Illumination technology for industry-leading visuals - Unique Recruitment mechanic differentiating tactical play - Strong PUBG IP brand recognition - Authentic gunplay that mirrors PC experiences **Growth Levers:** - Optimize engine for mid-range devices to capture Blood Strike's audience - Expand the futuristic identity (drones/shields) to distance from traditional shooters - Introduce a skin marketplace to compete with Standoff 2's retention model ## What's Changed (v2 → v3) {#recent-changes} The report shows a strategic pivot toward tactical differentiation (Recruitment System) and a more comprehensive competitive analysis, despite persistent technical and anti-cheat challenges. - **[HIGH]** **[Added] Recruitment System** - **[HIGH]** **[Shifted] Sentiment Improvement** - **[HIGH]** **[Added] Competitive Threat Identification** - [MED] **[Shifted] Hybrid Monetization Model** - [MED] **[Declined] New Complaint Theme: Cheating** ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### NEW STATE : NEW ERA OF BR vs Call of Duty®: Mobile - **[Call of Duty®: Mobile](https://marlvel.ai/apps/call-of-duty-mobile)** by Activision Publishing, Inc.: The primary direct rival in the high-fidelity military shooter space, maintaining a scale within the 10x magnitude of NEW STATE and a consistent 3-release cadence over the last 6 months. - **Key differences:** - Hybrid gameplay model offering both traditional 5v5 Multiplayer and Battle Royale, whereas NEW STATE is strictly optimized for the BR experience. - Leverages a 'Legacy Map' strategy, porting iconic console environments (Nuketown, Standoff) to mobile to drive nostalgia-based retention. - Deep weapon customization via the 'Gunsmith' system which offers more granular attachment tuning than NEW STATE’s in-match customization kits. ### Contenders (Strong Challengers) - **[Arena Breakout: Realistic FPS](https://marlvel.ai/apps/arena-breakout-realistic-fps)** by Level Infinite: A rising threat in the 'hardcore' segment, shifting the audience from traditional BR to high-stakes extraction mechanics. - Extraction-based 'Loot and Scoot' loop where players lose all gear upon death, creating higher tension than NEW STATE's round-reset model. - Ultra-realistic health system (limb-specific damage and surgery) targeting the 'milsim' purists within the NEW STATE audience. - **[Free Fire MAX](https://marlvel.ai/apps/free-fire-max-x-jujutsu-kaisen)** by GARENA INTERNATIONAL I PRIVATE LIMITED: Dominates the casual BR market with a massive user base and high update velocity (6 releases in 6 months). - Character-based ability system (Hero BR) which adds a layer of MOBA-style strategy compared to NEW STATE's skill-neutral gunplay. - Aggressive social-first features including 'Craftland' (user-generated maps) and deep in-game social hubs. - **[Blood Strike - FPS for all](https://marlvel.ai/apps/com-netease-newspike)** by NetEase Games: Directly targets NEW STATE's performance pain points by positioning as a high-speed BR optimized for low-end hardware. - Parkour-inspired movement mechanics (sliding, diving, fast-climbing) that create a much faster combat pace than NEW STATE's grounded movement. - Unlimited respawn mechanics in early-game phases to reduce the 'lobby-wait' friction common in traditional BRs. - **[Farlight 84](https://marlvel.ai/apps/farlight-84)** by Farlight Games: Offers a distinct sci-fi alternative with heavy emphasis on vehicular combat and verticality. - Jetpack-centric movement is a core mechanic for every player, fundamentally changing the verticality of engagements compared to NEW STATE. - Transforming vehicles with integrated weapon systems (Mechs, Hover-bikes) serve as primary combat tools rather than just transportation. ### Peers (What They Do Better) - **[Standoff 2](https://marlvel.ai/apps/com-axlebolt-standoff2)** by AXLEBOLT LTD: While not a BR, it competes for the same competitive FPS audience with a focus on skin economies and tactical 5v5. - Marketplace-driven economy allowing players to trade skins, a major retention hook that NEW STATE's crate-only system lacks. - Focus on small-scale, high-tick-rate competitive maps optimized for mobile eSports. - **[Sausage Man](https://marlvel.ai/apps/sausage-man)** by XD Entertainment Pte Ltd: A 'quirky' BR peer that captures the younger demographic through parody and non-traditional aesthetics. - Whimsical, non-violent aesthetic (sausage characters) that bypasses the 'military shooter' fatigue. - Includes party-game elements (singing, dancing, double-jumping) within the BR loop to appeal to casual social gamers. - **[Tacticool:5v5 Tactical Shooter](https://marlvel.ai/apps/tacticool-5v5-tactical-shooter)** by Panzerdog: An adjacent peer focusing on physics-based tactical combat from an isometric perspective. - Top-down camera angle and physics-based environmental destruction (breaking walls, car combat) offer a different tactical feel than FPP/TPP shooters. - Short, 3-minute session lengths designed for 'on-the-go' play, contrasting NEW STATE's 20-minute BR matches. - **[Knives Out](https://marlvel.ai/apps/knives-out)** by NetEase Games: A veteran BR peer that maintains relevance through high-frequency updates and massive IP collaborations. - Heavy emphasis on lifestyle and social customization, including drivable luxury cars and 'home' spaces. - Frequent anime and pop-culture crossovers (Evangelion, Attack on Titan) that drive seasonal spikes in the Asian market. ### New Kids on the Block (What's Innovative) - **[Rainbow Six Mobile](https://marlvel.ai/apps/rainbow-six-mobile)** by Ubisoft Nova: A major IP entrant (released Feb 2026) that threatens the tactical shooter segment with high-fidelity environmental destruction. ## What's New - **Latest (v0.9.93.776, 3 weeks ago):** Launched new season, Survivors Pass, and costume. ## The "So What?" (Strategic Takeaway) {#so-what} NEW STATE : NEW ERA OF BR is a market-leading games app. With a 3.69/5 rating from 1.7M reviews, it delivers strong user satisfaction. > **Bottom Line:** NEW STATE is a technically ambitious title that successfully delivers a premium 'PC-style' experience, but it is currently being throttled by its own engine's instability. To survive against COD Mobile, the PM must pivot from 'graphics-first' to 'stability-first' while doubling down on unique futuristic mechanics like Recruitment to maintain a distinct identity. **Best for:** Competitive mobile gamers and fans of the PUBG franchise looking for a high-fidelity, tactical battle royale experience on mobile devices. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Prioritize 'Force Close' and Login Crash Fixes ### Feature Gaps vs Competitors - Cross-platform progression (available in Call of Duty: Mobile) ### Outlook: Stable - ⚪ Recent updates (v0.9.93) focused on Survivor Pass and Random Boxes — active live-ops but lacks major feature expansion. - 🔴 User mood is polarized; while 'Excited' by graphics, many are 'Frustrated' by persistent crashes on iOS. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.69/5 | | Total Reviews | 1.7M | | Sentiment | Excited (62/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 5 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **NEW STATE : NEW ERA OF BR** (this app) | 3.69/5 | Excited | KRAFTON Inc | | [Standoff 2](https://marlvel.ai/apps/com-axlebolt-standoff2) | 4.4/5 | N/A | AXLEBOLT LTD | | [Call of Duty®: Mobile](https://marlvel.ai/apps/call-of-duty-mobile) | 4.7/5 | Excited | Activision Publishing, Inc. | | [Rainbow Six Mobile](https://marlvel.ai/apps/rainbow-six-mobile) | 4.7/5 | Mixed | Ubisoft Nova | | [Free Fire MAX](https://marlvel.ai/apps/free-fire-max-x-jujutsu-kaisen) | 4.4/5 | Excited | GARENA INTERNATIONAL I PRIVATE LIMITED | | [Arena Breakout: Realistic FPS](https://marlvel.ai/apps/arena-breakout-realistic-fps) | 4.7/5 | n/a | Level Infinite | ## Company Profile - **Developer:** KRAFTON Inc - **Website:** [https://newstate.pubg.com/](https://newstate.pubg.com/) - **Social:** [Instagram](https://www.instagram.com/newstatemobileofficial) · [Facebook](https://www.facebook.com/105448151417778) · [X/Twitter](https://twitter.com/NEWSTATEMOBILE) · [YouTube](https://www.youtube.com/channel/UCnEaSfPj9ETzrySiRSD1Q1g) · [Discord](https://discord.gg/newstate) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/new-state-new-era-of-br/id1542727626?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.pubg.newstate&hl=en&gl=us) - **Dev Site:** [Official Website](https://newstate.pubg.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Standoff 2*](https://marlvel.ai/apps/com-axlebolt-standoff2) (AXLEBOLT LTD) · 4.4/5 Rating - [*Call of Duty®: Mobile*](https://marlvel.ai/apps/call-of-duty-mobile) (Activision Publishing, Inc.) · 4.7/5 Rating | Positive Sentiment - [*Rainbow Six Mobile*](https://marlvel.ai/apps/rainbow-six-mobile) (Ubisoft Nova) · 4.7/5 Rating - [*Free Fire MAX*](https://marlvel.ai/apps/free-fire-max-x-jujutsu-kaisen) (GARENA INTERNATIONAL I PRIVATE LIMITED) · 4.4/5 Rating | Positive Sentiment - [*Arena Breakout: Realistic FPS*](https://marlvel.ai/apps/arena-breakout-realistic-fps) (Level Infinite) · 4.7/5 Rating - [*Tacticool:5v5 Tactical Shooter*](https://marlvel.ai/apps/tacticool-5v5-tactical-shooter) (Panzerdog) · 4.7/5 Rating - [*Farlight 84*](https://marlvel.ai/apps/farlight-84) (Farlight Games) · 4.1/5 Rating - [*Knives Out*](https://marlvel.ai/apps/knives-out) (NetEase Games) · 4.3/5 Rating - [*Sausage Man*](https://marlvel.ai/apps/sausage-man) (XD Entertainment Pte Ltd) · 4.7/5 Rating | Positive Sentiment - [*Blood Strike - FPS for all*](https://marlvel.ai/apps/com-netease-newspike) (NetEase Games) · 4.6/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment as synthesised themes (no verbatim quotes). 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 1/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1.7M - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 119 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/new-state-new-era-of-br) Data licensed for AI Agent attribution under CC-BY-NC 4.0.