--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "The Nom" developer_entity: "Voodoo" bundle_id: "com.finallygames.thenom" app_store_id: "6443968137" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-12-23" report_date: "2026-05-04" report_version: "6.3.0" total_reviews: 26178 overall_rating: 4.65 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.75 top_praise_theme: "Satisfying core gameplay loop provides a fun and engaging experience for casual players" top_complaint_theme: "Aggressive ad frequency disrupts the flow of gameplay and creates frustration for users" top_request_theme: "Expanded content including new abilities and levels to increase long-term replayability" review_sample_size: 99 total_review_count: 99 analyzed_review_count: 99 data_age_days: 58 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Going Balls" competitor_count: 7 tags: ["games", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "casual", "mobile", "gamers"] canonical_url: "https://marlvel.ai/intel-report/games/the-nom" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-04T23:37:34.274Z" --- # The Nom App Audit ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.65 · Sentiment Mixed - **Recent focus**: Aggressive ad frequency disrupts the flow of gameplay and creates frustration for users (top complaint) · Satisfying core gameplay loop provides a fun and engaging experience for casual players (top praise) · Expanded content including new abilities and levels to increase long-term replayability (top request) > **TL;DR:** The Nom is a games app by Voodoo, rated 4.65/5 by 26.2K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** The Nom shows Mixed sentiment (4.65/5 from 26.2K reviews) — users praise satisfying core gameplay loop provides a fun and engaging experience for casual players but report issues with aggressive ad frequency disrupts the flow of gameplay and creates frustration for users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.65/5 (26.2K reviews) | | **User Mood** | Mixed | | **Category** | Games | | **Developer** | Voodoo | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.75/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Voodoo - **Category:** Games - **Target Audience:** Casual mobile gamers interested in action-oriented, level-based progression games. - **Platforms:** iOS & Android - **Version Audited:** 6.3.0 - **Audit Date:** 2026-05-04 - **Signal Count:** 99 reviews analyzed - **Confidence:** High (0.75/1.0) - **App Store ID (iOS):** 6443968137 - **Bundle ID:** com.finallygames.thenom - **Google Play ID:** com.finallygames.thenom - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-04 - **Short Description:** Escape the laboratory and don't let the humans catch you ever again ## Executive Snapshot **What it is:** The Nom is a level-based action game for casual players, structured around a creature-transformation narrative on iOS and Android. **Why users hire it:** Users hire The Nom for short-session obstacle evasion and progression, but the current ad-heavy design forces users to seek alternatives with better flow. ## App DNA (Features & Intent) - **[Differentiator] Creature Transformation Mechanic:** Core narrative loop where the player controls a creature to regain human form * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Level-based Progression:** Sequential stage-clearing gameplay requiring navigation through laboratory environments * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} The Nom maintains a stable casual presence, but the 0.27-star rating gap between iOS and Android suggests platform-specific technical friction. The lack of major feature updates relative to competitors signals a maintenance-mode posture that risks losing ground to high-velocity rivals. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free-to-play with ad support, In-app purchases for items and progression - **Analysis:** Freemium model relies on ad-inventory from free users and supplemental in-app purchase revenue. ## 🟡 User Sentiment (High Confidence: 99 of 99 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.65/5 - **Platform Split:** iOS 4.7/5 (21.4K ratings) | Android 4.4/5 (4.8K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Satisfying core gameplay loop provides a fun and engaging experience for casual players** ### Top Complaints (Impact Areas) - **Aggressive ad frequency disrupts the flow of gameplay and creates frustration for users** ### Top Requests (What Users Want) - **Expanded content including new abilities and levels to increase long-term replayability** ## SWOT Analysis {#swot} **Core Strengths:** - Creature-transformation narrative hook increases session length - Level-based progression loop expands ad inventory **Critical Frictions:** - Excessive ad frequency disrupts gameplay flow - Forced online connectivity limits accessibility - Technical instability causes frequent progress resets **Growth Levers:** - Implement offline-play support to capture transit-based sessions - Expand combat abilities to increase long-term replayability **Market Threats:** - Going Balls' 17-release cadence outpaces current updates - Mini Football's social multiplayer drains casual-entry funnels ## Recent Changes (v2 → v3) {#recent-changes} The app has transitioned to a maintenance-only development cycle, with rising user complaints regarding technical instability and aggressive ad monetization. **Overall trend**: Declining **Compared at**: 2026-05-04 ### High-impact changes - **[Declined] Emergence of technical instability complaints** (sentiment) — New user complaints report frequent progress resets and technical instability, which were not present in the previous dataset. - **[Shifted] Transition to maintenance-mode** (positioning) — Development velocity shifted from steady to maintenance, with no new features or live-ops identified in the last 19 months. ### Medium-impact changes - **[Declined] Increased ad-frequency frustration** (sentiment) — Complaints regarding ad frequency have become more specific, with users reporting ad breaks after every level or death. - **[Improved] Creature Transformation mechanic repositioned** (features) — The core narrative mechanic was upgraded from a standard feature to a competitive differentiator. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### The Nom vs Going Balls — Head to Head - **[Going Balls](https://marlvel.ai/intel-report/games/com-pronetis-ironballride2)** by SUPERSONIC STUDIOS LTD: High-velocity release cadence and hyper-casual mechanics align with the target's 'escape' gameplay loop. - **Moat strength:** Medium — durable but contestable - **Key differences:** - Maintains a high-frequency update cycle with 17 releases in six months to keep content fresh - Utilizes physics-based obstacle navigation that mirrors the target app's core escape-and-evade gameplay loop ### Contenders (Strong Challengers) - **[Fun Race 3D: Running & Parkour](https://marlvel.ai/intel-report/games/com-slippy-linerusher)** by AI Games FZ [Moat: Medium]: Directly competes for the same casual audience seeking short-session obstacle avoidance and parkour-style movement. - Focuses on competitive multiplayer parkour mechanics rather than the target's single-player narrative-driven escape quest - Implements a simplified one-tap control scheme that lowers the barrier to entry for casual players ### Peers (What They Do Better) - **[Extreme Car Driving Simulator](https://marlvel.ai/intel-report/games/com-aim-racing)** by AxesInMotion S.L.: Shares the casual gaming category but focuses on open-world vehicle physics rather than character-based escape. - Provides an open-world sandbox environment that encourages long-form exploration instead of linear level progression - Features deep vehicle customization and physics tuning that appeals to a more dedicated simulation audience - **[Traffic Rider](https://marlvel.ai/intel-report/games/com-skgames-motor)** by Skgames Yazilim Muhendislik Teknoloji Ltd. Sti.: - Employs a first-person perspective to heighten immersion in high-speed traffic dodging scenarios - Uses a career-mode progression system that rewards long-term engagement through bike upgrades and performance stats - **[Score! Hero](https://marlvel.ai/intel-report/games/com-firsttouch-story)** by First Touch Games Ltd.: Adjacent casual gaming experience focusing on narrative-driven sports progression rather than creature-based escape. - Integrates a narrative-heavy career path that allows players to shape their character's professional sports journey - Uses gesture-based drawing mechanics for ball trajectory control, differing from the target's movement-based evasion ### New Kids on the Block (What's Innovative) - **[Mini Football - Soccer Game](https://marlvel.ai/intel-report/games/com-miniclip-minifootball)** by Miniclip.com: Aggressive release velocity and established brand presence signal a strong push for casual market share. - **[Football League™ 2026](https://marlvel.ai/intel-report/games/com-football-soccer-league)** by MOBILE SOCCER: Rapid updates and high-frequency releases indicate a strategy of constant feature iteration to capture casual users. ## What's New - **Latest (v3.3.0, 3 years ago):** General content updates, performance improvements, and bug fixes. - **Last Major (v3.4.0, 3 years ago):** Added new levels and additional features. ## App Momentum (Maintenance) {#momentum} - Ships only bug fixes recently. - Maintains stable casual player base. > **Cadence:** 5 total versions · 0 majors in last 6 months · 132 days since last update · 145 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} The Nom is an established games app that is free with in-app purchases. With a 4.65/5 rating from 26.2K reviews, it shows polarized user reception. > **Bottom Line:** The Nom holds a strong core loop but bleeds players through aggressive ad-monetization and technical instability, so the PM must prioritize save-state reliability to stabilize the current player base before attempting further content expansion. **Best for:** Casual mobile gamers interested in action-oriented, level-based progression games. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Audit save-state logic because progress resets are a top complaint → reduce churn — *Technical instability and progress resets occur frequently following the latest update.* _(trade-off: deprioritize Push the new combat ability sprint to Q2 — stability is a prerequisite for retention.)_ - [ ] [PIVOT] [HIGH IMPACT] Reduce ad frequency because players report ad breaks after every level → improve retention — *Aggressive ad frequency disrupts the flow of gameplay and creates frustration.* _(trade-off: deprioritize Pause the new ad-placement test — current user sentiment is at a breaking point.)_ ### Feature Gaps vs Competitors - Offline play (available in peers but missing here) - Social multiplayer (available in Mini Football but missing here) ### Outlook: Declining The casual action market is consolidating around titles with high-frequency live-ops and social features, leaving The Nom exposed due to its lack of recent content updates. Unless the team addresses the technical instability and ad-frequency complaints, the app will continue to lose its casual player base to more responsive competitors. - 🔴 Technical instability and progress loss in the latest release drive negative sentiment, which compounds the existing frustration with forced online connectivity. - 🔴 Aggressive ad-to-gameplay ratios in the current version accelerate churn, as casual players move to titles with more balanced monetization models. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.65/5 | | Total Reviews | 26.2K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **The Nom** (this app) | 4.65/5 | Mixed | Voodoo | | [Fun Race 3D: Running & Parkour](https://marlvel.ai/intel-report/games/com-slippy-linerusher) | 4.6/5 | Mixed | AI Games FZ | | [Extreme Car Driving Simulator](https://marlvel.ai/intel-report/games/com-aim-racing) | 4.4/5 | Excited | AxesInMotion S.L. | | [Football League™ 2026](https://marlvel.ai/intel-report/games/com-football-soccer-league) | 4.6/5 | Excited | MOBILE SOCCER | | [Going Balls](https://marlvel.ai/intel-report/games/com-pronetis-ironballride2) | 4.6/5 | Excited | SUPERSONIC STUDIOS LTD | | [Score! Hero](https://marlvel.ai/intel-report/games/com-firsttouch-story) | 4.7/5 | Frustrated | First Touch Games Ltd. | ## Company Profile - **Developer:** Voodoo - **Website:** [https://www.voodoo.io](https://www.voodoo.io) - **Social:** [Instagram](https://www.instagram.com/voodoo.io) · [X/Twitter](https://twitter.com/voodooplatform) · [LinkedIn](https://www.linkedin.com/company/voodoo) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/the-nom/id6443968137?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.finallygames.thenom&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.voodoo.io) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Fun Race 3D: Running & Parkour*](https://marlvel.ai/intel-report/games/com-slippy-linerusher) (AI Games FZ) — 4.6/5 Rating | Mixed Sentiment - [*Extreme Car Driving Simulator*](https://marlvel.ai/intel-report/games/com-aim-racing) (AxesInMotion S.L.) — 4.4/5 Rating | Positive Sentiment - [*Football League™ 2026*](https://marlvel.ai/intel-report/games/com-football-soccer-league) (MOBILE SOCCER) — 4.6/5 Rating | Positive Sentiment - [*Going Balls*](https://marlvel.ai/intel-report/games/com-pronetis-ironballride2) (SUPERSONIC STUDIOS LTD) — 4.6/5 Rating | Positive Sentiment - [*Score! Hero*](https://marlvel.ai/intel-report/games/com-firsttouch-story) (First Touch Games Ltd.) — 4.7/5 Rating | Negative Sentiment - [*Mini Football - Soccer Game*](https://marlvel.ai/intel-report/games/com-miniclip-minifootball) (Miniclip.com) — 4.7/5 Rating | Mixed Sentiment - [*Traffic Rider*](https://marlvel.ai/intel-report/games/com-skgames-motor) (Skgames Yazilim Muhendislik Teknoloji Ltd. Sti.) — 4.6/5 Rating | Excellent Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Negative Sentiment - [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Mixed Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.75/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/the-nom) Data licensed for AI Agent attribution under CC-BY-NC 4.0.