--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Zombie Raft" developer_entity: "HOMA GAMES" bundle_id: "com.ozuma.zraft" app_store_id: "1608077775" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2023-08-10" report_date: "2026-05-05" report_version: "36.1.3" total_reviews: 228602 overall_rating: 4.7 sentiment: "Excited" sentiment_score: 75 confidence: "high" confidence_score: 0.9 top_praise_theme: "The core survival and raft building loop provides a relaxing experience for casual players" top_complaint_theme: "Technical instability and audio glitches following the latest update disrupt the core gameplay experience" review_sample_size: 119 total_review_count: 119 analyzed_review_count: 100 data_age_days: 103 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "State of Survival: Zombie War" competitor_count: 7 tags: ["games", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "casual", "mobile", "gamers"] canonical_url: "https://marlvel.ai/apps/zombie-raft" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-05T00:00:00.000Z" --- # Zombie Raft Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.67 · Sentiment Excited - **Recent focus**: Technical instability and audio glitches following the latest update disrupt the core gameplay experience (top complaint) · The core survival and raft building loop provides a relaxing experience for casual players (top praise) > **TL;DR:** Zombie Raft is a games app by HOMA GAMES, rated 4.67/5 by 228.6K users, with Excited user sentiment (75/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Zombie Raft maintains Excited user sentiment (4.67/5 from 228.6K reviews), with users consistently praising the core survival and raft building loop provides a relaxing experience for casual players. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.67/5 (228.6K reviews) | | **User Mood** | Excited | | **Category** | Games | | **Developer** | HOMA GAMES | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 103d | ## Metadata & Market Performance - **Publisher:** HOMA GAMES - **Category:** Games - **Target Audience:** Casual mobile gamers interested in survival-themed arcade games and resource management. - **Platforms:** iOS & Android - **Version Reviewed:** 34.1.114 - **Report Date:** 2026-05-05 - **Signal Count:** 119 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 1608077775 - **Bundle ID:** com.ozuma.zraft - **Google Play ID:** com.ozuma.zraft - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-05 - **Short Description:** Zombie apocalypse is on! Raft survival and escape from the zombie run is the key ## Executive Snapshot **What it is:** Zombie Raft is a casual survival game for mobile where players expand a raft while escaping a zombie tsunami. **Why users hire it:** Users hire the game for low-stakes, offline-capable survival play that functions well on budget hardware, providing a stress-relief loop. ## App DNA (Features & Intent) - **[Differentiator] Raft Expansion:** Resource collection mechanics allow players to increase the size and defensive capabilities of their raft vehicle - **[Differentiator] Survivor Rescue:** Dynamic event system where players choose to save or abandon stranded survivors during the run - **[Standard] Zombie Combat:** Active defense mechanics requiring players to push back enemies attempting to board the raft - **[Standard] Vehicle Upgrades:** In-game currency store for purchasing protective and performance enhancements for the raft * *User Intent:* Users want to accelerate progress or gain temporary advantages. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to play, In-app purchases available for upgrades - **Analysis:** Freemium model relies on ad-supported gameplay and optional in-app purchases to accelerate progression. ## 🟢 User Sentiment (High Confidence: 100 of 119 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.67/5 - **Platform Split:** iOS 4.7/5 (25.4K ratings) | Android 4.7/5 (203.2K ratings) - **Overall Sentiment:** Excited ### Top Praises - **The core survival and raft building loop provides a relaxing experience for casual players** - **Offline play capability allows for uninterrupted gaming sessions during travel or without internet** - **Low hardware requirements ensure smooth performance on older or budget mobile devices** ### Top Complaints (Impact Areas) - **Technical instability and audio glitches following the latest update disrupt the core gameplay experience** ## SWOT Analysis {#swot} **Core Strengths:** - Accessible survival loop drives high organic retention - Offline playability functions as a distribution barrier for commuters - Low hardware requirements capture budget-device segments **Growth Levers:** - Untapped B2B education partnerships - Missing wearable integration for casual tracking - Potential for recurring live-event content ## Recent Changes (v2 → v3) {#recent-changes} The app has shifted from a growing, well-performing title to a stagnant project plagued by technical regressions and unresolved monetization friction. **Overall trend**: Declining **Compared at**: 2026-05-05 ### High-impact changes - **[Declined] Emergence of technical complaints** (sentiment) - **[Declined] Development status shift** (positioning) ### Medium-impact changes - **[Declined] Rating and review volume** (sentiment) - **[Added] Competitive threats identified** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Zombie Raft vs State of Survival: Zombie War - **[State of Survival: Zombie War](https://marlvel.ai/apps/com-kingsgroup-ss)** by FunPlus International AG: High-velocity release cadence and massive scale in the zombie-survival sub-genre make this a primary strategic threat. - **Key differences:** - Integrates complex base-building and hero-collection mechanics that extend session depth beyond simple raft-based survival loops. - Maintains a high-frequency live operations calendar that keeps the player base engaged with recurring seasonal events. ### Contenders (Strong Challengers) - **[Last Shelter: Survival](https://marlvel.ai/apps/com-more-dayzsurvival-ios)** by LONG TECH NETWORK LIMITED: Dominates the survival-strategy niche with a mature, feature-rich ecosystem that dwarfs this app's current scope. - Features deep alliance-based warfare systems that create strong social network effects and long-term player retention. - Provides a comprehensive tech-tree progression system that offers significantly more strategic variety than linear raft expansion. - **[The Walking Dead: Survivors](https://marlvel.ai/apps/com-elex-twdsaw-apple)** by Galaxy Play Technology Limited: Leverages a powerful IP to capture the same zombie-apocalypse audience with high-fidelity production values. - Utilizes licensed character assets which provide an immediate narrative hook for fans of the zombie genre. - Implements tactical grid-based combat encounters that offer more granular control than this app's arcade-style movement. ### Peers (What They Do Better) - **[Block Craft 3D: Building Games](https://marlvel.ai/apps/com-fungames-blockcraft)** by Wildlife Studios: Shares the casual building and resource-gathering DNA, though focused on creative construction rather than survival. - Offers an open-ended creative sandbox mode that appeals to users seeking non-combat building experiences. - Supports extensive social sharing features allowing players to showcase their custom-built structures to the community. - **[Drive Ahead! Fun Vehicle Fight](https://marlvel.ai/apps/com-dodreams-crashonwheels)** by Dodreams Fairytale Company Oy: Directly overlaps with this app's vehicle-based combat mechanics and arcade physics. - Focuses on competitive local and online multiplayer vehicle duels rather than solo survival progression loops. - Features a wide variety of unlockable vehicles with distinct physics profiles that alter gameplay strategy. - **[Going Balls](https://marlvel.ai/apps/com-pronetis-ironballride2)** by SUPERSONIC STUDIOS LTD: Competes for the same casual, high-retention, short-session mobile gaming audience. - Utilizes a minimalist, one-touch control scheme that maximizes accessibility for hyper-casual mobile players. - Employs a level-based progression structure that provides constant, immediate feedback loops for short play sessions. ### New Kids on the Block (What's Innovative) - **[Burger Please!](https://marlvel.ai/apps/io-supercent-burgeridle)** by Supercent, Inc.: Rapidly growing idle-management title showing high engagement despite a different thematic focus. ## What's New - **Latest (v36.1.3, 2 years ago):** General maintenance and minor adjustments. ## App Momentum (Zombie) {#momentum} The app has been silent for over 32 months, with the last release occurring in June 2022. > **Cadence:** 2 total versions · 0 majors in last 6 months · 999 days since last update · 407 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Zombie Raft is a market-leading games app that is free with in-app purchases. With a 4.67/5 rating from 228.6K reviews, it delivers strong user satisfaction. > **Bottom Line:** Zombie Raft holds its casual base through a relaxing survival loop, but technical instability and ad-fatigue threaten retention, so the PM must prioritize stability patches and live-ops content to prevent churn. **Best for:** Casual mobile gamers interested in survival-themed arcade games and resource management. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship stability patch for audio and resource bugs because technical instability is the top complaint → restore rating baseline ### Feature Gaps vs Competitors - Alliance-based warfare (available in Last Shelter: Survival but absent here) ### Outlook: Mixed Casual survival traffic is consolidating around titles with higher live-ops frequency, leaving Zombie Raft exposed to churn. The current lack of endgame content means the app will continue to bleed long-term players unless the team pivots to recurring events. - 🔴 Technical instability in the latest release (audio bugs, resource glitches) erodes the daily active habit, which compounds the rating drag already visible. - ⚪ Recent updates focused on stability, no feature expansion, signaling a potential shift toward maintenance mode rather than growth. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.67/5 | | Total Reviews | 228.6K | | Sentiment | Excited (75/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Zombie Raft** (this app) | 4.67/5 | Excited | HOMA GAMES | | [The Walking Dead: Survivors](https://marlvel.ai/apps/com-elex-twdsaw-apple) | 4.6/5 | Excited | Galaxy Play Technology Limited | | [Burger Please!](https://marlvel.ai/apps/io-supercent-burgeridle) | 4.7/5 | n/a | Supercent, Inc. | | [Going Balls](https://marlvel.ai/apps/com-pronetis-ironballride2) | 4.6/5 | Excited | SUPERSONIC STUDIOS LTD | | [Drive Ahead! Fun Vehicle Fight](https://marlvel.ai/apps/com-dodreams-crashonwheels) | 4.6/5 | Mixed | Dodreams Fairytale Company Oy | | [Block Craft 3D: Building Games](https://marlvel.ai/apps/com-fungames-blockcraft) | 4.7/5 | Mixed | Wildlife Studios | ## Company Profile - **Developer:** HOMA GAMES - **Website:** [https://www.homagames.com/](https://www.homagames.com/) - **Social:** [Instagram](https://www.instagram.com/homagames) · [Facebook](https://www.facebook.com/homagames) · [YouTube](https://www.youtube.com/@realhoma) · [TikTok](https://www.tiktok.com/@homagames) · [LinkedIn](https://www.linkedin.com/company/homa-games) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/zombie-raft/id1608077775?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.ozuma.zraft&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.homagames.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*The Walking Dead: Survivors*](https://marlvel.ai/apps/com-elex-twdsaw-apple) (Galaxy Play Technology Limited) · 4.6/5 Rating | Positive Sentiment - [*Burger Please!*](https://marlvel.ai/apps/io-supercent-burgeridle) (Supercent, Inc.) · 4.7/5 Rating - [*Going Balls*](https://marlvel.ai/apps/com-pronetis-ironballride2) (SUPERSONIC STUDIOS LTD) · 4.6/5 Rating | Positive Sentiment - [*Drive Ahead! Fun Vehicle Fight*](https://marlvel.ai/apps/com-dodreams-crashonwheels) (Dodreams Fairytale Company Oy) · 4.6/5 Rating - [*Block Craft 3D: Building Games*](https://marlvel.ai/apps/com-fungames-blockcraft) (Wildlife Studios) · 4.7/5 Rating - [*State of Survival: Zombie War*](https://marlvel.ai/apps/com-kingsgroup-ss) (FunPlus International AG) · 4.6/5 Rating - [*Last Shelter: Survival*](https://marlvel.ai/apps/com-more-dayzsurvival-ios) (LONG TECH NETWORK LIMITED) · 4.0/5 Rating - [*Royal Match*](https://marlvel.ai/apps/royal-match) (Dream Games) · 4.7/5 Rating - [*Bejeweled Blitz*](https://marlvel.ai/apps/bejeweled-blitz) (PopCap) · 3.3/5 Rating - [*Stumble Guys*](https://marlvel.ai/apps/stumble-guys) (Scopely, Inc.) · 4.5/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 119 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 103 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/zombie-raft) Data licensed for AI Agent attribution under CC-BY-NC 4.0.