--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Obelisk Analog Horror Game" developer_entity: "Leandro Pantoja De Carvalho Junior" bundle_id: "com.CapyCapyStudio.TheObeliskHorrorGame" app_store_id: "6759407784" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-03" report_date: "2026-08-12" last_verified: "2026-08-12T00:00:00.000Z" report_version: "1.0.3" total_reviews: 5734 overall_rating: 4.7 sentiment: "Excited" sentiment_score: 65 confidence: "high" confidence_score: 0.7 top_praise_theme: "The horror atmosphere and jump-scare mechanics create a genuinely creepy experience for mobile players" top_complaint_theme: "Excessive ad frequency interrupts the gameplay experience and makes the app feel unplayable for some" review_sample_size: 50 total_review_count: 50 analyzed_review_count: 50 data_age_days: 4 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["games", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "analog", "horror,", "creepypasta,"] canonical_url: "https://marlvel.ai/apps/obelisk-analog-horror-game" license: "CC-BY-NC 4.0" content_version: "v2" --- # Obelisk Analog Horror Game Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.66 · Sentiment Excited - **Recent focus**: Excessive ad frequency interrupts the gameplay experience and makes the app feel unplayable for some (top complaint) · The horror atmosphere and jump-scare mechanics create a genuinely creepy experience for mobile players (top praise) > **TL;DR:** Obelisk Analog Horror Game is a games app by Leandro Pantoja De Carvalho Junior, rated 4.66/5 by 5.7K users, with Excited user sentiment (65/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Obelisk Analog Horror Game maintains Excited user sentiment (4.66/5 from 5.7K reviews), with users consistently praising the horror atmosphere and jump-scare mechanics create a genuinely creepy experience for mobile players. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.66/5 (5.7K reviews) | | **User Mood** | Excited | | **Category** | Games | | **Developer** | Leandro Pantoja De Carvalho Junior | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 4d | ## Metadata & Market Performance - **Publisher:** Leandro Pantoja De Carvalho Junior - **Category:** Games - **Target Audience:** Fans of analog horror, creepypasta, and VHS-style survival games seeking short-form, high-tension mobile experiences. - **Platforms:** iOS & Android - **Version Reviewed:** 1.0.4 - **Report Date:** 2026-08-12 - **Signal Count:** 50 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 6759407784 - **Bundle ID:** com.CapyCapyStudio.TheObeliskHorrorGame - **Google Play ID:** com.CapyCapyStudio.TheObeliskHorrorGame - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-12 ## Executive Snapshot **What it is:** The Obelisk Analog Horror Game is a survival horror title for mobile, featuring a five-night task-based loop within a VHS-aesthetic environment. **Why users hire it:** Users hire this game for a short-form, high-tension horror experience that mimics the aesthetic of viral analog-horror found-footage series. ## App DNA (Features & Intent) - **[Standard] 5-Night Survival Loop:** Progressive survival challenge requiring completion of tasks and puzzles over five distinct nights. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Stealth-Based Hide and Seek:** Mechanic requiring players to hide in closets or under furniture to avoid detection by the entity. - **[Differentiator] VHS Analog Horror Aesthetic:** Visual and audio filter set mimicking retro found-footage media. * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} The title maintains a 4.67 rating on Android and 4.51 on iOS across 5,734 total ratings. The lack of updates over the last four months indicates a maintenance-mode posture relative to the broader horror-game category. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free-to-play with ad support - **Analysis:** Ad-supported model monetizing 500,000+ installs through interstitial and banner inventory. ## 🟢 User Sentiment (High Confidence: 50 of 50 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.66/5 - **Platform Split:** iOS 4.5/5 (336 ratings) | Android 4.7/5 (5.4K ratings) - **Overall Sentiment:** Excited ### Top Praises - **The horror atmosphere and jump-scare mechanics create a genuinely creepy experience for mobile players** - **Task-based night cycles provide a structured gameplay loop that keeps players engaged during sessions** ### Top Complaints (Impact Areas) - **Excessive ad frequency interrupts the gameplay experience and makes the app feel unplayable for some** ## SWOT Analysis {#swot} **Core Strengths:** - VHS-style aesthetic creates immediate genre-fit for analog horror fans **Growth Levers:** - Implement a one-time remove ads IAP to monetize power users ## Recent Changes (v2 → v3) {#recent-changes} The intelligence report now incorporates broader rating data and a more urgent recommendation to implement a remove-ads IAP to mitigate churn. **Overall trend**: Mixed **Compared at**: 2026-08-12 ### High-impact changes - **[Shifted] Expanded Market Data** (positioning) - **[Added] Remove Ads IAP Recommendation** (pricing) ### Medium-impact changes - **[Shifted] Refined Threat Assessment** (swot) ## What's New - **Latest (v1.0.3, 4 months ago):** Added multi-language support and a new difficulty system with improved enemy AI. ## App Momentum (Maintenance) {#momentum} - Ships minor technical fixes only - Quiet four months, no content > **Cadence:** 2 total versions · 2 majors in last 6 months · 130 days since last update · 0 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Obelisk Analog Horror Game is a market-leading games app that is free with in-app purchases. With a 4.66/5 rating from 5.7K reviews, it delivers strong user satisfaction. > **Bottom Line:** The Obelisk Analog Horror Game succeeds as a genre-specific experience, because its VHS aesthetic resonates with this app horror audience, so the PM should prioritize a remove ads IAP to shift monetization away from the current high-churn ad frequency. **Best for:** Fans of analog horror, creepypasta, and VHS-style survival games seeking short-form, high-tension mobile experiences. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Pivot ad-frequency to a rewarded-video model because current interstitial triggers on every interaction drive churn → increase session length. ### Outlook: Mixed The analog horror market is consolidating around titles that offer deeper lore and consistent live-ops updates. Without a shift to a more sustainable monetization model or a return to active feature development, this title will likely see its rating baseline erode as new, more polished entrants capture the niche. - 🔴 The current four-month update silence suggests the title is in maintenance mode, which limits the ability to address recurring performance lag. - 🔴 Excessive ad-triggering on every interaction creates a negative feedback loop that suppresses long-term retention and suppresses the organic rating growth. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.66/5 | | Total Reviews | 5.7K | | Sentiment | Excited (65/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Obelisk Analog Horror Game** (this app) | 4.66/5 | Excited | Leandro Pantoja De Carvalho Junior | | [Bingo Cash - Win Real Money](https://marlvel.ai/apps/bingo-cash) | 4.7/5 | Excited | Papaya Gaming | | [Royal Match](https://marlvel.ai/apps/royal-match) | 4.7/5 | n/a | Dream Games | | [Archero](https://marlvel.ai/apps/archero) | 4.5/5 | N/A | HABBY | | [Bejeweled Blitz](https://marlvel.ai/apps/bejeweled-blitz) | 3.3/5 | n/a | PopCap | | [Brawl Stars](https://marlvel.ai/apps/brawl-stars) | 4.5/5 | n/a | Supercell | ## Company Profile - **Developer:** Leandro Pantoja De Carvalho Junior - **Website:** [https://capycapystudio.com](https://capycapystudio.com) - **Social:** [Instagram](https://www.instagram.com/capycapystudio) · [TikTok](https://www.tiktok.com/@capycapystudio) · [Discord](https://discord.gg/EajeZGvSMw) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/obelisk-analog-horror-game/id6759407784?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.CapyCapyStudio.TheObeliskHorrorGame&hl=en&gl=us) - **Dev Site:** [Official Website](https://capycapystudio.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Bingo Cash - Win Real Money*](https://marlvel.ai/apps/bingo-cash) (Papaya Gaming) · 4.7/5 Rating | Positive Sentiment - [*Royal Match*](https://marlvel.ai/apps/royal-match) (Dream Games) · 4.7/5 Rating - [*Archero*](https://marlvel.ai/apps/archero) (HABBY) · 4.5/5 Rating - [*Bejeweled Blitz*](https://marlvel.ai/apps/bejeweled-blitz) (PopCap) · 3.3/5 Rating - [*Brawl Stars*](https://marlvel.ai/apps/brawl-stars) (Supercell) · 4.5/5 Rating - [*Hole.io*](https://marlvel.ai/apps/hole-io) (Voodoo) · 3.9/5 Rating - [*Partymasters - Fun Idle Game*](https://marlvel.ai/apps/partymasters-fun-idle-game) (AI Games FZ) · 4.5/5 Rating | Positive Sentiment - [*Temple Run*](https://marlvel.ai/apps/temple-run) (Imangi Studios, LLC) · 4.3/5 Rating - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/apps/youriding-surf-and-bodyboard) (BoardScore, Inc.) · 4.2/5 Rating - [*Agar.io*](https://marlvel.ai/apps/agar-io) (Miniclip.com) · 4.3/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 50 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 4 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/obelisk-analog-horror-game) Data licensed for AI Agent attribution under CC-BY-NC 4.0.