--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Za devatero horami" developer_entity: "Česká televize" bundle_id: "cz.ceskatelevize.zadevaterohorami" app_store_id: "1436170778" category: "Games" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2018-09-22" report_date: "2026-05-20" last_verified: "2026-05-20T08:50:51.848Z" report_version: "1.3.1" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 57 momentum_velocity: "zombie" intelligence_version: 4 competitor_count: 4 tags: ["games", "free", "mobile app", "app review", "app analysis", "children", "families", "seeking"] canonical_url: "https://marlvel.ai/apps/za-devatero-horami" license: "CC-BY-NC 4.0" content_version: "v2" --- # Za devatero horami App Audit ## TL;DR {#tldr} - **Category**: Games · Free > **TL;DR:** Za devatero horami is a games app by Česká televize, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Za devatero horami is a games app by Česká televize. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Games | | **Developer** | Česká televize | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 57d | ## Metadata & Market Performance - **Publisher:** Česká televize - **Category:** Games - **Target Audience:** Children and families seeking educational or casual entertainment aligned with the Déčko media brand. - **Platforms:** iOS - **Version Audited:** 1.3.1 - **Audit Date:** 2026-05-20 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1436170778 - **Bundle ID:** cz.ceskatelevize.zadevaterohorami - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-20 ## Executive Snapshot **What it is:** Za devatero horami is a pathfinding puzzle game for children, distributed as a free public service utility on iOS. **Why users hire it:** Users hire the app for safe, brand-aligned casual entertainment that leverages the Déčko platform's trust, though the lack of content updates limits its long-term utility. ## App DNA (Features & Intent) - **[Standard] Navigation Puzzle Mechanics:** Players solve pathfinding puzzles to guide sheep through landscapes with misaligned guideposts * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Standard] Star Collection:** Optional objectives within levels to collect stars during gameplay - **[Differentiator] Déčko Integration:** Thematic alignment with the Déčko brand, a public service children's platform ## Market Position {#market-position} The app occupies a niche as a non-monetized public service utility, lacking the chart-climbing velocity of commercial puzzle titles that utilize live-ops. Its position is defined by brand trust rather than competitive feature parity. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to play - **Analysis:** The app is distributed as a free public service utility by Česká televize with no observable monetization gates. ## SWOT Analysis {#swot} **Core Strengths:** - Déčko brand alignment functions as a B2B distribution barrier into preschool partnerships **Critical Frictions:** - Zero content updates since 2018 release date - Static puzzle design lacks adaptive difficulty **Growth Levers:** - Introduce adaptive difficulty to improve accessibility for younger users - Implement level editor to increase replayability **Market Threats:** - High-frequency update cadence of Merge the Jelly erodes static content value - Combat-oriented progression in Level Merger siphons casual puzzle audience ## Recent Changes (v3 → v4) {#recent-changes} The report transitioned from a general market assessment to a targeted competitive analysis, identifying specific feature gaps against direct puzzle-genre rivals. **Overall trend**: Declining **Compared at**: 2026-05-20 ### High-impact changes - **[Shifted] Competitive Threat Refinement** (swot) — Threats shifted from generic market trends (e.g., subscription models) to specific competitor titles (Merge the Jelly, Level Merger) that directly erode the user base. - **[Shifted] Competitive Landscape Narrowing** (positioning) — The competitive set was replaced with direct genre rivals (Level Merger, Merge the Jelly, Block Stack, 3D Game Maker) to emphasize the lack of live-ops and adaptive mechanics. ### Medium-impact changes - **[Added] Feature Gap Identification** (features) — Added specific requirements for adaptive difficulty, level editors, and combat-oriented progression to match current casual puzzle standards. ## App Momentum (Zombie) {#momentum} - No content updates since 2018. - Maintains static, legacy feature set. > **Cadence:** 1 total versions · 0 majors in last 6 months · 2796 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Za devatero horami is an established games app that is completely free. > **Bottom Line:** Za devatero horami holds a unique position through its Déčko brand association, but the lack of updates since 2018 makes it a static asset, so the PM should prioritize a content refresh to prevent total audience attrition to live-ops competitors. **Best for:** Children and families seeking educational or casual entertainment aligned with the Déčko media brand. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [MEDIUM IMPACT] Audit content library for expansion because the app has been static since 2018 → increase long-term retention — *The app has not received updates since its 2018 release, leaving it vulnerable to competitors with high-frequency update cadences.* _(trade-off: deprioritize Pause all new feature development — content parity is the priority.)_ ### Feature Gaps vs Competitors - Adaptive difficulty (available in Block Stack - Tower Physics) - Level editor (available in 3D Game Maker - Physics Action) - Combat-oriented progression (available in Level Merger) ### Outlook: Declining The casual puzzle market is consolidating around titles that prioritize live-ops and adaptive difficulty, leaving static apps like Za devatero horami increasingly exposed. Without a content refresh, the app will likely continue to lose relevance to modern, update-heavy competitors. - 🔴 The lack of updates since 2018 suggests the app is in maintenance mode, which signals to users that the product is abandoned. - 🔴 Competitors like Merge the Jelly utilize high-frequency updates to drive retention, which directly threatens the target app's static user base. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Za devatero horami** (this app) | N/A/5 | N/A | Česká televize | | [Merge the Jelly](https://marlvel.ai/apps/merge-the-jelly) | 4.5/5 | Upset | Rollic Games | | [Block Stack - Tower Physics](https://marlvel.ai/apps/block-stack-tower-physics) | 5.0/5 | Mixed | CyberGame Limited | | [Level Merger](https://marlvel.ai/apps/level-merger) | N/A/5 | N/A | Clocknest Games | | [3D Game Maker - Physics Action](https://marlvel.ai/apps/3d-game-maker-physics-action) | 4.4/5 | N/A | KAZUYA KAMIOKA | | [Royal Match](https://marlvel.ai/apps/royal-match) | 4.7/5 | Frustrated | Dream Games | ## Company Profile - **Developer:** Česká televize ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/za-devatero-horami/id1436170778?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*Merge the Jelly*](https://marlvel.ai/apps/merge-the-jelly) (Rollic Games) — 4.5/5 Rating | Terrible Sentiment - [*Block Stack - Tower Physics*](https://marlvel.ai/apps/block-stack-tower-physics) (CyberGame Limited) — 5.0/5 Rating | Mixed Sentiment - [*Level Merger*](https://marlvel.ai/apps/level-merger) (Clocknest Games) — N/A Rating | N/A Sentiment - [*3D Game Maker - Physics Action*](https://marlvel.ai/apps/3d-game-maker-physics-action) (KAZUYA KAMIOKA) — 4.4/5 Rating | N/A Sentiment - [*Royal Match*](https://marlvel.ai/apps/royal-match) (Dream Games) — 4.7/5 Rating | Negative Sentiment - [*Brawl Stars*](https://marlvel.ai/apps/brawl-stars) (Supercell) — 4.5/5 Rating | Negative Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/apps/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Positive Sentiment - [*Archero*](https://marlvel.ai/apps/archero) (HABBY) — 4.5/5 Rating | Positive Sentiment - [*Hole.io*](https://marlvel.ai/apps/hole-io) (Voodoo) — 3.8/5 Rating | Terrible Sentiment - [*Stumble Guys*](https://marlvel.ai/apps/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 57 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/za-devatero-horami) Data licensed for AI Agent attribution under CC-BY-NC 4.0.