--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "No.Pix - Color by Number" developer_entity: "DROID LIMITED" bundle_id: "com.no.pix" app_store_id: "1518555912" category: "Games" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: true market_region: "US" platforms: "iOS" app_last_updated: "2026-03-26" report_date: "2026-05-02" report_version: "7.2.0" total_reviews: 2411 overall_rating: 4.73 confidence: "low" confidence_score: 0.25 data_age_days: 15 momentum_velocity: "maintenance" intelligence_version: 2 nemesis: "Happy Color by Numbers Game" competitor_count: 7 tags: ["games", "subscription", "mobile app", "app review", "app analysis", "casual", "gamers", "enthusiasts"] canonical_url: "https://marlvel.ai/intel-report/games/no-pix-color-by-number" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-02T04:15:41.086Z" --- # No.Pix - Color by Number App Audit ## TL;DR {#tldr} - **Category**: Games · Subscription - **Signal**: Rating 4.73 > **TL;DR:** No.Pix - Color by Number is a games app by DROID LIMITED, rated 4.73/5 by 2.4K users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** No.Pix - Color by Number is a games app by DROID LIMITED. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.73/5 (2.4K reviews) | | **Category** | Games | | **Developer** | DROID LIMITED | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** DROID LIMITED - **Category:** Games - **Target Audience:** Casual gamers and art enthusiasts seeking stress-relief activities through simple, repetitive coloring tasks. - **Platforms:** iOS - **Version Audited:** 7.2.0 - **Audit Date:** 2026-05-02 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.25/1.0) - **App Store ID (iOS):** 1518555912 - **Bundle ID:** com.no.pix - **Data Window:** Analysis based on signals collected up to 2026-05-02 ## Executive Snapshot **What it is:** No.Pix is a casual coloring game for adults and kids, providing number-based painting templates on iOS. **Why users hire it:** Users hire No.Pix for low-stakes, offline-capable stress relief that does not require the social overhead or high-bandwidth connectivity of larger community-centric coloring apps. ## App DNA (Features & Intent) - **[Basic] Number-based coloring engine:** Core mechanic mapping numbered cells to specific color palettes for image completion - **[Differentiator] Time-lapse video generation:** Automated recording of the coloring process into shareable video files * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Auto-locate tips tool:** Visual assistance that highlights remaining number cells for the current color * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Pixel art camera:** Tool to convert user-captured photos into pixel art coloring templates - **[Differentiator] Offline access:** Full functionality for coloring paintings without an active internet connection * *User Intent:* Users want uninterrupted access without internet dependency. ## Market Position {#market-position} No.Pix maintains a 4.73 rating across 2,411 ratings, positioning it as a stable, high-quality niche player in the Games category. The lack of recent major chart-rank volatility suggests a mature, steady-state user base rather than a high-growth trajectory. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with ads and limited daily tools, Premium tier at $4.49/week, $9.99/month, or $69.99/year - **Analysis:** Subscription model anchored at $4.49/week, gating ad removal, watermark removal, and tool usage limits. ## SWOT Analysis {#swot} **Core Strengths:** - Offline-first engine enables engagement in low-connectivity segments - Premium-tier gating of time-lapse exports creates clear value-exchange **Critical Frictions:** - Static content library lacks viral engagement loops - Absence of cloud-save functionality creates churn risk **Growth Levers:** - Integration of community-driven content challenges - Wearable-device companion apps remain untapped **Market Threats:** - High-frequency content updates from Wildlife Studios - EU data-minimization trends impacting ad-supported revenue ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### No.Pix - Color by Number vs Happy Color by Numbers Game — Head to Head - **[Happy Color by Numbers Game](https://marlvel.ai/intel-report/games/happy-color-by-numbers-game)** by X-Flow: With over 3.3 million ratings and a high release velocity, this app dominates the exact color-by-number niche at a scale the target app currently lacks. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Maintains a massive, highly active community-driven content library that dwarfs the target's static category list. - Implements sophisticated social sharing features that turn individual coloring sessions into viral, shareable content pieces. - Utilizes a high-frequency update cycle to introduce seasonal content drops that keep the user base engaged. - **Where No.Pix - Color by Number wins:** - ✅ Offers a more streamlined, lightweight experience for users who prefer simple, no-nonsense coloring without social bloat. - ✅ Provides a completely free, no-wifi-needed experience that avoids the aggressive monetization friction found in larger competitors. - **Where Happy Color by Numbers Game wins:** - ❌ Leverages massive scale to provide a near-infinite variety of daily updated images for power users. - ❌ Integrates advanced social features that create a network effect, making it the default choice for social coloring. - **Verdict:** The target app must double down on its 'no-wifi/free' positioning to defend against the feature-heavy, social-centric dominance of this nemesis. ### Contenders (Strong Challengers) - **[Pixel Art － Color by Number](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring)** by Easybrain Ltd [Moat: Medium]: A major player in the coloring space with a massive user base and a focus on high-quality, professional-grade pixel art. - Focuses on high-fidelity pixel art aesthetics that appeal to a more mature, design-conscious audience. - Provides a robust, polished UI that feels more like a professional design tool than a casual game. - **[Color by Number：Coloring Games](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber)** by Wildlife Studios [Moat: Medium]: Maintains an extremely high release cadence, indicating a strategy of rapid content iteration to capture market share. - Aggressive release schedule ensures the app feels fresh with new content categories added almost weekly. - Optimized for high-retention ad-supported monetization that allows for a completely free user experience. - **[Paint by Number: Coloring Game](https://marlvel.ai/intel-report/games/paint-by-number-coloring-game)** by Wildlife Studios [Moat: Low]: A direct thematic competitor that shares the same core mechanics and target audience as the target app. - Features a simplified, intuitive interface designed specifically for younger users and casual adult players. - Focuses on quick-completion paintings that cater to short, snackable gameplay sessions. ### Peers (What They Do Better) - **[Art Puzzle - Jigsaw Games](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle)** by Easybrain Ltd: While a jigsaw game, it occupies the same 'relaxing art' category and competes for the same leisure time. - Combines traditional jigsaw mechanics with coloring elements to create a unique, hybrid gameplay experience. - Uses high-quality, curated art collections that differentiate it from generic coloring book apps. - **[CodyCross: Crossword Puzzles](https://marlvel.ai/intel-report/games/com-fanatee-cody)** by Fanatee: Competes for the same 'casual relaxation' user intent, despite the shift from coloring to word puzzles. - Uses a narrative-driven progression system that provides a sense of accomplishment beyond just finishing a picture. - Employs a highly polished, thematic world-building approach that keeps players engaged through long-term campaigns. ### New Kids on the Block (What's Innovative) - **[Zen Color - Color By Number](https://marlvel.ai/intel-report/games/happy-paint-color-coloring-number)** by Oakever Games: Showing strong growth and high release velocity, positioning itself as a modern, minimalist alternative to older apps. ## App Momentum (Maintenance) {#momentum} - Ships regular performance and stability updates. - Integrated in-app feedback module. > **Cadence:** 1 total versions · 0 majors in last 6 months · 36 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} No.Pix - Color by Number is an established games app that is available. With a 4.73/5 rating from 2.4K reviews, it shows polarized user reception. > **Bottom Line:** No.Pix holds its niche through offline-first reliability, but the lack of social-sharing loops leaves it exposed to high-cadence competitors, so the PM should prioritize cloud-save to stabilize the existing base before attempting growth. **Best for:** Casual gamers and art enthusiasts seeking stress-relief activities through simple, repetitive coloring tasks. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship cloud-save functionality because it is a top-tier retention risk for multi-device users → reduce churn — *Absence of cloud-save is a primary churn driver for users switching devices.* _(trade-off: deprioritize Push the wearable companion app sprint to Q3 — wearable waitlist is lower priority than core retention.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Audit ad-frequency in the free tier because current ad-load may be suppressing long-term session length → increase daily active usage — *High ad-load is a common friction point in the casual coloring category.* _(trade-off: deprioritize Pause the price-test on the annual tier — session length has a higher impact on long-term LTV.)_ ### Feature Gaps vs Competitors - Community-driven content library (available in Happy Color by Numbers Game) - Sophisticated social sharing features (available in Happy Color by Numbers Game) ### Outlook: Stable The casual coloring market is consolidating around apps with high-frequency, community-driven content cycles. No.Pix remains stable by serving the offline-first segment, but it must pivot toward social-sharing mechanics to avoid being marginalized by competitors with faster content-update cadences. - ⚪ Recent updates focus on stability and feedback collection, signaling a maintenance-mode posture rather than aggressive feature expansion. - 🔴 High-cadence content updates from Wildlife Studios create a freshness gap, forcing the target app to rely on its offline-first utility to maintain retention. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.73/5 | | Total Reviews | 2.4K | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 5 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **No.Pix - Color by Number** (this app) | 4.73/5 | N/A | DROID LIMITED | | [Color by Number：Coloring Games](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber) | 4.7/5 | Excited | Wildlife Studios | | [CodyCross: Crossword Puzzles](https://marlvel.ai/intel-report/games/com-fanatee-cody) | 4.7/5 | Mixed | Fanatee | | [Art Puzzle - Jigsaw Games](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle) | 4.8/5 | Excited | Easybrain Ltd | | [Happy Color by Numbers Game](https://marlvel.ai/intel-report/games/happy-color-by-numbers-game) | 4.9/5 | Excited | X-Flow | | [Paint by Number: Coloring Game](https://marlvel.ai/intel-report/games/paint-by-number-coloring-game) | 4.8/5 | N/A | Wildlife Studios | ## Company Profile - **Developer:** DROID LIMITED - **Website:** [https://droid-fun.com/](https://droid-fun.com/) - **Social:** [Instagram](https://www.instagram.com/nopix_Official) · [Facebook](https://www.facebook.com/NO.PIX.COLORING) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/no-pix-color-by-number/id1518555912?uo=4) - **Dev Site:** [Official Website](https://droid-fun.com/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Color by Number：Coloring Games*](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber) (Wildlife Studios) — 4.7/5 Rating | Positive Sentiment - [*CodyCross: Crossword Puzzles*](https://marlvel.ai/intel-report/games/com-fanatee-cody) (Fanatee) — 4.7/5 Rating | Mixed Sentiment - [*Art Puzzle - Jigsaw Games*](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle) (Easybrain Ltd) — 4.8/5 Rating | Positive Sentiment - [*Happy Color by Numbers Game*](https://marlvel.ai/intel-report/games/happy-color-by-numbers-game) (X-Flow) — 4.9/5 Rating | Positive Sentiment - [*Paint by Number: Coloring Game*](https://marlvel.ai/intel-report/games/paint-by-number-coloring-game) (Wildlife Studios) — 4.8/5 Rating | N/A Sentiment - [*Pixel Art － Color by Number*](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring) (Easybrain Ltd) — 4.7/5 Rating | Mixed Sentiment - [*Zen Color - Color By Number*](https://marlvel.ai/intel-report/games/happy-paint-color-coloring-number) (Oakever Games) — 4.8/5 Rating | N/A Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Negative Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 3.8/5 Rating | Terrible Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/no-pix-color-by-number) Data licensed for AI Agent attribution under CC-BY-NC 4.0.