--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "BMI Calculator- Weight Monitor" developer_entity: "Rise Up Labs" bundle_id: "com.riseuplabs.bmicalculator" app_store_id: "6475051596" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-02" report_date: "2026-10-17" last_verified: "2026-10-17T00:00:00.000Z" report_version: "1.0.10" total_reviews: 58 overall_rating: 4.2 sentiment: "Thrilled" sentiment_score: 85 confidence: "medium" confidence_score: 0.6 top_praise_theme: "BMI calculation logic aligns with official health organization standards to provide reliable weight assessment results" top_complaint_theme: "Occasional lack of clarity regarding weight maintenance results leaves some users feeling unimpressed with the output" review_sample_size: 11 total_review_count: 11 analyzed_review_count: 11 data_age_days: 29 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["health & fitness", "freemium", "thrilled sentiment", "mobile app", "app review", "app analysis", "individuals", "focused", "weight"] canonical_url: "https://marlvel.ai/apps/bmi-calculator-weight-monitor" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # BMI Calculator- Weight Monitor Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Freemium - **Signal**: Rating 4.2 · Sentiment Thrilled - **Recent focus**: Occasional lack of clarity regarding weight maintenance results leaves some users feeling unimpressed with the output (top complaint) · BMI calculation logic aligns with official health organization standards to provide reliable weight assessment results (top praise) > **TL;DR:** BMI Calculator- Weight Monitor is a health & fitness app by Rise Up Labs, rated 4.2/5 by 58 users, with Thrilled user sentiment (85/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** BMI Calculator- Weight Monitor maintains Thrilled user sentiment (4.2/5 from 58 reviews), with users consistently praising bmi calculation logic aligns with official health organization standards to provide reliable weight assessment results. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.2/5 (58 reviews) | | **User Mood** | Thrilled | | **Category** | Health & Fitness | | **Developer** | Rise Up Labs | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.6/1.0) | | **Data Age** | 29d | ## Metadata & Market Performance - **Publisher:** Rise Up Labs - **Category:** Health & Fitness - **Target Audience:** Individuals focused on weight management, fitness maintenance, and health tracking who require simple, WHO-standard metrics. - **Platforms:** iOS & Android - **Version Reviewed:** 1.0.9 (23) - **Report Date:** 2026-10-17 - **Signal Count:** 11 reviews analyzed - **Confidence:** Medium (0.6/1.0) - **App Store ID (iOS):** 6475051596 - **Bundle ID:** com.riseuplabs.bmicalculator - **Google Play ID:** com.riseuplabs.bmicalculator - **Data Window:** Analysis based on signals collected up to 2026-10-17 ## Executive Snapshot **What it is:** BMI Calculator- Weight Monitor is a health tracking utility for weight and BMI monitoring on iOS and Android. **Why users hire it:** The app removes the cognitive friction of manual health calculations by providing instant, WHO-standard metrics in a minimalist interface. ## App DNA (Features & Intent) - **[Standard] BMI Calculation:** Calculates Body Mass Index using WHO standards; drives daily active usage and ad-inventory. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Multi-User Support:** Allows profile switching; increases session frequency and ad-impression volume. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Encrypted Cloud Backups:** Retention lever increasing switching costs by securing health history. * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} BMI Calculator- Weight Monitor occupies a niche utility space with a 4.17 average rating across 58 total platform reviews. The maintenance-focused release cadence suggests a stable, low-investment position within the Health & Fitness category. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad support - **Analysis:** The app operates on an ad-supported free model with optional in-app purchases. ## 🟢 User Sentiment (Medium Confidence: 11 of 11 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.2/5 - **Platform Split:** iOS 4.2/5 (6 ratings) | Android 4.2/5 (52 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **BMI calculation logic aligns with official health organization standards to provide reliable weight assessment results** - **Minimalist interface design allows users to quickly check their health metrics without unnecessary navigation steps** ### Top Complaints (Impact Areas) - **Occasional lack of clarity regarding weight maintenance results leaves some users feeling unimpressed with the output** ## SWOT Analysis {#swot} **Core Strengths:** - WHO-standard calculation logic provides a defensible utility barrier - Minimalist interface design reduces friction for daily health tracking **Growth Levers:** - Adding personalized health coaching could convert casual users into long-term advocates ## What's New - **Latest (v1.0.10, 1 months ago):** Addressed minor bugs to improve stability. - **Last Major (v1.0.9 (23), 1 years ago):** Introduced height and weight tracking alongside advanced analytics and visualization graphs. ## App Momentum (Maintenance) {#momentum} - Ships minor stability updates only. - Last major release April 2025. > **Cadence:** 2 total versions · 1 majors in last 6 months · 45 days since last update · 491 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} BMI Calculator- Weight Monitor is a market-leading health & fitness app that is free with in-app purchases. With a 4.2/5 rating from 58 reviews, it delivers strong user satisfaction. > **Bottom Line:** BMI Calculator- Weight Monitor relies on its minimalist utility to retain users, but the lack of depth in results limits its long-term value. Adding personalized insights would address the engagement gap currently driving user dissatisfaction. **Best for:** Individuals focused on weight management, fitness maintenance, and health tracking who require simple, WHO-standard metrics. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship personalized health insights because current results lack depth → increase long-term user retention ### Outlook: Stable The health tracking market is trending toward personalized, data-rich experiences that go beyond simple BMI calculations. BMI Calculator- Weight Monitor remains exposed to churn as users seek more advanced insights, requiring a shift toward deeper engagement features to maintain its current user base. - ⚪ The maintenance-only release cadence indicates a stable, low-investment strategy that prioritizes core utility over feature expansion. - 🔴 User feedback regarding the lack of depth in results suggests a churn risk once users achieve their initial goals. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.2/5 | | Total Reviews | 58 | | Sentiment | Thrilled (85/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **BMI Calculator- Weight Monitor** (this app) | 4.2/5 | Thrilled | Rise Up Labs | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Caspar Health](https://marlvel.ai/apps/caspar-health) | 3.6/5 | Mixed | GOREHA GmbH | | [evolum - Meditation & Yoga](https://marlvel.ai/apps/evolum-meditation-yoga) | 4.7/5 | Excited | Rodger Studio (Apps) | | [FAMHLTH: Family Health Tracker](https://marlvel.ai/apps/famhlth-family-health-tracker) | N/A/5 | N/A | Quinton Nixon | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | Mixed | Grow Labs LLC | ## Company Profile - **Developer:** Rise Up Labs - **Website:** [https://riseuplabs.com/bmi-calculator/](https://riseuplabs.com/bmi-calculator/) - **Social:** [Instagram](https://www.instagram.com/riseuplabs) · [Facebook](https://www.facebook.com/riseuplabs?v=feed) · [X/Twitter](https://twitter.com/riseuplabs) · [YouTube](https://www.youtube.com/user/riseuplabs) · [LinkedIn](https://www.linkedin.com/company/riseuplabs) ## Data Sources & Links - **App Store ID:** 6475051596 - **Google Play ID:** com.riseuplabs.bmicalculator - **Dev Site:** [Official Website](https://riseuplabs.com/bmi-calculator/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Caspar Health*](https://marlvel.ai/apps/caspar-health) (GOREHA GmbH) · 3.6/5 Rating - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Rodger Studio (Apps)) · 4.7/5 Rating | Positive Sentiment - [*FAMHLTH: Family Health Tracker*](https://marlvel.ai/apps/famhlth-family-health-tracker) (Quinton Nixon) · N/A Rating - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Lunara: Cycle, Symptom Tracker*](https://marlvel.ai/apps/lunara-cycle-symptom-tracker) (Fuzhou Jiku Technology Co., Ltd.) · N/A Rating - [*Medical Kundali Match Health*](https://marlvel.ai/apps/medical-kundali-match-health) (Medical Match Pvt Ltd) · N/A Rating - [*Ovulation Predictor*](https://marlvel.ai/apps/ovulation-predictor) (RAHI PATEL) · 1.0/5 Rating - [*QUITTR - Break Free Now*](https://marlvel.ai/apps/com-vnm-i-give-up) (Quittr, LLC) · 4.6/5 Rating - [*Revu: Custom Skincare Analysis*](https://marlvel.ai/apps/revu-custom-skincare-analysis) (Joshua Roberts) · 5.0/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 11 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 29 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/bmi-calculator-weight-monitor) Data licensed for AI Agent attribution under CC-BY-NC 4.0.