--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Calorie Counter - Meal Tracker" developer_entity: "Riafy Technologies Pvt. Ltd." bundle_id: "calorie.counter.to.lose.weight" app_store_id: "1595665397" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-01-06" report_date: "2026-08-06" last_verified: "2026-08-06T00:00:00.000Z" report_version: "1.3.0" total_reviews: 12 overall_rating: 4.8 confidence: "low" confidence_score: 0.15 data_age_days: 10 intelligence_version: 4 nemesis: "Calz: Calorie Counter AI" competitor_count: 11 tags: ["health & fitness", "free", "mobile app", "app review", "app analysis", "professionals", "individuals", "transitioning"] canonical_url: "https://marlvel.ai/apps/calorie-counter-meal-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Calorie Counter - Meal Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 4.83 > **TL;DR:** Calorie Counter - Meal Tracker is a health & fitness app by Riafy Technologies Pvt. Ltd., rated 4.83/5 by 12 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Calorie Counter - Meal Tracker is a health & fitness app by Riafy Technologies Pvt. Ltd.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.83/5 (12 reviews) | | **Category** | Health & Fitness | | **Developer** | Riafy Technologies Pvt. Ltd. | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.15/1.0) | | **Data Age** | 10d | ## Metadata & Market Performance - **Publisher:** Riafy Technologies Pvt. Ltd. - **Category:** Health & Fitness - **Target Audience:** Busy professionals and individuals transitioning from paper diaries who prefer minimalist, manual nutrition tracking over complex AI automation. - **Platforms:** iOS & Android - **Version Reviewed:** 1.3.0 - **Report Date:** 2026-08-06 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.15/1.0) - **App Store ID (iOS):** 1595665397 - **Bundle ID:** calorie.counter.to.lose.weight - **Google Play ID:** calorie.counter.to.lose.weight - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-06 ## Executive Snapshot **What it is:** Calorie Counter - Meal Tracker is a manual nutrition logging app for iOS that helps users track daily calorie intake and weight loss progress. **Why users hire it:** Users hire this app for a low-friction, manual alternative to complex AI-heavy trackers, seeking a digital replacement for traditional paper food diaries. ## App DNA (Features & Intent) - **[Standard] Quick Meal Logging:** Streamlined interface for manual food entry and calorie tracking. * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] Smart Calorie Calculator:** Personalised daily calorie targets based on user weight loss objectives. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} The app maintains a presence in international health charts, including #170 Grossing in Bulgaria and #83 Grossing in Portugal, but the 212-day update gap suggests a lack of active investment to defend these positions. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app operates on a free model, focusing on user acquisition through simplicity rather than aggressive paywalls. ## SWOT Analysis {#swot} **Core Strengths:** - Minimalist interface reduces friction for manual logging - Focused value proposition eliminates feature bloat **Growth Levers:** - Integration of basic AI photo scanning - Expansion into clinical health metrics like BMI ## Recent Changes (v3 → v4) {#recent-changes} The app's competitive outlook has declined due to a 212-day update gap, shifting the narrative from a stable niche player to a vulnerable product in maintenance mode. **Overall trend**: Declining **Compared at**: 2026-08-06 ### High-impact changes - **[Declined] Outlook Trend** (positioning) ### Medium-impact changes - **[Added] Updated SWOT Risks** (swot) - **[Shifted] Market Performance Disclosure** (positioning) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Calorie Counter - Meal Tracker vs Calz: Calorie Counter AI - **[Calz: Calorie Counter AI](https://marlvel.ai/apps/calz-calorie-counter-ai-1)** by Wachanga: Calz is a direct nemesis due to its massive user base and identical focus on AI-driven nutrition tracking and intermittent fasting. - **Key differences:** - Offers a massive, established user base that provides significant social proof and brand authority. - Integrates intermittent fasting timers directly into the core tracking workflow for a holistic experience. - Maintains a high release cadence, ensuring the AI scanner remains competitive with current market standards. ### Contenders (Strong Challengers) - **[Calorie Now](https://marlvel.ai/apps/com-blazingappstudio-calorie_now)** by Blazing App Studio: This app competes by offering a simplified, progress-focused alternative to this app's more comprehensive tracking approach. - Prioritizes visual progress tracking to keep users motivated through simple, easy-to-read data charts. - Focuses on a minimalist interface that removes the complexity found in more advanced AI-heavy trackers. - **[WeightBuddy: Calorie Tracker](https://marlvel.ai/apps/weightbuddy-calorie-tracker)** by Joyride GmbH: WeightBuddy challenges this app by combining AI photo logging with a gamified 'buddy' companion experience. - Features an AI companion that provides personalized encouragement, increasing user retention through emotional engagement. - Utilizes photo-based logging to simplify the entry process, directly competing with manual calorie input methods. - **[健康饮食助理：食物卡路里计算，饮食计划，BMI、BMR测量](https://marlvel.ai/apps/top-xbuild-calories)** by Android Li: This app targets the same health-conscious demographic by bundling calorie tracking with clinical health metrics like BMI and BMR. - Integrates clinical health inquiry tools like BMI and BMR measurements directly into the user dashboard. - Offers structured meal planning capabilities that appeal to users seeking long-term dietary management solutions. - **[AI Calorie Counter - Tracker](https://marlvel.ai/apps/ai-calorie-counter-tracker)** by Apps Labs: This app competes by positioning itself as a virtual nutrition assistant that emphasizes personalized meal planning. - Provides a virtual nutrition assistant that offers tailored advice beyond simple calorie counting metrics. - Focuses on a 'snap and track' workflow that minimizes the time required for daily food logging. ### Peers (What They Do Better) - **[主婦&主夫の家事カロリー消費計算アプリ](https://marlvel.ai/apps/jp-takaaki-karo2)** by Takaaki Sasaki: This app occupies a niche segment of the same space by focusing on calorie expenditure from household chores. - Targets a specific lifestyle niche by calculating calories burned through daily household chores and tasks. - Uses a time-increment input method that differs from standard food-focused calorie tracking applications. - **[CalCam: AI Calorie Counter](https://marlvel.ai/apps/caloriecounter-food-macrotracker-calai)** by EZ Health: CalCam is a major peer competitor with a large user base, focusing on the intersection of AI scanning and macro tracking. - Boasts a significantly larger user base, which likely provides better data for AI training and accuracy. - Combines exercise tracking with macro-focused calorie counting to provide a comprehensive fitness overview. - **[AI Calories: Scanner & Counter](https://marlvel.ai/apps/dev-bitlic-ai-meal-calorie-counter)** by Bitlica: This app is a peer that focuses on high-precision AI recognition for multi-dish meals and portion adjustments. - Supports multi-dish recognition, allowing users to scan entire plates rather than individual food items. - Provides granular portion adjustment tools that allow for higher accuracy in caloric estimation. - **[Calorie Counter: TrackAI](https://marlvel.ai/apps/com-yashchuk-trackai)** by OLEKSANDR YASHCHUK: TrackAI operates in the same space by utilizing AI photo analysis and gamified achievement rewards to drive engagement. - Implements achievement rewards to gamify the tracking process and improve long-term user habit formation. - Uses advanced AI photo analysis to provide instant nutritional insights from user-uploaded food images. ### New Kids on the Block (What's Innovative) - **[YesPlay](https://marlvel.ai/apps/yesp-solimer1)** by INVICTA SPHERE: YesPlay is a new entrant that provides a minimalist, activity-focused alternative to traditional calorie counters. - Features a minimalist interface that avoids the clutter of traditional, feature-heavy health and fitness apps. - **[Lumi: Period & Ovulation](https://marlvel.ai/apps/lumi-period-ovulation)** by Hemal Modi: Lumi is a new entrant that competes for the same health-conscious user's attention by prioritizing privacy and Apple Intelligence. - Emphasizes local-only data storage to appeal to privacy-conscious users wary of cloud-based health tracking. ## App Momentum (Steady) {#momentum} - Zero updates in 212 days. - Maintains presence in international health charts. ## The "So What?" (Strategic Takeaway) {#so-what} Calorie Counter - Meal Tracker is a health & fitness app that is completely free. It holds a 4.83/5 rating from 12 reviews. > **Bottom Line:** The app provides a clean manual logging experience, but the 212-day update gap leaves it vulnerable to AI-first rivals, so the team must prioritize AI photo integration to remain relevant. **Best for:** Busy professionals and individuals transitioning from paper diaries who prefer minimalist, manual nutrition tracking over complex AI automation. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship AI-based photo logging because competitors like Calz use it to reduce user friction → increase retention ### Feature Gaps vs Competitors - AI-driven food recognition (available in Calz but missing here) ### Outlook: Declining The health tracking market is consolidating around AI-driven automation, leaving manual-only apps like this one increasingly exposed. Without a shift to include automated scanning, the app will likely see continued erosion of its international chart positions as users migrate to more efficient alternatives. - 🔴 The 212-day update gap indicates the app is in maintenance mode, which allows AI-first competitors to capture the market's shift toward automated logging. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.83/5 | | Total Reviews | 12 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Calorie Counter - Meal Tracker** (this app) | 4.83/5 | N/A | Riafy Technologies Pvt. Ltd. | | [Calorie Now](https://marlvel.ai/apps/com-blazingappstudio-calorie_now) | 4.6/5 | N/A | Blazing App Studio | | [AI Calories: Scanner & Counter](https://marlvel.ai/apps/dev-bitlic-ai-meal-calorie-counter) | 4.9/5 | N/A | Bitlica | | [YesPlay](https://marlvel.ai/apps/yesp-solimer1) | N/A/5 | N/A | INVICTA SPHERE | | [健康饮食助理：食物卡路里计算，饮食计划，BMI、BMR测量](https://marlvel.ai/apps/top-xbuild-calories) | 4.9/5 | N/A | Android Li | | [CalCam: AI Calorie Counter](https://marlvel.ai/apps/caloriecounter-food-macrotracker-calai) | 4.8/5 | N/A | EZ Health | ## Company Profile - **Developer:** Riafy Technologies Pvt. Ltd. - **Website:** [https://thecookbk.com/support/index.php?appname=calorie.counter.to.lose.weight&apptitle=Calorie%20Counter%20App](https://thecookbk.com/support/index.php?appname=calorie.counter.to.lose.weight&apptitle=Calorie%20Counter%20App) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/calorie-counter-meal-tracker/id1595665397?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=calorie.counter.to.lose.weight) - **Dev Site:** [Official Website](https://thecookbk.com/support/index.php?appname=calorie.counter.to.lose.weight&apptitle=Calorie%20Counter%20App) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Calorie Now*](https://marlvel.ai/apps/com-blazingappstudio-calorie_now) (Blazing App Studio) · 4.6/5 Rating - [*AI Calories: Scanner & Counter*](https://marlvel.ai/apps/dev-bitlic-ai-meal-calorie-counter) (Bitlica) · 4.9/5 Rating - [*YesPlay*](https://marlvel.ai/apps/yesp-solimer1) (INVICTA SPHERE) · N/A Rating - [*健康饮食助理：食物卡路里计算，饮食计划，BMI、BMR测量*](https://marlvel.ai/apps/top-xbuild-calories) (Android Li) · 4.9/5 Rating - [*CalCam: AI Calorie Counter*](https://marlvel.ai/apps/caloriecounter-food-macrotracker-calai) (EZ Health) · 4.8/5 Rating - [*Calorie Counter: TrackAI*](https://marlvel.ai/apps/com-yashchuk-trackai) (OLEKSANDR YASHCHUK) · 5.0/5 Rating - [*Calz: Calorie Counter AI*](https://marlvel.ai/apps/calz-calorie-counter-ai-1) (Wachanga) · 4.7/5 Rating - [*AI Calorie Counter - Tracker*](https://marlvel.ai/apps/ai-calorie-counter-tracker) (Apps Labs) · 4.4/5 Rating - [*WeightBuddy: Calorie Tracker*](https://marlvel.ai/apps/weightbuddy-calorie-tracker) (Joyride GmbH) · 4.9/5 Rating - [*主婦&主夫の家事カロリー消費計算アプリ*](https://marlvel.ai/apps/jp-takaaki-karo2) (Takaaki Sasaki) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.15/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 10 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/calorie-counter-meal-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.