---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Kingdom: New Lands"
developer_entity: "Raw Fury"
bundle_id: "nl.noio.kingdom-new-lands"
app_store_id: "1118513354"
google_play_id: "nl.noio.kingdom"
category: "Games"
primary_platform: "ios"
primary_monetization: "Paid"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2020-06-02"
report_date: "2026-05-20"
last_verified: "2026-05-20T00:00:00.000Z"
report_version: "1.3.4"
total_reviews: 1227
overall_rating: 4.5
sentiment: "Mixed"
sentiment_score: 45
confidence: "high"
confidence_score: 0.7
top_praise_theme: "Engaging core gameplay loop provides deep satisfaction through strategic resource management and expansion"
top_complaint_theme: "Persistent save data loss prevents long-term progress and discourages continued play sessions"
review_sample_size: 99
total_review_count: 99
analyzed_review_count: 69
data_age_days: 178
momentum_velocity: "zombie"
intelligence_version: 3
nemesis: "Northgard"
competitor_count: 6
tags: ["games", "paid", "mixed sentiment", "mobile app", "app review", "app analysis", "strategy", "gamers", "enjoy"]
canonical_url: "https://marlvel.ai/apps/nl-noio-kingdom-new-lands"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# Kingdom: New Lands Intelligence Report

## TL;DR {#tldr}

- **Category**: Games · Paid
- **Signal**: Rating 4.53 · Sentiment Mixed
- **Recent focus**: Persistent save data loss prevents long-term progress and discourages continued play sessions (top complaint) · Engaging core gameplay loop provides deep satisfaction through strategic resource management and expansion (top praise)

> **TL;DR:** Kingdom: New Lands is a games app by Raw Fury, rated 4.53/5 by 1.2K users, with Mixed user sentiment (45/100), available on iOS & Android.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Kingdom: New Lands shows Mixed sentiment (4.53/5 from 1.2K reviews) — users praise engaging core gameplay loop provides deep satisfaction through strategic resource management and expansion but report issues with persistent save data loss prevents long-term progress and discourages continued play sessions.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 4.53/5 (1.2K reviews) |
| **User Mood** | Mixed |
| **Category** | Games |
| **Developer** | Raw Fury |
| **Pricing** | Paid |
| **Platforms** | iOS & Android |
| **Confidence** | High (0.7/1.0) |
| **Data Age** | 178d |

## Metadata & Market Performance
- **Publisher:** Raw Fury
- **Category:** Games
- **Target Audience:** Strategy gamers who enjoy minimalist, high-difficulty resource management and tower defense titles.
- **Platforms:** iOS & Android
- **Version Reviewed:** 1.3.4
- **Report Date:** 2026-05-20
- **Signal Count:** 99 reviews analyzed
- **Confidence:** High (0.7/1.0)
- **App Store ID (iOS):** 1118513354
- **Bundle ID:** nl.noio.kingdom-new-lands
- **Google Play ID:** nl.noio.kingdom
- **Performance Trend:** Declining
- **Data Window:** Analysis based on signals collected up to 2026-05-20

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** Kingdom: New Lands is a minimalist tower-defense strategy game for iOS and Android, focused on procedural kingdom building and resource management.
**Why users hire it:** Players hire this title for a high-stakes, atmospheric survival experience that avoids the complexity bloat of traditional 4X strategy games.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Differentiator] Procedural Realm Generation:** Generates unique, randomized game worlds for exploration and resource management
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Tower Defense Strategy:** Defensive building mechanics to protect the crown from night-time enemy waves
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Resource Management:** Gold-based economy for recruiting subjects and constructing fortifications
- **[Standard] Cloud Save:** Cross-device progress synchronization for persistent game state
  * *User Intent:* Users expect seamless access across multiple devices.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

Kingdom: New Lands maintains a niche presence in the strategy category, with chart rankings fluctuating between #15 and #99 across global markets. The lack of a consistent top-tier rank indicates the title relies on organic discovery rather than paid-acquisition scale.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Paid
- **Tiers:** One-time purchase at $4.99
- **Price:** iOS: $4.99 | Android: $4.99
- **Analysis:** Premium model anchored at $4.99, capturing full value upfront without recurring subscription or IAP.

<!-- section:sentiment -->
## 🟡 User Sentiment (High Confidence: 69 of 99 reviews analyzed) {#user-sentiment}
- **Overall Rating:** 4.53/5
- **Platform Split:** iOS 4.5/5 (1.2K ratings)
- **Overall Sentiment:** Mixed

### Top Praises
- **Engaging core gameplay loop provides deep satisfaction through strategic resource management and expansion**
- **Immersive pixel art and sound design create a calming yet intense atmosphere**

### Top Complaints (Impact Areas)

- **Persistent save data loss prevents long-term progress and discourages continued play sessions**

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Award-nominated aesthetic sustains organic install velocity
- Procedural generation drives high replayability

**Growth Levers:**
- Manual map-reset feature for replayability
- In-game guidance for complex shrine mechanics


<!-- /section:swot -->
## Recent Changes (v2 → v3) {#recent-changes}

The app's competitive position has declined due to documented technical instability and a confirmed lack of development, shifting the narrative from a premium indie title to a stagnant, high-churn project.

**Overall trend**: Declining
**Compared at**: 2026-05-20

### High-impact changes
- **[Declined] Emergence of critical technical complaints** (sentiment)
- **[Shifted] Classification as a zombie project** (positioning)

### Medium-impact changes
- **[Added] New competitive threats** (swot)
- **[Added] New user feature requests** (sentiment)

<!-- section:rivals -->
## Rivals Landscape {#rivals}

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### Kingdom: New Lands vs Northgard
- **[Northgard](https://marlvel.ai/apps/com-playdigious-northgard)** by Playdigious: Northgard dominates the mobile strategy niche with a high-fidelity port of a complex PC title, directly competing for the same 'monarch/leader' resource management audience.
  - **Key differences:**
    - Features deep 4X strategy mechanics including combat, diplomacy, and complex tech-tree progression systems.
    - Supports expansive multiplayer modes that provide long-term retention beyond the single-player campaign focus.
    - Maintains a consistent update cadence with fresh content drops to keep the meta evolving.

### Contenders (Strong Challengers)
- **[The Battle of Polytopia+](https://marlvel.ai/apps/the-battle-of-polytopia-1)** by Midjiwan AB: A massive, highly active competitor in the turn-based strategy space that captures the same 'build and expand' audience.
  - Utilizes a low-poly, highly recognizable art style that differentiates it from this app's dark, moody aesthetic.
  - Aggressive release schedule with six updates in the last six months ensures constant feature and balance iteration.
- **[Frostpunk: Beyond the Ice](https://marlvel.ai/apps/frostpunk-beyond-the-ice)** by Com2uS Corp.: Directly targets the 'survival-management' niche with a high-stakes, dark thematic setting similar to this app.
  - Integrates complex societal survival mechanics where players must make moral choices that impact kingdom stability.
  - Features a high-production-value mobile-first interface designed for long-term engagement and daily retention loops.

### Peers (What They Do Better)
- **[Reigns](https://marlvel.ai/apps/com-devolver-reigns)** by Devolver: Shares the 'monarch' theme and decision-making core, though it utilizes a card-swipe mechanic rather than base-building.
  - Uses a simplified Tinder-style swipe interface to make kingdom management accessible and fast-paced.
  - Focuses on narrative-driven humor and branching storylines rather than the resource-gathering loop of this app.
- **[Mini Metro+](https://marlvel.ai/apps/mini-metro-1)** by Dinosaur Polo Club: Adjacent strategy genre focusing on minimalist resource management and optimization, appealing to the same design-conscious audience.
  - Employs a clean, abstract visual language that prioritizes readability over this app's immersive, dark world-building.
  - Focuses on systemic optimization of transit networks rather than the survival-based defense mechanics of this app.

### New Kids on the Block (What's Innovative)
- **[Badland Brawl](https://marlvel.ai/apps/badland-brawl)** by HypeHype Oy: While older, its physics-based combat and tower-defense elements represent a distinct, high-energy alternative to this app's slower pace.

<!-- /section:rivals -->
<!-- section:whats-new -->
## What's New

- **Latest (v1.2.5, 9 years ago):** Fixed a bug causing the tutorial tip to trigger prematurely.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Zombie) {#momentum}

- Fixed cloud save issues in latest release.
- Maintains stable, niche chart presence.

> **Cadence:** 5 total versions · 1 majors in last 6 months · 2177 days since last update · 224 days avg between updates

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

Kingdom: New Lands is an established games app that is a paid app.
It holds a 4.53/5 rating from 1.2K reviews.

<!-- speakable-start -->
> **Bottom Line:** Kingdom: New Lands succeeds through its unique atmospheric loop, but technical instability in save-data persistence threatens its long-term viability. The PM must prioritize stability over new content to prevent churn, as the current technical debt is the primary barrier to retaining the premium-paying audience.
<!-- speakable-end -->

**Best for:** Strategy gamers who enjoy minimalist, high-difficulty resource management and tower defense titles.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [INVEST] Audit save-data persistence logic because user reviews report loss post-update → restore player trust
<!-- /section:pm-actions -->

<!-- section:feature-gaps -->
### Feature Gaps vs Competitors


- Multiplayer modes (available in Northgard but absent here)
<!-- /section:feature-gaps -->

<!-- section:outlook -->
### Outlook: Mixed

The strategy market is consolidating around high-fidelity, live-ops-heavy titles, leaving Kingdom: New Lands exposed due to its maintenance-mode update cadence. Stability issues must be resolved immediately to prevent the current player base from migrating to more reliable, feature-rich competitors.

- 🔴 Persistent save-data loss post-update erodes player trust, which directly correlates to the current mixed sentiment and churn risk.
- 🟢 The core gameplay loop remains a strong retention driver, as evidenced by high praise for the island-expansion mechanics.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.53/5 |
| Total Reviews | 1.2K |
| Sentiment | Mixed (45/100) |
| Confidence | High |
| Pricing Model | Paid |
| Platforms | iOS & Android |
| Key Features | 4 analyzed |
| Trend | Declining |
| Outlook | Mixed |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Kingdom: New Lands** (this app) | 4.53/5 | Mixed | Raw Fury |
| [Northgard](https://marlvel.ai/apps/com-playdigious-northgard) | 4.6/5 | Mixed | Playdigious |
| [Reigns](https://marlvel.ai/apps/com-devolver-reigns) | 4.8/5 | Mixed | Devolver |
| [Frostpunk: Beyond the Ice](https://marlvel.ai/apps/frostpunk-beyond-the-ice) | 4.5/5 | N/A | Com2uS Corp. |
| [Mini Metro+](https://marlvel.ai/apps/mini-metro-1) | 4.8/5 | Mixed | Dinosaur Polo Club |
| [Badland Brawl](https://marlvel.ai/apps/badland-brawl) | 4.6/5 | N/A | HypeHype Oy |

## Company Profile
- **Developer:** Raw Fury
- **Website:** [https://www.kingdomthegame.com/](https://www.kingdomthegame.com/)
- **Social:** [Instagram](https://www.instagram.com/kingdomthegame) · [Facebook](https://www.facebook.com/kingdomthegame) · [X/Twitter](https://twitter.com/kingdomthegame) · [YouTube](https://www.youtube.com/watch) · [TikTok](https://www.tiktok.com/@kingdomthegame) · [Discord](https://discord.gg/zndghPS2Qw)

## Data Sources & Links
- **App Store ID:** 1118513354
- **Google Play ID:** nl.noio.kingdom
- **Dev Site:** [Official Website](https://www.kingdomthegame.com/)
- **Sources:** Developer website content, App store metadata, User reviews.

## Related Intel Reports
- [*Northgard*](https://marlvel.ai/apps/com-playdigious-northgard) (Playdigious) · 4.6/5 Rating
- [*Reigns*](https://marlvel.ai/apps/com-devolver-reigns) (Devolver) · 4.8/5 Rating
- [*Frostpunk: Beyond the Ice*](https://marlvel.ai/apps/frostpunk-beyond-the-ice) (Com2uS Corp.) · 4.5/5 Rating
- [*Mini Metro+*](https://marlvel.ai/apps/mini-metro-1) (Dinosaur Polo Club) · 4.8/5 Rating
- [*Badland Brawl*](https://marlvel.ai/apps/badland-brawl) (HypeHype Oy) · 4.6/5 Rating
- [*The Battle of Polytopia+*](https://marlvel.ai/apps/the-battle-of-polytopia-1) (Midjiwan AB) · 4.6/5 Rating
- [*Royal Match*](https://marlvel.ai/apps/royal-match) (Dream Games) · 4.7/5 Rating
- [*Archero*](https://marlvel.ai/apps/archero) (HABBY) · 4.5/5 Rating
- [*Bejeweled Blitz*](https://marlvel.ai/apps/bejeweled-blitz) (PopCap) · 3.3/5 Rating
- [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/apps/youriding-surf-and-bodyboard) (BoardScore, Inc.) · 4.2/5 Rating

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 99
- **Data Sources:** user reviews, developer website, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 178 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/nl-noio-kingdom-new-lands)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.