## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- last_verified: "2026-05-24T00:56:12.240Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Fire Fitness - Šenkvice" developer_entity: "OnGym s.r.o." bundle_id: "com.firefit" app_store_id: "6756305339" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-02-17" report_date: "2026-05-24" last_verified: "2026-05-24" report_version: "1.0.63" total_reviews: 0 confidence: "low" confidence_score: 0.15 data_age_days: 0 momentum_velocity: "maintenance" intelligence_version: 4 competitor_count: 6 tags: ["health & fitness", "subscription", "mobile app", "app review", "app analysis", "owners", "operators", "fitness"] canonical_url: "https://marlvel.ai/apps/fire-fitness-senkvice" license: "CC-BY-NC 4.0" content_version: "v2" --- # Fire Fitness - Šenkvice App Audit ## TL;DR {#tldr} - **Category**: Health & Fitness · Subscription > **TL;DR:** Fire Fitness - Šenkvice is a health & fitness app by OnGym s.r.o., available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Fire Fitness - Šenkvice is a health & fitness app by OnGym s.r.o.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Health & Fitness | | **Developer** | OnGym s.r.o. | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Low (0.15/1.0) | | **Data Age** | 39d | ## Metadata & Market Performance - **Publisher:** OnGym s.r.o. - **Category:** Health & Fitness - **Target Audience:** Owners and operators of fitness centers, CrossFit gyms, and wellness studios seeking to automate facility management and member engagement. - **Platforms:** iOS & Android - **Version Audited:** 1.0.63 - **Audit Date:** 2026-05-24 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.15/1.0) - **App Store ID (iOS):** 6756305339 - **Bundle ID:** com.firefit - **Google Play ID:** com.firefit - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-05-24 ## Executive Snapshot **What it is:** Fire Fitness - Šenkvice is a facility management app for gym members to purchase passes and access centers, available on iOS and Android. **Why users hire it:** Gym owners hire this app to automate facility entry and membership sales, reducing the operational overhead of manual check-ins and front-desk management. ## App DNA (Features & Intent) - **[Differentiator] Branded Mobile App:** Customized mobile interface featuring the fitness center's logo, colors, and branding * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] 24/7 Automated Access:** Integration with turnstiles and keyless locker systems for unmanned facility entry ## Market Position {#market-position} The app functions as a B2B utility for fitness facility management, lacking the consumer-facing performance analytics found in the broader Health & Fitness category. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Customized pricing based on facility size and selected modules, 30-day free trial for new business partners - **Analysis:** B2B subscription model anchored in modular hardware and software integration for fitness facility management. ## SWOT Analysis {#swot} **Core Strengths:** - 24/7 automated access integration functions as a B2B distribution moat for facility owners - Branded mobile interface provides high-visibility touchpoints for local gym members **Critical Frictions:** - Zero user-facing fitness tracking features limit the app's daily utility - Lack of community or social features reduces long-term member retention **Growth Levers:** - Integration of wearable health data could bridge the gap between facility access and personal fitness tracking - Expansion into multi-gym management modules could increase B2B contract value **Market Threats:** - Generalist fitness apps with hardware-agnostic tracking capabilities threaten to displace the need for a facility-specific app - Low barrier to entry for management software competitors with better UI/UX ## Recent Changes (v3 → v4) {#recent-changes} The competitive landscape was entirely redefined, and the SWOT analysis was updated to emphasize the threat of generalist fitness apps, though the core product remains unchanged. **Overall trend**: Stable **Compared at**: 2026-05-24 ### High-impact changes - **[Shifted] Competitive Landscape Refresh** (features) — Replaced the entire list of competitors (Mindbody, Hevy, Fitbod, etc.) with a new set of challengers including Liftr Workout & Gym Planner, Womens Health Movement, and FitTrack Pro. ### Medium-impact changes - **[Added] Updated SWOT Analysis** (swot) — Added threats regarding generalist fitness apps with tracking capabilities and low-barrier management software competitors. - **[Shifted] PM Action Item Re-prioritization** (features) — Shifted primary development focus from wearable device sync to basic workout logging to address the lack of user-facing utility. ## What's New - **Latest (v1.5.0, 3 months ago):** Minor bug fixes and improvements. ## App Momentum (Maintenance) {#momentum} - Released latest version in February 2026. - Maintains steady B2B facility integration cadence. > **Cadence:** 2 total versions · 0 majors in last 6 months · 95 days since last update · 4 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Fire Fitness - Šenkvice is an established health & fitness app that is available. > **Bottom Line:** Fire Fitness - Šenkvice secures facility access through hardware integration, but the lack of member-facing fitness features makes it vulnerable to generalist apps, so the PM should prioritize adding basic workout tracking to increase daily utility. **Best for:** Owners and operators of fitness centers, CrossFit gyms, and wellness studios seeking to automate facility management and member engagement. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship basic workout logging because user-facing utility is absent → increase daily active usage — *The app currently lacks any fitness-tracking utility, which is the primary driver for retention in the Health & Fitness category.* _(trade-off: deprioritize Push the multi-gym management module to Q4 — current facility-specific focus is the immediate revenue driver.)_ ### Feature Gaps vs Competitors - Workout tracking (available in Liftr Workout & Gym Planner but absent here) - Social community features (available in Womens Health Movement but absent here) - Performance projections (available in FitTrack Pro but absent here) ### Outlook: Stable The fitness management market is consolidating around platforms that offer both facility access and personal performance data. Fire Fitness remains exposed to churn because it only serves the access utility, so the long-term outlook depends on integrating personal fitness data to keep members within the app. - ⚪ Recent updates focused on facility-side stability, indicating the app remains in a B2B maintenance phase rather than consumer-facing expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Fire Fitness - Šenkvice** (this app) | N/A/5 | N/A | OnGym s.r.o. | | [Womens Health Movement](https://marlvel.ai/apps/com-womenshealthmovement) | 4.7/5 | N/A | Womens Health Movement | | [Liftr Workout & Gym Planner](https://marlvel.ai/apps/liftr-workout-gym-planner) | 4.5/5 | Excited | Karan Pandya | | [FitBond: Train Track Transform](https://marlvel.ai/apps/fitbond-train-track-transform) | N/A/5 | N/A | Murugan Ambigapathy | | [AlphaMale Pushup Trainer](https://marlvel.ai/apps/alphamale-pushup-trainer) | 5.0/5 | N/A | yonas tena | | [FitTrack Pro](https://marlvel.ai/apps/fittrack-pro) | 5.0/5 | N/A | Aleksandr Verezhnikov | ## Company Profile - **Developer:** OnGym s.r.o. - **Website:** [https://www.ongym.sk/](https://www.ongym.sk/) - **Social:** [Instagram](https://www.instagram.com/ongym_softver_pre_fitnes) · [Facebook](https://www.facebook.com/ongymsro) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/fire-fitness-%C5%A1enkvice/id6756305339?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.firefit&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.ongym.sk/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Womens Health Movement*](https://marlvel.ai/apps/com-womenshealthmovement) (Womens Health Movement) — 4.7/5 Rating | N/A Sentiment - [*Liftr Workout & Gym Planner*](https://marlvel.ai/apps/liftr-workout-gym-planner) (Karan Pandya) — 4.5/5 Rating | Positive Sentiment - [*FitBond: Train Track Transform*](https://marlvel.ai/apps/fitbond-train-track-transform) (Murugan Ambigapathy) — N/A Rating | N/A Sentiment - [*AlphaMale Pushup Trainer*](https://marlvel.ai/apps/alphamale-pushup-trainer) (yonas tena) — 5.0/5 Rating | N/A Sentiment - [*FitTrack Pro*](https://marlvel.ai/apps/fittrack-pro) (Aleksandr Verezhnikov) — 5.0/5 Rating | N/A Sentiment - [*Kswiss Fit*](https://marlvel.ai/apps/kswiss-fit) (AZEOO) — N/A Rating | N/A Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) — 4.7/5 Rating | Positive Sentiment - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) — 4.7/5 Rating | N/A Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) — 4.7/5 Rating | Mixed Sentiment - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Super Viral Studio) — 4.6/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.15/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 39 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/fire-fitness-senkvice) Data licensed for AI Agent attribution under CC-BY-NC 4.0.