---
title: "Pastel Friends — App Overview"
url: https://marlvel.ai/intel-report/games/pastel-friends
category: Games
developer: SeyeonSoft Co., Ltd.
platforms: ios, android
rating: 4.4 (59K ratings)
pricing: freemium
report_level: overview
generated: 2026-04-16
last_verified: "2026-04-16T16:14:15.512Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** The app provides a robust, creative sandbox for avatar design, though users should note that local device storage means data is lost if the app is uninstalled.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Games |
| Rating | 4.4 ★ (59K) |
| Pricing | freemium |
| Platforms | iOS, Android |
| Latest Version (iOS) | 1.6.7 |
| Latest Version (Android) | 1.6.7 |
| Developer | SeyeonSoft Co., Ltd. |

<!-- SECTION: Summary -->
## What is Pastel Friends?

Pastel Friends is a creative dress-up game that allows users to design and customize avatars and backgrounds using a pastel aesthetic. The app features dual modes for individual avatar creation and scene composition, supported by tools like drag-and-drop, layer management, and animation effects.

<!-- SECTION: Key Features -->
## Key Features

- **Dual Creation Modes**: Users can design individual avatars and then arrange them in the Decorate Friends mode.
- **Customization Tools**: Includes drag-and-drop functionality, mirror effects, and layer management for precise avatar styling.
- **Storytelling Elements**: Users can build scenes using outfits, items, effects, speech bubbles, and custom text.
- **Social Sharing**: Allows users to export and share their completed avatar and background designs with others.

<!-- SECTION: Target Audience -->
## Who is it for?

Casual users interested in creative character design and digital aesthetic customization.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/pastel-friends/id1489122016?uo=4)
- [Google Play](https://play.google.com/store/apps/details?id=com.seyeonsoft.friends&hl=en&gl=us)
- [Full Intelligence Report](https://marlvel.ai/intel-report/games/pastel-friends)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/games/pastel-friends).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*