--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Foodvisor - AI Calorie Counter" developer_entity: "Foodvisor" bundle_id: "com.foodvisor.foodvisor" app_store_id: "1064020872" google_play_id: "io.foodvisor.foodvisor" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-15" report_date: "2026-07-14" last_verified: "2026-07-14T00:00:00.000Z" report_version: "7.0.0-3" total_reviews: 160347 overall_rating: 4.7 sentiment: "Excited" sentiment_score: 75 confidence: "medium" confidence_score: 0.55 top_praise_theme: "Visual food logging via photo recognition simplifies daily calorie tracking for users struggling with consistency" top_complaint_theme: "Users report that subscription billing practices feel deceptive regarding free trial auto-renewal and refund policies" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 78 momentum_velocity: "intense" intelligence_version: 3 nemesis: "Lose It! – Calorie Counter" competitor_count: 11 tags: ["health & fitness", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "weight"] canonical_url: "https://marlvel.ai/apps/foodvisor-ai-calorie-counter" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Foodvisor - AI Calorie Counter Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Freemium - **Signal**: Rating 4.65 · Sentiment Excited - **Recent focus**: Users report that subscription billing practices feel deceptive regarding free trial auto-renewal and refund policies (top complaint) · Visual food logging via photo recognition simplifies daily calorie tracking for users struggling with consistency (top praise) > **TL;DR:** Foodvisor - AI Calorie Counter is a health & fitness app by Foodvisor, rated 4.65/5 by 160.3K users, with Excited user sentiment (75/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Foodvisor - AI Calorie Counter maintains Excited user sentiment (4.65/5 from 160.3K reviews), with users consistently praising visual food logging via photo recognition simplifies daily calorie tracking for users struggling with consistency. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.65/5 (160.3K reviews) | | **User Mood** | Excited | | **Category** | Health & Fitness | | **Developer** | Foodvisor | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 78d | ## Metadata & Market Performance - **Publisher:** Foodvisor - **Category:** Health & Fitness - **Target Audience:** Individuals seeking weight loss or health management who require automated tracking tools and structured, expert-led nutrition guidance. - **Platforms:** iOS & Android - **Version Reviewed:** 9.15.1 - **Report Date:** 2026-07-14 - **Signal Count:** 49 reviews analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 1064020872 - **Bundle ID:** com.foodvisor.foodvisor - **Google Play ID:** io.foodvisor.foodvisor - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-07-14 ## Executive Snapshot **What it is:** Foodvisor is a health and nutrition app for iOS and Android that uses AI photo recognition to track calories and provide personalized meal plans. **Why users hire it:** Users hire Foodvisor to automate the tedious manual entry of food logging, seeking a frictionless path to weight loss and nutritional insights. ## App DNA (Features & Intent) - **[Differentiator] Instant Food Recognition Camera:** Uses image recognition to identify food items and log nutritional data from photos or barcodes. - **[Differentiator] Personalized Nutrition Plan:** Customized meal and nutrition programs generated based on user profile and health goals. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Foodvisor maintains a 4.57 rating across 15,189 iOS reviews, positioning itself as a premium AI-first alternative to manual-entry incumbents. The gap between its AI-logging convenience and the database-depth of competitors like Lose It! defines its current market tension. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad support, Premium subscription for personalized plans, fitness programs, and recipes - **Analysis:** Freemium model gates advanced personalization and fitness content behind a monthly subscription, while maintaining a broad user base via ad-supported tracking. ## 🟢 User Sentiment (Medium Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.65/5 - **Platform Split:** iOS 4.6/5 (15.2K ratings) | Android 4.7/5 (145.2K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Visual food logging via photo recognition simplifies daily calorie tracking for users struggling with consistency** - **Actionable macro and calorie insights provide clear guidance for users pursuing specific weight loss goals** - **Integration with wearable devices allows for automatic activity tracking and accurate daily calorie adjustments** ### Top Complaints (Impact Areas) - **Users report that subscription billing practices feel deceptive regarding free trial auto-renewal and refund policies** ## SWOT Analysis {#swot} **Core Strengths:** - AI-driven photo logging reduces manual entry friction - Apple Health/Google Fit integration centralizes user data - Expert-curated plans provide a defensible premium value proposition **Growth Levers:** - Expand tracking for specific health conditions like high cholesterol - Implement manual editing for custom food items ## Recent Changes (v2 → v3) {#recent-changes} Foodvisor's competitive position is now defined by a tension between its AI-logging convenience and emerging user complaints regarding billing transparency and engine accuracy. **Overall trend**: Mixed **Compared at**: 2026-07-14 ### High-impact changes - **[Declined] Emergence of billing and accuracy complaints** (sentiment) - **[Shifted] Strategic focus shift** (positioning) ### Medium-impact changes - **[Improved] Feature competitive positioning upgrade** (features) - **[Added] New weaknesses identified** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Foodvisor - AI Calorie Counter vs Lose It! – Calorie Counter - **[Lose It! – Calorie Counter](https://marlvel.ai/apps/com-fitnow-loseit)** by FitNow: With over 750,000 ratings and a 16-year market presence, Lose It! represents the primary incumbent in the calorie tracking niche. - **Key differences:** - Maintains a massive, long-tail food database refined over sixteen years of user contributions - Offers deep integration with a wide array of third-party fitness trackers and wearable devices - Provides highly granular macro-nutrient tracking features that cater to advanced diet-specific user needs ### Contenders (Strong Challengers) - **[Noom Weight Loss, Food Tracker](https://marlvel.ai/apps/com-noom-wlc)** by Noom, Inc.: Noom captures a massive audience by positioning itself as a behavioral psychology platform rather than a simple tracker. - Integrates daily psychological lessons and coaching to address the root causes of eating habits - Uses a proprietary color-coded food density system to guide users toward sustainable caloric intake - **[Carb Manager—Keto Diet Tracker](https://marlvel.ai/apps/com-wombatapps-carbtracker)** by Wombat Apps LLC: This app dominates the specialized keto and low-carb niche with highly tailored tracking features. - Provides specialized keto-focused meal planning and net-carb calculation tools missing from general trackers - Includes a comprehensive library of keto-friendly recipes that directly support the app's core utility - **[Calorie Counter - MyNetDiary](https://marlvel.ai/apps/com-mynetdiary-mynetdiary)** by MyNetDiary Inc.: MyNetDiary maintains a strong position through high-frequency updates and a focus on clinical-grade accuracy. - Offers medically-backed diet plans and diabetes-specific tracking features for health-conscious users - Maintains a high release cadence with 11 updates in the last six months to ensure stability - **[Lifesum: AI Calorie Counter](https://marlvel.ai/apps/com-sillens-ishape)** by Lifesum AB: Lifesum competes directly on the 'AI-powered' value proposition while emphasizing holistic lifestyle wellness. - Focuses on holistic wellness scores that combine nutrition, water intake, and exercise data - Utilizes aesthetic, lifestyle-oriented design language to appeal to a younger, wellness-focused demographic ### Peers (What They Do Better) - **[Fitbod: Gym & Fitness Planner](https://marlvel.ai/apps/com-fitbod)** by Fitbod Inc.: While focused on strength training, it competes for the same 'Health & Fitness' wallet share. - Generates dynamic workout plans based on available equipment and previous performance data - Prioritizes muscle recovery tracking to optimize long-term strength training progression - **[Welltory: Health, Heart Rate](https://marlvel.ai/apps/com-welltory-client)** by Welltory inc: Targets the health-conscious user by focusing on biometric data analysis rather than just caloric intake. - Uses camera-based heart rate variability (HRV) analysis to assess stress and recovery levels - Aggregates data from multiple wearables to provide a unified health dashboard for users - **[Pedometer++](https://marlvel.ai/apps/com-crossforward-pedometer)** by Cross Forward Consulting, LLC: A specialized utility that captures the step-tracking segment of the health market. - Optimized for minimal battery consumption while running background step counting processes - Provides simple, glanceable widgets for home screen and lock screen integration - **[Muscle Booster Workout Tracker](https://marlvel.ai/apps/com-musclebooster)** by WELLTECH APPS LIMITED: Targets the fitness-focused user with a subscription-based workout planning model. - Delivers personalized workout routines tailored to specific body-transformation goals - Uses a high-conversion onboarding flow that emphasizes immediate personalized plan generation ### New Kids on the Block (What's Innovative) - **[AI Calorie Counter - Appediet](https://marlvel.ai/apps/com-appediet-appediet)** by Appediet Information PTE. LTD: A recent market entrant (April 2025) showing high release velocity with 11 updates in six months. - **[Sweatcoin Walking Step Counter](https://marlvel.ai/apps/swc)** by Sweatco Ltd: Emerging threat utilizing a gamified 'move-to-earn' model to drive user acquisition. ## App Momentum (Intense) {#momentum} - Ships frequent stability and bug fixes. - Maintains high-frequency AI-logging session volume. > **Cadence:** 5 total versions · 0 majors in last 6 months · 1 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Foodvisor - AI Calorie Counter is a market-leading health & fitness app that is free with in-app purchases. With a 4.65/5 rating from 160.3K reviews, it delivers strong user satisfaction. > **Bottom Line:** Users report: foodvisor captures casual users through AI-logging convenience, but deceptive billing and AI inaccuracies create a churn risk that threatens long-term retention, so the team must prioritize core-engine accuracy over new feature expansion. **Best for:** Individuals seeking weight loss or health management who require automated tracking tools and structured, expert-led nutrition guidance. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit subscription billing flows because users report deceptive trial-to-paid conversion → reduce refund surge ### Feature Gaps vs Competitors - Massive community-verified food database (available in Lose It! but missing here) ### Outlook: Stable The calorie-tracking market is consolidating around database accuracy and AI automation. Foodvisor is well-positioned for growth if it can resolve the technical debt in its AI engine and the friction in its billing practices, which currently undermine its retention metrics. - 🔴 Subscription billing complaints indicate a trust deficit that will likely compress lifetime value if not addressed. - 🟢 High-frequency usage of the photo-logging feature confirms strong product-market fit for the core automation value. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.65/5 | | Total Reviews | 160.3K | | Sentiment | Excited (75/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Foodvisor - AI Calorie Counter** (this app) | 4.65/5 | Excited | Foodvisor | | [Noom Weight Loss, Food Tracker](https://marlvel.ai/apps/com-noom-wlc) | 4.7/5 | n/a | Noom, Inc. | | [Welltory: Health, Heart Rate](https://marlvel.ai/apps/com-welltory-client) | 4.7/5 | Mixed | Welltory inc | | [Pedometer++](https://marlvel.ai/apps/com-crossforward-pedometer) | 4.8/5 | N/A | Cross Forward Consulting, LLC | | [Calorie Counter - MyNetDiary](https://marlvel.ai/apps/com-mynetdiary-mynetdiary) | 4.8/5 | N/A | MyNetDiary Inc. | | [Lose It! – Calorie Counter](https://marlvel.ai/apps/com-fitnow-loseit) | 4.8/5 | Mixed | FitNow | ## Company Profile - **Developer:** Foodvisor - **Website:** [https://www.foodvisor.io](https://www.foodvisor.io) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/foodvisor-ai-calorie-counter/id1064020872?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=io.foodvisor.foodvisor&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.foodvisor.io) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Noom Weight Loss, Food Tracker*](https://marlvel.ai/apps/com-noom-wlc) (Noom, Inc.) · 4.7/5 Rating - [*Welltory: Health, Heart Rate*](https://marlvel.ai/apps/com-welltory-client) (Welltory inc) · 4.7/5 Rating - [*Pedometer++*](https://marlvel.ai/apps/com-crossforward-pedometer) (Cross Forward Consulting, LLC) · 4.8/5 Rating - [*Calorie Counter - MyNetDiary*](https://marlvel.ai/apps/com-mynetdiary-mynetdiary) (MyNetDiary Inc.) · 4.8/5 Rating - [*Lose It! – Calorie Counter*](https://marlvel.ai/apps/com-fitnow-loseit) (FitNow) · 4.8/5 Rating - [*Fitbod: Gym & Fitness Planner*](https://marlvel.ai/apps/com-fitbod) (Fitbod Inc.) · 4.8/5 Rating - [*Sweatcoin Walking Step Counter*](https://marlvel.ai/apps/swc) (Sweatco Ltd) · 4.5/5 Rating | Positive Sentiment - [*Muscle Booster Workout Tracker*](https://marlvel.ai/apps/com-musclebooster) (WELLTECH APPS LIMITED) · 4.6/5 Rating - [*Lifesum: AI Calorie Counter*](https://marlvel.ai/apps/com-sillens-ishape) (Lifesum AB) · 4.6/5 Rating - [*Carb Manager—Keto Diet Tracker*](https://marlvel.ai/apps/com-wombatapps-carbtracker) (Wombat Apps LLC) · 4.8/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 78 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/foodvisor-ai-calorie-counter) Data licensed for AI Agent attribution under CC-BY-NC 4.0.