--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Number Match - Numbers Game" developer_entity: "Easybrain Ltd" bundle_id: "com.easybrain.number.puzzle.game" app_store_id: "1545567989" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-10" report_date: "2026-04-10" report_version: "1.27.0" total_reviews: 770475 overall_rating: 4.58 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.8 data_age_days: 26 intelligence_version: 3 nemesis: "Numberzilla: Number Match Game" competitor_count: 6 tags: ["games", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "puzzle"] canonical_url: "https://marlvel.ai/intel-report/games/number-match-numbers-game" license: "CC-BY-NC 4.0" last_verified: "2026-04-17T10:41:22.076Z" --- # Number Match - Numbers Game App Audit > **TL;DR:** Number Match - Numbers Game is a games app by Easybrain Ltd, rated 4.58/5 by 770,475 users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** โ€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Number Match - Numbers Game faces Frustrated user sentiment (4.58/5 from 770,475 reviews), with excessive and intrusive advertising as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.58/5 (770,475 reviews) | | **User Mood** | Frustrated | | **Category** | Games | | **Developer** | Easybrain Ltd | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Easybrain Ltd - **Category:** Games - **Target Audience:** Casual gamers and puzzle enthusiasts looking for a relaxing, brain-training pastime that can be played in short sessions. - **Platforms:** iOS & Android - **Version Audited:** 1.27.0 - **Audit Date:** 2026-04-10 - **Signal Count:** 148 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 1545567989 - **Bundle ID:** com.easybrain.number.puzzle.game - **Google Play ID:** com.easybrain.number.puzzle.game - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-04-10 ## Executive Snapshot Number Match is a high-scale digital adaptation of the 'Ten Pair' logic puzzle, boasting over 770,000 ratings and a top 25 ranking in its category. Developed by Easybrain, it focuses on brain training and stress relief through a minimalist matching mechanic. However, the product is currently at a strategic crossroads: while its core gameplay and seasonal events are strong, it is suffering from a 'Frustrated' user sentiment trend due to aggressive and potentially malicious advertising practices. ## App DNA (Features & Intent) - **[Basic] Number Matching Mechanics:** Core gameplay involving clearing the board by matching identical numbers or pairs that sum to 10. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Daily Challenges:** Recurring daily puzzles that allow users to earn unique trophies. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Seasonal Events:** Time-limited events offering exclusive medals and content. - **[Differentiator] Flexible Grid Connectivity:** Ability to connect pairs horizontally, vertically, diagonally, and across line breaks. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free-to-play (Ad-supported), In-app purchases for hints/ad removal - **Analysis:** Monetization is heavily reliant on high-frequency ad impressions, which is currently the primary source of user friction and negative sentiment. ## ๐Ÿ”ด User Sentiment (High Confidence: 770,475 reviews) {#user-sentiment} - **Overall Rating:** 4.58/5 - **Platform Split:** iOS 4.6/5 (227,034 ratings) | Android 4.6/5 (543,441 ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.58/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Engaging Gameplay** | *Evidence:* "I can't put this one down! Loving having to think!" ### Top Complaints (Impact Areas) - **Excessive and Intrusive Advertising** | *Evidence:* "Whenever you add more numbers you get a minute long ad." - **Malicious/Scam Pop-ups** | *Evidence:* "Had an 'apple security threat' that said i had two minutes to download something" - **Lack of Dark Mode** | *Evidence:* "No dark mode. it's so very, very bright." ## SWOT Analysis **Core Strengths:** - Massive market penetration (770k+ ratings) - Robust seasonal event calendar and live-ops - Strong cross-promotion within Easybrain portfolio - Unique flexible grid connectivity mechanics **Critical Frictions:** - Poor ad quality control (scam pop-ups) - Missing Dark Mode (high-frequency user request) - Clinical/Utility UI lacks brand personality - Aggressive ad frequency impacting UX **Growth Levers:** - Implement Dark Mode to improve accessibility and retention - Develop 'Smart Hints' to match Numberzilla's educational value - Add meta-progression (e.g., card collection) to increase LTV - Introduce variety modes (Survival/Dynamic) to counter competitors **Market Threats:** - User migration to Ten Pair due to Dark Mode availability - Brand damage from malicious ad networks - Numberzilla's superior gameplay variety and personality - Rising difficulty-focused competitors like Number Sums ## What's Changed (v2 โ†’ v3) {#recent-changes} The app's competitive position has declined due to critical user frustration regarding malicious ad practices and a lack of feature parity with emerging rivals. - **[HIGH]** **[Declined] Sentiment Shift to Negative:** Overall sentiment dropped from 'mixed' to 'negative' due to increased user frustration. - **[HIGH]** **[Added] Malicious Ad Redirects:** New critical weakness identified regarding scam/security threat pop-ups in the ad network. - [MED] **[Removed] Removal of Specific Price Point:** The $14.99 ad-removal tier is no longer explicitly listed, shifting to a generalized in-app purchase model. - [MED] **[Improved] Repositioning of Grid Connectivity:** Flexible Grid Connectivity was upgraded from 'standard' to 'differentiator' status. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Number Match - Numbers Game vs Numberzilla: Number Match Game โ€” Head to Head - **Numberzilla: Number Match Game** by Appsyoulove: Numberzilla is the most direct rival, utilizing the exact same 'Ten Pair' logic mechanics and competing for the same high-intent search keywords with a comparable user base. - **Key differences:** - Features a distinct mascot-driven art style compared to Number Match's minimalist utility look - Offers multiple game modes including 'Survival' and 'Dynamic' to vary the core loop - Includes a 'Smart Hints' system that explains the logic behind the move rather than just showing it - **Publisher (Appsyoulove) strengths:** Specializes in hyper-casual and logic puzzles with high viral potential; Strong focus on character-driven branding to increase user retention - **Where Number Match - Numbers Game wins:** - โœ… Significantly higher total rating count (227k+ vs ~120k) indicating deeper market penetration - โœ… More robust seasonal event calendar with unique collectible trophies and medals - **Where Numberzilla: Number Match Game wins:** - โŒ Better visual differentiation and personality, reducing the 'generic utility' feel - โŒ Higher variety in gameplay pacing through its 'Survival' mode - **Verdict:** Number Match (Easybrain) holds the market lead due to its massive scale and polished live-ops (Daily Challenges/Events). However, Numberzilla is a credible threat that wins on 'personality' and gameplay variety, appealing to users who find Easybrain's UI too clinical. ### Contenders (Strong Challengers) - **Ten Pair - Number Match Game** by Guru Smart Holding Limited: A high-polish direct competitor that mirrors the core mechanics and feature set of Number Match, targeting the same 'brain training' keywords. - Offers a 'Dark Mode' which is a top-requested feature currently missing in the target app - Includes a 'Collect Cards' meta-game to provide long-term progression goals - **Numberama - Classic Brain Game** by The_Hitchhiker: The original digital adaptation of the pen-and-paper game, maintaining a loyal user base through simplicity and nostalgia. - Strict adherence to the classic rules without modern 'casual game' fluff - Minimalist, low-distraction interface preferred by purists ### Peers (What They Do Better) - **Numpuz: Number Puzzle Games** by DoPuz Games: While focusing on sliding puzzles, it captures the same audience looking for number-based logic challenges. - Combines multiple number game modes (sliding, merging, matching) into one app - Heavier focus on mathematical operations rather than just pattern matching - **2048** by Solebon LLC: The quintessential number puzzle game that shares a massive audience overlap with Number Match users. - Swipe-based merging mechanics rather than tap-to-match - Extremely short session loops ideal for micro-breaks ### New Kids on the Block (What's Innovative) - **Number Sums: Math Puzzle Game** by Hitapps Games: A rising competitor that evolves the matching mechanic into a sum-based logic grid, attracting users looking for a higher difficulty ceiling. - Uses a grid-based sum mechanic similar to Kakuro or Nonograms - Higher cognitive load requirement than simple pair matching ## What's New - **Latest (v1.40.0, today):** Performance and stability improvements. ## The "So What?" (Strategic Takeaway) {#so-what} Number Match - Numbers Game is a challenged games app that is free with in-app purchases. With a 4.58/5 rating from 770,475 reviews, it faces significant user friction. > **Bottom Line:** Number Match is a market leader by volume, but its dominance is threatened by a 'Frustrated' user base and superior feature sets in newer rivals. If I were the PM, I would immediately prioritize ad quality control to stop malicious pop-ups and ship Dark Mode to close the gap with Ten Pair, as these are the two primary drivers of current user churn. **Best for:** Casual gamers and puzzle enthusiasts looking for a relaxing, brain-training pastime that can be played in short sessions. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Audit and Purge Ad Networks โ€” *Frequent reports of 'iPhone hacked' and 'security threat' pop-ups are a critical churn risk and brand safety issue.* - [ ] [MEDIUM] Prioritize Dark Mode Development โ€” *This is the #1 requested feature in recent reviews ('seared retinas') and is already offered by direct contender Ten Pair.* - [ ] [MEDIUM] Implement Logic-Based 'Smart Hints' โ€” *Nemesis Numberzilla uses this to differentiate; it adds educational value and reduces the 'generic utility' feel of the app.* ### Feature Gaps vs Competitors - Dark Mode (available in Ten Pair) - Smart Hints with logic explanation (available in Numberzilla) - Survival and Dynamic game modes (available in Numberzilla) - Meta-game Card Collection (available in Ten Pair) ### Outlook: Declining - ๐Ÿ”ด User sentiment is 'Frustrated' due to malicious ad pop-ups and excessive frequency. - โšช Recent updates (v1.27.0) focused only on stability, showing no recent feature expansion to counter rivals. - ๐Ÿ”ด Rankings show a slight downward trend (โ†“1) in the primary Free Games category. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.58/5 | | Total Reviews | 770,475 | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Number Match - Numbers Game** (this app) | 4.58/5 | Frustrated | Easybrain Ltd | | [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Excited | Dream Games | | [Archero](https://marlvel.ai/intel-report/games/archero) | 4.5/5 | Frustrated | HABBY | | [Brawl Stars](https://marlvel.ai/intel-report/games/brawl-stars) | 4.5/5 | Mixed | Supercell | | [YouRiding - Surf and Bodyboard](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) | 4.2/5 | Mixed | BoardScore, Inc. | | [Hole.io](https://marlvel.ai/intel-report/games/hole-io) | 3.8/5 | Frustrated | Voodoo | ## Company Profile - **Developer:** Easybrain Ltd - **Website:** [https://easybrain.com](https://easybrain.com) - **Social:** [Instagram](https://www.instagram.com/easybrainteam) ยท [Facebook](https://www.facebook.com/Easybrain-168470230583950) ยท [YouTube](https://www.youtube.com/watch) ยท [LinkedIn](https://www.linkedin.com/company/27103989) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/number-match-numbers-game/id1545567989?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.easybrain.number.puzzle.game&hl=en&gl=us) - **Dev Site:** [Official Website](https://easybrain.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) โ€” 4.7/5 Rating | Positive Sentiment - [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) โ€” 4.5/5 Rating | Negative Sentiment - [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) โ€” 4.5/5 Rating | Mixed Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) โ€” 4.2/5 Rating | Mixed Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) โ€” 3.8/5 Rating | Negative Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) โ€” 3.4/5 Rating | Negative Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) โ€” 4.5/5 Rating | Positive Sentiment - [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) โ€” 4.5/5 Rating | Positive Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) โ€” 4.3/5 Rating | Positive Sentiment - [*Tile Dynasty: Triple Mahjong*](https://marlvel.ai/intel-report/games/tile-dynasty-triple-mahjong) (Tripledot Studios) โ€” 4.8/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** โ€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** โ€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** โ€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 148 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- ยฉ 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/number-match-numbers-game) Data licensed for AI Agent attribution under CC-BY-NC 4.0.