## ⚠ Content Warning This report covers topics classified as sensitive (weapons). Information is aggregated from public sources for informational purposes only. Information is provided for context only and is not professional advice. --- last_verified: "2026-05-19T16:12:58.691Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "The Seven Deadly Sins: Origin" developer_entity: "Netmarble Corporation" bundle_id: "com.netmarble.nanaori" app_store_id: "6744205088" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-13" report_date: "2026-05-19" last_verified: "2026-05-19" report_version: "0.28.0" total_reviews: 54405 overall_rating: 3.97 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.85 top_praise_theme: "Beautiful open world environments and character designs provide a visually engaging experience for players" top_complaint_theme: "Frequent application crashes and performance instability disrupt gameplay sessions across multiple mobile device models" top_request_theme: "Implementation of a retry button in dungeons to reduce repetitive menu navigation during farming" review_sample_size: 178 total_review_count: 178 analyzed_review_count: 120 data_age_days: 0 momentum_velocity: "active" intelligence_version: 3 nemesis: "Genshin Impact" competitor_count: 8 tags: ["games", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "seven", "deadly", "anime"] canonical_url: "https://marlvel.ai/intel-report/games/the-seven-deadly-sins-origin" license: "CC-BY-NC 4.0" content_version: "v2" --- # The Seven Deadly Sins: Origin App Audit ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 3.97 · Sentiment Frustrated - **Recent focus**: Frequent application crashes and performance instability disrupt gameplay sessions across multiple mobile device models (top complaint) · Beautiful open world environments and character designs provide a visually engaging experience for players (top praise) · Implementation of a retry button in dungeons to reduce repetitive menu navigation during farming (top request) > **TL;DR:** The Seven Deadly Sins: Origin is a games app by Netmarble Corporation, rated 3.97/5 by 54.4K users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** The Seven Deadly Sins: Origin faces Frustrated user sentiment (3.97/5 from 54.4K reviews), with frequent application crashes and performance instability disrupt gameplay sessions across multiple mobile device models as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.97/5 (54.4K reviews) | | **User Mood** | Frustrated | | **Category** | Games | | **Developer** | Netmarble Corporation | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.85/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Netmarble Corporation - **Category:** Games - **Target Audience:** Fans of the Seven Deadly Sins anime and manga franchise who enjoy open-world action RPGs and team-based combat. - **Platforms:** iOS & Android - **Version Audited:** 0.28.0 - **Audit Date:** 2026-05-19 - **Signal Count:** 178 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 6744205088 - **Bundle ID:** com.netmarble.nanaori - **Google Play ID:** com.netmarble.nanaori - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-19 - **Short Description:** Open-world Anime RPG set in the world of 『The Seven Deadly Sins』 ## Executive Snapshot **What it is:** The Seven Deadly Sins: Origin is an open-world anime RPG for mobile devices, featuring team-based combat and exploration. **Why users hire it:** Users hire this title for high-immersion anime storytelling and strategic combat, but the current technical instability and monetization friction prevent it from becoming a long-term daily habit. ## App DNA (Features & Intent) - **[Differentiator] Tag Battle System:** Combat mechanic allowing real-time hero swapping to execute team attacks - **[Standard] Open-world Exploration:** Explorable continent of Britannia featuring fishing, cooking, and hidden treasure mechanics ## Market Position {#market-position} The app holds a #17 grossing position in the Role Playing category in Argentina, but its grossing rank lags behind its free chart performance in major markets like the US, signaling monetization friction. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to play, In-app purchases for currency and hero acquisition - **Analysis:** Freemium model relies on gacha-based hero and weapon acquisition, incentivized by guaranteed SSR drops for new players. ## 🔴 User Sentiment (High Confidence: 120 of 178 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.97/5 - **Platform Split:** iOS 4.6/5 (4.1K ratings) | Android 3.9/5 (50.3K ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Beautiful open world environments and character designs provide a visually engaging experience for players** ### Top Complaints (Impact Areas) - **Frequent application crashes and performance instability disrupt gameplay sessions across multiple mobile device models** ### Top Requests (What Users Want) - **Implementation of a retry button in dungeons to reduce repetitive menu navigation during farming** ## SWOT Analysis {#swot} **Core Strengths:** - High-fidelity anime IP immersion - Deep tag-battle combat mechanics - Guaranteed SSR hero drops for new players **Critical Frictions:** - Frequent force-closing during map navigation - Aggressive monetization creating pay-to-win barriers - Lack of iconic franchise characters **Growth Levers:** - Untapped B2B education partnerships - Integration of wearable companion apps **Market Threats:** - Performance instability causing permanent user churn - Aggressive update cadence of direct competitors - EU data-minimization tightening on gaming category ## Recent Changes (v2 → v3) {#recent-changes} The app is experiencing a decline in user sentiment and retention due to unresolved performance issues and aggressive monetization, despite maintaining a consistent content release cadence. **Overall trend**: Declining **Compared at**: 2026-05-19 ### High-impact changes - **[Declined] Rating and Sentiment Shift** (sentiment) — Rating: 4.5 → 3.9; Overall sentiment: mixed → negative. - **[Added] New Weakness: Pay-to-Win Barriers** (swot) — Aggressive monetization identified as a core weakness impacting free-to-play retention. ### Medium-impact changes - **[Shifted] Exploration Feature Repositioning** (features) — Open-world Exploration competitive position: differentiator → standard. - **[Added] New Threats Identified** (swot) — Added threats: aggressive update cadence of competitors and EU data-minimization tightening. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### The Seven Deadly Sins: Origin vs Genshin Impact — Head to Head - **[Genshin Impact](https://marlvel.ai/intel-report/games/genshin-impact)** by COGNOSPHERE PTE. LTD.: Genshin Impact defines the open-world anime RPG market, commanding the largest user base and setting the standard for content-heavy live service updates. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Maintains a massive, interconnected open-world ecosystem that has been refined through years of consistent content expansions. - Leverages a proprietary engine optimized for cross-platform play across mobile, console, and PC with unified progression. - Establishes a high-frequency content cadence that forces competitors to match its aggressive seasonal update schedule. - **Where The Seven Deadly Sins: Origin wins:** - ✅ Utilizes a recognizable, established IP brand to lower user acquisition costs compared to original world-building titles. - ✅ Offers a more generous initial draw economy to incentivize early-game retention for new players. - **Where Genshin Impact wins:** - ❌ Features a mature, multi-year content library that provides thousands of hours of gameplay for veteran users. - ❌ Operates a highly sophisticated cross-platform infrastructure that ensures seamless performance across diverse hardware specifications. - **Verdict:** The target app must focus on unique IP-specific mechanics to differentiate from the established open-world dominance of Genshin Impact. ### Contenders (Strong Challengers) - **[Wuthering Waves - 2nd Anniv.](https://marlvel.ai/intel-report/games/com-kurogame-wutheringwaves-global)** by KURO GAMES [Moat: Medium]: A direct competitor in the open-world action RPG space with a high-velocity release schedule and combat-focused gameplay. - Prioritizes high-intensity, skill-based combat mechanics that appeal to a more hardcore action-oriented player demographic. - Maintains an aggressive 15-release cadence over six months, signaling a rapid iteration cycle for new content. - **[Tower of Fantasy](https://marlvel.ai/intel-report/games/tower-of-fantasy)** by Perfect World Games [Moat: Medium]: Serves the same open-world RPG niche with a focus on multiplayer-integrated exploration and social features. - Integrates persistent multiplayer social hubs directly into the open-world exploration experience for collaborative gameplay. - Features a sci-fi aesthetic that differentiates its visual identity from the traditional fantasy settings of competitors. ### Peers (What They Do Better) - **[Epic Seven](https://marlvel.ai/intel-report/games/com-stove-epic7-ios)** by Smilegate, Inc.: A peer in the turn-based anime RPG space, sharing the same target audience for high-quality character collection. - Utilizes high-fidelity 2D animated cutscenes that provide a distinct visual style compared to 3D open-world titles. - Focuses on deep, competitive turn-based PvP systems that drive long-term retention for strategy-focused players. - **[Blue Archive](https://marlvel.ai/intel-report/games/blue-archive)** by NEXON Company: A peer in the anime-style character collection genre, focusing on tactical combat and character-driven narratives. - Employs a unique 'chibi' aesthetic and tactical auto-battler system that lowers the barrier to entry for casual players. - Centers the user experience around deep character bonding and slice-of-life narrative elements rather than open-world exploration. - **[Arknights](https://marlvel.ai/intel-report/games/com-yostaren-arknights)** by YOSTAR LIMITED: A peer in the anime RPG space, known for its distinct art style and tower-defense-based gameplay mechanics. - Integrates complex tower-defense strategy mechanics that offer a deeper tactical challenge than standard action RPGs. - Maintains a dark, industrial aesthetic that stands out against the brighter, fantasy-oriented visuals of the target app. - **[Punishing: Gray Raven](https://marlvel.ai/intel-report/games/punishing-gray-raven)** by KURO TECHNOLOGY (HONG KONG) CO., LIMITED: A peer in the action RPG genre, focusing on fast-paced combat and sci-fi themes. - Features a unique 'ping' combat system that requires active input management during high-speed action sequences. - Focuses on a post-apocalyptic sci-fi narrative that targets a specific sub-genre of anime RPG enthusiasts. ### New Kids on the Block (What's Innovative) - **[Reverse: 1999-2.5th Anniv.](https://marlvel.ai/intel-report/games/reverse-1999)** by Bluepoch Co.,Ltd.: An emerging threat with a strong narrative focus and a unique aesthetic that has gained traction in the last six months. ## What's New - **Latest (v0.28.0, 6 days ago):** Added SSR Hero Clotho, Moonlight Across the Dawn skins, and Abyss difficulty levels for Deep Spider Nest and Ancient Dragon boss challenges. ## App Momentum (Active) {#momentum} - Added SSR Hero Clotho - Introduced Moonlight Across the Dawn skins - Added Deep Spider Nest difficulty levels > **Cadence:** 5 total versions · 4 majors in last 6 months · 6 days since last update · 13 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} The Seven Deadly Sins: Origin is a challenged games app that is free with in-app purchases. With a 3.97/5 rating from 54.4K reviews, it faces significant user friction. > **Bottom Line:** The Seven Deadly Sins: Origin wins on visual fidelity but fails on technical stability, so the PM must prioritize engine optimization over new content to prevent mass churn of the existing user base. **Best for:** Fans of the Seven Deadly Sins anime and manga franchise who enjoy open-world action RPGs and team-based combat. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Rebuild engine stability for map navigation because crashes are the #1 complaint theme → reduce churn — *Sentiment analysis identifies frequent crashes as the primary driver of negative reviews.* _(trade-off: deprioritize Pause the development of new character skins — stability has 3x the impact on retention.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Audit resource drop rates because players flag scarcity as a pay-to-win barrier → increase F2P retention — *Review data shows high frustration with resource gating for non-paying users.* _(trade-off: deprioritize Deprioritize the next story chapter release — retention of current users outweighs new content.)_ ### Feature Gaps vs Competitors - Persistent multiplayer social hubs (available in Tower of Fantasy but missing here) ### Outlook: Declining The open-world RPG market is consolidating around titles with high performance stability and fair monetization, leaving this app exposed. Without immediate engine fixes, the current sentiment decline will erode the player base before the next major content update. - 🔴 Frequent crashes in the latest version drive negative sentiment, which compounds the churn risk for the casual player base. - 🔴 Aggressive monetization creates a pay-to-win barrier, leading to lower long-term retention among free-to-play users. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.97/5 | | Total Reviews | 54.4K | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **The Seven Deadly Sins: Origin** (this app) | 3.97/5 | Frustrated | Netmarble Corporation | | [Epic Seven](https://marlvel.ai/intel-report/games/com-stove-epic7-ios) | 4.6/5 | N/A | Smilegate, Inc. | | [Wuthering Waves - 2nd Anniv.](https://marlvel.ai/intel-report/games/com-kurogame-wutheringwaves-global) | 4.6/5 | Frustrated | KURO GAMES | | [Arknights](https://marlvel.ai/intel-report/games/com-yostaren-arknights) | 4.7/5 | Mixed | YOSTAR LIMITED | | [Genshin Impact](https://marlvel.ai/intel-report/games/genshin-impact) | 4.3/5 | Upset | COGNOSPHERE PTE. LTD. | | [Punishing: Gray Raven](https://marlvel.ai/intel-report/games/punishing-gray-raven) | 4.4/5 | N/A | KURO TECHNOLOGY (HONG KONG) CO., LIMITED | ## Company Profile - **Developer:** Netmarble Corporation - **Website:** [https://7origin.netmarble.com/](https://7origin.netmarble.com/) - **Social:** [Facebook](https://www.facebook.com/7DSO.EN) · [X/Twitter](https://twitter.com/7DSO_EN) · [YouTube](https://youtu.be/sHOoO5TRWn0) · [Discord](https://discord.gg/7dsorigin) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/the-seven-deadly-sins-origin/id6744205088?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.netmarble.nanaori&hl=en&gl=us) - **Dev Site:** [Official Website](https://7origin.netmarble.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Epic Seven*](https://marlvel.ai/intel-report/games/com-stove-epic7-ios) (Smilegate, Inc.) — 4.6/5 Rating | N/A Sentiment - [*Wuthering Waves - 2nd Anniv.*](https://marlvel.ai/intel-report/games/com-kurogame-wutheringwaves-global) (KURO GAMES) — 4.6/5 Rating | Negative Sentiment - [*Arknights*](https://marlvel.ai/intel-report/games/com-yostaren-arknights) (YOSTAR LIMITED) — 4.7/5 Rating | Mixed Sentiment - [*Genshin Impact*](https://marlvel.ai/intel-report/games/genshin-impact) (COGNOSPHERE PTE. LTD.) — 4.3/5 Rating | Terrible Sentiment - [*Punishing: Gray Raven*](https://marlvel.ai/intel-report/games/punishing-gray-raven) (KURO TECHNOLOGY (HONG KONG) CO., LIMITED) — 4.4/5 Rating | N/A Sentiment - [*Tower of Fantasy*](https://marlvel.ai/intel-report/games/tower-of-fantasy) (Perfect World Games) — 4.3/5 Rating | N/A Sentiment - [*Reverse: 1999-2.5th Anniv.*](https://marlvel.ai/intel-report/games/reverse-1999) (Bluepoch Co.,Ltd.) — 4.8/5 Rating | Positive Sentiment - [*Blue Archive*](https://marlvel.ai/intel-report/games/blue-archive) (NEXON Company) — 4.2/5 Rating | N/A Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Mixed Sentiment - [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) — 4.5/5 Rating | Negative Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 178 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/the-seven-deadly-sins-origin) Data licensed for AI Agent attribution under CC-BY-NC 4.0.