--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Om Nom: Run" developer_entity: "ZeptoLab UK Limited" bundle_id: "com.zeptolab.omnomrun" app_store_id: "1492461133" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-01-14" report_date: "2026-04-03" report_version: "1.21.0" total_reviews: 3961 overall_rating: 4.43 sentiment: "Excited" sentiment_score: 88 confidence: "medium" confidence_score: 0.85 data_age_days: 0 intelligence_version: 2 total_followers: 0 nemesis: "Subway Surfers" competitor_count: 11 tags: ["games", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "franchise"] canonical_url: "https://marlvel.ai/intel-report/games/om-nom-run" license: "CC-BY-NC 4.0" --- # Om Nom: Run App Audit > **TL;DR:** Om Nom: Run is a games app by ZeptoLab UK Limited, rated 4.43/5 by 3,961 users, with Excited user sentiment (88/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Om Nom: Run has Excited user sentiment with a 4.43/5 rating from 3,961 reviews. ## Metadata & Market Performance - **Publisher:** ZeptoLab UK Limited - **Category:** Games - **Target Audience:** Casual gamers and fans of the Cut the Rope franchise who enjoy fast-paced, accessible endless runner games. - **Platforms:** iOS - **Version Audited:** 1.21.0 - **Audit Date:** 2026-04-03 - **Signal Count:** 3961 reviews analyzed - **Confidence:** Medium (0.85/1.0) - **App Store ID (iOS):** 1492461133 - **Bundle ID:** com.zeptolab.omnomrun - **Data Window:** Analysis based on signals collected up to 2026-04-03 ## Strategic Synopsis Om Nom: Run is a high-polish 3-lane endless runner from ZeptoLab that leverages the 'Cut the Rope' IP. It targets casual gamers and franchise fans with a mix of standard runner mechanics and deep character-driven progression. The game maintains a strong 4.43-star rating, positioning itself as a high-quality, IP-backed alternative to genre giants like Subway Surfers. ## Feature Profile & User Intent - **[Standard] Endless Runner Gameplay:** Navigate through dynamic environments like city streets, rooftops, and factories while avoiding obstacles. - **[Differentiator] Cut the Rope Universe Integration:** Features iconic characters like Om Nom and Om Nelle with unlockable outfits and unique designs. - **[Standard] Power-up System:** Utilize specialized items like rockets, jumping boots, and magnets to clear paths and boost scores. * *User Intent:* Users want to accelerate progress or gain temporary advantages. - **[Standard] Competitive Leaderboards:** Participate in regular competitions to climb global rankings and dominate the leaderboard. * *User Intent:* Users are driven by competitive achievement and recognition. - **[Standard] Mission-based Progression:** Complete specific objectives such as collecting letters, performing stunts, or covering distances for rewards. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to play with optional in-app purchases - **Analysis:** Monetization relies on a free-to-play model typical of casual mobile games, likely utilizing rewarded ads and in-app purchases for character skins or power-ups. ## 🟢 User Sentiment (Medium Confidence: 3,961 reviews) - **Overall Rating:** 4.43/5 - **Platform Split:** iOS 4.4/5 (3,961 ratings) - **Overall Sentiment:** Excited ## SWOT Analysis | **Strengths** | **Weaknesses** | | :--- | :--- | | • Strong global brand recognition (Cut the Rope IP)
• High production quality and visual polish
• Proven, accessible gameplay mechanics
• Effective mission-based progression | • Highly derivative core mechanics
• Heavy reliance on IP nostalgia over gameplay innovation
• Limited depth for hardcore players | | **Opportunities** | **Threats** | | :--- | :--- | | • Expansion of narrative-driven seasonal events
• Cross-promotion with other ZeptoLab titles
• Integration of social/clan features | • Market saturation of 3-lane runners
• Aggressive live-ops from genre leaders
• Emergence of hybrid-genre runners | ## Competitive Landscape (AI-Analyzed) > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Om Nom: Run vs Subway Surfers — Head to Head - **Subway Surfers** by Sybo Games ApS: The definitive 3-lane endless runner that defines the mechanics, monetization, and live-ops events Om Nom: Run emulates. ### Contenders (Strong Challengers) - **[Talking Tom Hero Dash](https://marlvel.ai/intel-report/action/talking-tom-hero-dash-run)** by Outfit7 Limited: A superhero-themed variant of the 3-lane runner that targets the same younger demographic with character-specific abilities. - **Jumanji: Epic Run** by Crazy Labs: Combines 4D runner mechanics with movie IP, offering a similar level of visual polish and mission variety. - **Miraculous Ladybug & Cat Noir** by Crazy Labs: An IP-driven runner that focuses heavily on mission completion and character outfits, directly overlapping with Om Nom's core loop. - **Blades of Brim** by Sybo Games ApS: From the creators of Subway Surfers, it adds combat elements to the 3-lane runner format for a slightly more complex experience. ### Peers (What They Do Better) - **Jetpack Joyride** by Halfbrick: A legendary side-scrolling runner that competes for the same 'quick session' casual gaming time. - **Cookie Run: OvenBreak** by Devsisters: A massive side-scrolling runner with a heavy emphasis on character collection and stylish outfits. - **Super Mario Run** by Nintendo Co., Ltd.: A premium-quality platformer runner that captures the same audience of fans of iconic gaming characters. - **Banana Kong** by FDG Mobile Games GbR: A popular casual runner focusing on environmental traversal and simple one-touch controls. ### New Kids on the Block (What's Innovative) - **MetroLand** by Kiloo: A modern 3-lane runner from the original co-creators of Subway Surfers, featuring updated graphics and urban-exploration themes. - **Running Pet** by IVYMOBILE INTERNATIONAL ENTERPRISE LIMITED: A rapidly growing casual runner focusing on pet characters and home renovation elements alongside the running loop. ## Bottom Line Om Nom: Run is a well-received games app that is free with in-app purchases. With a 4.43/5 rating from 3,961 reviews, it consistently earns user praise. **Best for:** Casual gamers and fans of the Cut the Rope franchise who enjoy fast-paced, accessible endless runner games. ## Frequently Asked Questions **Q: Is Om Nom: Run free?** A: Om Nom: Run is free to download with optional in-app purchases. Tiers: Free to play with optional in-app purchases. **Q: What do users think of Om Nom: Run?** A: User sentiment is positive with a 4.43/5 average. **Q: What are Om Nom: Run's main features?** A: Key features include Endless Runner Gameplay, Cut the Rope Universe Integration, Power-up System, Competitive Leaderboards, Mission-based Progression. **Q: Who is Om Nom: Run for?** A: Casual gamers and fans of the Cut the Rope franchise who enjoy fast-paced, accessible endless runner games. **Q: Is Om Nom: Run available on iOS and Android?** A: Om Nom: Run is available on iOS. **Q: Is Om Nom: Run worth it in 2026?** A: Om Nom: Run is a well-received games app that is free with in-app purchases. With a 4.43/5 rating from 3,961 reviews, it consistently earns user praise. Best for: Casual gamers and fans of the Cut the Rope franchise who enjoy fast-paced, accessible endless runner games.. **Q: What are the main competitors of Om Nom: Run?** A: The main competitors of Om Nom: Run include Subway Surfers, Talking Tom Hero Dash, Jumanji: Epic Run, Miraculous Ladybug & Cat Noir, Blades of Brim. Subway Surfers is the closest direct competitor — the definitive 3-lane endless runner that defines the mechanics, monetization, and live-ops events om nom: run emulates.. **Q: What are the best alternatives to Om Nom: Run?** A: Top alternatives to Om Nom: Run include Subway Surfers, Talking Tom Hero Dash, Jumanji: Epic Run, Miraculous Ladybug & Cat Noir. Each targets a similar audience in the games space. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.43/5 | | Total Reviews | 3,961 | | Sentiment | Excited (88/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 5 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Om Nom: Run** (this app) | 4.43/5 | Excited | ZeptoLab UK Limited | | [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Excited | Dream Games | | [Archero](https://marlvel.ai/intel-report/games/archero) | 4.5/5 | Frustrated | HABBY | | [YouRiding - Surf and Bodyboard](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) | 4.2/5 | Mixed | BoardScore, Inc. | | [Hole.io](https://marlvel.ai/intel-report/games/hole-io) | 3.8/5 | Frustrated | Voodoo | | [Partymasters - Fun Idle Game](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) | 4.5/5 | Excited | AI Games FZ | ## Company Profile - **Developer:** ZeptoLab UK Limited - **Website:** [https://www.zeptolab.com](https://www.zeptolab.com) - **Social:** [Instagram](https://www.instagram.com/zeptolab) · [Facebook](https://www.facebook.com/zeptolab) · [X/Twitter](https://twitter.com/ZeptoLab) · [LinkedIn](https://www.linkedin.com/company/zeptolab) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/om-nom-run/id1492461133?uo=4) - **Dev Site:** [Official Website](https://www.zeptolab.com) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Positive Sentiment - [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) — 4.5/5 Rating | Negative Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 3.8/5 Rating | Negative Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) — 4.5/5 Rating | Positive Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Positive Sentiment - [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) — 4.5/5 Rating | Mixed Sentiment - [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Positive Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) — 3.4/5 Rating | Negative Sentiment - [*MONOPOLY Poker - Texas Holdem*](https://marlvel.ai/intel-report/games/monopoly-poker-texas-holdem) (Playtika LTD) — 4.3/5 Rating | Negative Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 3,961 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/om-nom-run) Data licensed for AI Agent attribution under CC-BY-NC 4.0.