--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "ColourTone - Color Palette" developer_entity: "Muhammad Bilal Tufail" bundle_id: "com.mbtapps.color.pallet.collector" app_store_id: "1604143515" category: "Graphics & Design" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-11-14" report_date: "2026-08-21" last_verified: "2026-08-21T00:00:00.000Z" report_version: "1.1" total_reviews: 8 overall_rating: 3.5 sentiment: "Upset" sentiment_score: 10 confidence: "low" confidence_score: 0.3 top_complaint_theme: "The color palette extraction tool fails to capture the full range of colors present in photos" review_sample_size: 1 total_review_count: 1 analyzed_review_count: 1 data_age_days: 46 momentum_velocity: "zombie" intelligence_version: 3 tags: ["graphics & design", "freemium", "upset sentiment", "mobile app", "app review", "app analysis", "beginners,", "creative", "hobbyists,"] canonical_url: "https://marlvel.ai/apps/colourtone-color-palette" license: "CC-BY-NC 4.0" content_version: "v2" --- # ColourTone - Color Palette Intelligence Report ## TL;DR {#tldr} - **Category**: Graphics & Design · Freemium - **Signal**: Rating 3.5 · Sentiment Upset - **Recent focus**: Users report: The color palette extraction tool fails to capture the full range of colors present in photos (top complaint) > **TL;DR:** ColourTone - Color Palette is a graphics & design app by Muhammad Bilal Tufail, rated 3.5/5 by 8 users, with Upset user sentiment (10/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** ColourTone - Color Palette faces Upset user sentiment (3.5/5 from 8 reviews), with users reporting the color palette extraction tool fails to capture the full range of colors present in photos as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.5/5 (8 reviews) | | **User Mood** | Upset | | **Category** | Graphics & Design | | **Developer** | Muhammad Bilal Tufail | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 46d | ## Metadata & Market Performance - **Publisher:** Muhammad Bilal Tufail - **Category:** Graphics & Design - **Target Audience:** Beginners, creative hobbyists, and developers looking for accessible color theory tools and palette generation. - **Platforms:** iOS - **Version Reviewed:** 1.1 - **Report Date:** 2026-08-21 - **Signal Count:** 1 review analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1604143515 - **Bundle ID:** com.mbtapps.color.pallet.collector - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-21 ## Executive Snapshot **What it is:** ColourTone - Color Palette is a design utility for iOS that allows users to extract color codes from images and explore color theory via a library of 3,500 palettes. **Why users hire it:** The app removes the friction of manual color matching by providing automated extraction and pre-defined harmonious schemes for non-professional designers. ## App DNA (Features & Intent) - **[Standard] Color Extraction:** Identifies and extracts color codes from uploaded images for clipboard copying. - **[Differentiator] Color Tone Maker:** Visual tool for mixing hues and shades based on color theory principles. - **[Standard] Palette Library:** Access to a collection of 3,500 pre-defined color palettes. ## Market Position {#market-position} ColourTone - Color Palette maintains a niche position in the Graphics & Design category with a 3.5-star rating across 8 total ratings. The lack of updates for 280 days indicates a maintenance-mode posture that limits competitive growth against active design utilities. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to use, Subscription-based model with auto-renewal - **Analysis:** The freemium model relies on subscription auto-renewal, with payment charged to the user's iTunes account at confirmation. ## 🔴 User Sentiment (Low Confidence: 1 of 1 review analyzed) {#user-sentiment} - **Overall Rating:** 3.5/5 - **Platform Split:** iOS 3.5/5 (8 ratings) - **Overall Sentiment:** Upset ### Top Complaints (Impact Areas) - **Users report: The color palette extraction tool fails to capture the full range of colors present in photos** ## SWOT Analysis {#swot} **Core Strengths:** - Library of 3,500 pre-defined palettes provides immediate utility **Growth Levers:** - Manual color-picking tools would address primary user frustration ## Recent Changes (v2 → v3) {#recent-changes} The report reflects a shift in competitive framing, moving from a neutral description of the app's utility to a critical assessment of its vulnerability to rivals due to the 9-month development freeze. **Overall trend**: Stable **Compared at**: 2026-08-21 ### High-impact changes - **[Shifted] Competitive Stance** (positioning) ### Medium-impact changes - **[Shifted] SWOT Analysis Refinement** (swot) - **[Shifted] Contrarian Perspective** (positioning) ## What's New - **Latest (v1.1, 9 months ago):** Implemented a complete UI/UX redesign featuring streamlined navigation and enhanced color manipulation tools. ## App Momentum (Zombie) {#momentum} - Quiet 9 months, no feature updates. - Last major release November 2025. > **Cadence:** 1 total versions · 1 majors in last 6 months · 279 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} ColourTone - Color Palette is a graphics & design app that is free with in-app purchases. It holds a 3.5/5 rating from 8 reviews. > **Bottom Line:** Manual color-picking tools would address the primary frustration driving negative sentiment, unlocking higher utility for the creative audience. **Best for:** Beginners, creative hobbyists, and developers looking for accessible color theory tools and palette generation. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship manual color-picking tools because users report the current automated extraction is too limited → improve user satisfaction ### Outlook: Declining The design utility market is consolidating around tools that offer high-precision manual controls. ColourTone - Color Palette remains exposed due to its reliance on automated features and a stagnant release cadence, which will likely accelerate churn as users migrate to more responsive alternatives. - 🔴 The 280-day update gap suggests a lack of active development, which signals to users that the app is no longer a priority. - 🔴 User complaints regarding the automated extraction tool indicate that the core value proposition is failing to meet user expectations. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.5/5 | | Total Reviews | 8 | | Sentiment | Upset (10/100) | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **ColourTone - Color Palette** (this app) | 3.5/5 | Upset | Muhammad Bilal Tufail | | [Adobe Fresco: Draw & Paint App](https://marlvel.ai/apps/adobe-fresco-draw-paint-app) | 4.2/5 | Mixed | Adobe Inc. | | [Infinite Painter](https://marlvel.ai/apps/infinite-painter) | 4.3/5 | Mixed | Sean Brakefield | | [Pixel Studio for pixel art](https://marlvel.ai/apps/pixel-studio-for-pixel-art) | 4.7/5 | Excited | Farida Yarullina | | [Sketchbook®](https://marlvel.ai/apps/sketchbook) | 4.4/5 | Excited | Sketchbook, Inc | | [1/1](https://marlvel.ai/apps/com-zizicici-oneone) | N/A/5 | N/A | ZIZICICI LIMITED | ## Company Profile - **Developer:** Muhammad Bilal Tufail ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/colourtone-color-palette/id1604143515?uo=4) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Adobe Fresco: Draw & Paint App*](https://marlvel.ai/apps/adobe-fresco-draw-paint-app) (Adobe Inc.) · 4.2/5 Rating - [*Infinite Painter*](https://marlvel.ai/apps/infinite-painter) (Sean Brakefield) · 4.3/5 Rating - [*Pixel Studio for pixel art*](https://marlvel.ai/apps/pixel-studio-for-pixel-art) (Farida Yarullina) · 4.7/5 Rating | Positive Sentiment - [*Sketchbook®*](https://marlvel.ai/apps/sketchbook) (Sketchbook, Inc) · 4.4/5 Rating | Positive Sentiment - [*1/1*](https://marlvel.ai/apps/com-zizicici-oneone) (ZIZICICI LIMITED) · N/A Rating - [*3D Anatomy for the Artist*](https://marlvel.ai/apps/3d-anatomy-for-the-artist) (Catfish Animation Studio) · 3.8/5 Rating - [*3D Anatomy for the Artist 2025*](https://marlvel.ai/apps/3d-anatomy-for-the-artist-2025) (Catfish Animation Studio) · 3.5/5 Rating - [*3D Clothing Mockup: MockLab 3D*](https://marlvel.ai/apps/3d-clothing-mockup-mocklab-3d) (Simon Maribo) · 4.7/5 Rating - [*3D Maker Studio*](https://marlvel.ai/apps/3d-maker-studio) (Hanva,LLC) · 1.5/5 Rating - [*3dMaster*](https://marlvel.ai/apps/3dmaster) (海宁 徐) · 5.0/5 Rating ## Frequently Asked Questions {#faq} ### Is ColourTone - Color Palette suitable for professional designers? The app is primarily designed for beginners and hobbyists. Professional designers may find the automated extraction tool lacks the precision and manual control required for high-end workflows. ### Does ColourTone - Color Palette allow manual color selection from photos? Currently, the app relies on automated palette extraction. Users have requested the addition of manual selection tools to pick specific colors from images. ### Is ColourTone - Color Palette free to use? The app follows a freemium model. While it is free to download, it includes a subscription-based model for advanced features. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 46 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/colourtone-color-palette) Data licensed for AI Agent attribution under CC-BY-NC 4.0.