--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "BreastFeeding Friend" developer_entity: "Alexandre Leite" bundle_id: "com.al7dev.BreastFF" app_store_id: "691337566" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2015-02-27" report_date: "2026-09-04" last_verified: "2026-09-04T00:00:00.000Z" report_version: "1.4" total_reviews: 3 overall_rating: 3.7 confidence: "low" confidence_score: 0.05 data_age_days: 3 momentum_velocity: "zombie" intelligence_version: 3 tags: ["health & fitness", "free", "mobile app", "app review", "app analysis", "mothers", "requiring", "manual"] canonical_url: "https://marlvel.ai/apps/breastfeeding-friend" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # BreastFeeding Friend Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 3.67 > **TL;DR:** BreastFeeding Friend is a health & fitness app by Alexandre Leite, rated 3.67/5 by 3 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** BreastFeeding Friend is a health & fitness app by Alexandre Leite. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.67/5 (3 reviews) | | **Category** | Health & Fitness | | **Developer** | Alexandre Leite | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 3d | ## Metadata & Market Performance - **Publisher:** Alexandre Leite - **Category:** Health & Fitness - **Target Audience:** New mothers requiring a manual logging tool to track infant feeding and pumping schedules. - **Platforms:** iOS - **Version Reviewed:** 1.4 - **Report Date:** 2026-09-04 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 691337566 - **Bundle ID:** com.al7dev.BreastFF - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-09-04 ## Executive Snapshot **What it is:** BreastFeeding Friend is a manual infant feeding and pumping log for new mothers on iOS. **Why users hire it:** The app removes the cognitive load of remembering feeding intervals by providing a simple, manual timer and reminder system. ## App DNA (Features & Intent) - **[Standard] Feeding Logger:** Manual entry system for tracking breast feeding, bottle feeding, and milk pumping sessions. * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] Feeding Alarm:** Configurable reminder system that triggers alerts for scheduled feeding intervals. * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Basic] Historical Edit:** Allows users to modify or correct previously logged feeding data entries. ## Market Position {#market-position} BreastFeeding Friend maintains a 3.67-star rating based on a limited sample of three lifetime ratings. The lack of updates since 2015 positions the app as a legacy utility rather than a competitive participant in the current Health & Fitness market. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** BreastFeeding Friend is distributed as a free utility with no visible in-app purchase or subscription gates. ## SWOT Analysis {#swot} **Core Strengths:** - Simple manual logging interface provides low-friction entry **Growth Levers:** - Automated data visualization could differentiate manual logging ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive profile remains static, with no functional updates or pricing shifts observed. The primary change is a refinement in the reported rating and a more explicit framing of the product as a legacy, terminal-maintenance tool. **Overall trend**: Stable **Compared at**: 2026-09-04 ### Medium-impact changes - **[Shifted] SWOT framework refinement** (swot) ### Low-impact changes - **[Shifted] Rating precision adjustment** (sentiment) ## What's New - **Latest (v1.4, 11 years ago):** Maintenance update for watchOS 27 compatibility and iOS 8 optimization on iPhone 6/6 Plus. ## App Momentum (Zombie) {#momentum} - No updates for 11 years. - Maintenance-only status since 2015. > **Cadence:** 1 total versions · 0 majors in last 6 months · 4207 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} BreastFeeding Friend is a health & fitness app that is completely free. It holds a 3.67/5 rating from 3 reviews. > **Bottom Line:** BreastFeeding Friend is a legacy product that no longer meets modern user expectations for data portability or platform integration. Sunset the application to avoid brand dilution, as the lack of updates since 2015 prevents it from competing with active, cloud-enabled health trackers. **Best for:** New mothers requiring a manual logging tool to track infant feeding and pumping schedules. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the application because development has been dormant for over a decade → remove support overhead ### Outlook: Declining The infant health tracking market has consolidated around platforms offering cloud-sync and automated analytics, leaving manual-only tools like BreastFeeding Friend behind. Continued inactivity will result in further user attrition as the app fails to support current iOS standards and user needs. - 🔴 The 11-year development hiatus indicates the product is in terminal maintenance mode, which prevents any competitive response to modern feature expectations. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.67/5 | | Total Reviews | 3 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **BreastFeeding Friend** (this app) | 3.67/5 | N/A | Alexandre Leite | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | n/a | Grow Labs LLC | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Strava: Run, Bike, Walk](https://marlvel.ai/apps/strava-run-bike-walk) | 4.7/5 | n/a | Strava, Inc. | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [TallerTeen - Grow Taller Now](https://marlvel.ai/apps/tallerteen-grow-taller-now) | 4.7/5 | n/a | Viral App Developement LLC | ## Company Profile - **Developer:** Alexandre Leite ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/breastfeeding-friend/id691337566?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*Activity Tracker・FitnessView*](https://marlvel.ai/apps/activity-tracker-fitnessview) (Funn Media, LLC) · 4.0/5 Rating - [*Avatran Soul*](https://marlvel.ai/apps/avatran-soul) (Avatran GmbH) · N/A Rating - [*Bubblic: Connect with people.*](https://marlvel.ai/apps/bubblic-connect-with-people) (Bubblic Inc.) · 4.6/5 Rating | Excellent Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*Holoholo: Daily Memories*](https://marlvel.ai/apps/holoholo-daily-memories) (For Pedestrians LLC.) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 3 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/breastfeeding-friend) Data licensed for AI Agent attribution under CC-BY-NC 4.0.