--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "AM PM Skin: Face Planner" developer_entity: "Sergii Nesterenko" bundle_id: "com.ampmskin.faceplanner" app_store_id: "6769778009" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-05-19" report_date: "2026-09-04" last_verified: "2026-09-04T00:00:00.000Z" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 27 momentum_velocity: "zombie" intelligence_version: 3 tags: ["health & fitness", "free", "mobile app", "app review", "app analysis", "individuals", "seeking", "build"] canonical_url: "https://marlvel.ai/apps/am-pm-skin-face-planner" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # AM PM Skin: Face Planner Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Free > **TL;DR:** AM PM Skin: Face Planner is a health & fitness app by Sergii Nesterenko, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** AM PM Skin: Face Planner is a health & fitness app by Sergii Nesterenko. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Health & Fitness | | **Developer** | Sergii Nesterenko | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 27d | ## Metadata & Market Performance - **Publisher:** Sergii Nesterenko - **Category:** Health & Fitness - **Target Audience:** Individuals seeking to build consistent skincare habits and track the efficacy of their products through visual and symptom logging. - **Platforms:** iOS - **Version Reviewed:** 1.0 - **Report Date:** 2026-09-04 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6769778009 - **Bundle ID:** com.ampmskin.faceplanner - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-09-04 ## Executive Snapshot **What it is:** AM PM Skin: Face Planner is a skincare routine and condition tracker for iOS that organizes daily product use and visual progress logs. **Why users hire it:** The app removes the cognitive friction of remembering complex, multi-step skincare regimens by providing a centralized digital log for products and skin responses. ## App DNA (Features & Intent) - **[Standard] Routine Planner:** Organizes morning and evening skincare steps into a daily schedule. Revenue link: Daily habit tracking loop increases DAU/MAU ratio, expanding potential ad-inventory per active user. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Progress Photo Gallery:** Visual comparison tool for tracking skin changes over time. Revenue link: High-value user data storage creates switching costs by building a personal history of skin progress. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Product Shelf:** Inventory management for skincare items including cleanser, toner, serum, and SPF. Revenue link: Product-specific tracking enables future affiliate revenue or sponsored product placement. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} AM PM Skin: Face Planner maintains a zero-rating status across all platforms, reflecting a lack of market traction since its May 2026 release. ## Monetization Strategy - **Model:** Free - **Analysis:** The app is currently listed as free with no explicit subscription or IAP tiers identified in the store metadata. ## SWOT Analysis {#swot} **Core Strengths:** - Visual progress gallery creates personal history, increasing user switching costs. - Routine-step organization provides a clear, practical workflow for skincare beginners. **Growth Levers:** - Integration of automated product-expiry reminders could differentiate the shelf feature from generic trackers. ## Recent Changes (v2 → v3) {#recent-changes} The app remains in a dormant state with no updates since May 2026, though the intelligence assessment has shifted to emphasize the lack of social features as a primary competitive failure. The recommendation to sunset the asset has been formalized based on the continued absence of user ratings and development activity. **Overall trend**: Stable **Compared at**: 2026-09-04 ### Medium-impact changes - **[Added] Expanded SWOT Analysis** (swot) - **[Shifted] Social Feature Gap Identification** (positioning) ## App Momentum (Zombie) {#momentum} - No updates since May 2026 release. - Zero user ratings recorded to date. > **Cadence:** 1 total versions · 0 majors in last 6 months · 108 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} AM PM Skin: Face Planner is a health & fitness app that is completely free. > **Bottom Line:** AM PM Skin: Face Planner lacks the user feedback and development velocity required to compete in the health-tracking category, suggesting that sunsetting the asset is the most efficient path forward. **Best for:** Individuals seeking to build consistent skincare habits and track the efficacy of their products through visual and symptom logging. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the product because the lack of market traction and development activity indicates zero ROI → preserve engineering resources. ### Outlook: Declining The skincare-tracking market is consolidating around apps with strong community-sharing and social-proof features. AM PM Skin: Face Planner remains stagnant, and its lack of user ratings suggests it will continue to lose visibility to active, updated competitors. - 🔴 The lack of store updates for over 100 days indicates the developer has abandoned the product, preventing any potential for market growth. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **AM PM Skin: Face Planner** (this app) | N/A/5 | N/A | Sergii Nesterenko | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | n/a | Grow Labs LLC | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Strava: Run, Bike, Walk](https://marlvel.ai/apps/strava-run-bike-walk) | 4.7/5 | n/a | Strava, Inc. | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [TallerTeen - Grow Taller Now](https://marlvel.ai/apps/tallerteen-grow-taller-now) | 4.7/5 | n/a | Viral App Developement LLC | ## Company Profile - **Developer:** Sergii Nesterenko ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/am-pm-skin-face-planner/id6769778009?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*Activity Tracker・FitnessView*](https://marlvel.ai/apps/activity-tracker-fitnessview) (Funn Media, LLC) · 4.0/5 Rating - [*Avatran Soul*](https://marlvel.ai/apps/avatran-soul) (Avatran GmbH) · N/A Rating - [*Bubblic: Connect with people.*](https://marlvel.ai/apps/bubblic-connect-with-people) (Bubblic Inc.) · 4.6/5 Rating | Excellent Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*Holoholo: Daily Memories*](https://marlvel.ai/apps/holoholo-daily-memories) (For Pedestrians LLC.) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 27 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/am-pm-skin-face-planner) Data licensed for AI Agent attribution under CC-BY-NC 4.0.