--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "ON/OFF" developer_entity: "1Button SARL" bundle_id: "com.nuagetouch.onoff" app_store_id: "574723132" google_play_id: "com.plexnor.gravityscreenofffree" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2023-01-31" report_date: "2026-04-05" report_version: "2.2" total_reviews: 84328 overall_rating: 3.64 sentiment: "Excited" sentiment_score: 78 confidence: "high" confidence_score: 0.9 data_age_days: 0 intelligence_version: 2 nemesis: "Gravity Screen" competitor_count: 11 tags: ["games", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "android", "power", "users,"] canonical_url: "https://marlvel.ai/intel-report/games/on-off" license: "CC-BY-NC 4.0" --- # ON/OFF App Audit > **TL;DR:** ON/OFF is a games app by 1Button SARL, rated 3.64/5 by 84,328 users, with Excited user sentiment (78/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** ON/OFF maintains Excited user sentiment (3.64/5 from 84,328 reviews), with users consistently praising utility and problem solving. ## Metadata & Market Performance - **Publisher:** 1Button SARL - **Category:** Games - **Target Audience:** Android power users, automation enthusiasts, and individuals with broken hardware buttons or accessibility needs. - **Platforms:** iOS & Android - **Version Audited:** 2.2 - **Audit Date:** 2026-04-05 - **Signal Count:** 84328 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 574723132 - **Bundle ID:** com.nuagetouch.onoff - **Google Play ID:** com.plexnor.gravityscreenofffree - **Data Window:** Analysis based on signals collected up to 2026-04-05 - **Short Description:** Tired of pressing the power button? This app handles that automatically for you. ## Strategic Synopsis ON/OFF (Gravity Screen) is a veteran utility app that automates screen power states using device sensors like the accelerometer and proximity sensor. It serves two primary needs: providing advanced convenience for power users and acting as a critical accessibility tool for users with broken hardware buttons. While it has a massive legacy user base on Android, it faces challenges with modern OS compatibility and battery optimization. ## Feature Profile & User Intent - **[Differentiator] Pocket Sensor:** Automatically turns the screen off when the device is placed in a pocket. - **[Differentiator] Table Sensor:** Detects when the phone is lying on a table to turn the screen off when not in use. - **[Differentiator] Rise to Wake:** Keeps the screen on while the user is holding and looking at the device based on hand movements. - **[Standard] Motion Wake:** Wakes the device screen by moving it when it is facing up. - **[Differentiator] Automation Integration:** Provides a Locale plug-in for integration with automation apps like Tasker and Llama. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version with core sensor functionality, In-app purchase for widgets, shortcuts, and advanced exclusions, Paid iOS version ($1.99) - **Price:** iOS: $1.99 - **Analysis:** The app uses a functional freemium model on Android to drive high volume, while gating convenience features behind a one-time purchase. The iOS version is positioned as a premium utility. ## 🟢 User Sentiment (High Confidence: 84,328 reviews) - **Overall Rating:** 3.64/5 - **Platform Split:** iOS 4.8/5 (24 ratings) | Android 3.6/5 (84,304 ratings) - **Overall Sentiment:** Excited ### Top Praises - **Utility and Problem Solving** | *Evidence:* "This app single handedly saved my phone form turning into unusable trash" ### Top Complaints (Impact Areas) - **Technical Bugs and Compatibility** | *Evidence:* "It seems to be freezing my phone up after taking it out of my pocket" - **Battery Drain** | *Evidence:* "When I am use this app My mobile battery charge fast low" ## SWOT Analysis **Strengths:** - Deep sensor-based automation logic - Strong legacy brand and media recognition - Integration with power-user tools like Tasker **Weaknesses:** - Compatibility issues with newer Android versions - Reported battery drain on high-sensitivity settings - Infrequent update cycle on Android **Opportunities:** - Modernizing background process management - Expanding into IoT/Smart Home trigger markets - Marketing as a sustainability/repairability tool **Threats:** - Native OS features (Raise to Wake) becoming standard - OS-level battery management killing background apps - Modern gesture-based competitors ## Competitive Landscape (AI-Analyzed) > Competitive positioning identified by AI analysis of app features, category, and market signals. ### ON/OFF vs Gravity Screen — Head to Head - **Gravity Screen** by Plexnor: The direct cross-platform rival that pioneered sensor-based screen automation (pocket and table detection). ### Contenders (Strong Challengers) - **Double Tap Screen** by Skyfox: Focuses on gesture-based screen management to reduce hardware button wear. - **Proximity Actions** by Shailesh: Uses the proximity sensor for automated screen locking and unlocking, similar to the Pocket Sensor feature. - **Shake It** by Sumit: Uses the accelerometer (motion) to lock and unlock the screen, competing with the Rise to Wake logic. - **Kinetic** by Pavel: A motion-based utility that monitors device orientation to manage screen power states. ### Peers (What They Do Better) - **Shortcuts** by Apple: The native automation tool that many users leverage to create custom device-state triggers. - **IFTTT** by IFTTT: Broader automation ecosystem that appeals to the power-user demographic mentioned in the app's Locale/Tasker integration. - **Assistive Touch** by Tuan: A utility specifically for users with broken hardware buttons, providing software-based power controls. - **Battery Saver - Power Master** by Cheetah Mobile: Attracts users looking to optimize battery life through screen management and background process control. ### New Kids on the Block (What's Innovative) - **TapTap Lock** by TapTap Studio: A modern utility leveraging newer gesture APIs to provide seamless screen-off functionality without physical buttons. - **WallSleep** by WallSleep Team: An emerging utility focusing on orientation-based screen dimming and locking. ## Pros & Cons **Pros:** - Utility and Problem Solving **Cons:** - Technical Bugs and Compatibility - Battery Drain ## Bottom Line ON/OFF is a well-received games app that is free with in-app purchases. With a 3.64/5 rating from 84,328 reviews, it consistently earns user praise. **Best for:** Android power users, automation enthusiasts, and individuals with broken hardware buttons or accessibility needs. ## Frequently Asked Questions **Q: Is ON/OFF free?** A: ON/OFF is free to download with optional in-app purchases. Tiers: Free version with core sensor functionality, In-app purchase for widgets, shortcuts, and advanced exclusions, Paid iOS version ($1.99). **Q: What do users think of ON/OFF?** A: User sentiment is positive with a 3.64/5 average. Users praise: Utility and Problem Solving. Common complaints: Technical Bugs and Compatibility, Battery Drain. **Q: What are ON/OFF's main features?** A: Key features include Pocket Sensor, Table Sensor, Rise to Wake, Motion Wake, Automation Integration. **Q: Who is ON/OFF for?** A: Android power users, automation enthusiasts, and individuals with broken hardware buttons or accessibility needs. **Q: Is ON/OFF available on iOS and Android?** A: ON/OFF is available on iOS & Android. **Q: Is ON/OFF worth it in 2026?** A: ON/OFF is a well-received games app that is free with in-app purchases. With a 3.64/5 rating from 84,328 reviews, it consistently earns user praise. Best for: Android power users, automation enthusiasts, and individuals with broken hardware buttons or accessibility needs.. **Q: What are the main competitors of ON/OFF?** A: The main competitors of ON/OFF include Gravity Screen, Double Tap Screen, Proximity Actions, Shake It, Kinetic. Gravity Screen is the closest direct competitor — the direct cross-platform rival that pioneered sensor-based screen automation (pocket and table detection).. **Q: What are the best alternatives to ON/OFF?** A: Top alternatives to ON/OFF include Gravity Screen, Double Tap Screen, Proximity Actions, Shake It. Each targets a similar audience in the games space. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.64/5 | | Total Reviews | 84,328 | | Sentiment | Excited (78/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 5 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **ON/OFF** (this app) | 3.64/5 | Excited | 1Button SARL | | [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Excited | Dream Games | | [Stumble Guys](https://marlvel.ai/intel-report/games/stumble-guys) | 4.5/5 | Excited | Scopely, Inc. | | [Temple Run](https://marlvel.ai/intel-report/games/temple-run) | 4.3/5 | Excited | Imangi Studios, LLC | | [Bejeweled Blitz](https://marlvel.ai/intel-report/games/bejeweled-blitz) | 3.4/5 | Frustrated | PopCap | | [Partymasters - Fun Idle Game](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) | 4.5/5 | Excited | AI Games FZ | ## Company Profile - **Developer:** 1Button SARL - **Website:** [https://1button.co/onoff](https://1button.co/onoff) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/on-off/id574723132?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.plexnor.gravityscreenofffree&hl=en&gl=us) - **Dev Site:** [Official Website](https://1button.co/onoff) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Positive Sentiment - [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Positive Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Positive Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) — 3.4/5 Rating | Negative Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) — 4.5/5 Rating | Positive Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 3.8/5 Rating | Negative Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment - [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) — 4.5/5 Rating | Negative Sentiment - [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) — 4.5/5 Rating | Mixed Sentiment - [*Mahjong Match：Classic Tiles！*](https://marlvel.ai/intel-report/games/mahjong-match-classic-tiles) (Playful Bytes Studio) — 4.6/5 Rating | Mixed Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 84,328 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/on-off) Data licensed for AI Agent attribution under CC-BY-NC 4.0.