--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Easy BMR Calculator" developer_entity: "Cesar Ferreira" bundle_id: "br.com.appssphere.bmr" app_store_id: "6753805979" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-15" report_date: "2026-09-24" last_verified: "2026-09-24T00:00:00.000Z" report_version: "1.2.0" total_reviews: 0 sentiment: "Frustrated" sentiment_score: 25 confidence: "medium" confidence_score: 0.45 top_praise_theme: "The core utility provides a positive experience for users who value the functional calculation output" top_complaint_theme: "Excessive advertisement frequency per calculation disrupts the user experience and creates significant friction for daily tasks" review_sample_size: 3 total_review_count: 3 analyzed_review_count: 3 data_age_days: 6 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["health & fitness", "subscription", "frustrated sentiment", "mobile app", "app review", "app analysis", "individuals", "focused", "weight"] canonical_url: "https://marlvel.ai/apps/easy-bmr-calculator" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Easy BMR Calculator Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Subscription - **Signal**: Sentiment Frustrated - **Recent focus**: Excessive advertisement frequency per calculation disrupts the user experience and creates significant friction for daily tasks (top complaint) · The core utility provides a positive experience for users who value the functional calculation output (top praise) > **TL;DR:** Easy BMR Calculator is a health & fitness app by Cesar Ferreira, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Easy BMR Calculator is a health & fitness app by Cesar Ferreira. ## Quick Facts | Fact | Value | | :--- | :--- | | **User Mood** | Frustrated | | **Category** | Health & Fitness | | **Developer** | Cesar Ferreira | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 6d | ## Metadata & Market Performance - **Publisher:** Cesar Ferreira - **Category:** Health & Fitness - **Target Audience:** Individuals focused on weight management, muscle gain, or general fitness tracking who require metabolic calculations. - **Platforms:** iOS & Android - **Version Reviewed:** 1.2.0 - **Report Date:** 2026-09-24 - **Signal Count:** 3 reviews analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 6753805979 - **Bundle ID:** br.com.appssphere.bmr - **Google Play ID:** br.com.appssphere.bmr - **Data Window:** Analysis based on signals collected up to 2026-09-24 ## Executive Snapshot **What it is:** Easy BMR Calculator is a health-utility tool for metabolic and calorie tracking on iOS and Android. **Why users hire it:** The tool removes the cognitive load of manual metabolic math for users managing weight or muscle gain, serving as a daily habit utility. ## App DNA (Features & Intent) - **[Differentiator] Multiple BMR Equations:** Calculates basal metabolic rate using Harris–Benedict, Roza–Shizgal, or Mifflin–St Jeor formulas. - **[Standard] Calorie Burn Tracker:** Estimates energy expenditure for activities using MET, distance, and duration. * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] TDEE Calculator:** Computes maintenance, deficit, and surplus calorie targets based on activity levels. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} Easy BMR Calculator operates in the health-utility segment, where it competes against free, ad-supported trackers. The current $2.99/month subscription price sits above the median for single-purpose calculators, creating a high barrier for users who only require basic metabolic math. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with ads, Monthly subscription at $2.99, Half-yearly subscription at $12.99, Annual subscription at $17.99 - **Analysis:** Subscription model anchored at $2.99/month with discounts for longer commitments to encourage retention. ## 🔴 User Sentiment (Medium Confidence: 3 of 3 reviews analyzed) {#user-sentiment} - **Overall Sentiment:** Frustrated ### Top Praises - **The core utility provides a positive experience for users who value the functional calculation output** ### Top Complaints (Impact Areas) - **Excessive advertisement frequency per calculation disrupts the user experience and creates significant friction for daily tasks** ## SWOT Analysis {#swot} **Core Strengths:** - Scientific metabolic formulas provide precision-based differentiation **Growth Levers:** - One-time purchase option for scientific formulas ## What's New - **Latest (v1.2.0, 1 months ago):** Implemented updates to form functionality. ## App Momentum (Maintenance) {#momentum} - Ships minor updates at 40-day cadence. - Last release updated form functionality. > **Cadence:** 1 total versions · 0 majors in last 6 months · 40 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Easy BMR Calculator is a health & fitness app. > **Bottom Line:** Reducing ad frequency would address the primary churn driver, allowing the scientific accuracy of the premium formulas to become the primary retention mechanism. **Best for:** Individuals focused on weight management, muscle gain, or general fitness tracking who require metabolic calculations. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Reduce ad frequency per calculation because high ad-density is the top complaint → improve retention ### Outlook: Mixed The health-utility market is consolidating around trackers that offer integrated wearable data syncing, leaving single-purpose calculators like Easy BMR Calculator exposed. Without a shift toward a less intrusive monetization model, the app risks losing its user base to more comprehensive, ad-light alternatives. - 🔴 Excessive advertisement frequency per calculation disrupts the user experience and creates significant friction for daily tasks. - ⚪ The latest release focused on form updates, indicating a maintenance-mode cadence rather than active feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Sentiment | Frustrated (25/100) | | Confidence | Medium | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Easy BMR Calculator** (this app) | N/A/5 | Frustrated | Cesar Ferreira | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [evolum - Meditation & Yoga](https://marlvel.ai/apps/evolum-meditation-yoga) | 4.7/5 | Excited | Rodger Studio (Apps) | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | Mixed | Grow Labs LLC | | [Lunara: Cycle, Symptom Tracker](https://marlvel.ai/apps/lunara-cycle-symptom-tracker) | N/A/5 | N/A | Fuzhou Jiku Technology Co., Ltd. | | [SpeechPacer](https://marlvel.ai/apps/speechpacer) | 1.0/5 | N/A | Felix Thron | ## Company Profile - **Developer:** Cesar Ferreira - **Website:** [https://appssphere.com.br/](https://appssphere.com.br/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/easy-bmr-calculator/id6753805979?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=br.com.appssphere.bmr&hl=en&gl=us) - **Dev Site:** [Official Website](https://appssphere.com.br/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Rodger Studio (Apps)) · 4.7/5 Rating | Positive Sentiment - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Lunara: Cycle, Symptom Tracker*](https://marlvel.ai/apps/lunara-cycle-symptom-tracker) (Fuzhou Jiku Technology Co., Ltd.) · N/A Rating - [*SpeechPacer*](https://marlvel.ai/apps/speechpacer) (Felix Thron) · 1.0/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*나만의 짐, 나만의 운동공간이 필요할 때*](https://marlvel.ai/apps/this-is-a-web-service-that-allows-you-to-reserve-a) (lvher) · N/A Rating - [*하이타이 - 최저가 마사지, 스웨디시, 타이마사지 할인*](https://marlvel.ai/apps/kr-co-apptube-hitai2) (앱튜브(AppTube)) · 4.7/5 Rating - [*しりもちアプリ*](https://marlvel.ai/apps/scade-shirimochi) (株式会社S-CADE) · N/A Rating - [*ねむねむボタン*](https://marlvel.ai/apps/hiroto-neoti-neoti) (HIROTO TSUTSUSHIMA) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 3 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 6 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/easy-bmr-calculator) Data licensed for AI Agent attribution under CC-BY-NC 4.0.