--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Calm Health" developer_entity: "Calm.com" bundle_id: "com.calm.evexia" app_store_id: "1669369516" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-18" report_date: "2026-07-29" last_verified: "2026-07-29T00:00:00.000Z" report_version: "3.9.0" total_reviews: 5670 overall_rating: 4.7 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.8 top_praise_theme: "Educational content and activity-based sessions provide actionable tools for managing anxiety and depression symptoms" top_complaint_theme: "Lack of a sleep timer for ambient sounds forces audio to play all night, disrupting deep sleep" review_sample_size: 114 total_review_count: 114 analyzed_review_count: 60 data_age_days: 63 momentum_velocity: "steady" intelligence_version: 5 nemesis: "Beyond Menu Food Delivery" competitor_count: 11 tags: ["health & fitness", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "employees", "health", "members"] canonical_url: "https://marlvel.ai/apps/calm-health" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Calm Health Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 4.74 · Sentiment Mixed - **Recent focus**: Lack of a sleep timer for ambient sounds forces audio to play all night, disrupting deep sleep (top complaint) · Educational content and activity-based sessions provide actionable tools for managing anxiety and depression symptoms (top praise) > **TL;DR:** Calm Health is a health & fitness app by Calm.com, rated 4.74/5 by 5.7K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Calm Health shows Mixed sentiment (4.74/5 from 5.7K reviews) - users praise educational content and activity-based sessions provide actionable tools for managing anxiety and depression symptoms but report issues with lack of a sleep timer for ambient sounds forces audio to play all night, disrupting deep sleep. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.74/5 (5.7K reviews) | | **User Mood** | Mixed | | **Category** | Health & Fitness | | **Developer** | Calm.com | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 63d | ## Metadata & Market Performance - **Publisher:** Calm.com - **Category:** Health & Fitness - **Target Audience:** Employees and health plan members who receive access to mental health support as a benefit from their employer or insurer. - **Platforms:** iOS & Android - **Version Reviewed:** 3.9.0 - **Report Date:** 2026-07-29 - **Signal Count:** 114 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 1669369516 - **Bundle ID:** com.calm.evexia - **Google Play ID:** com.calm.evexia - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-07-29 - **Short Description:** Get personalized mental health programs that support your whole health ## Executive Snapshot **What it is:** Calm Health is an invitation-only mental health wellness app for employees and health plan members on iOS and Android. **Why users hire it:** It serves as a clinical-grade wellness resource to help users manage symptoms of anxiety, depression, and chronic health conditions through structured, evidence-based programs. ## App DNA (Features & Intent) - **[Differentiator] Personalized Action Plans:** Generates tailored mental health programs based on user-provided health data and screening results. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Mental Health Screenings:** Standardized questionnaires used to assess mental health status and track progress over time. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Condition-Specific Programs:** Targeted content modules for anxiety, depression, heart conditions, cancer, and weight management. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Calm Health occupies a niche B2B2C position, leveraging the Calm brand equity to deliver clinical wellness programs. Its invitation-only model limits discovery, but provides a stable, subsidized funnel for enterprise-sponsored users. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access for users invited by health insurance plans, employers, or care teams - **Analysis:** The app operates as an invitation-only B2B product where access is fully subsidized by the sponsoring organization. ## 🟡 User Sentiment (High Confidence: 60 of 114 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.74/5 - **Platform Split:** iOS 4.8/5 (4.8K ratings) | Android 4.6/5 (840 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Educational content and activity-based sessions provide actionable tools for managing anxiety and depression symptoms** - **Soothing voice narrators and high-quality audio content help users relax and improve their sleep quality** ### Top Complaints (Impact Areas) - **Lack of a sleep timer for ambient sounds forces audio to play all night, disrupting deep sleep** ## SWOT Analysis {#swot} **Core Strengths:** - Clinically validated programs developed by psychologists - B2B distribution via insurance and employer partnerships **Growth Levers:** - Integration of clinical administrative tools like digital prescriptions - Expansion of occupational support programs for healthcare workers ## Recent Changes (v4 → v5) {#recent-changes} Calm Health added granular media playback controls, yet failed to resolve critical usability regressions including the lack of sleep timers and search functionality. These unresolved technical barriers continue to undermine the app's B2B2C value proposition. **Overall trend**: Mixed **Compared at**: 2026-07-29 ### High-impact changes - **[Added] Granular Media Controls** (features) - **[Declined] Persistent Authentication Friction** (sentiment) ### Medium-impact changes - **[Shifted] Formalized Product Weaknesses** (swot) - **[Shifted] Risk-Aware Executive Summary** (positioning) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Calm Health vs Beyond Menu Food Delivery - **[Beyond Menu Food Delivery](https://marlvel.ai/apps/beyond-menu-food-delivery)** by BeyondMenu: While operating in a different category, this app competes for the same 'lifestyle wellness' wallet share by positioning itself as a transparent, user-friendly marketplace for local dining. - **Key differences:** - Offers a massive, established marketplace of local independent restaurants for immediate food delivery needs - Provides transparent pricing structures that contrast with the opaque billing models found in health apps ### Contenders (Strong Challengers) - **[Reframe: Drink Less & Thrive](https://marlvel.ai/apps/com-glucobit-cravingbuster-cravingbuster)** by Glucobit Inc.: Reframe competes for the 'behavioral change' segment of the health market, utilizing long-term educational programs to drive wellness. - Utilizes a structured 160-day education program to drive long-term habit change for specific behaviors - Incorporates a community-driven 'Thrive Coaching' model that provides more social accountability than Calm Health - **Rootd: Panic Attacks & Anxiety** by Simply Rooted Media Inc.: Rootd competes for the same user base seeking immediate, accessible relief from anxiety and panic symptoms. - Offers a specialized, immediate-action panic button for acute anxiety relief during high-stress moments - Provides a more focused, symptom-specific UX compared to the broader wellness scope of Calm Health - **Brightside Health** by Brightside Health Inc: Brightside Health targets the same clinical mental health market, focusing on high-acuity care and 1:1 professional support. - Includes specialized, high-acuity programs such as suicide prevention that go beyond general wellness - Prioritizes 1:1 video sessions with licensed clinicians rather than the self-guided programs of Calm Health - **[Grow Therapy](https://marlvel.ai/apps/com-growtherapy-growapp)** by Grow Care, Inc.: Grow Therapy competes directly for the same B2B2C mental health audience by offering insurance-integrated provider matching and unified care management. - Features a dedicated AI coach to assist users between formal clinical therapy sessions - Provides a more robust, insurance-integrated provider search tool compared to Calm Health's invitation-only model ### Peers (What They Do Better) - **[QUITTR - Break Free Now](https://marlvel.ai/apps/com-vnm-i-give-up)** by Quittr, LLC: QUITTR is a direct peer in the behavioral health space, offering AI-driven support for habit cessation. - Features a 'Melius AI Therapist' that provides conversational support for users breaking habits - Uses a visual 'Life Tree' progress tracker to gamify long-term recovery and habit cessation - **[BodyWave: Health Tracker](https://marlvel.ai/apps/com-htytech-bodyflow)** by AXIVORA INTELLIGENT TECH PTE. LTD.: BodyWave competes for the same health-conscious user base by providing biometric stress monitoring. - Uses HRV (Heart Rate Variability) sensors to provide objective, data-driven stress monitoring - Gamifies the user experience through automatic health medals to encourage consistent daily usage - **[Voice Analyst: Pitch & Volume](https://marlvel.ai/apps/co-speechtools-voiceanalyst)** by Speechtools Ltd: This app operates in the medical health space, providing specialized biometric tracking for vocal health. - Offers highly specific, real-time vocal statistics and cloud-based export for clinical analysis - Targets a niche medical audience rather than the general wellness population served by Calm - **[Mi Salud Online 2.0](https://marlvel.ai/apps/com-pic-osana-guemes)** by Sanatorio Güemes: This app serves as a direct peer in the health-insurance-integrated space, focusing on clinical administrative tasks. - Provides essential clinical utility like digital prescriptions and medical history management for patients - Focuses on administrative efficiency for healthcare systems rather than self-guided wellness content ### New Kids on the Block (What's Innovative) - **[Cancer Journey Partner](https://marlvel.ai/apps/com-editionsemotion-matraversee2)** by Editions Emotion: This app targets the specialized mental health support market, focusing on emotional processing for chronic illness. - Provides a structured 52-card emotional support system specifically designed for patients navigating cancer - **[Flexique](https://marlvel.ai/apps/flexique)** by EMCAN-TEC: Flexique enters the health market with a focus on clinical exercise assignment, overlapping with Calm Health's care-team-led model. - Enables direct doctor-to-patient exercise assignment and personalized diagnosis tracking within the app ## What's New - **Latest (v3.9.0, 2 months ago):** General bug fixes and performance improvements. - **Last Major (v3.9.0, 2 months ago):** Enhanced media player controls now include shuffle, repeat, and playback speed adjustment options. ## App Momentum (Steady) {#momentum} - Shipped media player shuffle and repeat. - Maintains steady monthly release cadence. > **Cadence:** 7 total versions · 2 majors in last 6 months · 75 days since last update · 16 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Calm Health is a health & fitness app that is completely free. With a 4.74/5 rating from 5.7K reviews, it shows mixed user reception. > **Bottom Line:** Restoring core utility features like sleep timers and search is essential to align the product with user expectations for a mental health tool. Addressing these gaps will protect the brand equity of the parent company and reduce churn among sponsored users. **Best for:** Employees and health plan members who receive access to mental health support as a benefit from their employer or insurer. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship sleep timer for ambient audio because it is the top-requested utility regression → reduce churn ### Feature Gaps vs Competitors - 1:1 video sessions with licensed clinicians (available in Brightside Health but absent here) ### Outlook: Mixed The mental health wellness market is consolidating around platforms that offer both self-guided content and clinical integration. Calm Health remains advantaged by its B2B distribution, but its failure to maintain basic utility features creates a vulnerability that competitors with more robust clinical tools will exploit. - 🔴 Persistent complaints regarding the removal of sleep timers and search functionality erode the user experience, leading to negative sentiment trends. - 🟢 The latest release added media controls, signaling that the development team is actively iterating on the playback experience. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.74/5 | | Total Reviews | 5.7K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Calm Health** (this app) | 4.74/5 | Mixed | Calm.com | | [Grow Therapy](https://marlvel.ai/apps/com-growtherapy-growapp) | 4.8/5 | Mixed | Grow Care, Inc. | | [Reframe: Drink Less & Thrive](https://marlvel.ai/apps/com-glucobit-cravingbuster-cravingbuster) | 4.7/5 | Mixed | Glucobit Inc. | | [Voice Analyst: Pitch & Volume](https://marlvel.ai/apps/co-speechtools-voiceanalyst) | 4.6/5 | Mixed | Speechtools Ltd | | [BodyWave: Health Tracker](https://marlvel.ai/apps/com-htytech-bodyflow) | 4.6/5 | n/a | AXIVORA INTELLIGENT TECH PTE. LTD. | | [QUITTR - Break Free Now](https://marlvel.ai/apps/com-vnm-i-give-up) | 4.8/5 | n/a | Quittr, LLC | ## Company Profile - **Developer:** Calm.com - **Website:** [https://www.calmhealth.com](https://www.calmhealth.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/calm-health/id1669369516?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.calm.evexia&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.calmhealth.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Grow Therapy*](https://marlvel.ai/apps/com-growtherapy-growapp) (Grow Care, Inc.) · 4.8/5 Rating - [*Reframe: Drink Less & Thrive*](https://marlvel.ai/apps/com-glucobit-cravingbuster-cravingbuster) (Glucobit Inc.) · 4.7/5 Rating - [*Voice Analyst: Pitch & Volume*](https://marlvel.ai/apps/co-speechtools-voiceanalyst) (Speechtools Ltd) · 4.6/5 Rating - [*BodyWave: Health Tracker*](https://marlvel.ai/apps/com-htytech-bodyflow) (AXIVORA INTELLIGENT TECH PTE. LTD.) · 4.6/5 Rating - [*QUITTR - Break Free Now*](https://marlvel.ai/apps/com-vnm-i-give-up) (Quittr, LLC) · 4.8/5 Rating - [*Mi Salud Online 2.0*](https://marlvel.ai/apps/com-pic-osana-guemes) (Sanatorio Güemes) · 4.9/5 Rating - [*Cancer Journey Partner*](https://marlvel.ai/apps/com-editionsemotion-matraversee2) (Editions Emotion) · N/A Rating - [*Beyond Menu Food Delivery*](https://marlvel.ai/apps/beyond-menu-food-delivery) (BeyondMenu) · 4.8/5 Rating - [*Flexique*](https://marlvel.ai/apps/flexique) (EMCAN-TEC) · N/A Rating - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 114 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 63 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/calm-health) Data licensed for AI Agent attribution under CC-BY-NC 4.0.