---
title: "Fitia: Calorie Counter & Diet — App Overview"
url: https://marlvel.ai/intel-report/health-fitness/fitia-calorie-counter-diet
category: Health & Fitness
developer: Nutrition Technologies
platforms: ios
rating: 4.9 (9.6K ratings)
pricing: freemium
report_level: overview
generated: 2026-04-16
---

<!-- SECTION: Key Insight -->
> **Key Insight:** While the app offers robust tracking and AI-driven personalization, user feedback highlights significant friction regarding subscription billing and technical reliability of the photo-scanning feature.

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| Metric | Value |
|--------|-------|
| Category | Health & Fitness |
| Rating | 4.9 ★ (9.6K) |
| Pricing | freemium |
| Platforms | iOS |
| Latest Version (iOS) | 22.3.9 |
| Developer | Nutrition Technologies |

<!-- SECTION: Summary -->
## What is Fitia: Calorie Counter & Diet?

Fitia is a health and fitness application that provides personalized meal planning and nutrition tracking for weight loss or muscle gain. The app differentiates itself through an AI-driven coach that adapts to user progress and multi-modal logging options including photo, voice, and text input.

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## Key Features

- **AI Coaching**: Provides personalized meal plans that adapt based on user goals, lifestyle, and progress.
- **Multi-modal Logging**: Allows users to track calorie intake via photo, voice commands, or manual text entry.
- **Comprehensive Nutrition Tracking**: Monitors calories, macros, fiber, sugar, and over 20 additional nutrients using a verified food database.
- **Integrated Health Tools**: Includes an intermittent fasting tracker and syncs data with Apple Health and third-party applications.

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## Who is it for?

Individuals seeking a data-driven approach to weight management, muscle gain, and dietary tracking.

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## Links

- [App Store](https://apps.apple.com/us/app/fitia-calorie-counter-diet/id1448277011?uo=4)
- [Full Intelligence Report](https://marlvel.ai/intel-report/health-fitness/fitia-calorie-counter-diet)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/health-fitness/fitia-calorie-counter-diet).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*