## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- last_verified: "2026-05-19T19:03:15.163Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "AI Calorie Tracker by Eatwise" developer_entity: "DEEP FLOW SOFTWARE SERVICES" bundle_id: "com.visionwizard.eatwise" app_store_id: "6673907965" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-19" report_date: "2026-05-19" last_verified: "2026-05-19" report_version: "1.5.0" total_reviews: 19985 overall_rating: 4.58 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.8 top_praise_theme: "AI-driven food logging provides a convenient way to track daily nutritional intake without manual entry" top_complaint_theme: "Account access failures and password reset malfunctions prevent users from logging into their purchased subscriptions" top_request_theme: "Improved customer support responsiveness for resolving billing disputes and account recovery issues" review_sample_size: 111 total_review_count: 111 analyzed_review_count: 72 data_age_days: 0 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Lose It! – Calorie Counter" competitor_count: 8 tags: ["health & fitness", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "individuals", "focused", "weight"] canonical_url: "https://marlvel.ai/intel-report/health-fitness/calorie-counter-eatwise-ai" license: "CC-BY-NC 4.0" content_version: "v2" --- # AI Calorie Tracker by Eatwise App Audit ## TL;DR {#tldr} - **Category**: Health & Fitness · Freemium - **Signal**: Rating 4.58 · Sentiment Frustrated - **Recent focus**: Account access failures and password reset malfunctions prevent users from logging into their purchased subscriptions (top complaint) · AI-driven food logging provides a convenient way to track daily nutritional intake without manual entry (top praise) · Improved customer support responsiveness for resolving billing disputes and account recovery issues (top request) > **TL;DR:** AI Calorie Tracker by Eatwise is a health & fitness app by DEEP FLOW SOFTWARE SERVICES, rated 4.58/5 by 20K users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** AI Calorie Tracker by Eatwise faces Frustrated user sentiment (4.58/5 from 20K reviews), with account access failures and password reset malfunctions prevent users from logging into their purchased subscriptions as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.58/5 (20K reviews) | | **User Mood** | Frustrated | | **Category** | Health & Fitness | | **Developer** | DEEP FLOW SOFTWARE SERVICES | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** DEEP FLOW SOFTWARE SERVICES - **Category:** Health & Fitness - **Target Audience:** Individuals focused on weight management, muscle gain, or nutritional tracking who require automated logging tools. - **Platforms:** iOS & Android - **Version Audited:** 1.5.0 - **Audit Date:** 2026-05-19 - **Signal Count:** 111 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 6673907965 - **Bundle ID:** com.visionwizard.eatwise - **Google Play ID:** com.visionwizard.eatwise - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-19 - **Short Description:** Calculate Calories. Track Macros, Protein & Nutrition to Reach Your Weight Goals ## Executive Snapshot **What it is:** Eatwise AI is a calorie and macro tracking app for iOS and Android that utilizes AI for automated meal logging. **Why users hire it:** Users hire the app to automate the labor-intensive process of nutritional logging, seeking to reach weight or fitness goals with minimal manual entry. ## App DNA (Features & Intent) - **[Differentiator] AI-Driven Calorie Estimation:** Calculates caloric intake and nutritional breakdown via automated logging tools * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Barcode Scanner:** Scans product barcodes to instantly add nutritional data to the daily log * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Intermittent Fasting Tracker:** Syncs fasting schedules with water intake and calorie logs * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} Eatwise AI holds a #38 Free rank in the US Health & Fitness category, but its #177 Grossing rank indicates significant monetization friction. The gap between discovery and revenue suggests that users are not converting to the Pro tier due to technical instability. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with basic tracking, Eatwise Pro subscription for unlimited access - **Analysis:** The freemium model gates advanced meal planning and unlimited features behind a mandatory subscription, which currently drives user frustration. ## 🔴 User Sentiment (High Confidence: 72 of 111 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.58/5 - **Platform Split:** iOS 4.7/5 (1.7K ratings) | Android 4.6/5 (18.3K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.58/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **AI-driven food logging provides a convenient way to track daily nutritional intake without manual entry** ### Top Complaints (Impact Areas) - **Account access failures and password reset malfunctions prevent users from logging into their purchased subscriptions** - **Inaccurate nutritional calculations and AI recognition errors undermine the reliability of the calorie tracking data** ### Top Requests (What Users Want) - **Improved customer support responsiveness for resolving billing disputes and account recovery issues** ## SWOT Analysis {#swot} **Core Strengths:** - AI-first logging reduces manual entry friction - Intermittent fasting integration expands addressable diet-segment market **Critical Frictions:** - Account lockout issues prevent paid-user access - AI recognition errors generate inaccurate nutritional data - Aggressive monetization frustrates new users **Growth Levers:** - Develop verified food database to augment AI accuracy - Implement functional free trial to lower onboarding friction **Market Threats:** - Established incumbents with massive databases siphon users - Poor sentiment trends accelerate churn to reliable competitors ## Recent Changes (v2 → v3) {#recent-changes} The app has entered a maintenance phase characterized by declining sentiment, critical authentication bugs, and a narrowed feature set. **Overall trend**: Declining **Compared at**: 2026-05-19 ### High-impact changes - **[Declined] Sentiment and Rating Decline** (sentiment) — Overall sentiment moved from mixed to negative, with the sentiment score falling 42 → 35 and the rating dropping 4.72 → 4.6. - **[Added] New Critical Complaint: Account Access** (sentiment) — Users report inability to log in or restore lifetime access, a new friction point not present in the previous dataset. ### Medium-impact changes - **[Removed] Removal of Secondary Features** (features) — Water Tracker and Community Support features were removed from the key features list. - **[Shifted] SWOT Weakness Pivot** (swot) — Weaknesses shifted from general billing complaints to specific account lockout issues and AI recognition errors. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### AI Calorie Tracker by Eatwise vs Lose It! – Calorie Counter — Head to Head - **[Lose It! – Calorie Counter](https://marlvel.ai/intel-report/health-fitness/com-fitnow-loseit)** by FitNow: With over 750,000 reviews and a 16-year market presence, this app defines the standard for calorie tracking and weight loss goal management. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Extensive food database built over 16 years provides superior search accuracy compared to newer AI-only models. - Advanced gamification features like 'streak' tracking and community challenges drive higher long-term user retention. - Deep integration with a vast ecosystem of wearable devices and third-party fitness hardware platforms. - **Where AI Calorie Tracker by Eatwise wins:** - ✅ AI-first approach to logging allows for faster, more natural language entry than manual database searching. - ✅ Leaner, modern codebase likely offers a more responsive UI experience than legacy-heavy competitors. - **Where Lose It! – Calorie Counter wins:** - ❌ Massive, crowd-sourced food database ensures higher reliability for niche or regional food items. - ❌ Proven, multi-year retention loops keep users engaged far beyond the initial weight-loss motivation phase. - **Verdict:** The target app must pivot from generic calorie counting to AI-driven personalization to differentiate from the database-heavy incumbent. ### Contenders (Strong Challengers) - **[Noom Weight Loss, Food Tracker](https://marlvel.ai/intel-report/health-fitness/com-noom-wlc)** by Noom, Inc. [Moat: High]: Dominates the behavioral psychology segment of the weight loss market with a distinct, coaching-heavy product model. - Integrates cognitive behavioral therapy principles to address the psychological triggers behind eating habits. - Human-led coaching model creates a high-touch service layer that pure tracking apps cannot replicate. - **[Carb Manager—Keto Diet Tracker](https://marlvel.ai/intel-report/health-fitness/com-wombatapps-carbtracker)** by Wombat Apps LLC [Moat: Medium]: Captures the high-intent niche of low-carb and keto dieters with specialized macro-tracking tools. - Provides specialized keto-focused macro calculators and net-carb tracking that generic apps often overlook. - Curated recipe database specifically tailored to low-carb dietary restrictions and nutritional requirements. - **[Calorie Counter - MyNetDiary](https://marlvel.ai/intel-report/health-fitness/com-mynetdiary-mynetdiary)** by MyNetDiary Inc. [Moat: Medium]: Offers a highly polished, clinical-grade tracking experience that appeals to users seeking data precision. - Includes medically-backed nutrition planning tools that provide more clinical depth than standard fitness apps. - High-fidelity barcode scanning and photo-logging features reduce the friction of manual data entry. ### Peers (What They Do Better) - **[Lifesum: AI Calorie Counter](https://marlvel.ai/intel-report/health-fitness/com-sillens-ishape)** by Lifesum AB: Directly competes in the AI-assisted nutrition space with a focus on holistic lifestyle and meal planning. - Focuses on meal planning and recipe suggestions rather than just raw calorie and macro logging. - Visual-first design language prioritizes user experience and aesthetic appeal over clinical data density. - **[Fitbod: Gym & Fitness Planner](https://marlvel.ai/intel-report/health-fitness/com-fitbod)** by Fitbod Inc.: Adjacent fitness category focusing on strength training, often used in tandem with nutrition trackers. - Generates personalized workout plans based on available equipment and previous performance metrics. - Strong focus on progressive overload tracking which complements the target app's nutritional focus. ### New Kids on the Block (What's Innovative) - **[AI Calorie Counter - Appediet](https://marlvel.ai/intel-report/health-fitness/com-appediet-appediet)** by Appediet Information PTE. LTD: A recent market entrant showing high velocity with 15 releases in the last six months. - **[JustFit: Lazy Workout & Fit](https://marlvel.ai/intel-report/health-fitness/com-fitness-beauty)** by Enerjoy Pte. Ltd.: Emerging threat targeting the 'lazy' or casual fitness demographic with low-friction workout content. ## What's New - **Latest (v1.4.0, 1 weeks ago):** General bug fixes for improved app stability. ## App Momentum (Maintenance) {#momentum} - Ships frequent stability and performance updates. - Maintains high-velocity AI feature iteration. > **Cadence:** 4 total versions · 0 majors in last 6 months · 0 days since last update · 32 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} AI Calorie Tracker by Eatwise is a challenged health & fitness app that is free with in-app purchases. With a 4.58/5 rating from 20K reviews, it faces significant user friction. > **Bottom Line:** Eatwise AI offers a strong utility proposition through AI-driven logging, but technical instability in authentication and data accuracy drives high churn, so the PM must prioritize core reliability over new feature growth to stabilize the user base. **Best for:** Individuals focused on weight management, muscle gain, or nutritional tracking who require automated logging tools. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Rebuild authentication flow because account access failures are the #1 complaint → reduce churn — *Sentiment analysis identifies account access as the primary driver of negative reviews.* _(trade-off: deprioritize Pause the intermittent fasting feature expansion — authentication stability is a prerequisite for retention.)_ - [ ] [INVEST] [HIGH IMPACT] Audit AI recognition accuracy because nutritional discrepancies are the #2 complaint → improve retention — *Users report significant discrepancies between actual labels and AI-generated data.* _(trade-off: deprioritize Deprioritize new social feed features — data reliability is the core utility requirement.)_ ### Feature Gaps vs Competitors - Verified food database (available in Lose It! but missing here) - Wearable device integration (available in Lose It! but missing here) ### Outlook: Declining The nutrition-tracking market is consolidating around high-accuracy, database-backed incumbents, leaving Eatwise AI exposed due to its reliance on unverified AI recognition. Unless the team pivots to prioritize data reliability and authentication stability, the current churn trend will continue to erode the user base through the next two quarters. - 🔴 Persistent account access failures in the latest release drive high churn, which compounds the negative sentiment already visible in reviews. - 🔴 Inaccurate AI nutritional data leads to user distrust, which forces high-intent users to migrate to more reliable, database-heavy incumbents. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.58/5 | | Total Reviews | 20K | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **AI Calorie Tracker by Eatwise** (this app) | 4.58/5 | Frustrated | DEEP FLOW SOFTWARE SERVICES | | [Noom Weight Loss, Food Tracker](https://marlvel.ai/intel-report/health-fitness/com-noom-wlc) | 4.7/5 | Frustrated | Noom, Inc. | | [Calorie Counter - MyNetDiary](https://marlvel.ai/intel-report/health-fitness/com-mynetdiary-mynetdiary) | 4.8/5 | N/A | MyNetDiary Inc. | | [Lose It! – Calorie Counter](https://marlvel.ai/intel-report/health-fitness/com-fitnow-loseit) | 4.8/5 | Mixed | FitNow | | [JustFit: Lazy Workout & Fit](https://marlvel.ai/intel-report/health-fitness/com-fitness-beauty) | 4.8/5 | Mixed | Enerjoy Pte. Ltd. | | [Fitbod: Gym & Fitness Planner](https://marlvel.ai/intel-report/health-fitness/com-fitbod) | 4.8/5 | N/A | Fitbod Inc. | ## Company Profile - **Developer:** DEEP FLOW SOFTWARE SERVICES - **Website:** [https://www.visionwizard.co/](https://www.visionwizard.co/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/calorie-counter-eatwise-ai/id6673907965?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.visionwizard.eatwise&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.visionwizard.co/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Noom Weight Loss, Food Tracker*](https://marlvel.ai/intel-report/health-fitness/com-noom-wlc) (Noom, Inc.) — 4.7/5 Rating | Negative Sentiment - [*Calorie Counter - MyNetDiary*](https://marlvel.ai/intel-report/health-fitness/com-mynetdiary-mynetdiary) (MyNetDiary Inc.) — 4.8/5 Rating | N/A Sentiment - [*Lose It! – Calorie Counter*](https://marlvel.ai/intel-report/health-fitness/com-fitnow-loseit) (FitNow) — 4.8/5 Rating | Mixed Sentiment - [*JustFit: Lazy Workout & Fit*](https://marlvel.ai/intel-report/health-fitness/com-fitness-beauty) (Enerjoy Pte. Ltd.) — 4.8/5 Rating | Mixed Sentiment - [*Fitbod: Gym & Fitness Planner*](https://marlvel.ai/intel-report/health-fitness/com-fitbod) (Fitbod Inc.) — 4.8/5 Rating | N/A Sentiment - [*Lifesum: AI Calorie Counter*](https://marlvel.ai/intel-report/health-fitness/com-sillens-ishape) (Lifesum AB) — 4.6/5 Rating | Negative Sentiment - [*Carb Manager—Keto Diet Tracker*](https://marlvel.ai/intel-report/health-fitness/com-wombatapps-carbtracker) (Wombat Apps LLC) — 4.8/5 Rating | Mixed Sentiment - [*AI Calorie Counter - Appediet*](https://marlvel.ai/intel-report/health-fitness/com-appediet-appediet) (Appediet Information PTE. LTD) — 4.8/5 Rating | N/A Sentiment - [*Taller AI: Height Maximizer*](https://marlvel.ai/intel-report/health-fitness/taller-ai-height-maximizer) (Leadimize) — 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/intel-report/health-fitness/tallerteen-grow-taller-now) (Viral App Developement LLC) — 4.7/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 111 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/health-fitness/calorie-counter-eatwise-ai) Data licensed for AI Agent attribution under CC-BY-NC 4.0.