--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Shake Up Dice" developer_entity: "Mustafa Tolga DALBUDAK" bundle_id: "com.shakeupdice.Shake-Up-Dice" app_store_id: "1535929002" google_play_id: "com.rubeacon.shakeup" category: "Games" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-01-20" report_date: "2026-05-19" last_verified: "2026-05-19T19:13:25.237Z" report_version: "2.33.4545" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 43 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "Yatzy & Farkle: Dice World" competitor_count: 11 tags: ["games", "subscription", "mobile app", "app review", "app analysis", "casual", "gamers", "board"] canonical_url: "https://marlvel.ai/intel-report/games/shake-up-dice" license: "CC-BY-NC 4.0" content_version: "v2" --- # Shake Up Dice App Audit ## TL;DR {#tldr} - **Category**: Games · Subscription > **TL;DR:** Shake Up Dice is a games app by Mustafa Tolga DALBUDAK, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Shake Up Dice is a games app by Mustafa Tolga DALBUDAK. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Games | | **Developer** | Mustafa Tolga DALBUDAK | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Mustafa Tolga DALBUDAK - **Category:** Games - **Target Audience:** Casual gamers and board game players who require a portable, digital alternative to physical dice. - **Platforms:** iOS & Android - **Version Audited:** 2.33.4545 - **Audit Date:** 2026-05-19 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1535929002 - **Bundle ID:** com.shakeupdice.Shake-Up-Dice - **Google Play ID:** com.rubeacon.shakeup - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-05-19 ## Executive Snapshot **What it is:** Shake Up Dice is a digital utility app for iOS and Android that provides virtual dice-rolling functionality for tabletop gamers. **Why users hire it:** Users hire this app to replace lost physical dice during game sessions, seeking a portable and immediate digital solution. ## App DNA (Features & Intent) - **[Standard] Multi-Dice Combinations:** Selection of single, double, or multiple dice configurations for varied gameplay needs. - **[Standard] Quick-Roll Interface:** Simplified UI for rapid dice activation to minimize time between game turns. - **[Differentiator] Subscription-Based Support:** Tiered contribution model for monthly, quarterly, and annual access to app features. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} The app lacks significant chart visibility and review volume, signaling a failure to penetrate the casual tabletop utility market. ## Monetization Strategy - **Model:** Subscription - **Tiers:** 1-Month Subscription at $0.99, 3-Month Subscription at $1.99, 12-Month Subscription at $4.99 - **Analysis:** Subscription model anchored at $0.99/month, utilizing tiered discounts for longer commitments to maximize lifetime value. ## SWOT Analysis {#swot} **Core Strengths:** - Focused, lightweight utility interface - Minimal bloat compared to multiplayer-heavy rivals **Critical Frictions:** - Subscription model for basic utility - Zero social or multiplayer integration - Lack of user review volume **Growth Levers:** - Implement offline-first reliability - Add game-specific dice skins to drive engagement **Market Threats:** - Ad-supported competitors with higher feature density - Lack of visibility in app store charts ## Recent Changes (v2 → v3) {#recent-changes} The product remains in a zombie state, but the intelligence report has been significantly expanded to include a detailed competitive landscape and a more critical assessment of market failure. **Overall trend**: Stable **Compared at**: 2026-05-19 ### High-impact changes - **[Shifted] Market Position Assessment** (positioning) — Narrative shifted from describing the utility space to acknowledging a failure to penetrate the market: 'The app lacks significant chart visibility and review volume'. - **[Added] Expanded Competitive Landscape** (positioning) — Added 13 specific competitors (e.g., Yatzy & Farkle: Dice World, TableTop Scores) to the landscape, replacing the previous limited list of 4. ### Medium-impact changes - **[Added] Granular SWOT Weaknesses** (swot) — Added specific weaknesses: 'Zero social or multiplayer integration' and 'Lack of user review volume'. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Shake Up Dice vs Yatzy & Farkle: Dice World — Head to Head - **[Yatzy & Farkle: Dice World](https://marlvel.ai/intel-report/games/yatzy-farkle-dice-world)** by AppA11y, Inc.: This app competes directly by providing a digital dice-rolling experience that serves as a primary alternative for users seeking game-specific dice mechanics. - **Key differences:** - Offers robust VoiceOver accessibility features, capturing a significant user segment that target currently ignores. - Integrates turn-based multiplayer functionality, transforming a simple utility into a social gaming ecosystem. - Maintains a massive, established user base with over 5,000 ratings, creating a strong network effect. - **Where Shake Up Dice wins:** - ✅ Provides a lightweight, focused utility experience without the bloat of complex multiplayer game rules. - ✅ Offers a simpler, more immediate interface for users who just need a quick dice roll. - **Where Yatzy & Farkle: Dice World wins:** - ❌ Features deep social integration through turn-based multiplayer, driving significantly higher daily active usage. - ❌ Includes specialized accessibility support, making it the only viable choice for visually impaired gamers. - **Verdict:** The target app should pivot toward a 'utility-first' niche, focusing on speed and offline reliability to avoid direct competition with the nemesis's social features. ### Contenders (Strong Challengers) - **[Vrući krompirići (Asocijacije)](https://marlvel.ai/intel-report/board/vruci-krompirici-asocijacije)** by Klikapp Games: It competes for the 'game night' utility market by providing a digital tool that facilitates group interaction and scoring. - Implements a pass-the-phone mechanic that encourages physical group interaction rather than just digital dice rolling. - Utilizes a dynamic scoring system that automates game management, reducing the manual effort for players. - **[Gloomhaven Campaign Tracker](https://marlvel.ai/intel-report/games/gloomhaven-campaign-tracker)** by Grzegorz Dziembowski: It competes for the attention of tabletop gamers who use digital tools to augment their physical game sessions. - Features multi-device server synchronization, ensuring campaign data remains consistent across all player devices during sessions. - Supports complex legacy tracking, which builds long-term user retention through deep, persistent campaign management. - **[Gloomhaven Scenario Viewer](https://marlvel.ai/intel-report/games/gloomhaven-scenario-viewer)** by Roy Goncalves: This app targets the specific utility needs of tabletop gamers who require digital tools to manage complex board game sessions. - Provides a dedicated 'fog of war' mechanic specifically designed for high-complexity tabletop board game scenarios. - Offers a completely ad-free experience, appealing to users frustrated by intrusive monetization in utility apps. - **[Board Games Arena - BoardQ](https://marlvel.ai/intel-report/games/board-games-arena-boardq)** by Nikita Bohara: It competes for the same tabletop gaming audience by offering a suite of digital board games that include dice-based mechanics. - Includes smart bot opponents, allowing for solo play without the need for additional human players. - Bundles over ten classic board games, providing higher utility value than a standalone dice roller. ### Peers (What They Do Better) - **[Five in a Row!](https://marlvel.ai/intel-report/games/five-in-a-row)** by artur tagirov: It competes for the same casual, classic-game-loving demographic that uses simple apps for quick entertainment. - Focuses on multi-directional alignment mechanics, providing a more strategic depth than simple dice rolling. - Maintains a minimalist, classic design that appeals to users seeking distraction-free, simple gameplay. - **[Game Night Score Card](https://marlvel.ai/intel-report/games/game-night-score-card)** by MacHead: It is a direct functional alternative for users looking to replace physical game components with digital tools. - Allows for in-progress game resumption, solving the pain point of losing data when an app closes. - Uses a one-time purchase model, signaling a premium, ad-free experience for serious tabletop enthusiasts. - **[Dominos: Classic Dominoes Game](https://marlvel.ai/intel-report/games/dominos-classic-dominoes-game)** by sohil kadevar: It occupies the same casual gaming category, competing for the user's limited time during quick play sessions. - Incorporates daily bonuses and rewards, creating a consistent habit-forming loop for casual mobile gamers. - Offers unique tile sets that provide visual customization, a feature currently missing from the target app. - **[BrettspielWelt GSC-Clash](https://marlvel.ai/intel-report/games/brettspielwelt-gsc-clash)** by BrettspielWelt: It serves the same niche of digital tabletop support tools, focusing on tournament-style organization. - Integrates in-game chat functionality, fostering a community-driven environment for tournament participants. - Focuses on tournament qualification workflows, catering to competitive players rather than casual dice rollers. ### New Kids on the Block (What's Innovative) - **[TableTop Scores](https://marlvel.ai/intel-report/games/tabletop-scores)** by John Fimiani: It is a new entrant providing digital utility for tabletop gamers, directly overlapping with the target's utility use case. - Offers a landscape view specifically optimized for tablet users, enhancing usability during physical tabletop game sessions. - **[Legends of Splendoria: gems](https://marlvel.ai/intel-report/games/legends-of-splendoria-gems)** by julien DOLAIS: This newcomer enters the tabletop-adjacent gaming space with a focus on competitive mechanics and resource management. - Introduces a ranked league system, which could draw away competitive players looking for more than casual utility. ## What's New - **Latest (v2.33.4545, 2 years ago):** General performance and optimization improvements. ## App Momentum (Zombie) {#momentum} - No notable signals last 3 months. > **Cadence:** 2 total versions · 0 majors in last 6 months · 119 days since last update · 618 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Shake Up Dice is an established games app that is available. > **Bottom Line:** Shake Up Dice offers a clean utility experience but fails to justify its subscription model against free, ad-supported rivals, so the PM should pivot to an ad-supported model to drive user acquisition and visibility. **Best for:** Casual gamers and board game players who require a portable, digital alternative to physical dice. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Pivot to ad-supported model because subscription barriers limit user acquisition → increase active user base — *Competitors offer similar utility for free, making the current subscription model a primary churn driver.* _(trade-off: deprioritize Pause subscription revenue development to focus on ad-integration and inventory management.)_ ### Feature Gaps vs Competitors - VoiceOver accessibility (available in Dice World) - Multi-device synchronization (available in Gloomhaven Campaign Tracker) - Pass-the-phone group mechanics (available in Vrući krompirići) ### Outlook: Stable The tabletop utility market is consolidating around free, ad-supported tools that offer higher feature density. Shake Up Dice remains exposed due to its subscription-only model, which will continue to suppress user growth until the monetization strategy aligns with the casual nature of the utility. - 🔴 The subscription-first monetization model creates a high barrier to entry compared to free, ad-supported rivals, which limits new user acquisition. - ⚪ Recent updates focused on stability, no feature expansion, which leaves the app vulnerable to competitors with faster update cadences. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Shake Up Dice** (this app) | N/A/5 | N/A | Mustafa Tolga DALBUDAK | | [BrettspielWelt GSC-Clash](https://marlvel.ai/intel-report/games/brettspielwelt-gsc-clash) | 1.0/5 | Upset | BrettspielWelt | | [Dominos: Classic Dominoes Game](https://marlvel.ai/intel-report/games/dominos-classic-dominoes-game) | 4.0/5 | N/A | sohil kadevar | | [Vrući krompirići (Asocijacije)](https://marlvel.ai/intel-report/board/vruci-krompirici-asocijacije) | N/A/5 | N/A | Klikapp Games | | [Five in a Row!](https://marlvel.ai/intel-report/games/five-in-a-row) | 5.0/5 | N/A | artur tagirov | | [Legends of Splendoria: gems](https://marlvel.ai/intel-report/games/legends-of-splendoria-gems) | N/A/5 | N/A | julien DOLAIS | ## Company Profile - **Developer:** Mustafa Tolga DALBUDAK ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/shake-up-dice/id1535929002?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.rubeacon.shakeup&hl=en&gl=us) - **Sources:** App store metadata. ## Related Intel Reports - [*BrettspielWelt GSC-Clash*](https://marlvel.ai/intel-report/games/brettspielwelt-gsc-clash) (BrettspielWelt) — 1.0/5 Rating | Terrible Sentiment - [*Dominos: Classic Dominoes Game*](https://marlvel.ai/intel-report/games/dominos-classic-dominoes-game) (sohil kadevar) — 4.0/5 Rating | N/A Sentiment - [*Vrući krompirići (Asocijacije)*](https://marlvel.ai/intel-report/board/vruci-krompirici-asocijacije) (Klikapp Games) — N/A Rating | N/A Sentiment - [*Five in a Row!*](https://marlvel.ai/intel-report/games/five-in-a-row) (artur tagirov) — 5.0/5 Rating | N/A Sentiment - [*Legends of Splendoria: gems*](https://marlvel.ai/intel-report/games/legends-of-splendoria-gems) (julien DOLAIS) — N/A Rating | N/A Sentiment - [*Gloomhaven Campaign Tracker*](https://marlvel.ai/intel-report/games/gloomhaven-campaign-tracker) (Grzegorz Dziembowski) — 4.8/5 Rating | Positive Sentiment - [*Gloomhaven Scenario Viewer*](https://marlvel.ai/intel-report/games/gloomhaven-scenario-viewer) (Roy Goncalves) — 5.0/5 Rating | Positive Sentiment - [*Board Games Arena - BoardQ*](https://marlvel.ai/intel-report/games/board-games-arena-boardq) (Nikita Bohara) — 5.0/5 Rating | N/A Sentiment - [*TableTop Scores*](https://marlvel.ai/intel-report/games/tabletop-scores) (John Fimiani) — N/A Rating | N/A Sentiment - [*Yatzy & Farkle: Dice World*](https://marlvel.ai/intel-report/games/yatzy-farkle-dice-world) (AppA11y, Inc.) — 4.6/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/shake-up-dice) Data licensed for AI Agent attribution under CC-BY-NC 4.0.