--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "MacrosFirst - Macro Tracker" developer_entity: "MacrosFirst, Inc." bundle_id: "com.ha.prepsmart" app_store_id: "1253012487" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-05" report_date: "2026-07-29" last_verified: "2026-07-29T00:00:00.000Z" report_version: "2.1.590" total_reviews: 20595 overall_rating: 4.8 sentiment: "Excited" sentiment_score: 75 confidence: "high" confidence_score: 0.9 top_praise_theme: "Intuitive recipe and meal logging features allow users to track complex macro data with minimal effort" top_complaint_theme: "Recent dashboard redesign creates a clunky and confusing user interface that hinders quick daily logging" review_sample_size: 181 total_review_count: 181 analyzed_review_count: 73 data_age_days: 21 momentum_velocity: "steady" intelligence_version: 4 nemesis: "Fastic Weight Loss & Fasting" competitor_count: 11 tags: ["health & fitness", "subscription", "excited sentiment", "mobile app", "app review", "app analysis", "fitness", "enthusiasts", "individuals"] canonical_url: "https://marlvel.ai/apps/com-ha-prepsmart" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # MacrosFirst - Macro Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Subscription - **Signal**: Rating 4.84 · Sentiment Excited - **Recent focus**: Recent dashboard redesign creates a clunky and confusing user interface that hinders quick daily logging (top complaint) · Intuitive recipe and meal logging features allow users to track complex macro data with minimal effort (top praise) > **TL;DR:** MacrosFirst - Macro Tracker is a health & fitness app by MacrosFirst, Inc., rated 4.84/5 by 20.6K users, with Excited user sentiment (75/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** MacrosFirst - Macro Tracker maintains Excited user sentiment (4.84/5 from 20.6K reviews), with users consistently praising intuitive recipe and meal logging features allow users to track complex macro data with minimal effort. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.84/5 (20.6K reviews) | | **User Mood** | Excited | | **Category** | Health & Fitness | | **Developer** | MacrosFirst, Inc. | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 21d | ## Metadata & Market Performance - **Publisher:** MacrosFirst, Inc. - **Category:** Health & Fitness - **Target Audience:** Fitness enthusiasts and individuals following specific dietary protocols who require precise macro-nutrient tracking and data-driven progress monitoring. - **Platforms:** iOS & Android - **Version Reviewed:** 2.1.590 - **Report Date:** 2026-07-29 - **Signal Count:** 181 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 1253012487 - **Bundle ID:** com.ha.prepsmart - **Google Play ID:** com.ha.prepsmart - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-29 - **Short Description:** Macro Calculator | Nutrition Tracker | Calorie Counter | Food & Protein Tracker ## Executive Snapshot **What it is:** MacrosFirst is a macro-nutrient tracker and food logger for fitness enthusiasts on iOS and Android. **Why users hire it:** The app removes the manual math of nutrition tracking by calculating serving sizes and calories directly from user-defined macro targets. ## App DNA (Features & Intent) - **[Differentiator] Automatic Portion Calculation:** Calculates required serving sizes based on user-defined macro targets, removing manual math. - **[Differentiator] Macro-Based Calorie Reporting:** Calculates total calories based on macro inputs rather than relying on potentially inaccurate label data. - **[Standard] Food Database:** Searchable repository of over 1.8 million verified food items. * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} MacrosFirst holds a strong position in the Health & Fitness category with a 4.8-star rating across 20,595 total platform ratings. The app's focus on precision macro-tracking differentiates it from the broader fasting-focused market, though its recent dashboard redesign has created a temporary usability gap. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier includes basic tracking and barcode scanner, Premium tier at $6.67/month billed annually includes advanced reporting and data export - **Analysis:** The freemium model anchors on a $6.67/month subscription, gating advanced analytical tools and data portability behind the paywall. ## 🟢 User Sentiment (High Confidence: 73 of 181 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.84/5 - **Platform Split:** iOS 4.9/5 (16.2K ratings) | Android 4.8/5 (4.4K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Intuitive recipe and meal logging features allow users to track complex macro data with minimal effort** - **Extensive food database and barcode scanner provide high accuracy for users tracking specific nutritional goals** - **Responsive customer support team resolves technical issues and bug reports with impressive speed and care** ### Top Complaints (Impact Areas) - **Recent dashboard redesign creates a clunky and confusing user interface that hinders quick daily logging** ## SWOT Analysis {#swot} **Core Strengths:** - Proprietary macro-based calorie reporting provides a defensible data-accuracy barrier for power users - Extensive 1.8M+ verified food database ensures the app remains the primary source of truth for nutrition **Growth Levers:** - Voice-first logging integration could reduce the cognitive load of manual entry to match AI-native rivals - Localized diet planning could capture untapped segments in markets where regional food availability is currently poorly supported ## Recent Changes (v3 → v4) {#recent-changes} The app's competitive outlook has shifted to declining due to persistent UI friction and data reliability issues following a dashboard redesign. While the core macro-tracking utility remains, the app is increasingly exposed to AI-native rivals that offer lower-friction logging experiences. **Overall trend**: Declining **Compared at**: 2026-07-29 ### High-impact changes - **[Declined] Sentiment and Outlook Volatility** (sentiment) ### Medium-impact changes - **[] Expanded Competitive Threat Landscape** (swot) - **[] Feature Gap Identification** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### MacrosFirst - Macro Tracker vs Fastic Weight Loss & Fasting - **[Fastic Weight Loss & Fasting](https://marlvel.ai/apps/fastic-weight-loss-fasting)** by HealthVida GmbH & Co. KG.: Fastic competes directly by targeting the same health-conscious demographic, shifting the focus from pure macro tracking to a broader lifestyle approach centered on intermittent fasting and AI-driven dietary guidance. - **Key differences:** - Integrates AI-powered restaurant menu scanning to simplify tracking while dining out at various establishments. - Gamifies user engagement through a proprietary 'Fastic Score' to encourage consistent fasting and healthy habits. - Prioritizes fasting-specific timers and educational content over the granular macro-nutrient logging found in MacrosFirst. ### Contenders (Strong Challengers) - **[MyFit Tracker](https://marlvel.ai/apps/myfit-tracker)** by ZHUHAI YUNMAI TECHNOLOGY CO., LTD.: MyFit Tracker competes in the hardware-integrated health space, targeting users who want to sync body composition data directly from smart scales. - Supports measurement of ten distinct body statistics, providing a more comprehensive view of physical health metrics. - Includes family management features that allow multiple users to track health data under one account structure. - **[Fasting App - Weight Loss](https://marlvel.ai/apps/fasting-app-weight-loss)** by Cleaner LLC: This app competes for the time-restricted feeding market, overlapping with users who use MacrosFirst to manage their eating windows. - Specializes in time-restricted feeding plans with automated smart reminders to keep users on their fasting schedule. - Features dedicated progress visualization specifically for fasting streaks, which MacrosFirst lacks in its core UI. - **[Simple Scales - Weight Tracker](https://marlvel.ai/apps/com-rocketvector-simplescales)** by Toast Studio Australia: This app targets the weight-management segment of the user base, focusing on long-term data visualization and metric tracking. - Provides advanced data visualization tools that allow users to correlate weight trends with custom metrics. - Offers highly customizable reminders that help users maintain consistency in their daily health data logging. - **[AteMate Food Journal & Diary](https://marlvel.ai/apps/atemate-food-journal-diary)** by Piqniq Inc.: AteMate competes by offering a visual-first approach to food logging that appeals to users who find traditional macro-counting apps too tedious. - Uses photo-based meal logging to reduce the cognitive load of manual data entry for users. - Focuses on holistic habit tracking and pattern recognition rather than strict numerical macro-nutrient targets. ### Peers (What They Do Better) - **[GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor)** by Grow Labs LLC: GoTall occupies a niche within the health tracking space, focusing on growth and lifestyle metrics for younger users. - Features a specialized height projection engine that uses lifestyle data to forecast future growth milestones. - Provides custom growth plans that integrate lifestyle tracking to optimize development outcomes for users. - **[BMI Calculator - Quick & Easy](https://marlvel.ai/apps/bmi-calculator-quick-easy)** by Lukas Lubbe: This app serves as a lightweight utility for users who only need basic health metrics rather than full-scale macro tracking. - Focuses on age-specific growth charts and multi-classification support for a broader range of user demographics. - Maintains a highly simplified, single-purpose interface that appeals to users seeking quick health assessments. - **[1st Phorm](https://marlvel.ai/apps/com-firstphorm-apps)** by First Phorm: 1st Phorm targets the high-performance fitness community, providing nutrition tracking alongside professional coaching support. - Provides access to 1-on-1 advisor support, creating a premium human-led experience that MacrosFirst lacks. - Integrates community-driven transformation challenges to drive user retention through social accountability and competition. - **[SuperLiving: My Wellness Coach](https://marlvel.ai/apps/com-wegrow-we_grow)** by SuperLiving: Weight Loss, Skin, Hair, Gut & Stress: SuperLiving offers a comprehensive wellness ecosystem that includes nutrition tracking alongside fitness and stress management. - Combines AI meal tracking with video fitness courses to provide an all-in-one wellness coaching experience. - Offers localized diet planning that adapts to regional food availability and cultural dietary preferences. ### New Kids on the Block (What's Innovative) - **[Supplement Inventory](https://marlvel.ai/apps/supplement-inventory)** by Batikan Bozkurt Kursat: This app targets the supplement-heavy segment of the fitness market, focusing on inventory and intake management. - Includes a dedicated barcode scanner for supplements to track inventory levels and nutritional intake automatically. - **[Kim: AI Health Assistant](https://marlvel.ai/apps/com-oculi-kim)** by Oculi Medical: Kim is a new entrant leveraging conversational AI to simplify the food logging process through voice and chat. - Uses a voice-first interface to allow users to log meals naturally without navigating complex menus. ## What's New - **Latest (v2.1.590, 2 months ago):** Redesigned dashboard with habit tracking widgets for streaks and improved weight trend visualization. ## App Momentum (Steady) {#momentum} - Redesigned dashboard with habit tracking widgets. - Improved weight trend visualization metrics. - Ships approximately one update every three weeks. > **Cadence:** 8 total versions · 2 majors in last 6 months · 85 days since last update · 10 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} MacrosFirst - Macro Tracker is a market-leading health & fitness app. With a 4.84/5 rating from 20.6K reviews, it delivers strong user satisfaction. > **Bottom Line:** Restoring the efficiency of the core logging loop is the only way to defend the app's utility-focused position against AI-native rivals. If the team fails to stabilize historical data and UI friction, the current sentiment decline will accelerate churn among the power-user base. **Best for:** Fitness enthusiasts and individuals following specific dietary protocols who require precise macro-nutrient tracking and data-driven progress monitoring. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Revert dashboard navigation flow because the redesign is the #1 churn risk in recent reviews → restore daily logging velocity ### Feature Gaps vs Competitors - AI-powered restaurant menu scanning (available in Fastic but missing here) ### Outlook: Declining The macro-tracking market is consolidating around AI-assisted entry, and MacrosFirst's recent UI regressions leave it exposed to rivals that offer lower-friction experiences. The app must prioritize core utility stability to prevent its power-user base from migrating to AI-native alternatives that require less manual effort. - 🔴 The latest dashboard redesign creates increased friction in the logging workflow, which directly correlates with the recent decline in user sentiment. - 🔴 Post-update data regressions regarding historical entries erode trust in the app as a reliable source of truth for nutrition tracking. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.84/5 | | Total Reviews | 20.6K | | Sentiment | Excited (75/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **MacrosFirst - Macro Tracker** (this app) | 4.84/5 | Excited | MacrosFirst, Inc. | | [1st Phorm](https://marlvel.ai/apps/com-firstphorm-apps) | 4.3/5 | Excited | First Phorm | | [Kim: AI Health Assistant](https://marlvel.ai/apps/com-oculi-kim) | N/A/5 | N/A | Oculi Medical | | [SuperLiving: My Wellness Coach](https://marlvel.ai/apps/com-wegrow-we_grow) | 4.9/5 | N/A | SuperLiving: Weight Loss, Skin, Hair, Gut & Stress | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | n/a | Grow Labs LLC | | [BMI Calculator - Quick & Easy](https://marlvel.ai/apps/bmi-calculator-quick-easy) | 4.6/5 | Thrilled | Lukas Lubbe | ## Company Profile - **Developer:** MacrosFirst, Inc. - **Website:** [https://macrosfirst.com](https://macrosfirst.com) - **Social:** [Instagram](https://www.instagram.com/p) · [Facebook](https://www.facebook.com/groups/1415405465271337) · [X/Twitter](https://twitter.com/MacrosFirst) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/macrosfirst-macro-tracker/id1253012487?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.ha.prepsmart&hl=en&gl=us) - **Dev Site:** [Official Website](https://macrosfirst.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*1st Phorm*](https://marlvel.ai/apps/com-firstphorm-apps) (First Phorm) · 4.3/5 Rating | Positive Sentiment - [*Kim: AI Health Assistant*](https://marlvel.ai/apps/com-oculi-kim) (Oculi Medical) · N/A Rating - [*SuperLiving: My Wellness Coach*](https://marlvel.ai/apps/com-wegrow-we_grow) (SuperLiving: Weight Loss, Skin, Hair, Gut & Stress) · 4.9/5 Rating - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*BMI Calculator - Quick & Easy*](https://marlvel.ai/apps/bmi-calculator-quick-easy) (Lukas Lubbe) · 4.6/5 Rating | Excellent Sentiment - [*Fastic Weight Loss & Fasting*](https://marlvel.ai/apps/fastic-weight-loss-fasting) (HealthVida GmbH & Co. KG.) · 4.8/5 Rating - [*AteMate Food Journal & Diary*](https://marlvel.ai/apps/atemate-food-journal-diary) (Piqniq Inc.) · 4.8/5 Rating - [*Fasting App - Weight Loss*](https://marlvel.ai/apps/fasting-app-weight-loss) (Cleaner LLC) · 4.6/5 Rating - [*MyFit Tracker*](https://marlvel.ai/apps/myfit-tracker) (ZHUHAI YUNMAI TECHNOLOGY CO., LTD.) · 1.6/5 Rating - [*Supplement Inventory*](https://marlvel.ai/apps/supplement-inventory) (Batikan Bozkurt Kursat) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 181 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 21 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-ha-prepsmart) Data licensed for AI Agent attribution under CC-BY-NC 4.0.