--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Calorie Counter +" developer_entity: "Nutracheck" bundle_id: "com.nutratech.app.android" category: "Health & Fitness" primary_platform: "android" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "Android" app_last_updated: "2026-08-05" report_date: "2026-08-10" last_verified: "2026-08-10T00:00:00.000Z" report_version: "13.0.1" total_reviews: 59997 overall_rating: 4.4 sentiment: "Excited" sentiment_score: 75 confidence: "medium" confidence_score: 0.65 top_praise_theme: "Barcode scanning and extensive food database make tracking daily calorie intake simple and accurate" top_complaint_theme: "The free tier limits daily food entries to five items, which users find restrictive and impractical" review_sample_size: 50 total_review_count: 50 analyzed_review_count: 50 data_age_days: 6 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["health & fitness", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "individuals", "focused", "weight"] canonical_url: "https://marlvel.ai/apps/calorie-counter-2" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Calorie Counter + Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Freemium - **Signal**: Rating 4.36 · Sentiment Excited - **Recent focus**: The free tier limits daily food entries to five items, which users find restrictive and impractical (top complaint) · Barcode scanning and extensive food database make tracking daily calorie intake simple and accurate (top praise) > **TL;DR:** Calorie Counter + is a health & fitness app by Nutracheck, rated 4.36/5 by 60K users, with Excited user sentiment (75/100), available on Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Calorie Counter + maintains Excited user sentiment (4.36/5 from 60K reviews), with users consistently praising barcode scanning and extensive food database make tracking daily calorie intake simple and accurate. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.36/5 (60K reviews) | | **User Mood** | Excited | | **Category** | Health & Fitness | | **Developer** | Nutracheck | | **Pricing** | Freemium | | **Platforms** | Android | | **Confidence** | Medium (0.65/1.0) | | **Data Age** | 6d | ## Metadata & Market Performance - **Publisher:** Nutracheck - **Category:** Health & Fitness - **Target Audience:** Individuals focused on weight management and nutrition who require verified data and device integration. - **Platforms:** Android - **Version Reviewed:** 13.0.1 - **Report Date:** 2026-08-10 - **Signal Count:** 50 reviews analyzed - **Confidence:** Medium (0.65/1.0) - **Google Play ID:** com.nutratech.app.android - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-10 - **Short Description:** Nutracheck food diary, macro & calorie deficit tracker with barcode scanning ## Executive Snapshot **What it is:** Calorie Counter + is a nutrition and weight management app for Android that provides verified food logging, barcode scanning, and fitness device synchronization. **Why users hire it:** Users hire the app to maintain dietary accountability through a verified database that minimizes the manual entry errors common in crowdsourced alternatives. ## App DNA (Features & Intent) - **[Differentiator] Verified Food Database:** Access to 100,000+ verified food items. Revenue link: Brand authority and data accuracy function as a barrier to entry, increasing switching costs. - **[Standard] Barcode Scanner:** Scan product barcodes to log nutritional info. Revenue link: Reduces friction in the logging habit, increasing session frequency. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Calorie Counter + holds a #2 Grossing position in the UK Health & Fitness category. The gap between its high grossing rank and the restrictive free-tier friction suggests the current monetization model effectively captures power users but limits broader market penetration. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free Lite version with daily diary limits, Premium subscription with monthly or yearly billing - **Analysis:** Freemium model uses a Lite tier to capture users, gating full functionality behind a subscription to drive recurring revenue. ## 🟢 User Sentiment (Medium Confidence: 50 of 50 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.36/5 - **Platform Split:** Android 4.4/5 (60K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Barcode scanning and extensive food database make tracking daily calorie intake simple and accurate** - **Consistent calorie tracking and macro monitoring help users achieve measurable weight loss results over time** - **Integration with wearable fitness devices allows users to sync exercise data for a complete picture** ### Top Complaints (Impact Areas) - **The free tier limits daily food entries to five items, which users find restrictive and impractical** ## SWOT Analysis {#swot} **Core Strengths:** - Verified food database functions as a B2B-grade barrier to entry - Barcode scanning reduces logging friction for daily users **Growth Levers:** - Integration with Google Health would improve data synchronization for Android users ## Recent Changes (v2 → v3) {#recent-changes} The report shows a shift toward addressing user churn through potential ad-supported models and improved platform parity, while maintaining the core freemium structure. **Overall trend**: Mixed **Compared at**: 2026-08-10 ### High-impact changes - **[Shifted] Strategic Pivot to Ad-Supported Model** (positioning) ### Medium-impact changes - **[Added] Competitive Threat Identification** (swot) - **[Added] Platform Parity Opportunity** (swot) ## What's New - **Latest (v13.0.1, 4 days ago):** Integrated intermittent fasting tracking into the app, allowing users to set schedules and monitor progress alongside calorie tracking. ## App Momentum (Maintenance) {#momentum} - Integrated intermittent fasting tracking features. - Maintains high grossing chart positions. > **Cadence:** 1 total versions · 1 majors in last 6 months · 4 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Calorie Counter + is a market-leading health & fitness app that is free with in-app purchases. With a 4.36/5 rating from 60K reviews, it delivers strong user satisfaction. > **Bottom Line:** Calorie Counter + maintains a strong market position through its verified data accuracy, but the restrictive free-tier entry limit creates a churn risk that competitors exploit, so the PM should prioritize a more flexible ad-supported free tier to retain the top-of-funnel users. **Best for:** Individuals focused on weight management and nutrition who require verified data and device integration. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Introduce ad-supported unlimited logging because the five-item limit is the top churn complaint → increase top-of-funnel retention ### Outlook: Stable The casual health-tracking market is consolidating around apps that offer low-friction entry, and Calorie Counter +'s current paywall strategy leaves it vulnerable to competitors that offer ad-supported unlimited access. The PM must balance the high-LTV conversion strategy with a more accessible free tier to prevent long-term erosion of the user base. - 🔴 Users report: The five-item daily entry limit continues to trigger negative sentiment, which compounds the churn pressure from users who feel misled by the trial paywall. - 🟢 The latest release added intermittent fasting features, showing the team is actively expanding the core value proposition beyond simple calorie counting. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.36/5 | | Total Reviews | 60K | | Sentiment | Excited (75/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | Android | | Key Features | 2 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Calorie Counter +** (this app) | 4.36/5 | Excited | Nutracheck | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | n/a | Grow Labs LLC | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Strava: Run, Bike, Walk](https://marlvel.ai/apps/strava-run-bike-walk) | 4.7/5 | n/a | Strava, Inc. | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [TallerTeen - Grow Taller Now](https://marlvel.ai/apps/tallerteen-grow-taller-now) | 4.7/5 | n/a | Viral App Developement LLC | ## Company Profile - **Developer:** Nutracheck - **Website:** [https://www.nutracheck.co.uk](https://www.nutracheck.co.uk) - **Social:** [Instagram](https://www.instagram.com/nutracheck) · [Facebook](https://www.facebook.com/nutracheck) · [X/Twitter](https://www.twitter.com/nutracheck) ## Data Sources & Links - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.nutratech.app.android&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.nutracheck.co.uk) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*Activity Tracker・FitnessView*](https://marlvel.ai/apps/activity-tracker-fitnessview) (Funn Media, LLC) · 4.0/5 Rating - [*Avatran Soul*](https://marlvel.ai/apps/avatran-soul) (Avatran GmbH) · N/A Rating - [*Bubblic: Connect with people.*](https://marlvel.ai/apps/bubblic-connect-with-people) (Bubblic Inc.) · 4.6/5 Rating | Positive Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*Holoholo: Daily Memories*](https://marlvel.ai/apps/holoholo-daily-memories) (For Pedestrians LLC.) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.65/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 50 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 6 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/calorie-counter-2) Data licensed for AI Agent attribution under CC-BY-NC 4.0.