## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- last_verified: "2026-05-19T12:02:43.195Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Simple Scales - Weight Tracker" developer_entity: "Toast Studio Australia" bundle_id: "com.rocketvector.SimpleScales" app_store_id: "1144473563" google_play_id: "com.minstermedia.android.weighttracker" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-07-26" report_date: "2026-05-19" last_verified: "2026-05-19" report_version: "1.3.8" total_reviews: 2305 overall_rating: 4.48 confidence: "low" confidence_score: 0.25 data_age_days: 0 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["health & fitness", "free", "mobile app", "app review", "app analysis", "individuals", "seeking", "straightforward,"] canonical_url: "https://marlvel.ai/intel-report/health-fitness/com-rocketvector-simplescales" license: "CC-BY-NC 4.0" content_version: "v2" --- # Simple Scales - Weight Tracker App Audit ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 4.48 > **TL;DR:** Simple Scales - Weight Tracker is a health & fitness app by Toast Studio Australia, rated 4.48/5 by 2.3K users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Simple Scales - Weight Tracker is a health & fitness app by Toast Studio Australia. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.48/5 (2.3K reviews) | | **Category** | Health & Fitness | | **Developer** | Toast Studio Australia | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Toast Studio Australia - **Category:** Health & Fitness - **Target Audience:** Individuals seeking a straightforward, no-cost utility to monitor weight loss progress and body metrics. - **Platforms:** iOS & Android - **Version Audited:** 1.3.8 - **Audit Date:** 2026-05-19 - **Signal Count:** 5 reviews analyzed - **Confidence:** Low (0.25/1.0) - **App Store ID (iOS):** 1144473563 - **Bundle ID:** com.rocketvector.SimpleScales - **Google Play ID:** com.minstermedia.android.weighttracker - **Data Window:** Analysis based on signals collected up to 2026-05-19 - **Short Description:** Track and manage your weight in either lbs, kg or stones & lbs ## Executive Snapshot Simple Scales is a health and fitness tool designed for tracking weight, BMI, body fat percentage, and fasting habits. The app distinguishes itself by offering a completely free, ad-free experience with no in-app purchases, focusing on manual data entry and visualization. ## App DNA (Features & Intent) - **[Standard] Comprehensive Metric Tracking:** Users can log weight, body fat percentage, activity levels, and fasting data alongside daily notes and ratings. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Data Visualization and Analysis:** The app provides graphs to display weight trends against targets and calculates BMI and average weight loss. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Data Management:** Supports CSV data imports and automatic backups to Google Drive for user data portability. - **[Standard] Customizable Reminders:** Includes daily notification settings to ensure consistent weight tracking. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Monetization Strategy - **Model:** Free - **Price:** iOS: $0.99 ## App Momentum (Maintenance) {#momentum} Last updated 296d ago. 5 versions tracked. > **Cadence:** 5 total versions · 0 majors in last 6 months · 296 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Simple Scales - Weight Tracker is an established health & fitness app that is completely free. With a 4.48/5 rating from 2.3K reviews, it shows polarized user reception. > **Bottom Line:** The app is marketed as a fully free, ad-free utility for manual health tracking, though user feedback indicates potential discrepancies between the described feature set and the actual user experience. **Best for:** Individuals seeking a straightforward, no-cost utility to monitor weight loss progress and body metrics. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.48/5 | | Total Reviews | 2.3K | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 4 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Simple Scales - Weight Tracker** (this app) | 4.48/5 | N/A | Toast Studio Australia | | [Taller AI: Height Maximizer](https://marlvel.ai/intel-report/health-fitness/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [TallerTeen - Grow Taller Now](https://marlvel.ai/intel-report/health-fitness/tallerteen-grow-taller-now) | 4.6/5 | Excited | Viral App Developement LLC | | [Strava: Run, Bike, Walk](https://marlvel.ai/intel-report/health-fitness/strava-run-bike-walk) | 4.7/5 | N/A | Strava, Inc. | | [GoTall - Height Predictor](https://marlvel.ai/intel-report/health-fitness/gotall-height-predictor) | 4.6/5 | Excited | Super Viral Studio | | [Activity Tracker・FitnessView](https://marlvel.ai/intel-report/health-fitness/activity-tracker-fitnessview) | 4.0/5 | Frustrated | Funn Media, LLC | ## Company Profile - **Developer:** Toast Studio Australia - **Website:** [https://toast-studio.com/simple-scales/](https://toast-studio.com/simple-scales/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/lk/app/simple-scales-weight-tracker/id1144473563?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.minstermedia.android.weighttracker&hl=en&gl=lk) - **Dev Site:** [Official Website](https://toast-studio.com/simple-scales/) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Taller AI: Height Maximizer*](https://marlvel.ai/intel-report/health-fitness/taller-ai-height-maximizer) (Leadimize) — 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/intel-report/health-fitness/tallerteen-grow-taller-now) (Viral App Developement LLC) — 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/intel-report/health-fitness/strava-run-bike-walk) (Strava, Inc.) — 4.7/5 Rating | N/A Sentiment - [*GoTall - Height Predictor*](https://marlvel.ai/intel-report/health-fitness/gotall-height-predictor) (Super Viral Studio) — 4.6/5 Rating | Positive Sentiment - [*Activity Tracker・FitnessView*](https://marlvel.ai/intel-report/health-fitness/activity-tracker-fitnessview) (Funn Media, LLC) — 4.0/5 Rating | Negative Sentiment - [*Runmeter Running & Walking GPS*](https://marlvel.ai/intel-report/health-fitness/runmeter-running-walking-gps) (Abvio Inc.) — 4.7/5 Rating | Positive Sentiment - [*Avatran Soul*](https://marlvel.ai/intel-report/health-fitness/avatran-soul) (Avatran GmbH) — N/A Rating | N/A Sentiment - [*Impulse - Brain Training*](https://marlvel.ai/intel-report/health-fitness/impulse-brain-training) (GMRD Apps Limited) — 4.6/5 Rating | Mixed Sentiment - [*Walkmeter Walking & Hiking GPS*](https://marlvel.ai/intel-report/health-fitness/walkmeter-walking-hiking-gps) (Abvio Inc.) — 4.6/5 Rating | Positive Sentiment - [*Mind - Méditations guidées*](https://marlvel.ai/intel-report/health-fitness/mind-m-ditations-guid-es) (MIND AND CIE) — 4.6/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 5 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/health-fitness/com-rocketvector-simplescales) Data licensed for AI Agent attribution under CC-BY-NC 4.0.