## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- last_verified: "2026-07-01T11:31:09.377Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Days Since: Quit Habit Tracker" developer_entity: "A Couple of Friends OOD" bundle_id: "npetrova.DaysSince" app_store_id: "1445348921" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-04-20" report_date: "2026-07-01" last_verified: "2026-07-01" report_version: "4.0.5" total_reviews: 17869 overall_rating: 4.83 sentiment: "Thrilled" sentiment_score: 85 confidence: "high" confidence_score: 0.7 top_praise_theme: "Minimalist interface design allows users to track habit streaks without unnecessary feature clutter" top_complaint_theme: "Paywalling core widget functionality creates friction for users who previously accessed these tools for free" top_request_theme: "Customizable encouragement messages would improve the emotional support provided by the habit tracking interface" review_sample_size: 726 total_review_count: 726 analyzed_review_count: 120 data_age_days: 0 momentum_velocity: "maintenance" intelligence_version: 10 nemesis: "Quit Vaping" competitor_count: 7 tags: ["health & fitness", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "break"] canonical_url: "https://marlvel.ai/apps/days-since-quit-habit-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- # Days Since: Quit Habit Tracker App Audit ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 4.83 · Sentiment Thrilled - **Recent focus**: Paywalling core widget functionality creates friction for users who previously accessed these tools for free (top complaint) · Minimalist interface design allows users to track habit streaks without unnecessary feature clutter (top praise) · Customizable encouragement messages would improve the emotional support provided by the habit tracking interface (top request) > **TL;DR:** Days Since: Quit Habit Tracker is a health & fitness app by A Couple of Friends OOD, rated 4.83/5 by 17.9K users, with Thrilled user sentiment (85/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Days Since: Quit Habit Tracker maintains Thrilled user sentiment (4.83/5 from 17.9K reviews), with users consistently praising minimalist interface design allows users to track habit streaks without unnecessary feature clutter. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.83/5 (17.9K reviews) | | **User Mood** | Thrilled | | **Category** | Health & Fitness | | **Developer** | A Couple of Friends OOD | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | High (0.7/1.0) | | **Data Age** | 1d | ## Metadata & Market Performance - **Publisher:** A Couple of Friends OOD - **Category:** Health & Fitness - **Target Audience:** Individuals seeking to break negative habits through visual progress tracking and time-based motivation. - **Platforms:** iOS - **Version Audited:** 4.0.5 - **Audit Date:** 2026-07-01 - **Signal Count:** 726 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1445348921 - **Bundle ID:** npetrova.DaysSince - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-07-01 ## Executive Snapshot **What it is:** Days Since is a habit-tracking application for iOS that allows users to monitor the time elapsed since breaking specific negative habits. **Why users hire it:** Users hire this app to maintain abstinence through visual streak reinforcement, effectively using the counter as a psychological anchor against relapse. ## App DNA (Features & Intent) - **[Standard] Habit Counters:** Customizable timers tracking the duration since a specific event or habit cessation * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Progress Visualization:** Visual display of time elapsed since the last occurrence of a habit * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Widget Support:** Home screen integration for tracking progress without opening the app * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Days Since maintains a consistent presence in the Health & Fitness category, recently appearing in the Grossing charts across multiple international markets. The app's ability to hold a #77 Free rank in Croatia while simultaneously entering the Grossing charts signals a transition from pure utility to a monetized model. ## Monetization Strategy - **Model:** Free - **Tiers:** Free version with no listed subscription or IAP - **Analysis:** The app operates as a free tool with no currently observable monetization gates or subscription tiers. ## 🟢 User Sentiment (High Confidence: 120 of 726 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.83/5 - **Platform Split:** iOS 4.8/5 (17.9K ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Minimalist interface design allows users to track habit streaks without unnecessary feature clutter** - **Visualizing long-term progress through streak counters provides significant motivation for sobriety and habit change** - **Home screen widget integration offers quick access to streak data without opening the main application** ### Top Complaints (Impact Areas) - **Paywalling core widget functionality creates friction for users who previously accessed these tools for free** - **Lack of privacy controls for sensitive habit data exposes users to unwanted scrutiny from others** - **Technical instability on wearable devices prevents reliable tracking and habit resetting for watch users** ### Top Requests (What Users Want) - **Customizable encouragement messages would improve the emotional support provided by the habit tracking interface** - **Granular control over time display settings would allow users to focus strictly on day counts** - **Ability to undo accidental habit resets would prevent the loss of accurate streak history** ## SWOT Analysis {#swot} **Core Strengths:** - Minimalist UI design reduces cognitive load for habit tracking - Streak-based visualization creates a psychological barrier to churn - Widget integration drives daily session frequency **Critical Frictions:** - Paywalling previously free widget features triggers negative sentiment - Lack of privacy-focused features like password protection - Technical instability on wearable devices **Growth Levers:** - Implement privacy-focused features like hidden tabs to capture security-conscious users - Develop dedicated wearable widgets to resolve current technical complaints **Market Threats:** - Competitors like Sober SideKick offer superior social accountability - Aggressive monetization of core features risks mass migration to free alternatives ## Recent Changes (v9 → v10) {#recent-changes} The app transitioned its reported pricing model to free while sentiment data highlights new technical instability on wearables and persistent privacy concerns. **Overall trend**: Mixed **Compared at**: 2026-07-01 ### High-impact changes - **[Shifted] Monetization Model** (pricing) — Pricing model shifted from freemium with subscription gates to a reported free model with no observable IAP. ### Medium-impact changes - **[Added] Wearable Technical Instability** (sentiment) — New complaint theme added regarding app crashes on wearable devices during habit resets. - **[Added] Wearable Weakness and Opportunity** (swot) — Added technical instability on wearables as a weakness and the development of dedicated wearable widgets as an opportunity. - **[Shifted] Market Expansion Narrative** (positioning) — Executive summary updated to highlight entry into international Grossing charts. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Days Since: Quit Habit Tracker vs Quit Vaping — Head to Head - **[Quit Vaping](https://marlvel.ai/apps/quit-vaping)** by Jonathan Kopp: Continues to dominate the high-intent niche with specialized cessation coaching. - **Key differences:** - Dedicated buddy system for social accountability - Monetizes through a specialized quit coach subscription model - Structured, habit-specific guidance for withdrawal management - **Where Days Since: Quit Habit Tracker wins:** - ✅ Broad-spectrum habit support (not limited to one substance) - ✅ Lower barrier to entry with a simpler, non-subscription-heavy UX - **Where Quit Vaping wins:** - ❌ Vertical-specific withdrawal symptom management - ❌ Integrated buddy system for social accountability - **Verdict:** The target app should defend its 'generalist' positioning while exploring a 'community-lite' feature to counter the social accountability gap, without adopting the high-friction subscription model of the nemesis. ### Contenders (Strong Challengers) - **[DrinkControl: Alcohol Tracker](https://marlvel.ai/apps/drinkcontrol-alcohol-tracker)** by E-protect: Targets health-conscious users with a focus on privacy and granular data control. - Local-only storage for privacy-centric habit management - Granular data export capabilities for external analysis - **[TRY DRY: The Dry January app](https://marlvel.ai/apps/try-dry-the-dry-january-app)** by Alcohol Research UK: Provides structured, risk-aware tracking for alcohol moderation. - Drinking risk quiz for personalized health insights - Planned drinking module for moderation management ### Peers (What They Do Better) - **[Dry Days by AlcoChange](https://marlvel.ai/apps/dry-days-by-alcochange)** by Zanec Soft Tech Private Limited: A legacy behavior change platform that has slowed in development velocity. - Formal behavior change platform with academic approach - Gamified progress trophies and report cards - **[Skincare Routine: FeelinMySkin](https://marlvel.ai/apps/skincare-routine-feelinmyskin)** by Andras Munkacsi: Applies habit tracking logic to the skincare vertical. - INCI ingredients analyzer for scientific product evaluation - Visual skin diary for tracking physical progress - **[Smoke Free - Quit Smoking Now](https://marlvel.ai/apps/smoke-free-quit-smoking-now)** by 23 Ltd: Uses AI coaching and daily missions to drive high retention. - Daily missions to maintain active user engagement - Calculated health and savings metrics for tangible motivation - **[Sober SideKick: Quit Addiction](https://marlvel.ai/apps/sober-sidekick-quit-addiction)** by Chris Thompson: Dominates the sobriety market through empathy-driven community features. - Proprietary empathy algorithm for tailored support - 24/7 access to peer-led support meetings ## What's New - **Latest (v4.0.5, 3 weeks ago):** Resolved visual highlight state issues and a widget bug. ## App Momentum (Maintenance) {#momentum} - Fixed visual highlight state bugs. - Resolved widget stability issues. > **Cadence:** 1 total versions · 0 majors in last 6 months · 21 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Days Since: Quit Habit Tracker is a market-leading health & fitness app that is completely free. With a 4.83/5 rating from 17.9K reviews, it delivers strong user satisfaction. > **Bottom Line:** Days Since retains users through effective streak-based motivation, but the recent paywalling of core features risks alienating the base, so the PM should prioritize privacy-focused updates to secure the app's position against social-accountability rivals. **Best for:** Individuals seeking to break negative habits through visual progress tracking and time-based motivation. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship privacy-focused features like password protection because user reviews flag data exposure as a risk → increase user trust — *Privacy concerns are a recurring complaint theme in user sentiment data.* _(trade-off: deprioritize Push the wearable widget development to Q4 — privacy is a higher-churn risk than wearable feature parity.)_ - [ ] [PIVOT] [HIGH IMPACT] Audit widget paywall logic because user sentiment data shows it is the primary driver of negative feedback → reduce churn — *Paywalling core functionality is the #1 complaint theme post-update.* _(trade-off: deprioritize Pause the planned UI overhaul — stabilizing the core value proposition is more critical for retention.)_ ### Feature Gaps vs Competitors - Social accountability buddy system (available in Quit Vaping) - Empathy-driven support algorithms (available in Sober SideKick) - Gamified progress trophies (available in Dry Days) ### Outlook: Mixed The habit-tracking market is shifting toward community-driven accountability, leaving solo-tracking apps like Days Since exposed to churn. The PM must balance monetization with user-retention to prevent the current sentiment decline from impacting long-term chart stability. - 🔴 Paywalling core widget functionality triggers user backlash, which erodes the goodwill built by the previously ad-free, minimalist experience. - 🟢 The app's recent entry into international Grossing charts indicates successful expansion into new markets, providing a foundation for future revenue growth. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.83/5 | | Total Reviews | 17.9K | | Sentiment | Thrilled (85/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Days Since: Quit Habit Tracker** (this app) | 4.83/5 | Thrilled | A Couple of Friends OOD | | [Sober SideKick: Quit Addiction](https://marlvel.ai/apps/sober-sidekick-quit-addiction) | 4.8/5 | Excited | Chris Thompson | | [DrinkControl: Alcohol Tracker](https://marlvel.ai/apps/drinkcontrol-alcohol-tracker) | 4.8/5 | Thrilled | E-protect | | [Dry Days by AlcoChange](https://marlvel.ai/apps/dry-days-by-alcochange) | 4.3/5 | Mixed | Zanec Soft Tech Private Limited | | [Quit Vaping](https://marlvel.ai/apps/quit-vaping) | 4.9/5 | Mixed | Jonathan Kopp | | [Smoke Free - Quit Smoking Now](https://marlvel.ai/apps/smoke-free-quit-smoking-now) | 4.8/5 | Excited | 23 Ltd | ## Company Profile - **Developer:** A Couple of Friends OOD ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/days-since-quit-habit-tracker/id1445348921?uo=4) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Sober SideKick: Quit Addiction*](https://marlvel.ai/apps/sober-sidekick-quit-addiction) (Chris Thompson) — 4.8/5 Rating | Positive Sentiment - [*DrinkControl: Alcohol Tracker*](https://marlvel.ai/apps/drinkcontrol-alcohol-tracker) (E-protect) — 4.8/5 Rating | Excellent Sentiment - [*Dry Days by AlcoChange*](https://marlvel.ai/apps/dry-days-by-alcochange) (Zanec Soft Tech Private Limited) — 4.3/5 Rating | Mixed Sentiment - [*Quit Vaping*](https://marlvel.ai/apps/quit-vaping) (Jonathan Kopp) — 4.9/5 Rating | Mixed Sentiment - [*Smoke Free - Quit Smoking Now*](https://marlvel.ai/apps/smoke-free-quit-smoking-now) (23 Ltd) — 4.8/5 Rating | Positive Sentiment - [*Skincare Routine: FeelinMySkin*](https://marlvel.ai/apps/skincare-routine-feelinmyskin) (Andras Munkacsi) — 4.7/5 Rating | Positive Sentiment - [*TRY DRY: The Dry January app*](https://marlvel.ai/apps/try-dry-the-dry-january-app) (Alcohol Research UK) — 4.8/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) — 4.7/5 Rating | Positive Sentiment - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) — 4.7/5 Rating | N/A Sentiment - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) — 4.7/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 726 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 1 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/days-since-quit-habit-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.