## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- last_verified: "2026-07-01T11:36:08.727Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Supermarket Idle - Shop Tycoon" developer_entity: "APPS TEKNOLOJI ANONIM SIRKETI" bundle_id: "tr.com.apps.supermarket.idle" app_store_id: "6756713657" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-16" report_date: "2026-07-01" last_verified: "2026-07-01" report_version: "1.01.38" total_reviews: 4419 overall_rating: 4.54 sentiment: "Frustrated" sentiment_score: 35 confidence: "medium" confidence_score: 0.45 top_praise_theme: "Core grocery store management loop provides an engaging time-sink for casual play sessions" top_complaint_theme: "Aggressive ad frequency and technical instability following the latest update disrupt the core gameplay" top_request_theme: "Implementation of true idle mechanics to allow for offline fund collection during downtime" review_sample_size: 16 total_review_count: 16 analyzed_review_count: 16 data_age_days: 0 momentum_velocity: "active" intelligence_version: 3 nemesis: "Idle Supermarket Tycoon - Shop" competitor_count: 6 tags: ["games", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "interested"] canonical_url: "https://marlvel.ai/intel-report/games/supermarket-idle-shop-tycoon" license: "CC-BY-NC 4.0" content_version: "v2" --- # Supermarket Idle - Shop Tycoon App Audit ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.54 · Sentiment Frustrated - **Recent focus**: Aggressive ad frequency and technical instability following the latest update disrupt the core gameplay (top complaint) · Core grocery store management loop provides an engaging time-sink for casual play sessions (top praise) · Implementation of true idle mechanics to allow for offline fund collection during downtime (top request) > **TL;DR:** Supermarket Idle - Shop Tycoon is a games app by APPS TEKNOLOJI ANONIM SIRKETI, rated 4.54/5 by 4.4K users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Supermarket Idle - Shop Tycoon faces Frustrated user sentiment (4.54/5 from 4.4K reviews), with aggressive ad frequency and technical instability following the latest update disrupt the core gameplay as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.54/5 (4.4K reviews) | | **User Mood** | Frustrated | | **Category** | Games | | **Developer** | APPS TEKNOLOJI ANONIM SIRKETI | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** APPS TEKNOLOJI ANONIM SIRKETI - **Category:** Games - **Target Audience:** Casual gamers interested in business management simulations and idle-style progression games. - **Platforms:** iOS & Android - **Version Audited:** 1.01.38 - **Audit Date:** 2026-07-01 - **Signal Count:** 16 reviews analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 6756713657 - **Bundle ID:** tr.com.apps.supermarket.idle - **Google Play ID:** tr.com.apps.supermarket.idle - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-01 - **Short Description:** Work as a supermarket worker, manager! Grow your idle shop into a tycoon empire. ## Executive Snapshot **What it is:** Supermarket Idle is a business management simulator for casual gamers, available on iOS and Android. **Why users hire it:** Players hire the game to satisfy the urge for organizational control and passive wealth accumulation, serving as a low-stakes digital time-sink. ## App DNA (Features & Intent) - **[Standard] Idle Earnings System:** Generates in-game currency while the app is closed. - **[Differentiator] Delivery Service:** Manual order fulfillment via scooter for extra cash. ## Market Position {#market-position} The app ranks #184 in US Game Simulation (↓12) with 4,419 total ratings across platforms. The rank decline signals that the current content loop is failing to retain users against more established genre incumbents. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to play with ad support, In-app purchases for currency - **Analysis:** Monetization relies on ad inventory and IAP for growth acceleration. ## 🔴 User Sentiment (Medium Confidence: 16 of 16 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.54/5 - **Platform Split:** iOS 4.7/5 (634 ratings) | Android 4.5/5 (3.8K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.54/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Core grocery store management loop provides an engaging time-sink for casual play sessions** ### Top Complaints (Impact Areas) - **Aggressive ad frequency and technical instability following the latest update disrupt the core gameplay** ### Top Requests (What Users Want) - **Implementation of true idle mechanics to allow for offline fund collection during downtime** ## SWOT Analysis {#swot} **Core Strengths:** - Satisfying stocking mechanics drive initial session engagement **Critical Frictions:** - Technical instability following the latest update - Paid ad-removal fails to cover rewarded ads **Growth Levers:** - Untapped offline fund collection mechanics **Market Threats:** - Codigames' established brand equity in the niche ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive position has declined due to technical instability and monetization friction, resulting in a negative sentiment trend and a drop in chart ranking. **Overall trend**: Declining **Compared at**: 2026-07-01 ### High-impact changes - **[Declined] Sentiment Shift** (sentiment) — Overall sentiment moved from neutral to negative, with new complaints regarding game freezes after mandatory ads. - **[Declined] Market Ranking** (positioning) — The app is now identified at #184 in US Simulation, with a recorded decline of 12 positions. ### Medium-impact changes - **[Added] Delivery Service** (features) — Added manual order fulfillment via scooter as a new differentiator feature. - **[Added] New SWOT Items** (swot) — Added technical instability and ad-removal failure as weaknesses, and Codigames as a primary threat. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Supermarket Idle - Shop Tycoon vs Idle Supermarket Tycoon - Shop — Head to Head - **[Idle Supermarket Tycoon - Shop](https://marlvel.ai/intel-report/games/idle-supermarket-tycoon-shop)** by Codigames: This is the direct market leader in the supermarket idle niche, sharing the exact core loop and thematic setting as the target app. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Established brand equity in the idle supermarket niche creates a significant barrier to entry for new players. - Deeply refined progression balancing prevents the mid-game stagnation often found in smaller, less-tested idle simulators. - Extensive localization and global distribution reach provide a massive user acquisition advantage over the target app. - **Where Supermarket Idle - Shop Tycoon wins:** - ✅ Modernized UI/UX design offers a cleaner, more intuitive management interface compared to the legacy-heavy rival layout. - ✅ Faster iteration cycle allows for quicker implementation of player feedback compared to the established, slower-moving incumbent. - **Where Idle Supermarket Tycoon - Shop wins:** - ❌ Proven monetization architecture effectively balances ad-revenue and IAP without disrupting the core idle gameplay loop. - ❌ Sophisticated live-ops calendar keeps long-term players engaged with recurring events that the target app currently lacks. - **Verdict:** The target app must prioritize unique, high-frequency live-ops events to differentiate its retention strategy from the incumbent's established, static progression model. ### Contenders (Strong Challengers) - **[Burger Please!](https://marlvel.ai/intel-report/games/io-supercent-burgeridle)** by Supercent, Inc. [Moat: Medium]: A dominant force in the food-service idle sub-genre that competes for the same casual management-focused audience. - Hyper-casual aesthetic prioritizes immediate gratification and rapid session loops over the target's more complex simulation depth. - Aggressive ad-monetization strategy maximizes revenue from short-session users who prefer quick, bite-sized gameplay experiences. - **[My Mini Mart](https://marlvel.ai/intel-report/games/my-mini-mart)** by SUPERSONIC STUDIOS LTD [Moat: Medium]: Directly competes for the 'retail management' audience by blending idle mechanics with active delivery and stocking gameplay. - Active character-based movement mechanics provide a more tactile, hands-on experience than the target's menu-driven management style. - Integrated delivery-rush sub-loops create a higher sense of urgency compared to the target's purely passive idle progression. ### Peers (What They Do Better) - **[Cafeland - Restaurant Cooking](https://marlvel.ai/intel-report/games/com-gamegos-mobile-cafeland)** by Gamegos Teknoloji A.S.: Shares the restaurant/retail management theme but focuses on cooking and decoration rather than pure idle supermarket growth. - Heavy emphasis on social decoration and interior design elements appeals to a more creative, long-term player base. - Frequent content updates and seasonal decoration packs maintain high engagement levels through constant visual variety. - **[Egg, Inc.](https://marlvel.ai/intel-report/games/com-auxbrain-egginc)** by Auxbrain, Inc.: The gold standard for idle simulation mechanics, serving as the primary benchmark for progression pacing in the genre. - Industry-leading prestige mechanics create a near-infinite progression loop that keeps players engaged for years. - Minimalist, high-performance visual style allows for massive scale without sacrificing device compatibility or frame rates. ### New Kids on the Block (What's Innovative) - **[Block Craft 3D: Building Games](https://marlvel.ai/intel-report/games/com-fungames-blockcraft)** by Wildlife Studios: High-velocity release cadence indicates an aggressive push to capture the casual building and management market segment. ## App Momentum (Active) {#momentum} - Ships performance improvements and bug fixes. - Maintains steady update cadence. > **Cadence:** 5 total versions · 0 majors in last 6 months · 31 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Supermarket Idle - Shop Tycoon is a challenged games app that is free with in-app purchases. With a 4.54/5 rating from 4.4K reviews, it faces significant user friction. > **Bottom Line:** The app succeeds as a casual time-sink but suffers from aggressive monetization and stability issues, so the PM must prioritize fixing ad-trigger freezes to prevent immediate churn. **Best for:** Casual gamers interested in business management simulations and idle-style progression games. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Audit ad-removal logic because paid users report rewarded ads persist → reduce refund surge — *Monetization friction is a top complaint theme.* _(trade-off: deprioritize Pause the new department content sprint — monetization trust is a higher priority.)_ - [ ] [INVEST] [HIGH IMPACT] Rebuild ad-trigger stability because game freezes follow mandatory ads → stabilize retention — *Technical instability is a top complaint theme.* _(trade-off: deprioritize Deprioritize the delivery service expansion — stability is the current churn driver.)_ ### Feature Gaps vs Competitors - Prestige mechanics (available in Egg, Inc. but missing here) ### Outlook: Declining The casual idle-tycoon market is consolidating around titles with sophisticated live-ops and stable progression, leaving Supermarket Idle exposed. Without addressing the technical freezes and clarifying ad-removal scope, the app will continue to lose chart position to more reliable incumbents. - 🔴 Technical instability following the latest update causes game freezes, which erodes the daily active habit and increases churn. - 🔴 Monetization friction regarding ad-removal leads to user dissatisfaction, which compounds the negative sentiment trend visible in recent reviews. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.54/5 | | Total Reviews | 4.4K | | Sentiment | Frustrated (35/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Supermarket Idle - Shop Tycoon** (this app) | 4.54/5 | Frustrated | APPS TEKNOLOJI ANONIM SIRKETI | | [Burger Please!](https://marlvel.ai/intel-report/games/io-supercent-burgeridle) | 4.7/5 | Frustrated | Supercent, Inc. | | [Egg, Inc.](https://marlvel.ai/intel-report/games/com-auxbrain-egginc) | 4.8/5 | Thrilled | Auxbrain, Inc. | | [Block Craft 3D: Building Games](https://marlvel.ai/intel-report/games/com-fungames-blockcraft) | 4.7/5 | Mixed | Wildlife Studios | | [Cafeland - Restaurant Cooking](https://marlvel.ai/intel-report/games/com-gamegos-mobile-cafeland) | 4.6/5 | Mixed | Gamegos Teknoloji A.S. | | [My Mini Mart](https://marlvel.ai/intel-report/games/my-mini-mart) | 4.6/5 | Frustrated | SUPERSONIC STUDIOS LTD | ## Company Profile - **Developer:** APPS TEKNOLOJI ANONIM SIRKETI - **Website:** [https://apps.com.tr](https://apps.com.tr) - **Social:** [Instagram](https://www.instagram.com/appscomtr) · [X/Twitter](https://twitter.com/AppsComTr) · [LinkedIn](https://www.linkedin.com/company/apps-teknoloji) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/supermarket-idle-shop-tycoon/id6756713657?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=tr.com.apps.supermarket.idle&hl=en&gl=us) - **Dev Site:** [Official Website](https://apps.com.tr) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Burger Please!*](https://marlvel.ai/intel-report/games/io-supercent-burgeridle) (Supercent, Inc.) — 4.7/5 Rating | Negative Sentiment - [*Egg, Inc.*](https://marlvel.ai/intel-report/games/com-auxbrain-egginc) (Auxbrain, Inc.) — 4.8/5 Rating | Excellent Sentiment - [*Block Craft 3D: Building Games*](https://marlvel.ai/intel-report/games/com-fungames-blockcraft) (Wildlife Studios) — 4.7/5 Rating | Mixed Sentiment - [*Cafeland - Restaurant Cooking*](https://marlvel.ai/intel-report/games/com-gamegos-mobile-cafeland) (Gamegos Teknoloji A.S.) — 4.6/5 Rating | Mixed Sentiment - [*My Mini Mart*](https://marlvel.ai/intel-report/games/my-mini-mart) (SUPERSONIC STUDIOS LTD) — 4.6/5 Rating | Negative Sentiment - [*Idle Supermarket Tycoon - Shop*](https://marlvel.ai/intel-report/games/idle-supermarket-tycoon-shop) (Codigames) — 4.6/5 Rating | Negative Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | N/A Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) — 3.3/5 Rating | Negative Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 16 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/supermarket-idle-shop-tycoon) Data licensed for AI Agent attribution under CC-BY-NC 4.0.