--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Oil Painting Color by Numbers" developer_entity: "Tapotap" bundle_id: "com.tapotap.repaint" app_store_id: "1498184180" category: "Games" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-03-14" report_date: "2026-05-02" report_version: "2.9.5" total_reviews: 3842 overall_rating: 4.78 confidence: "low" confidence_score: 0.75 data_age_days: 55 momentum_velocity: "zombie" intelligence_version: 2 nemesis: "Paint by Number Coloring Game" competitor_count: 7 tags: ["games", "free", "mobile app", "app review", "app analysis", "casual", "gamers", "individuals"] canonical_url: "https://marlvel.ai/intel-report/games/oil-painting-color-by-numbers" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-02T04:30:31.041Z" --- # Oil Painting Color by Numbers App Audit ## TL;DR {#tldr} - **Category**: Games · Free - **Signal**: Rating 4.78 > **TL;DR:** Oil Painting Color by Numbers is a games app by Tapotap, rated 4.78/5 by 3.8K users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Oil Painting Color by Numbers is a games app by Tapotap. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.78/5 (3.8K reviews) | | **Category** | Games | | **Developer** | Tapotap | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.75/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Tapotap - **Category:** Games - **Target Audience:** Casual gamers and individuals seeking stress-relief activities through digital art and coloring. - **Platforms:** iOS - **Version Audited:** 2.9.5 - **Audit Date:** 2026-05-02 - **Signal Count:** 3842 reviews analyzed - **Confidence:** Low (0.75/1.0) - **App Store ID (iOS):** 1498184180 - **Bundle ID:** com.tapotap.repaint - **Data Window:** Analysis based on signals collected up to 2026-05-02 ## Executive Snapshot **What it is:** Oil Painting Color by Numbers is a casual digital art app for iOS that provides guided coloring experiences on a dark-themed canvas. **Why users hire it:** Users hire this app for low-stakes, eye-relaxing creative stress relief that avoids the visual fatigue of standard bright-UI coloring games. ## App DNA (Features & Intent) - **[Differentiator] Dark Canvas Interface:** Coloring interface uses a dark background to reduce eye strain during extended sessions. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Thematic Art Collections:** Categorized painting themes including flowers, people, animals, nature, and urban landscapes. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Color-by-Number Mechanic:** Guided coloring process requiring users to focus on one color at a time. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. ## Market Position {#market-position} The app maintains a 4.78 rating across 3,842 reviews, positioning it as a niche competitor in the coloring category. Its focus on realistic art styles differentiates it from the broader, generic libraries of scale-heavy incumbents. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to download and play - **Analysis:** The app operates on a free-to-play model, relying on ad-supported engagement within the game loop. ## SWOT Analysis {#swot} **Core Strengths:** - Dark canvas interface reduces visual fatigue - Curated realistic art library differentiates aesthetic - Color-by-number mechanic lowers entry barriers **Critical Frictions:** - Ad-supported model lacks subscription revenue - Content refresh cadence trails market leaders - No cloud-save functionality **Growth Levers:** - Expansion into B2B education partnerships - Integration of wearable-device companion features - Hybrid jigsaw-coloring mechanic development **Market Threats:** - High-frequency update cycles from Oakever Games - Market saturation by scale-heavy incumbents - Rapid feature-testing by new entrants ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Oil Painting Color by Numbers vs Paint by Number Coloring Game — Head to Head - **[Paint by Number Coloring Game](https://marlvel.ai/intel-report/games/com-paint-bynumber)** by Oakever Games: This app operates in the exact same niche with high-frequency release cycles and a massive, comparable user base. - **Moat strength:** Medium — durable but contestable - **Key differences:** - Maintains a high-velocity release schedule of 8 updates in six months to keep content fresh. - Leverages a mature, established user base to dominate search visibility within the coloring game category. - Focuses on a broad, accessible library of images that directly mirrors the target app's thematic scope. - **Where Oil Painting Color by Numbers wins:** - ✅ Offers a more specialized 'eye-relaxing' dark canvas aesthetic that differentiates from standard bright UI layouts. - ✅ Provides a more focused, curated collection of realistic artworks compared to the broader, generic library of the rival. - **Where Paint by Number Coloring Game wins:** - ❌ Utilizes a massive, proven content library that creates a stronger long-term retention loop for daily users. - ❌ Demonstrates superior operational maturity with consistent, high-frequency feature updates and performance optimizations. - **Verdict:** The target app must double down on its unique 'dark canvas' aesthetic to differentiate from the rival's massive, generic content library. ### Contenders (Strong Challengers) - **[Color by Number：Coloring Games](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber)** by Wildlife Studios [Moat: High]: A massive scale competitor in the coloring space with high update frequency and broad market reach. - Operates at a massive scale with over 1.6 million reviews, creating a significant barrier to entry. - Maintains high-frequency content updates to ensure the app remains relevant in a saturated market. - **[Pixel Art － Color by Number](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring)** by Easybrain Ltd [Moat: High]: A dominant force in the coloring niche that prioritizes high-quality, pixel-specific art styles over realistic paintings. - Specializes in pixel-art aesthetics which creates a distinct visual identity separate from realistic oil painting apps. - Leverages a massive, loyal user base built over years of consistent, high-quality feature delivery. - **[Zen Color - Color By Number](https://marlvel.ai/intel-report/games/happy-paint-color-coloring-number)** by Oakever Games [Moat: Medium]: A direct thematic competitor focusing on the 'Zen' and relaxation aspect of coloring, mirroring the target's value proposition. - Positions the product specifically around stress relief and mindfulness to capture the relaxation-seeking user segment. - Maintains a steady release cadence to introduce new, calming thematic content every few weeks. ### Peers (What They Do Better) - **Art Puzzle - Jigsaw Games** by Easybrain Ltd: Adjacent sub-genre that competes for the same 'artistic relaxation' audience but uses a different core mechanic. - Combines jigsaw mechanics with coloring elements to create a hybrid experience that differentiates from pure coloring apps. - Targets users who enjoy artistic creation but prefer the challenge of assembly over simple color-by-number filling. - **Colorfy: Coloring Book Games** by Wildlife Studios: A legacy player in the coloring space that provides a broader, more traditional digital coloring book experience. - Offers a more traditional, free-form coloring experience that contrasts with the structured color-by-number format. - Maintains a large, established library of legacy content that appeals to long-term, casual coloring enthusiasts. ### New Kids on the Block (What's Innovative) - **[Paint.ly: Color by Number](https://marlvel.ai/intel-report/entertainment/paint-ly-color-by-number)** by Picfun, Inc.: Shows aggressive growth with 12 releases in the last six months, indicating a rapid feature-testing phase. ## App Momentum (Zombie) {#momentum} - Shipped interface improvements and bug fixes. - Maintains steady, low-frequency update cadence. > **Cadence:** 1 total versions · 0 majors in last 6 months · 48 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Oil Painting Color by Numbers is an established games app that is completely free. With a 4.78/5 rating from 3.8K reviews, it shows polarized user reception. > **Bottom Line:** Oil Painting Color by Numbers maintains a strong niche through its dark-canvas aesthetic, but its slow content-refresh cadence leaves it exposed to high-velocity rivals, so the team must prioritize a more aggressive content pipeline to protect its user base. **Best for:** Casual gamers and individuals seeking stress-relief activities through digital art and coloring. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship cloud-save because it is a critical retention gap → unlock user frustration and improve long-term retention. — *Cloud-save is the top-requested missing feature in the coloring-game category.* _(trade-off: deprioritize Push the wearable companion app sprint to Q3.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Pivot content-refresh cadence to bi-weekly releases because the current cadence lags behind the 8-update-per-six-months rival benchmark → defend chart rank. — *The nemesis app maintains a high-velocity release schedule that directly threatens retention.* _(trade-off: deprioritize Pause the UI-refresh project for the main menu.)_ ### Feature Gaps vs Competitors - High-frequency content updates (available in Paint by Number Coloring Game but absent here) - Cloud-save functionality (available in industry peers but absent here) ### Outlook: Mixed The coloring-game market is consolidating around apps that can maintain a high-velocity content pipeline, leaving the subject app exposed to churn. The team must transition from maintenance-mode updates to a consistent, high-frequency release schedule to prevent market share erosion. - 🔴 The lack of high-frequency content updates allows rivals to capture the daily-active habit, which accelerates churn pressure on the casual user base. - 🟢 The dark-canvas interface remains a strong differentiator, which continues to attract users seeking a specific, low-fatigue coloring experience. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.78/5 | | Total Reviews | 3.8K | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Oil Painting Color by Numbers** (this app) | 4.78/5 | N/A | Tapotap | | [Paint by Number Coloring Game](https://marlvel.ai/intel-report/games/com-paint-bynumber) | 4.7/5 | N/A | Oakever Games | | [Color by Number：Coloring Games](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber) | 4.7/5 | Excited | Wildlife Studios | | [Paint.ly: Color by Number](https://marlvel.ai/intel-report/entertainment/paint-ly-color-by-number) | 4.9/5 | N/A | Picfun, Inc. | | [Pixel Art － Color by Number](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring) | 4.7/5 | Mixed | Easybrain Ltd | | [Zen Color - Color By Number](https://marlvel.ai/intel-report/games/happy-paint-color-coloring-number) | 4.8/5 | N/A | Oakever Games | ## Company Profile - **Developer:** Tapotap - **Website:** [https://tapotap.com/](https://tapotap.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/oil-painting-color-by-numbers/id1498184180?uo=4) - **Dev Site:** [Official Website](https://tapotap.com/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Paint by Number Coloring Game*](https://marlvel.ai/intel-report/games/com-paint-bynumber) (Oakever Games) — 4.7/5 Rating | N/A Sentiment - [*Color by Number：Coloring Games*](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber) (Wildlife Studios) — 4.7/5 Rating | Positive Sentiment - [*Paint.ly: Color by Number*](https://marlvel.ai/intel-report/entertainment/paint-ly-color-by-number) (Picfun, Inc.) — 4.9/5 Rating | N/A Sentiment - [*Pixel Art － Color by Number*](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring) (Easybrain Ltd) — 4.7/5 Rating | Mixed Sentiment - [*Zen Color - Color By Number*](https://marlvel.ai/intel-report/games/happy-paint-color-coloring-number) (Oakever Games) — 4.8/5 Rating | N/A Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Negative Sentiment - [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) — 4.5/5 Rating | Mixed Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Positive Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) — 3.3/5 Rating | Negative Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.75/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 3.8K - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/oil-painting-color-by-numbers) Data licensed for AI Agent attribution under CC-BY-NC 4.0.