--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Workdays calculator" developer_entity: "KSENIYA DEMIDOVA" bundle_id: "com.spotolcom.workdays" app_store_id: "1629215374" category: "Graphics & Design" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-02-08" report_date: "2026-05-22" last_verified: "2026-05-22T10:31:50.530Z" report_version: "9.0.0" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 24 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "CalenGoo - Calendar and Tasks" competitor_count: 11 tags: ["graphics & design", "free", "mobile app", "app review", "app analysis", "individuals", "track", "coordinate"] canonical_url: "https://marlvel.ai/intel-report/graphics-design/workdays-calculator" license: "CC-BY-NC 4.0" content_version: "v2" --- # Workdays calculator App Audit ## TL;DR {#tldr} - **Category**: Graphics & Design · Free > **TL;DR:** Workdays calculator is a graphics & design app by KSENIYA DEMIDOVA, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Workdays calculator is a graphics & design app by KSENIYA DEMIDOVA. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Graphics & Design | | **Developer** | KSENIYA DEMIDOVA | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** KSENIYA DEMIDOVA - **Category:** Graphics & Design - **Target Audience:** Individuals who need to track and coordinate the work schedules of family members or friends. - **Platforms:** iOS - **Version Audited:** 9.0.0 - **Audit Date:** 2026-05-22 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 1629215374 - **Bundle ID:** com.spotolcom.workdays - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-05-22 ## Executive Snapshot **What it is:** Workdays Calculator is a visual scheduling utility for iOS that allows users to track and rearrange work shifts for multiple individuals. **Why users hire it:** Users hire this tool for low-friction, manual shift visualization that avoids the complexity of enterprise-grade calendar software, serving those who need a simple, visual source of truth for family or friend schedules. ## App DNA (Features & Intent) - **[Standard] Schedule Management:** Allows users to input and save work schedules for multiple individuals - **[Differentiator] Visual Rearrangement:** Drag-and-drop interface for adjusting shift patterns on the calendar view - **[Differentiator] Multi-language Support:** Interface localization across 21 languages including automatic calendar adaptation ## Market Position {#market-position} The app maintains a zero-rating status on the iOS platform, indicating a lack of market penetration compared to category leaders. The absence of recent feature updates since early 2026 suggests a maintenance-only posture. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all features - **Analysis:** The app operates on a free model with no visible IAP or subscription gates. ## SWOT Analysis {#swot} **Core Strengths:** - 21-language library functions as a B2B distribution barrier into international partnerships - Drag-and-drop interface reduces cognitive load for manual shift entry **Critical Frictions:** - Zero rating count limits discovery - No cloud-save functionality creates high churn risk - Manual entry model is slower than natural-language competitors **Growth Levers:** - Integrate earnings tracking to capture shift-worker financial needs - Add wearable companion support to differentiate from mobile-only rivals **Market Threats:** - AI-powered scheduling assistants automate manual entry - Established calendar apps offer superior multi-platform sync ## Recent Changes (v2 → v3) {#recent-changes} The app remains in a maintenance cycle, but the competitive threat profile has intensified with the inclusion of high-utility calendar rivals and the identification of critical data-persistence gaps. **Overall trend**: Stable **Compared at**: 2026-05-22 ### High-impact changes - **[Added] Cloud-save functionality risk** (swot) — Added 'No cloud-save functionality creates high churn risk' to weaknesses, highlighting a critical technical gap. - **[Added] New competitive threats** (swot) — Added 'AI-powered scheduling assistants' and 'Established calendar apps with multi-platform sync' to threats. ### Medium-impact changes - **[Added] New growth opportunities** (swot) — Added 'Integrate earnings tracking' and 'Add wearable companion support' to opportunities. - **[Shifted] Competitive landscape update** (positioning) — Replaced previous nemeses with high-utility rivals like CalenGoo and Solid Calendar, shifting the focus from simple calendar tools to feature-rich scheduling ecosystems. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Workdays calculator vs CalenGoo - Calendar and Tasks — Head to Head - **[CalenGoo - Calendar and Tasks](https://marlvel.ai/intel-report/productivity/com-calengoo-android)** by Gunia UG (haftungsbeschränkt): CalenGoo is a direct threat because it dominates the high-utility scheduling space where our target app operates, offering deep task integration that our simple visual calculator lacks. - **Key differences:** - Offers a robust direct sync engine that ensures calendar consistency across multiple platforms and devices - Provides advanced task-in-event integration, allowing users to manage to-dos directly within their visual schedule - Features floating events functionality, which provides superior flexibility for users with irregular or shifting work hours - **Where Workdays calculator wins:** - ✅ Offers a more focused, lightweight interface specifically for visual work schedule rearrangement - ✅ Lower barrier to entry for users who only need to track shifts without complex task management - **Where CalenGoo - Calendar and Tasks wins:** - ❌ Massive user base and established trust with over 1.5 million ratings compared to our zero-review status - ❌ Deep ecosystem integration with task management and multi-platform sync capabilities that we currently lack - **Verdict:** The target app should pivot toward a 'niche-first' strategy, emphasizing ease of use for shift-specific tracking while avoiding a direct feature-for-feature war with CalenGoo. ### Contenders (Strong Challengers) - **[Hub by Brandwatch](https://marlvel.ai/intel-report/business/hub-by-brandwatch)** by Falcon.io ApS: While enterprise-focused, it competes for the same 'calendar-as-a-source-of-truth' utility by offering collaborative scheduling features. - Features mobile approval workflows that allow teams to confirm schedule changes in real-time - Provides cross-network calendar feeds that consolidate external data sources into a single visual view - **[Solid Calendar](https://marlvel.ai/intel-report/productivity/solid-calendar)** by Solid Apps S.R.L.: Solid Calendar is a direct competitor in the shift-tracking space, specifically targeting users who need to manage rotating work schedules. - Utilizes natural language input to create events, significantly reducing the time required to log shifts - Includes a dedicated rotating schedule manager specifically designed for shift workers, mirroring our core value proposition - **[CalendarBridge](https://marlvel.ai/intel-report/productivity/calendarbridge)** by Cal Bridge Inc: CalendarBridge targets the same professional demographic by solving the pain point of fragmented schedules through unified syncing. - Integrates an AI scheduling assistant to automate conflict resolution, a feature our manual calculator lacks - Provides real-time calendar syncing across disparate platforms, ensuring users never miss a shift update - **[Calendar Planner - PencilCal](https://marlvel.ai/intel-report/productivity/calendar-planner-pencilcal)** by Brite Technologies: This app competes for the same productivity-focused user base by offering a visual, tactile approach to scheduling that overlaps with our visual rearrangement goals. - Supports Apple Pencil drawing, enabling a natural, handwritten experience for users who prefer manual scheduling - Provides highly responsive views that adapt to iPad screen real estate for better visual planning ### Peers (What They Do Better) - **[GeoSafe Mobile](https://marlvel.ai/intel-report/productivity/geosafe-mobile)** by GeoSafe Inc.: Competes for screen time by providing a unified operations view, though it is tailored for emergency and weather-related data. - Provides live weather radar integration, which is a critical utility for field-based operational planning - Offers CAD interoperability, allowing for seamless data exchange with professional emergency dispatch systems - **[Case Manager](https://marlvel.ai/intel-report/business/case-manager)** by Chameleon Software Pty Ltd: Occupies the same productivity category by providing organizational tools for professional case tracking. - Offers integrated billing and cost tracking features that are outside the scope of a schedule calculator - Includes secure PIN access and document management, prioritizing data privacy for sensitive client information - **[Spectrum Mobile App](https://marlvel.ai/intel-report/productivity/spectrum-mobile-app)** by Sanjay Shah: Shares the 'calculator' utility archetype, though it focuses on policy and damage reporting rather than time management. - Includes specialized OC/AC calculators for policy management, serving a completely different professional niche - Provides a damage reporting assistant that is irrelevant to users seeking personal schedule management - **[Connect CRM](https://marlvel.ai/intel-report/business/connect-crm)** by Fabuwood: Operates in the same mobile-first workflow category, focusing on account oversight and tracking rather than personal scheduling. - Focuses on lead tracking and account management rather than personal time-based shift scheduling - Designed for business-to-business workflows, creating a distinct functional barrier from personal schedule calculators ### New Kids on the Block (What's Innovative) - **[Shift Calendar: Work Planner](https://marlvel.ai/intel-report/productivity/shift-calendar-work-planner)** by Brite Technologies: A direct new competitor specifically built for shift workers, posing an immediate threat to our core use case. - Features auto-pattern scheduling and earnings tracking, directly addressing the financial needs of shift workers - **[Chorus AI](https://marlvel.ai/intel-report/business/chorus-ai)** by Happy Hearth, Inc.: A new entrant leveraging AI agents to manage professional workflows, potentially disrupting manual scheduling habits. - Uses AI-powered memory to automate huddles and scheduling, potentially replacing manual calendar entry tasks ## What's New - **Latest (v9.0.0, 3 months ago):** Localized Calendar and "Select" button for all 21 supported languages with UI consistency improvements. ## App Momentum (Maintenance) {#momentum} - No notable feature updates recently. - Zero rating count limits visibility. > **Cadence:** 1 total versions · 1 majors in last 6 months · 102 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Workdays calculator is an established graphics & design app that is completely free. > **Bottom Line:** Workdays Calculator provides a focused visual utility, but its lack of cloud sync and zero-review status leaves it invisible in a crowded market, so the PM should prioritize cloud-save to prevent data-loss churn. **Best for:** Individuals who need to track and coordinate the work schedules of family members or friends. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship cloud-save functionality because the lack of data persistence is a primary churn risk → increase user retention — *Competitors like CalenGoo offer robust sync, making data loss a critical competitive disadvantage.* _(trade-off: deprioritize Pause the UI localization expansion to Q3 — current 21-language support is sufficient for existing user base.)_ ### Feature Gaps vs Competitors - Real-time multi-platform sync (available in CalenGoo but absent here) - Natural language input (available in Solid Calendar but absent here) - AI-powered conflict resolution (available in CalendarBridge but absent here) ### Outlook: Stable The scheduling market is consolidating around AI-assisted tools that automate manual entry, leaving manual-only calculators like this one increasingly isolated. Without a pivot toward automated sync or unique shift-worker utility, the app will likely remain stagnant. - ⚪ The app remains in a maintenance-only state with no recent feature expansion, which limits its ability to capture new market share. - 🔴 The lack of user reviews and social proof prevents the app from climbing the charts, which compounds the risk of obsolescence. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Workdays calculator** (this app) | N/A/5 | N/A | KSENIYA DEMIDOVA | | [CalenGoo - Calendar and Tasks](https://marlvel.ai/intel-report/productivity/com-calengoo-android) | 4.9/5 | Mixed | Gunia UG (haftungsbeschränkt) | | [Shift Calendar: Work Planner](https://marlvel.ai/intel-report/productivity/shift-calendar-work-planner) | N/A/5 | N/A | Brite Technologies | | [Calendar Planner - PencilCal](https://marlvel.ai/intel-report/productivity/calendar-planner-pencilcal) | 3.5/5 | N/A | Brite Technologies | | [Solid Calendar](https://marlvel.ai/intel-report/productivity/solid-calendar) | 4.9/5 | N/A | Solid Apps S.R.L. | | [Case Manager](https://marlvel.ai/intel-report/business/case-manager) | 1.0/5 | Upset | Chameleon Software Pty Ltd | ## Company Profile - **Developer:** KSENIYA DEMIDOVA - **Website:** [https://my-portfolio-dceb3.web.app/](https://my-portfolio-dceb3.web.app/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/workdays-calculator/id1629215374?uo=4) - **Dev Site:** [Official Website](https://my-portfolio-dceb3.web.app/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*CalenGoo - Calendar and Tasks*](https://marlvel.ai/intel-report/productivity/com-calengoo-android) (Gunia UG (haftungsbeschränkt)) — 4.9/5 Rating | Mixed Sentiment - [*Shift Calendar: Work Planner*](https://marlvel.ai/intel-report/productivity/shift-calendar-work-planner) (Brite Technologies) — N/A Rating | N/A Sentiment - [*Calendar Planner - PencilCal*](https://marlvel.ai/intel-report/productivity/calendar-planner-pencilcal) (Brite Technologies) — 3.5/5 Rating | N/A Sentiment - [*Solid Calendar*](https://marlvel.ai/intel-report/productivity/solid-calendar) (Solid Apps S.R.L.) — 4.9/5 Rating | N/A Sentiment - [*Case Manager*](https://marlvel.ai/intel-report/business/case-manager) (Chameleon Software Pty Ltd) — 1.0/5 Rating | Terrible Sentiment - [*GeoSafe Mobile*](https://marlvel.ai/intel-report/productivity/geosafe-mobile) (GeoSafe Inc.) — 4.7/5 Rating | Positive Sentiment - [*CalendarBridge*](https://marlvel.ai/intel-report/productivity/calendarbridge) (Cal Bridge Inc) — 4.5/5 Rating | N/A Sentiment - [*Spectrum Mobile App*](https://marlvel.ai/intel-report/productivity/spectrum-mobile-app) (Sanjay Shah) — 2.3/5 Rating | N/A Sentiment - [*Hub by Brandwatch*](https://marlvel.ai/intel-report/business/hub-by-brandwatch) (Falcon.io ApS) — 2.2/5 Rating | N/A Sentiment - [*Connect CRM*](https://marlvel.ai/intel-report/business/connect-crm) (Fabuwood) — 5.0/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/graphics-design/workdays-calculator) Data licensed for AI Agent attribution under CC-BY-NC 4.0.