## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- last_verified: "2026-05-07T12:46:08.383Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Sticker Book: Color By Number" developer_entity: "Lion Studios Plus" bundle_id: "com.game5mobile.sticker" app_store_id: "6450409974" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-12" report_date: "2026-05-07" report_version: "1.29.0" total_reviews: 140799 overall_rating: 4.47 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.9 top_praise_theme: "Relaxing sticker placement mechanics provide a satisfying and addictive creative outlet for casual players" top_complaint_theme: "Excessive ad frequency interrupts the core gameplay loop and ruins the relaxing experience for users" top_request_theme: "Addition of more puzzle levels to extend the gameplay experience for long-term users" review_sample_size: 134 total_review_count: 134 analyzed_review_count: 100 data_age_days: 0 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "Paint by Number Coloring Game" competitor_count: 7 tags: ["games", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "families"] canonical_url: "https://marlvel.ai/intel-report/games/sticker-book-color-by-number" license: "CC-BY-NC 4.0" content_version: "v2" --- # Sticker Book: Color By Number App Audit ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.47 · Sentiment Frustrated - **Recent focus**: Excessive ad frequency interrupts the core gameplay loop and ruins the relaxing experience for users (top complaint) · Relaxing sticker placement mechanics provide a satisfying and addictive creative outlet for casual players (top praise) · Addition of more puzzle levels to extend the gameplay experience for long-term users (top request) > **TL;DR:** Sticker Book: Color By Number is a games app by Lion Studios Plus, rated 4.47/5 by 140.8K users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Sticker Book: Color By Number faces Frustrated user sentiment (4.47/5 from 140.8K reviews), with excessive ad frequency interrupts the core gameplay loop and ruins the relaxing experience for users as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.47/5 (140.8K reviews) | | **User Mood** | Frustrated | | **Category** | Games | | **Developer** | Lion Studios Plus | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Lion Studios Plus - **Category:** Games - **Target Audience:** Casual gamers and families seeking a low-stress, creative puzzle experience. - **Platforms:** iOS & Android - **Version Audited:** 1.29.0 - **Audit Date:** 2026-05-07 - **Signal Count:** 134 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 6450409974 - **Bundle ID:** com.game5mobile.sticker - **Google Play ID:** com.game5mobile.sticker - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-07 - **Short Description:** Match stickers by number and color! Solve puzzles and unleash your creativity! ## Executive Snapshot **What it is:** Sticker Book: Color By Number is a casual puzzle game for families and adults that replaces traditional coloring tools with numbered sticker placement. **Why users hire it:** Users hire this app for a low-stakes, tactile creative escape, using the sticker-matching loop to satisfy a need for meditative, non-competitive puzzle solving. ## App DNA (Features & Intent) - **[Differentiator] Sticker-based Puzzle Mechanics:** Users fill numbered patterns with digital stickers instead of traditional coloring tools - **[Standard] Thematic Puzzle Collections:** Categorized sticker sets ranging from landscapes to fantasy worlds - **[Standard] Achievement and Reward System:** Progression tracking through sticker collection and difficulty-based challenges * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} The app maintains a 4.6 rating on iOS, but the high-cost subscription model creates monetization friction that prevents it from scaling against category leaders like Happy Color. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free-to-play with ad support, In-app purchases available for game items - **Analysis:** Ad-supported model monetizes a broad user base through high-volume engagement in a casual puzzle format. ## 🔴 User Sentiment (High Confidence: 100 of 134 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.47/5 - **Platform Split:** iOS 4.6/5 (37.3K ratings) | Android 4.4/5 (103.5K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.47/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Relaxing sticker placement mechanics provide a satisfying and addictive creative outlet for casual players** - **Offline accessibility allows for uninterrupted play sessions without requiring a constant internet connection** ### Top Complaints (Impact Areas) - **Excessive ad frequency interrupts the core gameplay loop and ruins the relaxing experience for users** - **Aggressive monetization strategy with high monthly subscription costs for ad removal creates negative sentiment** ### Top Requests (What Users Want) - **Addition of more puzzle levels to extend the gameplay experience for long-term users** ## SWOT Analysis {#swot} **Core Strengths:** - Tactile sticker-placement mechanic differentiates the core loop from standard coloring apps - Offline-first architecture sustains engagement in low-connectivity environments **Critical Frictions:** - $10/month subscription tier exceeds category median pricing - Ad-loading failures in the latest release cause frequent app-unresponsive states **Growth Levers:** - Untapped B2B distribution through educational partnerships - Expansion into wearable-device puzzle formats **Market Threats:** - High-frequency content drops from Oakever Games erode content-freshness advantage - Tightening EU data-privacy regulations on kids-category apps ## Recent Changes (v3 → v4) {#recent-changes} The app has entered a maintenance-only state with no new content, while user sentiment has declined due to persistent ad-loading failures and high subscription costs. **Overall trend**: Declining **Compared at**: 2026-05-07 ### High-impact changes - **[Shifted] Monetization Friction** (pricing) — Subscription pricing is now cited as a primary churn driver, with users criticizing the $10/month cost as disproportionately expensive compared to the value provided. - **[Declined] Technical Instability** (sentiment) — Ad-loading failures have escalated from general glitches to a primary cause of app-unresponsive states, forcing manual restarts. - **[Shifted] Maintenance Mode** (positioning) — Development velocity has dropped to a maintenance-only cadence, with no new features or content updates released in the last 56 days. ### Medium-impact changes - **[Removed] Feature Set Reduction** (features) — Removed 'Diverse Theme Library' and 'Cognitive Stimulation' from the core feature list, indicating a reduction in product scope. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Sticker Book: Color By Number vs Paint by Number Coloring Game — Head to Head - **[Paint by Number Coloring Game](https://marlvel.ai/intel-report/games/com-paint-bynumber)** by Oakever Games: This app represents the most direct thematic overlap with high-frequency release cycles, indicating a mature, active product strategy that mirrors the target's core mechanics. - **Moat strength:** Medium — durable but contestable - **Key differences:** - Maintains a high-velocity release cadence of eight updates in six months to keep content fresh - Focuses on a pure-play coloring experience that avoids the hybrid puzzle-sticker mechanics of the target - Leverages a massive, established user base to drive organic discovery through consistent content drops - **Where Sticker Book: Color By Number wins:** - ✅ Integrates unique sticker-based puzzle mechanics that differentiate the core loop from standard coloring apps - ✅ Offers a more modern, hybrid gameplay experience that blends art games with brain-teasing challenges - **Where Paint by Number Coloring Game wins:** - ❌ Provides a highly optimized, frictionless coloring interface refined over years of consistent user feedback - ❌ Maintains a superior content library depth that keeps users engaged through frequent, predictable updates - **Verdict:** The target app must leverage its unique sticker-puzzle hybrid identity to avoid being commoditized by the high-frequency content updates of this established rival. ### Contenders (Strong Challengers) - **[Happy Color by Numbers Game](https://marlvel.ai/intel-report/games/happy-color-by-numbers-game)** by X-Flow [Moat: High]: Dominates the category with massive scale and high-frequency updates, serving as the primary benchmark for user retention in the coloring niche. - Utilizes a massive, highly-rated library of images that creates a significant barrier to entry for smaller apps - Employs a refined, minimalist UI that prioritizes ease of use over the complex hybrid mechanics of the target - **[Pixel Art － Color by Number](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring)** by Easybrain Ltd [Moat: High]: A category leader that defines the pixel-art sub-genre, forcing the target to compete for the same casual art-game audience. - Specializes in a distinct pixel-art aesthetic that appeals to a specific, loyal segment of the coloring market - Features a highly polished, long-standing platform that emphasizes stability and consistent user experience over rapid feature iteration - **[Color by Number：Coloring Games](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber)** by Wildlife Studios [Moat: Medium]: Maintains an aggressive release schedule with 21 updates in six months, signaling a highly active development team focused on rapid iteration. - Aggressive update cadence allows for rapid testing of new monetization features and seasonal content - Operates within the Entertainment category, positioning itself as a broader lifestyle app rather than just a game ### Peers (What They Do Better) - **[Art Puzzle - Jigsaw Games](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle)** by Easybrain Ltd: Shares the same 'art-meets-puzzle' DNA, making it a strong alternative for users seeking a similar mental challenge. - Combines traditional jigsaw mechanics with art-based imagery to create a distinct, relaxing puzzle experience - Leverages the Easybrain ecosystem to cross-promote to a massive, pre-existing audience of puzzle enthusiasts - **[Jigsawscapes® - Jigsaw Puzzles](https://marlvel.ai/intel-report/games/com-banana-jigsaw)** by Oakever Games: Adjacent puzzle category that competes for the same 'calming escape' user intent as the target app. - Focuses on high-fidelity jigsaw imagery that appeals to users seeking a more traditional puzzle-solving experience - Maintains a high update frequency to keep the puzzle library feeling fresh and relevant for daily users ### New Kids on the Block (What's Innovative) - **[Zen Color - Color By Number](https://marlvel.ai/intel-report/games/happy-paint-color-coloring-number)** by Oakever Games: A rapidly growing entrant that leverages the 'Zen' positioning to capture the mindfulness-focused segment of the coloring market. ## What's New - **Latest (v1.29.0, 1 months ago):** General bug fixes and performance optimizations. ## App Momentum (Maintenance) {#momentum} - Ships stability updates for ad-loading. - Maintains core sticker-puzzle loop. > **Cadence:** 2 total versions · 0 majors in last 6 months · 55 days since last update · 0 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Sticker Book: Color By Number is a challenged games app that is free with in-app purchases. With a 4.47/5 rating from 140.8K reviews, it faces significant user friction. > **Bottom Line:** The app succeeds as a tactile creative outlet, but the aggressive subscription pricing and ad-loading instability are driving churn, so the PM must prioritize a one-time purchase model and technical stability to retain the casual user base. **Best for:** Casual gamers and families seeking a low-stress, creative puzzle experience. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Pivot monetization to one-time ad-removal purchase because $10/month subscription is the top complaint → reduce churn — *Sentiment analysis identifies the subscription cost as a primary driver of negative user feedback.* _(trade-off: deprioritize Pause the development of new sticker themes — subscription-model churn has a higher revenue impact.)_ - [ ] [INVEST] [HIGH IMPACT] Audit ad-loading logic because ad-loading failures are the #1 technical complaint → improve session stability — *Review data confirms that ad-loading failures force manual restarts, degrading the user experience.* _(trade-off: deprioritize Deprioritize the new puzzle-level content sprint — stability is the current retention bottleneck.)_ ### Feature Gaps vs Competitors - Frictionless coloring interface (available in Paint by Number Coloring Game but missing here) - High-velocity content library updates (available in Paint by Number Coloring Game but missing here) ### Outlook: Declining Casual puzzle traffic is consolidating around competitors with higher content-refresh cadences, leaving this app exposed. The current maintenance-mode update cycle fails to address the monetization friction, so the app will likely see continued rating erosion through Q2. - 🔴 Ad-loading failures in the latest release force manual restarts, which compounds the rating drag already visible on the Android platform. - 🔴 The transition to a high-cost subscription model drives negative sentiment, accelerating churn pressure among casual users who expect lower price points. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.47/5 | | Total Reviews | 140.8K | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Sticker Book: Color By Number** (this app) | 4.47/5 | Frustrated | Lion Studios Plus | | [Paint by Number Coloring Game](https://marlvel.ai/intel-report/games/com-paint-bynumber) | 4.7/5 | N/A | Oakever Games | | [Jigsawscapes® - Jigsaw Puzzles](https://marlvel.ai/intel-report/games/com-banana-jigsaw) | 4.7/5 | Mixed | Oakever Games | | [Color by Number：Coloring Games](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber) | 4.7/5 | Excited | Wildlife Studios | | [Art Puzzle - Jigsaw Games](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle) | 4.8/5 | Excited | Easybrain Ltd | | [Happy Color by Numbers Game](https://marlvel.ai/intel-report/games/happy-color-by-numbers-game) | 4.9/5 | Excited | X-Flow | ## Company Profile - **Developer:** Lion Studios Plus - **Website:** [https://lionstudios.cc](https://lionstudios.cc) - **Social:** [Instagram](https://www.instagram.com/lionstudioscc) · [Facebook](https://www.facebook.com/lionstudios.cc) · [X/Twitter](https://twitter.com/LionStudioscc) · [YouTube](https://www.youtube.com/channel/UCLuH7GubX2xAldP0JX2cGSw) · [TikTok](https://www.tiktok.com/@lionstudioscc) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/sticker-book-color-by-number/id6450409974?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.game5mobile.sticker&hl=en&gl=us) - **Dev Site:** [Official Website](https://lionstudios.cc) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Paint by Number Coloring Game*](https://marlvel.ai/intel-report/games/com-paint-bynumber) (Oakever Games) — 4.7/5 Rating | N/A Sentiment - [*Jigsawscapes® - Jigsaw Puzzles*](https://marlvel.ai/intel-report/games/com-banana-jigsaw) (Oakever Games) — 4.7/5 Rating | Mixed Sentiment - [*Color by Number：Coloring Games*](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber) (Wildlife Studios) — 4.7/5 Rating | Positive Sentiment - [*Art Puzzle - Jigsaw Games*](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle) (Easybrain Ltd) — 4.8/5 Rating | Positive Sentiment - [*Happy Color by Numbers Game*](https://marlvel.ai/intel-report/games/happy-color-by-numbers-game) (X-Flow) — 4.9/5 Rating | Positive Sentiment - [*Pixel Art － Color by Number*](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring) (Easybrain Ltd) — 4.7/5 Rating | Mixed Sentiment - [*Zen Color - Color By Number*](https://marlvel.ai/intel-report/games/happy-paint-color-coloring-number) (Oakever Games) — 4.8/5 Rating | N/A Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Negative Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) — 3.3/5 Rating | Negative Sentiment ## Frequently Asked Questions {#faq} ### Is Sticker Book: Color By Number free to play? Yes, the app is free to play with ad support. It also offers in-app purchases and a subscription tier for ad-free play. ### Can I play Sticker Book: Color By Number offline? Yes, the app supports offline play, allowing you to solve puzzles without a constant internet connection. ### Is this app suitable for children? The app is marketed as fun for all ages, including kids and adults, though users should be aware of the ad-supported nature of the free version. ### What is the difference between this and Paint by Number? While both are coloring games, this app uses a unique sticker-placement mechanic, whereas Paint by Number focuses on traditional coloring tools. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 134 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/sticker-book-color-by-number) Data licensed for AI Agent attribution under CC-BY-NC 4.0.