--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Color Palette Maker: Hex" developer_entity: "Phuc Pham" bundle_id: "com.levi.hexpalette" app_store_id: "6772209495" google_play_id: "com.textsdev.coolours" category: "Graphics & Design" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: true market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-30" report_date: "2026-09-30" last_verified: "2026-09-30T00:00:00.000Z" report_version: "1.2.0" total_reviews: 0 sentiment: "Upset" sentiment_score: 20 confidence: "medium" confidence_score: 0.5 top_praise_theme: "Artists find the core functionality helpful for their creative workflow when selecting color palettes" top_complaint_theme: "Aggressive ad frequency disrupts the user experience and triggers repeatedly during phone orientation changes" review_sample_size: 7 total_review_count: 7 analyzed_review_count: 7 data_age_days: 1 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["graphics & design", "freemium", "upset sentiment", "mobile app", "app review", "app analysis", "designers,", "developers,", "brand"] canonical_url: "https://marlvel.ai/apps/color-palette-maker-hex" license: "CC-BY-NC 4.0" content_version: "v2" --- # Color Palette Maker: Hex Intelligence Report ## TL;DR {#tldr} - **Category**: Graphics & Design · Freemium - **Signal**: Sentiment Upset - **Recent focus**: Aggressive ad frequency disrupts the user experience and triggers repeatedly during phone orientation changes (top complaint) · Artists find the core functionality helpful for their creative workflow when selecting color palettes (top praise) > **TL;DR:** Color Palette Maker: Hex is a graphics & design app by Phuc Pham, with Upset user sentiment (20/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Color Palette Maker: Hex is a graphics & design app by Phuc Pham. ## Quick Facts | Fact | Value | | :--- | :--- | | **User Mood** | Upset | | **Category** | Graphics & Design | | **Developer** | Phuc Pham | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.5/1.0) | | **Data Age** | 1d | ## Metadata & Market Performance - **Publisher:** Phuc Pham - **Category:** Graphics & Design - **Target Audience:** Designers, developers, and brand builders requiring accurate, reusable color assets for professional projects. - **Platforms:** iOS & Android - **Version Reviewed:** 1.2.0 - **Report Date:** 2026-09-30 - **Signal Count:** 7 reviews analyzed - **Confidence:** Medium (0.5/1.0) - **App Store ID (iOS):** 6772209495 - **Bundle ID:** com.levi.hexpalette - **Google Play ID:** com.textsdev.coolours - **Data Window:** Analysis based on signals collected up to 2026-09-30 ## Executive Snapshot **What it is:** Color Palette Maker: Hex is a mobile utility for designers and developers to generate, extract, and export professional color palettes on iOS and Android. **Why users hire it:** The app removes the friction of manual color sampling and formatting by providing offline-first extraction and developer-ready export tokens. ## App DNA (Features & Intent) - **[Differentiator] Photo-to-Palette Extraction:** Generates color schemes by sampling pixels from user-uploaded images or screenshots. - **[Differentiator] Developer-Ready Exports:** Outputs color values in JSON, CSS, SASS, LESS, and Android XML formats. - **[Differentiator] Offline Functionality:** Operates without internet connection, storing all data locally on the device. * *User Intent:* Users want uninterrupted access without internet dependency. ## Market Position {#market-position} Color Palette Maker: Hex operates in the Graphics & Design category, focusing on professional utility rather than casual discovery. The app's reliance on a freemium model with aggressive ad-gating creates a high churn risk compared to peers that offer cleaner, subscription-only experiences. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with limited features, Premium tier via weekly, yearly, or lifetime purchase - **Analysis:** The freemium model gates advanced utility like photo extraction and unlimited storage behind a flexible subscription or one-time payment. ## 🔴 User Sentiment (Medium Confidence: 7 of 7 reviews analyzed) {#user-sentiment} - **Overall Sentiment:** Upset ### Top Praises - **Artists find the core functionality helpful for their creative workflow when selecting color palettes** ### Top Complaints (Impact Areas) - **Aggressive ad frequency disrupts the user experience and triggers repeatedly during phone orientation changes** ## SWOT Analysis {#swot} **Core Strengths:** - Offline-first architecture removes connectivity dependencies for professional workflows - Developer-ready export formats integrate directly into existing codebases **Growth Levers:** - Implement a pro-tier manual input mode to capture professional designers ## What's New - **Latest (v1.2.0, 2 months ago):** Launched Premium subscription tier with new feature set. ## App Momentum (Maintenance) {#momentum} - Launched Premium subscription tier. - Ships maintenance-mode bug fixes. > **Cadence:** 2 total versions · 1 majors in last 6 months · 0 days since last update · 63 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Color Palette Maker: Hex is a graphics & design app that is free with in-app purchases. > **Bottom Line:** The current ad-heavy monetization strategy is actively eroding the app's professional utility, creating a churn risk that outweighs short-term revenue gains. Prioritizing precise input tools and removing rotation-based ad triggers would stabilize the core professional user base. **Best for:** Designers, developers, and brand builders requiring accurate, reusable color assets for professional projects. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Deprecate interstitial ads during device rotation because they are the #1 complaint theme → improve session retention ### Outlook: Declining The market for color utility tools is consolidating around apps that offer cleaner, professional-grade interfaces without intrusive ad-gating. Color Palette Maker: Hex is currently exposed: the lack of precise input tools combined with ad-related friction will accelerate churn to more professional-focused alternatives before the next major release cycle. - 🔴 Aggressive ad frequency during device rotation disrupts user sessions, which drives negative sentiment and high churn among professional users. - 🔴 Maintenance-mode update cadence suggests a lack of active feature expansion, leaving the app vulnerable to competitors with more frequent release cycles. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Sentiment | Upset (20/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Color Palette Maker: Hex** (this app) | N/A/5 | Upset | Phuc Pham | | [1/1](https://marlvel.ai/apps/com-zizicici-oneone) | N/A/5 | N/A | ZIZICICI LIMITED | | [3D Anatomy for the Artist](https://marlvel.ai/apps/3d-anatomy-for-the-artist) | 3.8/5 | N/A | Catfish Animation Studio | | [3D Anatomy for the Artist 2025](https://marlvel.ai/apps/3d-anatomy-for-the-artist-2025) | 3.5/5 | Mixed | Catfish Animation Studio | | [3D Clothing Mockup: MockLab 3D](https://marlvel.ai/apps/3d-clothing-mockup-mocklab-3d) | 4.7/5 | N/A | Simon Maribo | | [3D Maker：AI 3D Modeling, AR](https://marlvel.ai/apps/3d-maker-ai-3d-modeling-ar) | 4.7/5 | N/A | Daichi Kusano | ## Company Profile - **Developer:** Phuc Pham - **Website:** [https://web-levi.web.app](https://web-levi.web.app) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/color-palette-maker-hex/id6772209495?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.textsdev.coolours&hl=en&gl=us) - **Dev Site:** [Official Website](https://web-levi.web.app) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*1/1*](https://marlvel.ai/apps/com-zizicici-oneone) (ZIZICICI LIMITED) · N/A Rating - [*3D Anatomy for the Artist*](https://marlvel.ai/apps/3d-anatomy-for-the-artist) (Catfish Animation Studio) · 3.8/5 Rating - [*3D Anatomy for the Artist 2025*](https://marlvel.ai/apps/3d-anatomy-for-the-artist-2025) (Catfish Animation Studio) · 3.5/5 Rating - [*3D Clothing Mockup: MockLab 3D*](https://marlvel.ai/apps/3d-clothing-mockup-mocklab-3d) (Simon Maribo) · 4.7/5 Rating - [*3D Maker：AI 3D Modeling, AR*](https://marlvel.ai/apps/3d-maker-ai-3d-modeling-ar) (Daichi Kusano) · 4.7/5 Rating - [*3D Maker Studio*](https://marlvel.ai/apps/3d-maker-studio) (Hanva,LLC) · 1.5/5 Rating - [*3dMaster*](https://marlvel.ai/apps/3dmaster) (海宁 徐) · 5.0/5 Rating - [*3dMaster for Desktop*](https://marlvel.ai/apps/3dmaster-for-desktop) (海宁 徐) · N/A Rating - [*3DMockups – Clothes Designer*](https://marlvel.ai/apps/com-mockups-3dmockups) (Endder Sabino) · 4.7/5 Rating - [*3D modeling: ArtiMesh*](https://marlvel.ai/apps/com-whitebreadgames-artimesh) (White Bread Games) · 4.9/5 Rating ## Frequently Asked Questions {#faq} ### Is Color Palette Maker: Hex suitable for professional design work? While the app offers useful extraction and export features, professional designers report frustration with the lack of precise manual Hex or RGB value entry, which limits its utility for high-fidelity projects. ### Does the app require an internet connection? No, the app is designed to function entirely offline, allowing users to build and export palettes without needing a data connection. ### Are there intrusive advertisements in the app? Yes, users report that the free version contains aggressive advertisements that trigger repeatedly, particularly during device rotation, which many find disruptive to their workflow. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.5/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 7 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 1 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/color-palette-maker-hex) Data licensed for AI Agent attribution under CC-BY-NC 4.0.