--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Sobriety Counter - Pro" developer_entity: "Mario Herzberg" bundle_id: "com.herzbergdevelopment.Stop-Drinking-EasyQuit-Pro" app_store_id: "1536343162" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2024-05-16" report_date: "2026-07-25" last_verified: "2026-07-25T00:00:00.000Z" report_version: "1.7" total_reviews: 547 overall_rating: 4.9 sentiment: "Thrilled" sentiment_score: 90 confidence: "medium" confidence_score: 0.5 top_praise_theme: "Sobriety tracking features provide meaningful motivation for users maintaining long-term alcohol abstinence goals" top_complaint_theme: "Notification settings lack the granular control users need to manage their daily sobriety reminders" review_sample_size: 6 total_review_count: 6 analyzed_review_count: 6 data_age_days: 22 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "Reframe: Drink Less & Thrive" competitor_count: 5 tags: ["health & fitness", "paid", "thrilled sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "reduce"] canonical_url: "https://marlvel.ai/apps/com-herzbergdevelopment-stop-drinking-easyquit-pro" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Sobriety Counter - Pro Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Paid - **Signal**: Rating 4.86 · Sentiment Thrilled - **Recent focus**: Notification settings lack the granular control users need to manage their daily sobriety reminders (top complaint) · Sobriety tracking features provide meaningful motivation for users maintaining long-term alcohol abstinence goals (top praise) > **TL;DR:** Sobriety Counter - Pro is a health & fitness app by Mario Herzberg, rated 4.86/5 by 547 users, with Thrilled user sentiment (90/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Sobriety Counter - Pro maintains Thrilled user sentiment (4.86/5 from 547 reviews), with users consistently praising sobriety tracking features provide meaningful motivation for users maintaining long-term alcohol abstinence goals. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.86/5 (547 reviews) | | **User Mood** | Thrilled | | **Category** | Health & Fitness | | **Developer** | Mario Herzberg | | **Pricing** | Paid | | **Platforms** | iOS | | **Confidence** | Medium (0.5/1.0) | | **Data Age** | 22d | ## Metadata & Market Performance - **Publisher:** Mario Herzberg - **Category:** Health & Fitness - **Target Audience:** Individuals seeking to reduce or eliminate alcohol consumption through structured, data-backed, and gamified recovery tools. - **Platforms:** iOS - **Version Reviewed:** 1.7 - **Report Date:** 2026-07-25 - **Signal Count:** 6 reviews analyzed - **Confidence:** Medium (0.5/1.0) - **App Store ID (iOS):** 1536343162 - **Bundle ID:** com.herzbergdevelopment.Stop-Drinking-EasyQuit-Pro - **Performance Trend:** Improving - **Data Window:** Analysis based on signals collected up to 2026-07-25 ## Executive Snapshot **What it is:** EasyQuit is a sobriety tracking app for iOS that provides structured, data-backed recovery tools for individuals reducing or eliminating alcohol consumption. **Why users hire it:** Users hire EasyQuit to visualize the physical and financial benefits of sobriety, using the "quit slowly" mode to manage high dependency without the stress of immediate abstinence. ## App DNA (Features & Intent) - **[Differentiator] Stop Drinking Slowly Mode:** Customized plan to reduce alcohol intake gradually for users with high dependence. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Cravings & Trigger Statistics:** Pie chart visualization of user-reported triggers to identify patterns. - **[Standard] Memory Game:** Pair-matching game designed to distract users during alcohol cravings. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} EasyQuit holds a #61 Paid rank in the US Health & Fitness category. The single-purchase model differentiates it from the subscription-heavy recovery market, but limits the revenue ceiling compared to content-led rivals. ## Monetization Strategy - **Model:** Paid - **Tiers:** One-time purchase at $4.99 - **Price:** iOS: $4.99 - **Analysis:** Single-purchase model at $4.99, gating advanced analytics and recovery tools behind the Pro version. ## 🟢 User Sentiment (Medium Confidence: 6 of 6 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.86/5 - **Platform Split:** iOS 4.9/5 (547 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Sobriety tracking features provide meaningful motivation for users maintaining long-term alcohol abstinence goals** - **Health statistics and weight tracking tools help users visualize the physical benefits of quitting alcohol** - **Widget integration allows users to monitor sobriety progress directly from their home screen** ### Top Complaints (Impact Areas) - **Notification settings lack the granular control users need to manage their daily sobriety reminders** ## SWOT Analysis {#swot} **Core Strengths:** - "Quit slowly" mode functions as a low-friction entry point for high-dependency users - 100-badge gamification system creates a long-term retention loop **Growth Levers:** - B2B partnerships with health clinics could provide a new distribution channel ## Recent Changes (v2 → v3) {#recent-changes} The app expanded its feature set with gamification and trigger-tracking tools while formalizing its $4.99 pricing model and identifying notification control as a key user pain point. **Overall trend**: Improving **Compared at**: 2026-07-25 ### High-impact changes - **[Added] New recovery and engagement tools** (features) - **[Added] Formalized one-time purchase model** (pricing) ### Medium-impact changes - **[Added] Notification control friction** (sentiment) - **[Shifted] Recovery platform pivot** (positioning) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Sobriety Counter - Pro vs Reframe: Drink Less & Thrive - **[Reframe: Drink Less & Thrive](https://marlvel.ai/apps/com-glucobit-cravingbuster-cravingbuster)** by Glucobit Inc.: Reframe dominates the alcohol-cessation niche with a massive user base and high-frequency release cadence that dwarfs this app. - **Key differences:** - Delivers daily cognitive behavioral therapy content to address the psychological roots of alcohol dependency. - Maintains a high-velocity release schedule with 29 updates in six months, signaling rapid feature iteration. - Offers a comprehensive habit-tracking ecosystem that goes beyond simple countdown timers. ### Contenders (Strong Challengers) - **[QUITTR - Break Free Now](https://marlvel.ai/apps/com-vnm-i-give-up)** by Quittr, LLC: A direct niche competitor with significant market presence and a high release velocity. - Focuses on a modern, gamified interface that prioritizes user motivation over clinical health statistics. - Ships frequent updates, maintaining 28 releases in the last six months to keep the user experience fresh. ### Peers (What They Do Better) - **[Calorie Counter - MyNetDiary](https://marlvel.ai/apps/com-mynetdiary-mynetdiary)** by MyNetDiary Inc.: While in the broader Health & Fitness category, it serves as a benchmark for high-retention habit tracking. - Features an extensive, verified food database that sets the industry standard for calorie tracking accuracy. - Integrates deeply with wearable devices to provide a holistic view of health beyond manual input. - **[Lifesum: AI Calorie Counter](https://marlvel.ai/apps/com-sillens-ishape)** by Lifesum AB: Adjacent health tracking app that demonstrates how AI can be used to personalize user health journeys. - Utilizes AI-driven meal planning to provide personalized dietary recommendations based on user goals. - Offers a highly visual, aesthetic-focused UI that appeals to a younger, lifestyle-oriented demographic. ### New Kids on the Block (What's Innovative) - **[Welltory: Health, Heart Rate](https://marlvel.ai/apps/com-welltory-client)** by Welltory inc: An emerging threat that leverages biometric data to provide actionable health insights. ## App Momentum (Zombie) {#momentum} - Updated widgets for latest OS compatibility. - Maintains stable long-term user retention. > **Cadence:** 5 total versions · 0 majors in last 6 months · 701 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Sobriety Counter - Pro is a market-leading health & fitness app that is a paid app. With a 4.86/5 rating from 547 reviews, it delivers strong user satisfaction. > **Bottom Line:** EasyQuit provides a reliable, data-driven sobriety tool that excels in long-term retention, but its static monetization and lack of content-driven engagement leave it vulnerable to high-velocity competitors, so the PM should prioritize notification customization to stabilize daily habit formation. **Best for:** Individuals seeking to reduce or eliminate alcohol consumption through structured, data-backed, and gamified recovery tools. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship granular notification settings because user reviews flag lack of control as a top frustration → increase daily active habit. ### Feature Gaps vs Competitors - Daily cognitive behavioral therapy content (available in Reframe but missing here) ### Outlook: Stable The sobriety-tracking market is consolidating around content-led platforms that offer daily psychological support. EasyQuit remains stable due to its unique gradual-reduction tool, but the lack of recurring content updates leaves it exposed to churn if users hit a plateau in their recovery journey. - 🔴 Lack of granular notification control erodes the daily active habit, which compounds the rating drag already visible on the platform. - 🟢 The "quit slowly" mode provides a unique entry point for high-dependency users, sustaining a loyal base despite the paid-upfront barrier. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.86/5 | | Total Reviews | 547 | | Sentiment | Thrilled (90/100) | | Confidence | Medium | | Pricing Model | Paid | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Improving | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Sobriety Counter - Pro** (this app) | 4.86/5 | Thrilled | Mario Herzberg | | [Welltory: Health, Heart Rate](https://marlvel.ai/apps/com-welltory-client) | 4.7/5 | Mixed | Welltory inc | | [Reframe: Drink Less & Thrive](https://marlvel.ai/apps/com-glucobit-cravingbuster-cravingbuster) | 4.7/5 | Mixed | Glucobit Inc. | | [Calorie Counter - MyNetDiary](https://marlvel.ai/apps/com-mynetdiary-mynetdiary) | 4.8/5 | N/A | MyNetDiary Inc. | | [Lifesum: AI Calorie Counter](https://marlvel.ai/apps/com-sillens-ishape) | 4.6/5 | n/a | Lifesum AB | | [QUITTR - Break Free Now](https://marlvel.ai/apps/com-vnm-i-give-up) | 4.8/5 | n/a | Quittr, LLC | ## Company Profile - **Developer:** Mario Herzberg - **Website:** [https://easyhealthapps.com](https://easyhealthapps.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/sobriety-counter-pro/id1536343162?uo=2) - **Dev Site:** [Official Website](https://easyhealthapps.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Welltory: Health, Heart Rate*](https://marlvel.ai/apps/com-welltory-client) (Welltory inc) · 4.7/5 Rating - [*Reframe: Drink Less & Thrive*](https://marlvel.ai/apps/com-glucobit-cravingbuster-cravingbuster) (Glucobit Inc.) · 4.7/5 Rating - [*Calorie Counter - MyNetDiary*](https://marlvel.ai/apps/com-mynetdiary-mynetdiary) (MyNetDiary Inc.) · 4.8/5 Rating - [*Lifesum: AI Calorie Counter*](https://marlvel.ai/apps/com-sillens-ishape) (Lifesum AB) · 4.6/5 Rating - [*QUITTR - Break Free Now*](https://marlvel.ai/apps/com-vnm-i-give-up) (Quittr, LLC) · 4.8/5 Rating - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*Activity Tracker・FitnessView*](https://marlvel.ai/apps/activity-tracker-fitnessview) (Funn Media, LLC) · 4.0/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.5/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 6 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 22 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-herzbergdevelopment-stop-drinking-easyquit-pro) Data licensed for AI Agent attribution under CC-BY-NC 4.0.