--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Modern Essentials Plus" developer_entity: "AromaTools" bundle_id: "com.aromatools.MEPlus" app_store_id: "1391084560" google_play_id: "com.digitalturbine.android.apps.news.att" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-15" report_date: "2026-08-14" last_verified: "2026-08-14T00:00:00.000Z" report_version: "92.1.8961" total_reviews: 11201 overall_rating: 1.7 sentiment: "Upset" sentiment_score: 15 confidence: "high" confidence_score: 0.7 top_praise_theme: "Search functionality allows users to identify essential oils by name or specific ailment" top_complaint_theme: "Frequent application crashes on launch prevent users from accessing their purchased content" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 10 momentum_velocity: "zombie" intelligence_version: 3 tags: ["health & fitness", "freemium", "upset sentiment", "mobile app", "app review", "app analysis", "wellness", "advocates", "essential"] canonical_url: "https://marlvel.ai/apps/com-aromatools-meplus" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Modern Essentials Plus Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Freemium - **Signal**: Rating 1.68 · Sentiment Upset - **Recent focus**: Frequent application crashes on launch prevent users from accessing their purchased content (top complaint) · Search functionality allows users to identify essential oils by name or specific ailment (top praise) > **TL;DR:** Modern Essentials Plus is a health & fitness app by AromaTools, rated 1.68/5 by 11.2K users, with Upset user sentiment (15/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Modern Essentials Plus faces Upset user sentiment (1.68/5 from 11.2K reviews), with users reporting frequent application crashes on launch prevent users from accessing their purchased content as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 1.68/5 (11.2K reviews) | | **User Mood** | Upset | | **Category** | Health & Fitness | | **Developer** | AromaTools | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 10d | ## Metadata & Market Performance - **Publisher:** AromaTools - **Category:** Health & Fitness - **Target Audience:** Wellness Advocates and essential oil users seeking detailed usage protocols and inventory management tools. - **Platforms:** iOS & Android - **Version Reviewed:** 1.6.1 - **Report Date:** 2026-08-14 - **Signal Count:** 49 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1391084560 - **Bundle ID:** com.aromatools.MEPlus - **Google Play ID:** com.digitalturbine.android.apps.news.att - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-14 - **Short Description:** Daily updates tailored to you. ## Executive Snapshot **What it is:** Modern Essentials Plus is a reference app for dōTERRA essential oil users, providing usage protocols and inventory management on iOS and Android. **Why users hire it:** Users open the app to identify specific oil protocols for health symptoms, replacing the need to carry physical reference handbooks. ## App DNA (Features & Intent) - **[Differentiator] Essential Oil Usage Guide:** Searchable database of conditions and symptoms mapped to recommended oils. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Standard] Inventory Tracking:** Tracks personal oil stock to identify owned products for specific conditions. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Multi-language Support:** Content available in ten languages including Chinese, Dutch, and Japanese. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} Modern Essentials Plus maintains a niche presence in the Books & Reference category, ranking #23 in multiple international markets. The discrepancy between its paid-upfront entry and subscription-gated advanced features creates significant monetization friction for the user base. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Basic: one-time fee for core usage guide, Full Access: monthly or yearly subscription for advanced charts and protocols - **Price:** iOS: $3.99 - **Analysis:** Hybrid model combining a one-time purchase for entry-level access with a recurring subscription for advanced reference features. ## 🔴 User Sentiment (High Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 1.68/5 - **Platform Split:** iOS 3.9/5 (13 ratings) | Android 1.7/5 (11.2K ratings) - **Overall Sentiment:** Upset ### Top Praises - **Search functionality allows users to identify essential oils by name or specific ailment** ### Top Complaints (Impact Areas) - **Frequent application crashes on launch prevent users from accessing their purchased content** ## SWOT Analysis {#swot} **Core Strengths:** - Multi-language support enables international distribution pipelines **Growth Levers:** - Granular inventory tracking features requested by users ## Recent Changes (v2 → v3) {#recent-changes} The app transitioned from a stable reference utility to a high-friction subscription product plagued by persistent launch crashes and inaccurate data. These changes have fundamentally damaged user trust and accessibility. **Overall trend**: Declining **Compared at**: 2026-08-14 ### High-impact changes - **[Shifted] Subscription Gating** (pricing) - **[Declined] Launch Stability** (sentiment) ### Medium-impact changes - **[Added] Inventory Tracking** (features) - **[Declined] Data Accuracy** (sentiment) ## App Momentum (Zombie) {#momentum} - Last major update 370 days ago. - Ships maintenance-only bug fixes. > **Cadence:** 5 total versions · 0 majors in last 6 months · 370 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Modern Essentials Plus is a health & fitness app that is free with in-app purchases. With a 1.68/5 rating from 11.2K reviews, it faces significant user friction. > **Bottom Line:** Modern Essentials Plus is currently failing its core user base through technical instability and aggressive monetization shifts. Restoring basic functionality is the only way to prevent total churn among the Wellness Advocate segment. **Best for:** Wellness Advocates and essential oil users seeking detailed usage protocols and inventory management tools. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild launch sequence because persistent crash-on-launch is the #1 churn driver → restore baseline access ### Outlook: Declining The market for essential oil reference tools is consolidating around stable, high-utility platforms. Modern Essentials Plus remains exposed due to its year-long lack of feature development and critical stability failures, which will likely accelerate user migration to more reliable alternatives. - 🔴 Frequent launch crashes prevent access to purchased content, which directly erodes the value of the subscription model. - 🔴 The lack of feature updates for over a year suggests a maintenance-only posture, leaving the app vulnerable to more stable competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 1.68/5 | | Total Reviews | 11.2K | | Sentiment | Upset (15/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Modern Essentials Plus** (this app) | 1.68/5 | Upset | AromaTools | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.5/5 | n/a | Grow Labs LLC | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Strava: Run, Bike, Walk](https://marlvel.ai/apps/strava-run-bike-walk) | 4.7/5 | n/a | Strava, Inc. | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [TallerTeen - Grow Taller Now](https://marlvel.ai/apps/tallerteen-grow-taller-now) | 4.7/5 | n/a | Viral App Developement LLC | ## Company Profile - **Developer:** AromaTools - **Website:** [https://www.aromatools.com/iPhone_App_p/iapp.htm](https://www.aromatools.com/iPhone_App_p/iapp.htm) - **Social:** [Instagram](https://www.instagram.com/aromatools) · [Facebook](https://www.facebook.com/AromaTools) · [YouTube](https://www.youtube.com/user/AromaTools) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/modern-essentials-plus/id1391084560?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.digitalturbine.android.apps.news.att&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.aromatools.com/iPhone_App_p/iapp.htm) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.5/5 Rating - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*Activity Tracker・FitnessView*](https://marlvel.ai/apps/activity-tracker-fitnessview) (Funn Media, LLC) · 4.0/5 Rating - [*Avatran Soul*](https://marlvel.ai/apps/avatran-soul) (Avatran GmbH) · N/A Rating - [*Bubblic: Connect with people.*](https://marlvel.ai/apps/bubblic-connect-with-people) (Bubblic Inc.) · 4.6/5 Rating | Positive Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*Holoholo: Daily Memories*](https://marlvel.ai/apps/holoholo-daily-memories) (For Pedestrians LLC.) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 10 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-aromatools-meplus) Data licensed for AI Agent attribution under CC-BY-NC 4.0.