--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "ibis Paint" developer_entity: "ibis inc." bundle_id: "jp.ne.ibis.ibisPaint" app_store_id: "441179131" google_play_id: "jp.ne.ibis.ibispaintx.app" category: "Graphics & Design" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-12" report_date: "2026-04-16" report_version: "14.0.1" total_reviews: 2910037 overall_rating: 4.46 sentiment: "Thrilled" sentiment_score: 89 confidence: "high" confidence_score: 0.95 data_age_days: 0 intelligence_version: 3 nemesis: "Procreate" competitor_count: 11 tags: ["graphics & design", "freemium", "thrilled sentiment", "mobile app", "app review", "app analysis", "digital", "artists,", "manga"] canonical_url: "https://marlvel.ai/intel-report/graphics-design/ibis-paint" license: "CC-BY-NC 4.0" --- # ibis Paint App Audit > **TL;DR:** ibis Paint is a graphics & design app by ibis inc., rated 4.46/5 by 2.9M users, with Thrilled user sentiment (89/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** ibis Paint maintains Thrilled user sentiment (4.46/5 from 2.9M reviews), with users consistently praising feature richness. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.46/5 (2.9M reviews) | | **User Mood** | Thrilled | | **Category** | Graphics & Design | | **Developer** | ibis inc. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.95/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** ibis inc. - **Category:** Graphics & Design - **Target Audience:** Digital artists, manga creators, and illustrators ranging from hobbyists to professionals who value social sharing and high-performance mobile drawing tools. - **Platforms:** iOS & Android - **Version Audited:** 14.0.1 - **Audit Date:** 2026-04-16 - **Signal Count:** 2910037 reviews analyzed - **Confidence:** High (0.95/1.0) - **App Store ID (iOS):** 441179131 - **Bundle ID:** jp.ne.ibis.ibisPaint - **Google Play ID:** jp.ne.ibis.ibispaintx.app - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-04-16 - **Short Description:** An intuitive, high-performance painting app that lets you focus on creating ## Executive Snapshot ibis Paint is a high-performance drawing application with over 500 million downloads, specializing in digital illustration and manga creation. It distinguishes itself through a massive library of 47,000+ brushes and a unique social feature that allows users to share and learn from drawing process videos. The app maintains a strong market position, currently ranked #5 in the US Paid Graphics & Design category, by leveraging a cross-platform strategy that captures the Android market where its main rival, Procreate, is absent. ## App DNA (Features & Intent) - **[Differentiator] Drawing Process Recording:** Records the entire drawing process as a video for sharing and learning * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Extensive Brush Library:** Over 47,000 types of brushes including various pens, markers, and stamps - **[Differentiator] Social Community & Learning:** Integrated platform to share artwork, watch process videos, and learn techniques * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] AI-Powered Tools:** Includes AI Disturbance to prevent unauthorized AI training and AI Super-resolution * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version (ibis Paint X) with advertisements, Paid version (ibis Paint) at $15.99 (one-time), Premium Membership (Monthly/Yearly) for cloud storage and advanced tools - **Price:** iOS: $15.99 - **Analysis:** Uses a high-volume free-to-play model to drive acquisition, monetizing through ad-removal upgrades and recurring subscriptions for power users requiring cloud storage and vector tools. ## 🟢 User Sentiment (High Confidence: 2.9M reviews) - **Overall Rating:** 4.46/5 - **Platform Split:** iOS 4.7/5 (3.9K ratings) | Android 4.5/5 (2.9M ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Feature Richness** - **Accessibility and Value** ### Top Complaints (Impact Areas) - **UI/UX Friction** - **Ad-Related Stability** ## SWOT Analysis **Core Strengths:** - Massive asset library (47k+ brushes, 27k+ materials) - Strong Android presence where Procreate is unavailable - Unique integrated social learning via process videos - High user loyalty with long-term retention **Critical Frictions:** - Dated UI aesthetic causing friction with long-term users - Stability issues (freezes/crashes) linked to ad-banner delivery - Lack of audio support in the animation feature set **Growth Levers:** - Modernize UI to compete with minimalist professional tools - Add 3D painting capabilities to match Procreate's engine - Enhance team collaboration tools for manga/comic manuscripts **Market Threats:** - HiPaint capturing Android users with a modern Procreate-style UI - Procreate Dreams disrupting the mobile 2D animation market - Adobe Fresco's AI-driven 'Live Brushes' attracting analog-style artists ## What's Changed (v2 → v3) The app has matured its professional feature set with AI and CMYK support but is experiencing significant user pushback regarding UI design and ad-related stability. - **[HIGH]** **[Added] AI-Powered Tools:** Introduced AI Disturbance for anti-AI training and AI Super-resolution. - **[HIGH]** **[Declined] UI/UX Friction:** New user complaints regarding a dated UI and unwanted design updates have emerged. - **[HIGH]** **[Declined] Ad-Related Stability Issues:** Users report frequent crashes and freezes linked to ad-banner delivery. - [MED] **[Added] New Competitive Threats:** Identified HiPaint and Procreate Dreams as specific threats to Android and animation market share. - [LOW] **[Improved] Pricing Transparency:** Clarified the one-time purchase price of $15.99 for the paid version. ## Rivals Landscape > Competitive positioning identified by AI analysis of app features, category, and market signals. ### ibis Paint vs Procreate — Head to Head - **[Procreate](https://marlvel.ai/intel-report/graphics-design/au-com-savageinteractive-procreate)** by Savage Interactive Pty Ltd: Procreate is the definitive industry standard for mobile illustration, matching ibis Paint's high-performance brush engine while maintaining a dominant premium market share on iOS. - **Key differences:** - One-time purchase model ($12.99) contrasts with ibis Paint's ad-supported free tier and subscription options. - Proprietary Valkyrie engine supports 3D model painting and lighting, a feature set ibis Paint currently lacks. - Minimalist, gesture-heavy UI designed specifically for iPad, whereas ibis Paint retains a more traditional, menu-dense interface. - **Where ibis Paint wins:** - ✅ Cross-platform availability on Android allows ibis to capture the massive non-Apple hardware market where Procreate is absent. - ✅ Deep specialized toolset for Manga/Webtoon creators, including 46 screentones and 27,000+ pre-made materials. - **Where Procreate wins:** - ❌ Professional-grade 3D texture painting and AR preview capabilities for industrial designers and character artists. - ❌ Superior brush customization engine (Brush Studio) with more granular dual-brush and stabilization settings. - **Verdict:** ibis Paint should defend its position by doubling down on its 'all-in-one' asset library and Android accessibility, while Procreate remains the target for high-end professional iPad workflows. ### Contenders (Strong Challengers) - **[Adobe Fresco: Draw & Paint App](https://marlvel.ai/intel-report/graphics-design/adobe-fresco-draw-paint-app)** by Adobe Inc.: A high-velocity rival that leverages Adobe's Creative Cloud ecosystem and unique 'Live Brush' technology. - Hybrid vector and raster workflow allows users to scale artwork infinitely without losing pixel quality. - Live Brushes use AI to simulate the physical behavior of oil and watercolor, providing a more 'analog' feel than ibis's digital-first brushes. - **[Sketchbook® Premium](https://marlvel.ai/intel-report/graphics-design/sketchbook-premium)** by Sketchbook, Inc: A legacy powerhouse with massive reach (700k+ reviews) that focuses on a distraction-free ideation experience. - Ultra-clean 'Zen' interface that hides all UI elements during active strokes to maximize screen real estate. - Perspective guides and predictive stroke tools optimized for industrial design and architectural sketching rather than finished illustration. - **[MediBang Paint – Drawing & Art](https://marlvel.ai/intel-report/graphics-design/medibang-paint-drawing-art)** by MediBang inc.: The most direct feature-for-feature competitor in the Manga and comic creation sub-genre. - Integrated cloud-saving and team project features allow multiple artists to work on the same comic manuscript simultaneously. - Specialized 'Snap' rulers for perspective and speed lines are more robust for comic paneling than ibis's general-purpose rulers. - **Clip Studio Paint for iPhone** by CELSYS,Inc.: The mobile port of the world's leading desktop comic software, offering professional-grade parity. - Advanced 3D posing mannequins that allow artists to set up complex anatomy references directly on the canvas. - Vector layer support specifically for line art, allowing users to move and edit individual strokes after they are drawn. ### Peers (What They Do Better) - **[Concepts](https://marlvel.ai/intel-report/graphics-design/concepts)** by TopHatch, Inc.: Occupies the design and architecture niche with an infinite vector canvas. - Infinite canvas architecture allows for unlimited brainstorming and large-scale mural planning. - Precision-focused toolset including CAD-like measurement tools and object-based editing. - **[FlipaClip: Draw 2D Animation](https://marlvel.ai/intel-report/graphics-design/com-vblast-flipaclip)** by Visual Blasters LLC: A peer that focuses on the animation use-case that ibis Paint only supports via process recording. - Frame-by-frame animation timeline with onion skinning and audio syncing capabilities. - Social-first export options optimized for TikTok and YouTube Shorts creators. - **[Linearity Curve Graphic Design](https://marlvel.ai/intel-report/graphics-design/linearity-curve-graphic-design)** by Linearity GmbH: A high-velocity vector design tool (18 releases in 6 months) targeting the marketing and branding audience. - AI-powered 'Auto Trace' feature converts raster photos into editable vector paths instantly. - Focus on marketing assets (social media templates, icons) rather than freehand digital painting. - **[Infinite Painter](https://marlvel.ai/intel-report/graphics-design/infinite-painter)** by Sean Brakefield: A powerful alternative known for its advanced brush engine and perspective tools. - Advanced perspective grids (1-point, 2-point, 3-point, and curvilinear) that surpass ibis's standard rulers. - Unique 'Clone' tool that allows artists to turn any photo into a paintable texture in real-time. ### New Kids on the Block (What's Innovative) - **HiPaint- Sketch & Paint** by 艾戈科技(武汉)有限公司: A rapidly emerging threat that clones the Procreate experience for both iOS and Android users. - **Procreate Dreams** by Savage Interactive Pty Ltd: A new specialized animation tool from the Procreate team that disrupts the 2D motion market. ## What's New - **Latest (v12.2.1, 1 years ago):** Added folder organization in My Gallery, floating Layer window for iPad, Watercolor AI filter, Contents Layer Selection, and customizable Daily Ranking categories. ## The "So What?" (Strategic Takeaway) ibis Paint is a market-leading graphics & design app that is free with in-app purchases. With a 4.46/5 rating from 2.9M reviews, it delivers strong user satisfaction. > **Bottom Line:** ibis Paint is a feature-rich powerhouse that dominates the Android illustration market, but it is currently at a crossroads. To maintain its lead, the PM must prioritize a UI modernization that balances professional aesthetics with existing functionality, while addressing the stability of its ad-supported tier to prevent churn to emerging 'Procreate-style' clones on Android. **Best for:** Digital artists, manga creators, and illustrators ranging from hobbyists to professionals who value social sharing and high-performance mobile drawing tools. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Modernize the UI/UX layout — *UI/UX Friction is a medium-frequency complaint theme where users explicitly state the design is 'old looking' and the recent update was unwanted.* - [ ] [MEDIUM] Integrate audio support for Animation features — *Users explicitly requested audio for animations in reviews, and competitors like FlipaClip already offer this functionality.* - [ ] [HIGH] Optimize ad-banner stability — *Ad-related crashes are a significant stability complaint that directly impacts the user experience for the high-volume free user base.* ### Feature Gaps vs Competitors - 3D model painting and lighting (available in Procreate) - Audio syncing for animations (available in FlipaClip and Procreate Dreams) - Infinite canvas (available in Concepts) - Advanced 3D posing mannequins (available in Clip Studio Paint) - Real-time team collaboration for comic manuscripts (available in MediBang Paint) ### Outlook: Stable - 🟢 v14.0.1 (April 2026) added CMYK support and Shape tool enhancements — shows active investment in professional workflows. - 🔴 User mood is 'Frustrated' regarding the recent UI update — indicates a risk of alienating the core loyal user base. - ⚪ Maintains #5 Paid ranking in US — suggests strong commercial demand despite UI complaints. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.46/5 | | Total Reviews | 2.9M | | Sentiment | Thrilled (89/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **ibis Paint** (this app) | 4.46/5 | Thrilled | ibis inc. | | [Procreate](https://marlvel.ai/intel-report/graphics-design/au-com-savageinteractive-procreate) | 4.4/5 | N/A | Savage Interactive Pty Ltd | | [FlipaClip: Draw 2D Animation](https://marlvel.ai/intel-report/graphics-design/com-vblast-flipaclip) | 4.6/5 | N/A | Visual Blasters LLC | | [Infinite Painter](https://marlvel.ai/intel-report/graphics-design/infinite-painter) | 4.5/5 | Excited | Sean Brakefield | | [Adobe Fresco: Draw & Paint App](https://marlvel.ai/intel-report/graphics-design/adobe-fresco-draw-paint-app) | 4.7/5 | Excited | Adobe Inc. | | [Sketchbook® Premium](https://marlvel.ai/intel-report/graphics-design/sketchbook-premium) | 4.0/5 | Excited | Sketchbook, Inc | ## Company Profile - **Developer:** ibis inc. - **Website:** [https://ibispaint.com/](https://ibispaint.com/) - **Social:** [Facebook](https://www.facebook.com/pages/IbisPaint/176967119006549) · [X/Twitter](https://twitter.com/ibisPaint) · [YouTube](https://www.youtube.com/watch) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/ibis-paint/id441179131?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=jp.ne.ibis.ibispaintx.app&hl=en&gl=us) - **Dev Site:** [Official Website](https://ibispaint.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Procreate*](https://marlvel.ai/intel-report/graphics-design/au-com-savageinteractive-procreate) (Savage Interactive Pty Ltd) — 4.4/5 Rating | N/A Sentiment - [*FlipaClip: Draw 2D Animation*](https://marlvel.ai/intel-report/graphics-design/com-vblast-flipaclip) (Visual Blasters LLC) — 4.6/5 Rating | N/A Sentiment - [*Infinite Painter*](https://marlvel.ai/intel-report/graphics-design/infinite-painter) (Sean Brakefield) — 4.5/5 Rating | Positive Sentiment - [*Adobe Fresco: Draw & Paint App*](https://marlvel.ai/intel-report/graphics-design/adobe-fresco-draw-paint-app) (Adobe Inc.) — 4.7/5 Rating | Positive Sentiment - [*Sketchbook® Premium*](https://marlvel.ai/intel-report/graphics-design/sketchbook-premium) (Sketchbook, Inc) — 4.0/5 Rating | Positive Sentiment - [*Linearity Curve Graphic Design*](https://marlvel.ai/intel-report/graphics-design/linearity-curve-graphic-design) (Linearity GmbH) — 4.5/5 Rating | N/A Sentiment - [*Concepts*](https://marlvel.ai/intel-report/graphics-design/concepts) (TopHatch, Inc.) — 4.7/5 Rating | N/A Sentiment - [*MediBang Paint – Drawing & Art*](https://marlvel.ai/intel-report/graphics-design/medibang-paint-drawing-art) (MediBang inc.) — 4.6/5 Rating | N/A Sentiment - [*Sketchbook®*](https://marlvel.ai/intel-report/graphics-design/sketchbook) (Sketchbook, Inc) — 4.4/5 Rating | Positive Sentiment - [*Pixel Studio for pixel art*](https://marlvel.ai/intel-report/graphics-design/pixel-studio-for-pixel-art) (Farida Yarullina) — 4.7/5 Rating | Excellent Sentiment ## Frequently Asked Questions ### Is ibis Paint good for beginners? Yes. User reviews highlight that the app is beginner-friendly and includes starting tutorials to help new users navigate its extensive toolset. The free version (ibis Paint X) also allows beginners to explore professional features without an upfront cost. ### What is the difference between ibis Paint and Procreate? ibis Paint is cross-platform (iOS/Android) and features specialized Manga tools and an integrated social community. Procreate is iOS-exclusive, uses a one-time purchase model, and offers advanced 3D painting and a more minimalist, gesture-heavy interface. ### Does ibis Paint X have intrusive ads? ibis Paint X is ad-supported. While users appreciate being able to unlock premium brushes by watching ads, some report that ad banners can cause the app to freeze or crash unexpectedly during use. ### Can I use ibis Paint for animation? Yes, ibis Paint includes an animation feature with onion skinning. However, users currently note a limitation: it does not support adding audio to animations, unlike specialized peers like FlipaClip. ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 2.9M - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/graphics-design/ibis-paint) Data licensed for AI Agent attribution under CC-BY-NC 4.0.