---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Enchant: Affirmations,Hypnosis"
developer_entity: "Fabulous"
bundle_id: "co.thefab.affirmation"
app_store_id: "6480585774"
category: "Health & Fitness"
primary_platform: "ios"
primary_monetization: "Subscription"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2026-03-19"
report_date: "2026-04-02"
report_version: "18.1.1"
total_reviews: 809
overall_rating: 4.65
sentiment: "Excited"
sentiment_score: 72
confidence: "high"
confidence_score: 1
data_age_days: 0
intelligence_version: 2
total_followers: 0
nemesis: "I Am - Daily Affirmations"
competitor_count: 30
tags: ["health & fitness", "subscription", "excited sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "improve"]
canonical_url: "https://marlvel.ai/intel-report/health-fitness/enchant-affirmations-hypnosis"
license: "CC-BY-NC 4.0"
---

# Enchant: Affirmations,Hypnosis App Audit

> **TL;DR:** Enchant: Affirmations,Hypnosis is a health & fitness app by Fabulous, rated 4.65/5 by 809 users, with Excited user sentiment (72/100), available on iOS & Android.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

> **Key Insight:** Enchant: Affirmations,Hypnosis maintains Excited user sentiment (4.65/5 from 809 reviews), with users consistently praising content quality and effectiveness.

## Metadata & Market Performance
- **Publisher:** Fabulous
- **Category:** Health & Fitness
- **Target Audience:** Individuals seeking to improve their mental well-being, break unwanted habits, and build structured, science-backed daily routines for personal growth.
- **Platforms:** iOS & Android
- **Version Audited:** 18.1.1
- **Audit Date:** 2026-04-02
- **Signal Count:** 809 reviews analyzed
- **Confidence:** High (1/1.0)
- **App Store ID (iOS):** 6480585774
- **Bundle ID:** co.thefab.affirmation
- **Google Play ID:** co.thefab.affirmation
- **Data Window:** Analysis based on signals collected up to 2026-04-02
- **Short Description:** Hypnosis & affirmations for motivation, health, anxiety, sleep, and more

## Strategic Synopsis
Enchant: Affirmations, Hypnosis, developed by Fabulous, is a science-backed wellness app that integrates hypnosis and daily affirmations to facilitate subconscious behavioral change. Leveraging methodologies from Duke University, it targets individuals looking to break habits, improve sleep, or enhance performance. While highly rated for its content quality, the app faces significant user backlash regarding its subscription and billing transparency.

## Feature Profile & User Intent
- **[Differentiator] Hypnosis & Affirmation Integration:** Combines guided hypnosis tracks with daily affirmations to reinforce subconscious change.
  * *User Intent:* Users are motivated by consistent progression and daily incentives.
- **[Differentiator] Behavioral Science-Backed Coaching:** Utilizes habit-building methodologies developed at Duke University to ensure long-term behavioral change.
- **[Standard] Targeted Wellness Tracks:** Specific audio sessions for sleep, chronic pain, phobias, and habit breaking.
  * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior.
- **[Differentiator] Performance Visualization:** Specialized hypnosis sessions for athletes and musicians to improve focus and motivation.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Daily Routine Structure:** Guided morning, afternoon, and evening routines to build consistent habits.
  * *User Intent:* Users are motivated by consistent progression and daily incentives.
- **[Standard] Community Support:** Access to a community of users for mutual support and shared growth.
  * *User Intent:* Users seek social connection and competitive engagement with peers.

## Monetization Strategy
- **Model:** Subscription
- **Tiers:** Free version with limited access, Premium plan billed monthly or annually for full access to coaching and tracks
- **Analysis:** Uses a freemium model to lower the barrier to entry, relying on a subscription-based 'Premium' tier for full access to the coaching library and advanced hypnosis content.

## 🟢 User Sentiment (High Confidence: 809 reviews)
- **Overall Rating:** 4.65/5
- **Platform Split:** iOS 4.8/5 (191 ratings) | Android 4.6/5 (618 ratings)
- **Overall Sentiment:** Excited

### Top Praises
- **Content Quality and Effectiveness** | *Evidence:* "It's inspiration in a few minutes... easy to use"
- **Calming and Relaxing Experience** | *Evidence:* "Its very calming and relaxing and full of awesome facts and advice"

### Top Complaints (Impact Areas)
- **Billing and Subscription Transparency** | *Evidence:* "Their parent company then charged me $39.99 three times"
- **Feature Limitations** | *Evidence:* "Would be better if I could favourite certain sessions and add reminders"

## SWOT Analysis

| **Strengths** | **Weaknesses** |
| :--- | :--- |
| • Strong behavioral science pedigree (Fabulous/Duke University)<br>• Unique integration of hypnosis and affirmations<br>• High-quality audio and content effectiveness<br>• Specialized tracks for high-performance niches | • Poor billing and subscription transparency<br>• Lack of basic UX features like queuing and favorites<br>• Confusing cancellation process<br>• Short duration of some hypnosis tracks |

| **Opportunities** | **Threats** |
| :--- | :--- |
| • AI-driven personalization for custom journeys<br>• Expansion into corporate wellness/productivity<br>• Improving retention through UX feature updates<br>• Clinical partnerships for pain management tracks | • Dominance of 'I Am' in the affirmation market<br>• New, high-engagement 'manifestation' apps<br>• Negative brand sentiment from billing complaints<br>• Consolidation of hypnosis features by major players like Calm |

## Competitive Landscape (AI-Analyzed)

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### Nemesis (Closest Rival)
- **I Am - Daily Affirmations** by Monkey Taps: The market leader in daily affirmations, competing directly for users seeking positive mindset shifts and habit-forming mental training.
- **Mindset: Health & Hypnosis** by Mindset Health: Directly rivals Enchant's hypnosis pillar with science-backed hypnotherapy tracks for behavioral change and health management.
- **Reverie: Self-Hypnosis** by Reverie Health: A high-end competitor focusing on clinical, science-backed hypnosis for sleep, stress, and habit control, mirroring Enchant's behavioral science angle.
- **ThinkUp: Positive Affirmations** by ThinkUp: Competers on the affirmation front by allowing users to record their own voices, targeting the same 'subconscious reprogramming' user base.
- **HelloMind: Hypnotherapy** by HelloMind: Focuses on 'Result Driven Hypnosis' for specific issues like anxiety and low self-esteem, directly overlapping with Enchant's targeted wellness tracks.

### Contenders (Strong Competitors)
| App | Developer | Why They Compete |
| :--- | :--- | :--- |
| Motivation - Daily Quotes | Monkey Taps | Dominates the motivation and mindset space with high-frequency reminders that compete for the same daily user attention. |
| Believe - Hypnosis & Wellness | Believe | A direct functional alternative that combines hypnosis, affirmations, and meditation in a single subscription model. |
| Innertune: Affirmations | Innertune | Focuses on 'autogenic training' and affirmations for subconscious change, appealing to the same personal growth demographic. |
| Clementine: Hypnotherapy | Clementine | Targets a similar audience with hypnotherapy sessions designed to build confidence, improve sleep, and manage stress. |
| Grace Space Hypnosis | Grace Space | Offers a comprehensive library of hypnosis tracks for habit breaking and success visualization, mirroring Enchant's core features. |
| Hypnobox - Self Hypnosis | Hypnobox | A sophisticated tool for creating custom hypnosis sessions, appealing to users who want more control than Enchant's guided tracks. |
| Gratitude: Daily Journal | Pritesh Sankhe | While focused on journaling, its heavy use of affirmations and vision boards makes it a strong alternative for mindset work. |
| Mantra - Daily Affirmations | Mobi | A fast-growing affirmation app that competes on simplicity and high-frequency daily reminders. |
| Lose Weight Hypnosis | Surf City Apps | Represents a suite of niche-specific hypnosis apps that target the same habit-breaking goals as Enchant. |
| Self-Hypnosis & Meditation | Free-Hypnosis-MP3.com | A long-standing library of hypnosis tracks for various life goals, competing on content breadth. |

### Same Space (Related Apps)
- **Calm** by Calm.com: The market leader in general mental wellness; while broader, its sleep stories and daily sessions compete for the same headspace.
- **Headspace** by Headspace: Uses a science-backed approach to meditation and habit-building that appeals to Enchant's 'behavioral science' audience.
- **Insight Timer** by Insight Network: A massive ecosystem containing thousands of free hypnosis and affirmation tracks from various practitioners.
- **Intellect: Create a Better You** by Intellect: Focuses on behavioral science and CBT-based coaching, overlapping with Enchant's goal of sustainable behavioral change.
- **BetterMe: Mental Health** by BetterMe: A holistic wellness app that includes affirmations and guided journeys for mental well-being.
- **Stoic.** by Stoic Software: A mental health tracker that uses philosophical exercises and affirmations to build resilience and daily routines.
- **[Waking Up](https://marlvel.ai/intel-report/health-fitness/com-wakingup-wakingup)** by Waking Up: Focuses on the theory and practice of mindfulness, attracting users interested in the 'subconscious' and mindset shifts.
- **Simple Habit** by Simple Habit: Targets busy professionals with short, goal-oriented sessions that mirror Enchant's focus on performance and motivation.
- **Sanvello** by Sanvello Health: Combines CBT, mood tracking, and meditation to address the anxiety and stress themes central to Enchant's messaging.
- **Happify** by Happify: Uses positive psychology and games to reprogram the brain for happiness, competing for users seeking mental health improvement.

### New Kids on the Block (Emerging Competitors)
- **Manifest: Daily Affirmations** by Manifest: A rapidly growing app that leverages the 'manifestation' trend with a modern, high-engagement UI for affirmations.
- **Deeply: Hypnosis & Meditation** by Deeply: A newer entry focusing on deep relaxation and subconscious audio tracks for sleep and anxiety.
- **Lumina: Guided Meditation** by Lumina: Uses AI-driven personalization to create meditation and affirmation journeys for users.
- **Vibe: Daily Affirmations** by Vibe: A modern, minimalist approach to daily affirmations and mindset reminders targeting a younger demographic.
- **Present: Mindful Moments** by Present: Focuses on quick mindset shifts and 'present-moment' awareness, competing for the same daily routine space.

## Pros & Cons

**Pros:**
- Content Quality and Effectiveness
- Calming and Relaxing Experience

**Cons:**
- Billing and Subscription Transparency
- Feature Limitations

## Bottom Line
Enchant: Affirmations,Hypnosis is a well-received health & fitness app that is available.
With a 4.65/5 rating from 809 reviews, it consistently earns user praise.

**Best for:** Individuals seeking to improve their mental well-being, break unwanted habits, and build structured, science-backed daily routines for personal growth.

## Frequently Asked Questions

**Q: Is Enchant: Affirmations,Hypnosis free?**
A: Enchant: Affirmations,Hypnosis uses a subscription pricing model.

**Q: What do users think of Enchant: Affirmations,Hypnosis?**
A: User sentiment is positive with a 4.65/5 average. Users praise: Content Quality and Effectiveness, Calming and Relaxing Experience. Common complaints: Billing and Subscription Transparency, Feature Limitations.

**Q: What are Enchant: Affirmations,Hypnosis's main features?**
A: Key features include Hypnosis & Affirmation Integration, Behavioral Science-Backed Coaching, Targeted Wellness Tracks, Performance Visualization, Daily Routine Structure.

**Q: Who is Enchant: Affirmations,Hypnosis for?**
A: Individuals seeking to improve their mental well-being, break unwanted habits, and build structured, science-backed daily routines for personal growth.

**Q: Is Enchant: Affirmations,Hypnosis available on iOS and Android?**
A: Enchant: Affirmations,Hypnosis is available on iOS & Android.

**Q: Is Enchant: Affirmations,Hypnosis worth it in 2026?**
A: Enchant: Affirmations,Hypnosis is a well-received health & fitness app that is available. With a 4.65/5 rating from 809 reviews, it consistently earns user praise. Best for: Individuals seeking to improve their mental well-being, break unwanted habits, and build structured, science-backed daily routines for personal growth..

**Q: What are the main competitors of Enchant: Affirmations,Hypnosis?**
A: The main competitors of Enchant: Affirmations,Hypnosis include I Am - Daily Affirmations, Mindset: Health & Hypnosis, Reverie: Self-Hypnosis, ThinkUp: Positive Affirmations, HelloMind: Hypnotherapy, among others. I Am - Daily Affirmations is the closest direct competitor — the market leader in daily affirmations, competing directly for users seeking positive mindset shifts and habit-forming mental training..

**Q: What are the best alternatives to Enchant: Affirmations,Hypnosis?**
A: Top alternatives to Enchant: Affirmations,Hypnosis include I Am - Daily Affirmations, Mindset: Health & Hypnosis, Reverie: Self-Hypnosis, ThinkUp: Positive Affirmations. Each targets a similar audience in the health & fitness space.

## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.65/5 |
| Total Reviews | 809 |
| Sentiment | Excited (72/100) |
| Confidence | High |
| Pricing Model | Subscription |
| Platforms | iOS & Android |
| Key Features | 6 analyzed |

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Enchant: Affirmations,Hypnosis** (this app) | 4.65/5 | Excited | Fabulous |
| [TallerTeen - Grow Taller Now](https://marlvel.ai/intel-report/health-fitness/tallerteen-grow-taller-now) | 4.6/5 | Excited | Viral App Developement LLC |
| [Taller AI: Height Maximizer](https://marlvel.ai/intel-report/health-fitness/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize |
| [Strava: Run, Bike, Walk](https://marlvel.ai/intel-report/health-fitness/strava-run-bike-walk) | 4.7/5 | Mixed | Strava, Inc. |
| [GoTall - Height Predictor](https://marlvel.ai/intel-report/health-fitness/gotall-height-predictor) | 4.6/5 | Excited | Super Viral Studio |
| [Walkmeter Walking & Hiking GPS](https://marlvel.ai/intel-report/health-fitness/walkmeter-walking-hiking-gps) | 4.5/5 | Mixed | Abvio Inc. |

## Company Profile
- **Developer:** Fabulous
- **Website:** [https://www.thefabulous.co](https://www.thefabulous.co)
- **Social:** [Instagram](https://www.instagram.com/thefabstory) · [Facebook](https://www.facebook.com/thefabulous.co) · [X/Twitter](https://twitter.com/GetTheFabulous)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/enchant-affirmations-hypnosis/id6480585774?uo=4)
- **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=co.thefab.affirmation&hl=en&gl=us)
- **Dev Site:** [Official Website](https://www.thefabulous.co)
- **Sources:** Developer website content, About us / company information, App store metadata, User reviews.

## Related Intel Reports
- [*TallerTeen - Grow Taller Now*](https://marlvel.ai/intel-report/health-fitness/tallerteen-grow-taller-now) (Viral App Developement LLC) — 4.6/5 Rating | Positive Sentiment
- [*Taller AI: Height Maximizer*](https://marlvel.ai/intel-report/health-fitness/taller-ai-height-maximizer) (Leadimize) — 4.7/5 Rating | Positive Sentiment
- [*Strava: Run, Bike, Walk*](https://marlvel.ai/intel-report/health-fitness/strava-run-bike-walk) (Strava, Inc.) — 4.7/5 Rating | Mixed Sentiment
- [*GoTall - Height Predictor*](https://marlvel.ai/intel-report/health-fitness/gotall-height-predictor) (Super Viral Studio) — 4.6/5 Rating | Positive Sentiment
- [*Walkmeter Walking & Hiking GPS*](https://marlvel.ai/intel-report/health-fitness/walkmeter-walking-hiking-gps) (Abvio Inc.) — 4.5/5 Rating | Mixed Sentiment
- [*Bubblic: Connect with people.*](https://marlvel.ai/intel-report/health-fitness/bubblic-connect-with-people) (Bubblic Inc.) — 4.7/5 Rating | Excellent Sentiment
- [*Cyclemeter Cycling GPS Tracker*](https://marlvel.ai/intel-report/health-fitness/cyclemeter-cycling-gps-tracker) (Abvio Inc.) — 4.7/5 Rating | Positive Sentiment
- [*Mind - Méditations guidées*](https://marlvel.ai/intel-report/health-fitness/mind-m-ditations-guid-es) (MIND AND CIE) — 4.6/5 Rating | Mixed Sentiment
- [*Activity Tracker・FitnessView*](https://marlvel.ai/intel-report/health-fitness/activity-tracker-fitnessview) (Funn Media, LLC) — 4.0/5 Rating | Negative Sentiment
- [*Runmeter Running & Walking GPS*](https://marlvel.ai/intel-report/health-fitness/runmeter-running-walking-gps) (Abvio Inc.) — 4.7/5 Rating | Positive Sentiment

## Methodology

This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline:

1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning.
2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes.
3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights.

- **Confidence Score:** 1/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 809
- **Data Sources:** user reviews, developer website, company about page, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/health-fitness/enchant-affirmations-hypnosis)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.