--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "CBT-i Coach" developer_entity: "US Department of Veterans Affairs (VA)" bundle_id: "gov.va.mobilehealth.ncptsd.cbti" app_store_id: "655918660" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-12" report_date: "2026-06-22" last_verified: "2026-06-22T00:00:00.000Z" report_version: "3.2.1" total_reviews: 12995 overall_rating: 4.6 sentiment: "Excited" sentiment_score: 85 confidence: "high" confidence_score: 0.9 top_praise_theme: "Clinical credibility and evidence-based approach" top_complaint_theme: "Dated and utilitarian user interface" review_sample_size: 139 data_age_days: 55 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "Sleep Reset: CBT for Insomnia" competitor_count: 8 tags: ["health & fitness", "free", "excited sentiment", "mobile app", "app review", "app analysis", "veterans", "civilians", "engaged"] canonical_url: "https://marlvel.ai/apps/cbt-i-coach" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # CBT-i Coach Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 4.59 · Sentiment Excited - **Recent focus**: Dated and utilitarian user interface (top complaint) · Clinical credibility and evidence-based approach (top praise) > **TL;DR:** CBT-i Coach is a health & fitness app by US Department of Veterans Affairs (VA), rated 4.59/5 by 13K users, with Excited user sentiment (85/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** CBT-i Coach maintains Excited user sentiment (4.59/5 from 13K reviews), with users consistently praising clinical credibility and evidence-based approach. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.59/5 (13K reviews) | | **User Mood** | Excited | | **Category** | Health & Fitness | | **Developer** | US Department of Veterans Affairs (VA) | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 55d | ## Metadata & Market Performance - **Publisher:** US Department of Veterans Affairs (VA) - **Category:** Health & Fitness - **Target Audience:** Veterans and civilians engaged in Cognitive Behavioral Therapy for Insomnia or those seeking to improve sleep habits. - **Platforms:** iOS & Android - **Version Reviewed:** 3.2.1 - **Report Date:** 2026-06-22 - **Signal Count:** 139 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 655918660 - **Bundle ID:** gov.va.mobilehealth.ncptsd.cbti - **Google Play ID:** gov.va.mobilehealth.ncptsd.cbti - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-06-22 ## Executive Snapshot **What it is:** CBT-i Coach is a clinical, self-guided insomnia management tool for patients and providers, available as a free mobile application. **Why users hire it:** Users hire this app to access evidence-based sleep therapy protocols without the cost or scheduling constraints of traditional face-to-face clinical sessions. ## App DNA (Features & Intent) - **[Differentiator] Structured CBT-i Program:** Guided program teaching sleep habits and environment improvement based on clinical therapy manuals * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Standard] Sleep Diary:** Logs daily sleep patterns to track progress and identify trends in sleep quality * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Health Data Integration:** Imports sleep data from Apple Health and Fitbit to populate logs ## Market Position {#market-position} CBT-i Coach maintains a 4.6-star rating across 12,995 total ratings, positioning it as a high-trust clinical tool in a market dominated by lifestyle apps. ## Monetization Strategy - **Model:** Free - **Tiers:** Fully free access to all features - **Analysis:** The app is a free public service provided by the US Department of Veterans Affairs with no monetization or IAP. ## 🟢 User Sentiment (High Confidence: 13K reviews) {#user-sentiment} - **Overall Rating:** 4.59/5 - **Platform Split:** iOS 4.6/5 (10.4K ratings) | Android 4.5/5 (2.6K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Clinical credibility and evidence-based approach** ### Top Complaints (Impact Areas) - **Dated and utilitarian user interface** ## SWOT Analysis {#swot} **Core Strengths:** - Clinical credibility backed by VA/Stanford/DoD - Evidence-based curriculum provides therapeutic efficacy - Zero-cost access removes barriers to entry **Growth Levers:** - Integrate automated feedback loops - Expand wearable data integration - Partner with telehealth providers ## Recent Changes (v3 → v4) {#recent-changes} The report reflects a shift in competitive focus toward high-touch digital therapeutic rivals and a growing user emphasis on modern UI/UX over manual data entry friction. **Overall trend**: Stable **Compared at**: 2026-06-22 ### High-impact changes - **[Shifted] Competitive Landscape Reorganization** (positioning) - **[Shifted] Primary Weakness Pivot** (swot) ### Medium-impact changes - **[Shifted] Top Complaint Theme** (sentiment) - **[Added] Strategic Opportunity Expansion** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### CBT-i Coach vs Sleep Reset: CBT for Insomnia - **[Sleep Reset: CBT for Insomnia](https://marlvel.ai/apps/sleep-reset-cbt-for-insomnia)** by Sleep Reset, Inc.: Sleep Reset directly competes by offering a commercialized, high-touch version of the CBT-I protocols that CBT-i Coach provides for free. - **Key differences:** - Offers human sleep coaching services which provides personalized accountability missing from the VA's automated tool. - Integrates at-home sleep apnea testing to identify underlying medical issues beyond simple behavioral sleep habits. - Utilizes a premium subscription model to fund continuous product updates and high-end user experience design. ### Contenders (Strong Challengers) - **[Insomnia: Fall Asleep Fast](https://marlvel.ai/apps/insomnia-fall-asleep-fast)** by Tinybiohacks Private Limited: This app targets the same insomnia-prone demographic but focuses on immediate symptomatic relief through audio and breathing tools rather than long-term behavioral change. - Provides immediate sensory relief through a sleep sound library and vibration cues for relaxation. - Lacks the structured, multi-week clinical curriculum that defines the CBT-i Coach therapeutic experience. ### Peers (What They Do Better) - **[Virtual Care Consult](https://marlvel.ai/apps/virtual-care-consult)** by American Well: This app competes by offering the professional clinical oversight that some users seek to supplement their self-guided CBT-i efforts. - Facilitates direct access to licensed clinicians for diagnosis and treatment, bypassing self-guided limitations. - Integrates with Apple Health to provide a broader clinical picture beyond just sleep-specific data. - **[Early Bed - Record bedtime](https://marlvel.ai/apps/early-bed-record-bedtime)** by 翔宇 孟: This app competes by focusing on the habit-tracking and biological clock regulation components of sleep hygiene. - Prioritizes biological clock regulation and habit tracking over the psychological restructuring found in CBT-i. - Uses a lifestyle-oriented design language that appeals to casual users rather than patients in therapy. - **[Sleepio 3.0](https://marlvel.ai/apps/sleepio-3-0)** by Big Health Ltd: Sleepio is a direct digital therapeutic competitor that also utilizes structured CBT-I programs to treat insomnia. - Features a highly structured, evidence-based program that mirrors the clinical efficacy of the VA's offering. - Includes advanced progress review and diary tools that provide more granular data visualization than CBT-i Coach. - **[Relaxing Sounds for Sleeping](https://marlvel.ai/apps/relaxing-sounds-for-sleeping)** by GeniusTools Labs: While not a clinical tool, it competes for the same user attention by addressing the 'sleep environment' aspect of insomnia management. - Focuses exclusively on customizable soundscapes and ambient noise to facilitate faster sleep onset. - Lacks any cognitive or behavioral tracking features, serving as a passive rather than active intervention. ### New Kids on the Block (What's Innovative) - **[Love Sleep - bed time tracker](https://marlvel.ai/apps/love-sleep-bed-time-tracker)** by 翔宇 孟: A new entrant that bundles sleep tracking with broader wellness claims like skin repair and cognitive enhancement. - Positions sleep as a holistic beauty and cognitive performance tool rather than a clinical health intervention. - **[Sleep To Unlock Screen Time](https://marlvel.ai/apps/sleep-to-unlock-screen-time)** by Dropouts Technologies LLP: This app uses gamification and behavioral 'gating' to force sleep hygiene, competing for the attention of younger users. - Uses aggressive screen-time gating as a behavioral forcing function to ensure consistent sleep schedules. ## What's New - **Latest (v3.1.5, today):** Fixed bugs related to sleep data import from Google Health. ## App Momentum (Maintenance) {#momentum} - Maintains high clinical trust ratings. - Updates focus on stability and maintenance. > **Cadence:** 2 total versions · 0 majors in last 6 months · 0 days since last update · 1 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} CBT-i Coach is a market-leading health & fitness app that is completely free. With a 4.59/5 rating from 13K reviews, it delivers strong user satisfaction. > **Bottom Line:** CBT-i Coach holds a strong clinical lead through its evidence-based curriculum but risks losing users to commercial rivals with superior engagement loops, so the team must prioritize automated feedback to maintain its competitive edge. **Best for:** Veterans and civilians engaged in Cognitive Behavioral Therapy for Insomnia or those seeking to improve sleep habits. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Integrate automated feedback loops because users complain about the lack of personalized guidance → increase long-term retention ### Feature Gaps vs Competitors - Human-in-the-loop coaching (available in Sleep Reset but absent here) ### Outlook: Stable The market for digital sleep therapy is shifting toward high-touch, personalized coaching models that commercial rivals are aggressively funding. CBT-i Coach remains stable due to its clinical authority, but it faces long-term erosion if it fails to automate the feedback loops that users now expect from health apps. - 🟢 High clinical trust ratings sustain the user base despite the lack of aggressive feature updates. - 🔴 The absence of personalized feedback loops creates a churn risk as commercial rivals improve their engagement models. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.59/5 | | Total Reviews | 13K | | Sentiment | Excited (85/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **CBT-i Coach** (this app) | 4.59/5 | Excited | US Department of Veterans Affairs (VA) | | [Sleep To Unlock Screen Time](https://marlvel.ai/apps/sleep-to-unlock-screen-time) | N/A/5 | N/A | Dropouts Technologies LLP | | [Relaxing Sounds for Sleeping](https://marlvel.ai/apps/relaxing-sounds-for-sleeping) | 4.7/5 | N/A | GeniusTools Labs | | [Early Bed - Record bedtime](https://marlvel.ai/apps/early-bed-record-bedtime) | N/A/5 | N/A | 翔宇 孟 | | [Love Sleep - bed time tracker](https://marlvel.ai/apps/love-sleep-bed-time-tracker) | N/A/5 | N/A | 翔宇 孟 | | [Insomnia: Fall Asleep Fast](https://marlvel.ai/apps/insomnia-fall-asleep-fast) | 4.3/5 | N/A | Tinybiohacks Private Limited | ## Company Profile - **Developer:** US Department of Veterans Affairs (VA) - **Website:** [https://www.ptsd.va.gov/appvid/mobile/](https://www.ptsd.va.gov/appvid/mobile/) - **Social:** [Instagram](https://www.instagram.com/deptvetaffairs) · [Facebook](https://www.facebook.com/VeteransAffairs) · [X/Twitter](https://twitter.com/DeptVetAffairs) · [YouTube](https://www.youtube.com/user/DeptVetAffairs) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/cbt-i-coach/id655918660?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=gov.va.mobilehealth.ncptsd.cbti&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.ptsd.va.gov/appvid/mobile/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Sleep To Unlock Screen Time*](https://marlvel.ai/apps/sleep-to-unlock-screen-time) (Dropouts Technologies LLP) · N/A Rating - [*Relaxing Sounds for Sleeping*](https://marlvel.ai/apps/relaxing-sounds-for-sleeping) (GeniusTools Labs) · 4.7/5 Rating - [*Early Bed - Record bedtime*](https://marlvel.ai/apps/early-bed-record-bedtime) (翔宇 孟) · N/A Rating - [*Love Sleep - bed time tracker*](https://marlvel.ai/apps/love-sleep-bed-time-tracker) (翔宇 孟) · N/A Rating - [*Insomnia: Fall Asleep Fast*](https://marlvel.ai/apps/insomnia-fall-asleep-fast) (Tinybiohacks Private Limited) · 4.3/5 Rating - [*Virtual Care Consult*](https://marlvel.ai/apps/virtual-care-consult) (American Well) · 5.0/5 Rating - [*Sleepio 3.0*](https://marlvel.ai/apps/sleepio-3-0) (Big Health Ltd) · 4.6/5 Rating - [*Sleep Reset: CBT for Insomnia*](https://marlvel.ai/apps/sleep-reset-cbt-for-insomnia) (Sleep Reset, Inc.) · 4.8/5 Rating | Positive Sentiment - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 139 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 55 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/cbt-i-coach) Data licensed for AI Agent attribution under CC-BY-NC 4.0.