--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Bodybuilding.com - Fitness App" developer_entity: "Bodybuilding.com" bundle_id: "com.bodybuilding.rise" app_store_id: "1389506691" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-11" report_date: "2026-08-08" last_verified: "2026-08-08T00:00:00.000Z" report_version: "5.3.2" total_reviews: 37535 overall_rating: 3.8 sentiment: "Upset" sentiment_score: 15 confidence: "high" confidence_score: 0.9 top_praise_theme: "Legacy workout programs and training content remain highly valued by long-term fitness enthusiasts" top_complaint_theme: "Frequent application crashes and failure to save workout progress frustrate users during active sessions" review_sample_size: 384 total_review_count: 384 analyzed_review_count: 78 data_age_days: 8 momentum_velocity: "maintenance" intelligence_version: 13 nemesis: "30 Day Fitness Challenge" competitor_count: 11 tags: ["health & fitness", "subscription", "upset sentiment", "mobile app", "app review", "app analysis", "fitness", "enthusiasts", "lifters"] canonical_url: "https://marlvel.ai/apps/bodybuilding-com-fitness-app" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Bodybuilding.com - Fitness App Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Subscription - **Signal**: Rating 3.81 · Sentiment Upset - **Recent focus**: Frequent application crashes and failure to save workout progress frustrate users during active sessions (top complaint) · Legacy workout programs and training content remain highly valued by long-term fitness enthusiasts (top praise) > **TL;DR:** Bodybuilding.com - Fitness App is a health & fitness app by Bodybuilding.com, rated 3.81/5 by 37.5K users, with Upset user sentiment (15/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Bodybuilding.com - Fitness App faces Upset user sentiment (3.81/5 from 37.5K reviews), with users reporting frequent application crashes and failure to save workout progress frustrate users during active sessions as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.81/5 (37.5K reviews) | | **User Mood** | Upset | | **Category** | Health & Fitness | | **Developer** | Bodybuilding.com | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 8d | ## Metadata & Market Performance - **Publisher:** Bodybuilding.com - **Category:** Health & Fitness - **Target Audience:** Fitness enthusiasts and lifters seeking a combined platform for structured training programs, progress tracking, and supplement procurement. - **Platforms:** iOS & Android - **Version Reviewed:** 5.3.2 - **Report Date:** 2026-08-08 - **Signal Count:** 384 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 1389506691 - **Bundle ID:** com.bodybuilding.rise - **Google Play ID:** com.bodybuilding.rise - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-08 ## Executive Snapshot **What it is:** Bodybuilding.com is a fitness and supplement-procurement app for iOS and Android that provides guided workout programs and progress tracking. **Why users hire it:** Users hire the app to manage their training splits and supplement inventory in one place, but the current technical instability prevents them from completing their primary job of logging workouts. ## App DNA (Features & Intent) - **[Standard] Guided Workout Library:** Multi-week programs across strength and hypertrophy modalities; acts as a primary retention loop for subscription value. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Differentiator] In-App Supplement Store:** Direct purchasing of Signature supplements with one-click checkout; functions as a high-margin revenue lever for annual members. - **[Differentiator] Blue Man Muscle Tracking:** Visual muscle group tracking to monitor weekly volume; serves as a differentiator for power-users tracking split progress. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Bodybuilding.com sits #157 Grossing in the US Health & Fitness category, with a significant volatility in global rankings that highlights monetization friction. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Monthly plan at $9.99, Annual plan at $59.99 - **Analysis:** Subscription model anchored at $59.99 annually, utilizing e-commerce discounts and free shipping as conversion levers for the premium tier. ## 🔴 User Sentiment (High Confidence: 78 of 384 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.81/5 - **Platform Split:** iOS 4.6/5 (29.1K ratings) | Android 1.2/5 (8.4K ratings) - **Overall Sentiment:** Upset ### Top Praises - **Legacy workout programs and training content remain highly valued by long-term fitness enthusiasts** ### Top Complaints (Impact Areas) - **Frequent application crashes and failure to save workout progress frustrate users during active sessions** ## SWOT Analysis {#swot} **Core Strengths:** - Integrated supplement store creates a unique commerce-to-fitness revenue link **Growth Levers:** - Untapped B2B potential in leveraging the supplement store for local gym partnerships ## Recent Changes (v12 → v13) {#recent-changes} The app's competitive position has declined due to lower grossing performance and increased user friction following the subscription-only transition. **Overall trend**: Declining **Compared at**: 2026-08-08 ### High-impact changes - **[Shifted] Contrarian Take Pivot** (positioning) - **[Declined] Grossing Rank Drop** (positioning) ### Medium-impact changes - **[Added] New Threat Identified** (swot) - **[Shifted] Feature Gap Benchmarking** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Bodybuilding.com - Fitness App vs 30 Day Fitness Challenge - **[30 Day Fitness Challenge](https://marlvel.ai/apps/com-popularapp-thirtydayfitnesschallenge)** by Leap Fitness Group: This app directly competes for the casual fitness demographic by offering structured, low-barrier-to-entry workout programs that prioritize habit formation over complex training regimens. - **Key differences:** - Gamified 30-day progression paths drive significantly higher daily active user retention than our static programs. - Zero-equipment focus captures the massive home-workout market that our supplement-heavy ecosystem often overlooks. - High-frequency push notification strategy creates a persistent engagement loop that our app currently lacks. ### Contenders (Strong Challengers) - **[FitBeny Coaching](https://marlvel.ai/apps/io-beefit-fitbeny)** by Fitbeny: FitBeny is a direct threat in the personal training space, focusing on high-touch accountability and content-rich fitness education. - Aggressive release cadence allows for rapid iteration of accountability features based on real-time user feedback. - Direct personal coaching integration bridges the gap between digital tracking and human-led fitness guidance. - **[WODwell](https://marlvel.ai/apps/wodwell)** by R3R LLC: WODwell targets the high-intensity functional training community with specialized scaling tools and professional coaching layers. - AI-powered scaling logic allows users to customize workouts based on their specific equipment and skill level. - Dedicated coaching layer provides professional oversight that elevates the app from a tracker to a service. - **[Powerlifting AI: Gym Coach](https://marlvel.ai/apps/powerlifting-ai-gym-coach)** by David Pavlovschii: This app targets the technical lifting niche by automating form correction and coaching through advanced computer vision. - Real-time AI video analysis provides immediate form feedback, a critical gap in our current manual logging. - Automated AI chat coaching offers personalized training adjustments that replace the need for human personal trainers. - **[Alive by Whitney Simmons](https://marlvel.ai/apps/com-ws-alive)** by Whitney Simmons App, LLC: Alive competes for the premium, community-driven fitness market by leveraging influencer-led programming and high-touch habit tracking. - Influencer-led content creates a strong parasocial bond that drives higher subscription loyalty than generic programming. - Integrated wellness and habit tracking provides a holistic health view beyond just lifting metrics. ### Peers (What They Do Better) - **[Liftr Workout & Gym Planner](https://marlvel.ai/apps/liftr-workout-gym-planner)** by Karan Pandya: Liftr competes as a pure-play workout logging tool, focusing on the power-user who demands deep data and ecosystem integration. - Deep Apple ecosystem integration allows for seamless data syncing that our app currently fails to provide. - Advanced workout journal features cater to power-users who require granular control over their lifting data. - **[YMCA On the Go](https://marlvel.ai/apps/eu-virtuagym-greaterjolietymcasuperclub)** by YMCA Greater Joliet: This app competes by offering a community-centric digital experience that mirrors the physical YMCA facility engagement. - Facility management tools provide a centralized hub for community events and local member engagement activities. - Virtual fitness content library offers a diverse range of classes tailored to all age demographics. - **[Planet Fitness](https://marlvel.ai/apps/planet-fitness)** by Planet Fitness Holdings, LLC: Planet Fitness dominates the mass-market gym space, using their app to manage member logistics and digital workout access. - Crowd meter feature provides real-time facility occupancy data, solving a major pain point for gym-goers. - Digital club pass functionality ensures the app remains a mandatory utility for all physical gym members. - **Crunch Fitness** by Crunch Fitness: Crunch serves the physical gym-goer, competing for the same user's time spent in-facility versus at-home. - Seamless gym check-in and class booking features make the app an essential utility for physical members. - Health Connect integration aggregates data from external wearables, providing a more unified health dashboard. ### New Kids on the Block (What's Innovative) - **[FitBond: Train Track Transform](https://marlvel.ai/apps/fitbond-train-track-transform)** by Murugan Ambigapathy: FitBond enters the market with a focus on social accountability and client management, challenging our social experience. - Integrated accountability tools allow users to pair up for training, creating a social layer we lack. - **[Bike Fit Pro: Cycling Position](https://marlvel.ai/apps/bike-fit-pro-cycling-position)** by Maksym Kiryanov: This newcomer targets the specialized cycling niche with AI-driven ergonomic analysis, highlighting a gap in our generalist approach. - AI body mapping for discomfort diagnosis offers a highly specialized utility that our generalist app lacks. ## What's New - **Latest (v5.3.2, 1 weeks ago):** Resolved UI overlaps, fixed workout timer/caching bugs, and removed video uploads from the workout journal. ## App Momentum (Maintenance) {#momentum} - Shipped bug fixes in latest release. - Ships ~2 releases per year. > **Cadence:** 2 total versions · 0 majors in last 6 months · 3 days since last update · 5 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Bodybuilding.com - Fitness App is a health & fitness app. With a 3.81/5 rating from 37.5K reviews, it faces significant user friction. > **Bottom Line:** The app successfully integrates commerce with training, but technical instability and the aggressive paywall alienate the core user base, so the PM must prioritize session stability before expanding social features to prevent further churn. **Best for:** Fitness enthusiasts and lifters seeking a combined platform for structured training programs, progress tracking, and supplement procurement. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild workout session state management because session crashes are the top-cited churn reason → increase session completion rate ### Feature Gaps vs Competitors - Gamified 30-day progression paths (available in 30 Day Fitness Challenge but missing here) ### Outlook: Declining The fitness app market is consolidating around high-retention, low-friction tools, leaving Bodybuilding.com exposed due to its technical instability and aggressive paywall. Unless the team addresses the session-save failures, the app will continue to lose its legacy enthusiast base to more stable, influencer-led competitors. - 🔴 Frequent session crashes in the latest release erode the daily active habit, which compounds the rating drag already visible on Android. - 🔴 The transition to a subscription-only model for legacy tools accelerates churn pressure as users migrate to free-to-play alternatives. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.81/5 | | Total Reviews | 37.5K | | Sentiment | Upset (15/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Bodybuilding.com - Fitness App** (this app) | 3.81/5 | Upset | Bodybuilding.com | | [30 Day Fitness Challenge](https://marlvel.ai/apps/com-popularapp-thirtydayfitnesschallenge) | 4.9/5 | Excited | Leap Fitness Group | | [FitBeny Coaching](https://marlvel.ai/apps/io-beefit-fitbeny) | N/A/5 | N/A | Fitbeny | | [Alive by Whitney Simmons](https://marlvel.ai/apps/com-ws-alive) | 4.9/5 | Mixed | Whitney Simmons App, LLC | | [YMCA On the Go](https://marlvel.ai/apps/eu-virtuagym-greaterjolietymcasuperclub) | 4.4/5 | N/A | YMCA Greater Joliet | | [Planet Fitness](https://marlvel.ai/apps/planet-fitness) | 4.9/5 | n/a | Planet Fitness Holdings, LLC | ## Company Profile - **Developer:** Bodybuilding.com - **Website:** [https://shop.bodybuilding.com](https://shop.bodybuilding.com) - **Social:** [Instagram](https://www.instagram.com/bodybuildingcom) · [Facebook](https://www.facebook.com/Bodybuildingcom) · [X/Twitter](https://twitter.com/bodybuildingcom) · [YouTube](https://www.youtube.com/@bodybuildingcom) · [TikTok](https://www.tiktok.com/@bodybuildingcom) · [LinkedIn](https://www.linkedin.com/company/bodybuilding-com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/bodybuilding-com-fitness-app/id1389506691?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.bodybuilding.rise&hl=en&gl=us) - **Dev Site:** [Official Website](https://shop.bodybuilding.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*30 Day Fitness Challenge*](https://marlvel.ai/apps/com-popularapp-thirtydayfitnesschallenge) (Leap Fitness Group) · 4.9/5 Rating | Positive Sentiment - [*FitBeny Coaching*](https://marlvel.ai/apps/io-beefit-fitbeny) (Fitbeny) · N/A Rating - [*Alive by Whitney Simmons*](https://marlvel.ai/apps/com-ws-alive) (Whitney Simmons App, LLC) · 4.9/5 Rating - [*YMCA On the Go*](https://marlvel.ai/apps/eu-virtuagym-greaterjolietymcasuperclub) (YMCA Greater Joliet) · 4.4/5 Rating - [*Planet Fitness*](https://marlvel.ai/apps/planet-fitness) (Planet Fitness Holdings, LLC) · 4.9/5 Rating - [*Liftr Workout & Gym Planner*](https://marlvel.ai/apps/liftr-workout-gym-planner) (Karan Pandya) · 4.5/5 Rating | Positive Sentiment - [*FitBond: Train Track Transform*](https://marlvel.ai/apps/fitbond-train-track-transform) (Murugan Ambigapathy) · N/A Rating - [*Bike Fit Pro: Cycling Position*](https://marlvel.ai/apps/bike-fit-pro-cycling-position) (Maksym Kiryanov) · N/A Rating - [*Powerlifting AI: Gym Coach*](https://marlvel.ai/apps/powerlifting-ai-gym-coach) (David Pavlovschii) · 3.7/5 Rating - [*WODwell*](https://marlvel.ai/apps/wodwell) (R3R LLC) · 5.0/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 384 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 8 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/bodybuilding-com-fitness-app) Data licensed for AI Agent attribution under CC-BY-NC 4.0.