--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "AI Calorie Tracker by Eatwise" developer_entity: "DEEP FLOW SOFTWARE SERVICES" bundle_id: "com.visionwizard.eatwise" app_store_id: "6673907965" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-19" report_date: "2026-07-29" last_verified: "2026-07-29T00:00:00.000Z" report_version: "1.4.0" total_reviews: 19985 overall_rating: 4.6 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.8 top_praise_theme: "AI-powered food logging simplifies daily nutrition tracking for users who prefer minimal manual data entry" top_complaint_theme: "Account access and password reset failures prevent long-term users from logging into their existing subscriptions" review_sample_size: 111 total_review_count: 111 analyzed_review_count: 72 data_age_days: 18 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "Healthify: AI Calorie Tracker" competitor_count: 11 tags: ["health & fitness", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "individuals", "focused", "weight"] canonical_url: "https://marlvel.ai/apps/calorie-counter-eatwise-ai" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # AI Calorie Tracker by Eatwise Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Freemium - **Signal**: Rating 4.58 · Sentiment Frustrated - **Recent focus**: Account access and password reset failures prevent long-term users from logging into their existing subscriptions (top complaint) · AI-powered food logging simplifies daily nutrition tracking for users who prefer minimal manual data entry (top praise) > **TL;DR:** AI Calorie Tracker by Eatwise is a health & fitness app by DEEP FLOW SOFTWARE SERVICES, rated 4.58/5 by 20K users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** AI Calorie Tracker by Eatwise faces Frustrated user sentiment (4.58/5 from 20K reviews), with users reporting account access and password reset failures prevent long-term users from logging into their existing subscriptions as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.58/5 (20K reviews) | | **User Mood** | Frustrated | | **Category** | Health & Fitness | | **Developer** | DEEP FLOW SOFTWARE SERVICES | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 18d | ## Metadata & Market Performance - **Publisher:** DEEP FLOW SOFTWARE SERVICES - **Category:** Health & Fitness - **Target Audience:** Individuals focused on weight management and dietary tracking who require automated logging tools. - **Platforms:** iOS & Android - **Version Reviewed:** 1.5.0 - **Report Date:** 2026-07-29 - **Signal Count:** 111 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 6673907965 - **Bundle ID:** com.visionwizard.eatwise - **Google Play ID:** com.visionwizard.eatwise - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-29 - **Short Description:** Calculate Calories. Track Macros, Protein & Nutrition to Reach Your Weight Goals ## Executive Snapshot **What it is:** Eatwise AI is a calorie and macro tracking app for iOS and Android that uses AI photo analysis to simplify meal logging. **Why users hire it:** Users want to reduce the cognitive load of manual food entry, but the app's current authentication and accuracy failures prevent it from serving this need reliably. ## App DNA (Features & Intent) - **[Differentiator] AI Calorie Estimator:** Automated calorie and macro calculation based on logged food items. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Barcode Scanner:** Quick-add food items to daily logs via device camera. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Intermittent Fasting Tracker:** Integrated fasting schedule management with hydration reminders. * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Market Position {#market-position} Eatwise AI holds a #191 Grossing rank in the US Health & Fitness category, but the gap between its discovery advantage and retention performance signals significant monetization friction. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with basic tracking, Eatwise Pro subscription for unlimited access - **Analysis:** Freemium model gates advanced nutritional reporting and AI-driven tools behind a Pro subscription. ## 🔴 User Sentiment (High Confidence: 72 of 111 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.58/5 - **Platform Split:** iOS 4.7/5 (1.7K ratings) | Android 4.6/5 (18.3K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.58/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **AI-powered food logging simplifies daily nutrition tracking for users who prefer minimal manual data entry** - **Clear visualization of daily calorie and macro intake helps users monitor their weight loss progress** ### Top Complaints (Impact Areas) - **Account access and password reset failures prevent long-term users from logging into their existing subscriptions** ## SWOT Analysis {#swot} **Core Strengths:** - AI-powered food logging simplifies daily habit maintenance **Growth Levers:** - Manual override for AI logs would stabilize churn ## Recent Changes (v3 → v4) {#recent-changes} The app has transitioned into a more pronounced maintenance state, marked by a 71-day update gap and the emergence of aggressive subscription prompts as a primary driver of negative sentiment. These factors, combined with persistent authentication failures, have intensified the monetization friction noted in the previous analysis. **Overall trend**: Declining **Compared at**: 2026-07-29 ### High-impact changes - **[Declined] New Critical Complaint: Aggressive Onboarding** (sentiment) - **[Declined] Release Cadence Slowdown** (features) ### Medium-impact changes - **[Added] New Competitive Threat** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### AI Calorie Tracker by Eatwise vs Healthify: AI Calorie Tracker - **[Healthify: AI Calorie Tracker](https://marlvel.ai/apps/healthify-ai-calorie-tracker)** by HealthifyMe Private Limited: Healthify dominates the market share for AI-driven nutrition tracking, directly competing for the same weight-loss and macro-tracking user base as Eatwise. - **Key differences:** - Proprietary Snap image-based tracking provides significantly lower friction for users logging complex meals daily. - Integrated Ria AI health coach offers a conversational layer that Eatwise currently lacks in its interface. - Massive historical user data flywheel enables superior food recognition accuracy compared to newer market entrants. ### Contenders (Strong Challengers) - **[Macros: Calorie Calculator](https://marlvel.ai/apps/macros-calorie-calculator)** by Mehmet Bayram: Targets the technical segment of the fitness market that prioritizes macro-nutrient precision over general calorie counting. - Provides specific macro calculation methodologies that cater to advanced users following IIFYM or keto diets. - Native iOS/iPadOS implementation offers a more polished experience for Apple ecosystem power users. - **[Calorie AI - Protein Tracker](https://marlvel.ai/apps/calorie-ai-protein-tracker)** by ZipoApps: Focuses specifically on the protein-tracking niche within the broader calorie counting market. - Specialized focus on protein intake appeals to fitness-oriented users rather than general weight-loss audiences. - Offers personalized nutrition plans that provide more structured guidance than Eatwise's general tracking tools. - **[Calorie Counter & Food Tracker](https://marlvel.ai/apps/com-municorn-caloriecounter)** by Municorn Limited: This app targets the same core demographic by pairing AI food scanning with traditional barcode logging capabilities. - Hybrid logging approach combines AI scanning with traditional barcode entry for higher accuracy on packaged goods. - Aggressive update schedule ensures the app remains optimized for the latest iOS and Android hardware. - **[Calz: Calorie Counter AI](https://marlvel.ai/apps/calz-calorie-counter-ai-1)** by Wachanga: Calz competes by offering a similar AI-centric food scanning experience combined with intermittent fasting tools. - Includes native intermittent fasting timers, capturing users who combine calorie tracking with time-restricted eating. - High release cadence suggests a faster iteration cycle for AI model improvements than this app. ### Peers (What They Do Better) - **[Clue Period & Cycle Tracker](https://marlvel.ai/apps/com-helloclue-clue)** by BioWink GmbH: A major player in the health category that captures significant user engagement through cycle and wellness tracking. - Clue Connect feature enables social or partner-based health tracking, creating a unique network effect. - Extensive wearable integration allows for seamless data syncing that Eatwise has yet to implement. - **[iPeriod Lite Period Tracker](https://marlvel.ai/apps/iperiod-lite-period-tracker)** by Winkpass Creations, Inc.: Competes for the same health-conscious demographic, specifically targeting female users tracking cycle-related health metrics. - Deep specialization in symptom tracking and fertility graphing creates high switching costs for existing users. - Long-standing market presence builds significant trust in a sensitive health-tracking category. - **[Pawfit](https://marlvel.ai/apps/pawfit)** by Latsen Technology Ltd.: While focused on pet health, it competes for the same 'health and fitness' category attention and user time. - Advanced Wear OS integration provides real-time activity monitoring that Eatwise currently lacks for wearables. - Niche focus on pet security and activity creates a highly loyal, specific user base. - **[Calorie Calculator & Food Log](https://marlvel.ai/apps/calorie-calculator-food-log)** by Riafy Technologies Pvt. Ltd.: Occupies the same functional space by providing basic calorie logging and progress dashboard features. - Emphasizes a straightforward, no-frills logging experience for users who find AI-heavy apps too complex. - Smart goal setting features provide a simplified path for beginners to start their fitness journey. ### New Kids on the Block (What's Innovative) - **[Kickoff: Weight Loss & Fitness](https://marlvel.ai/apps/kickoff-weight-loss-fitness)** by Andy Arevalo: A new competitor introducing social and team-based accountability to the weight loss tracking space. - Team-based modes introduce social accountability, a key differentiator against Eatwise's solitary tracking experience. - **[YesPlay](https://marlvel.ai/apps/yesp-solimer1)** by INVICTA SPHERE: A new entrant attempting to capture the fitness market through a minimalist, activity-focused interface. - Minimalist interface design prioritizes speed of entry over the complex AI features found in Eatwise. ## What's New - **Latest (v1.0.8, 1 years ago):** Introduced Save Food feature to enable one-tap logging of favorite items. ## App Momentum (Maintenance) {#momentum} - Ships maintenance-only bug fixes. - Last major update Jan 2026. > **Cadence:** 8 total versions · 2 majors in last 6 months · 71 days since last update · 27 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} AI Calorie Tracker by Eatwise is a health & fitness app that is free with in-app purchases. With a 4.58/5 rating from 20K reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Eatwise AI must prioritize core tracking reliability and account stability to prevent total user attrition, as the current technical debt outweighs the value of its AI-logging differentiator. **Best for:** Individuals focused on weight management and dietary tracking who require automated logging tools. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship manual override for AI logs because users cite calculation errors as the primary reason for abandoning the app → improve retention ### Feature Gaps vs Competitors - Proprietary image-based tracking (available in Healthify) ### Outlook: Declining The nutrition tracking market is consolidating around rivals with higher data accuracy and reliable authentication. Eatwise AI's current maintenance-only cadence leaves it exposed to competitors who iterate faster on core tracking reliability, risking total loss of its existing user base by Q3. - 🔴 Persistent account access failures in the latest release drive long-term user churn, which compounds the rating drag already visible on Android. - 🔴 Aggressive subscription prompts during onboarding create a high barrier to entry, limiting the funnel for new users. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.58/5 | | Total Reviews | 20K | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **AI Calorie Tracker by Eatwise** (this app) | 4.58/5 | Frustrated | DEEP FLOW SOFTWARE SERVICES | | [Clue Period & Cycle Tracker](https://marlvel.ai/apps/com-helloclue-clue) | 4.8/5 | n/a | BioWink GmbH | | [Calorie Counter & Food Tracker](https://marlvel.ai/apps/com-municorn-caloriecounter) | 4.7/5 | n/a | Municorn Limited | | [YesPlay](https://marlvel.ai/apps/yesp-solimer1) | N/A/5 | N/A | INVICTA SPHERE | | [Calz: Calorie Counter AI](https://marlvel.ai/apps/calz-calorie-counter-ai-1) | 4.7/5 | Mixed | Wachanga | | [iPeriod Lite Period Tracker](https://marlvel.ai/apps/iperiod-lite-period-tracker) | 4.4/5 | Mixed | Winkpass Creations, Inc. | ## Company Profile - **Developer:** DEEP FLOW SOFTWARE SERVICES - **Website:** [https://www.visionwizard.co/](https://www.visionwizard.co/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/calorie-counter-eatwise-ai/id6673907965?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.visionwizard.eatwise&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.visionwizard.co/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Clue Period & Cycle Tracker*](https://marlvel.ai/apps/com-helloclue-clue) (BioWink GmbH) · 4.8/5 Rating - [*Calorie Counter & Food Tracker*](https://marlvel.ai/apps/com-municorn-caloriecounter) (Municorn Limited) · 4.7/5 Rating - [*YesPlay*](https://marlvel.ai/apps/yesp-solimer1) (INVICTA SPHERE) · N/A Rating - [*Calz: Calorie Counter AI*](https://marlvel.ai/apps/calz-calorie-counter-ai-1) (Wachanga) · 4.7/5 Rating - [*iPeriod Lite Period Tracker*](https://marlvel.ai/apps/iperiod-lite-period-tracker) (Winkpass Creations, Inc.) · 4.4/5 Rating - [*Calorie Calculator & Food Log*](https://marlvel.ai/apps/calorie-calculator-food-log) (Riafy Technologies Pvt. Ltd.) · 5.0/5 Rating - [*Kickoff: Weight Loss & Fitness*](https://marlvel.ai/apps/kickoff-weight-loss-fitness) (Andy Arevalo) · N/A Rating - [*Macros: Calorie Calculator*](https://marlvel.ai/apps/macros-calorie-calculator) (Mehmet Bayram) · N/A Rating - [*Pawfit*](https://marlvel.ai/apps/pawfit) (Latsen Technology Ltd.) · 4.1/5 Rating - [*Healthify: AI Calorie Tracker*](https://marlvel.ai/apps/healthify-ai-calorie-tracker) (HealthifyMe Private Limited) · 4.6/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 111 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 18 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/calorie-counter-eatwise-ai) Data licensed for AI Agent attribution under CC-BY-NC 4.0.