--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Gutly: Low FODMAP IBS Tracker" developer_entity: "BORNLY ApS" bundle_id: "com.foodplano.lowfodmap.ios" app_store_id: "1441942351" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-03-06" report_date: "2026-07-09" last_verified: "2026-07-09T00:00:00.000Z" report_version: "3017" total_reviews: 3 overall_rating: 4.3 sentiment: "Frustrated" sentiment_score: 35 confidence: "low" confidence_score: 0.6 top_praise_theme: "Tracking gut health symptoms and dietary triggers provides clarity for users managing chronic digestive issues" top_complaint_theme: "Incomplete food databases and barcode scanner failures prevent users from accurately tracking their daily meals" review_sample_size: 6 total_review_count: 6 analyzed_review_count: 6 data_age_days: 84 momentum_velocity: "active" intelligence_version: 5 nemesis: "Monash FODMAP Diet" competitor_count: 6 tags: ["health & fitness", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "individuals", "managing", "bloating,"] canonical_url: "https://marlvel.ai/apps/gutly-low-fodmap-ibs-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Gutly: Low FODMAP IBS Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 4.33 · Sentiment Frustrated - **Recent focus**: Incomplete food databases and barcode scanner failures prevent users from accurately tracking their daily meals (top complaint) · Tracking gut health symptoms and dietary triggers provides clarity for users managing chronic digestive issues (top praise) > **TL;DR:** Gutly: Low FODMAP IBS Tracker is a health & fitness app by BORNLY ApS, rated 4.33/5 by 3 users, with Frustrated user sentiment (35/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Gutly: Low FODMAP IBS Tracker faces Frustrated user sentiment (4.33/5 from 3 reviews), with users reporting incomplete food databases and barcode scanner failures prevent users from accurately tracking their daily meals as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.33/5 (3 reviews) | | **User Mood** | Frustrated | | **Category** | Health & Fitness | | **Developer** | BORNLY ApS | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.6/1.0) | | **Data Age** | 84d | ## Metadata & Market Performance - **Publisher:** BORNLY ApS - **Category:** Health & Fitness - **Target Audience:** Individuals managing IBS, bloating, or digestive issues who require a structured, AI-assisted approach to dietary tracking. - **Platforms:** iOS - **Version Reviewed:** 3017 - **Report Date:** 2026-07-09 - **Signal Count:** 6 reviews analyzed - **Confidence:** Low (0.6/1.0) - **App Store ID (iOS):** 1441942351 - **Bundle ID:** com.foodplano.lowfodmap.ios - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-09 ## Executive Snapshot **What it is:** Gutly is an AI-powered food and symptom tracker for IBS management on iOS. **Why users hire it:** Users hire Gutly to identify specific dietary triggers through automated pattern recognition, reducing the cognitive load of manual health logging. ## App DNA (Features & Intent) - **[Differentiator] GutAI Advisor:** Chat-based AI assistant providing personalized recommendations based on user-logged symptoms and diet data. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] AI Food Trigger Detection:** Pattern recognition algorithm analyzing food and symptom logs to identify specific triggers for bloating and discomfort. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Doctor Reports:** PDF generation of GutScore trends, symptom patterns, and food logs for clinical consultation. ## Market Position {#market-position} Gutly occupies a niche in the Health & Fitness category, currently holding a 4.33 rating on 6 reviews. Its position remains secondary to research-backed incumbents like Monash FODMAP, which leverage clinical authority to dominate the category. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to core tracking and AI features - **Analysis:** The app currently operates as a free tool, likely serving as a user acquisition funnel for the broader Bornly health platform. ## 🔴 User Sentiment (Low Confidence: 6 of 6 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.33/5 - **Platform Split:** iOS 4.3/5 (3 ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.33/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Tracking gut health symptoms and dietary triggers provides clarity for users managing chronic digestive issues** ### Top Complaints (Impact Areas) - **Incomplete food databases and barcode scanner failures prevent users from accurately tracking their daily meals** ## SWOT Analysis {#swot} **Core Strengths:** - GutAI Advisor compounds user data depth to increase switching costs - PDF doctor reports position the app as a professional-grade medical tool **Growth Levers:** - Untapped B2B distribution via dietitian partnerships - Integration of wearable biometric data to correlate stress with gut symptoms ## Recent Changes (v4 → v5) {#recent-changes} The app has pivoted toward an AI-driven differentiator strategy while suffering from increased user friction regarding database reliability and billing transparency. **Overall trend**: Declining **Compared at**: 2026-07-09 ### High-impact changes - **[Declined] Sentiment Shift to Negative** (sentiment) - **[Improved] GutAI Advisor Repositioning** (features) ### Medium-impact changes - **[Shifted] Model Pivot to Free Funnel** (pricing) - **[Added] New Clinical and AI Features** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Gutly: Low FODMAP IBS Tracker vs Monash FODMAP Diet - **[Monash FODMAP Diet](https://marlvel.ai/apps/monash-fodmap-diet)** by Monash University: As the primary research institution behind the FODMAP diet, Monash holds the definitive authority and largest user base in this specific medical niche. - **Key differences:** - Provides the official, research-backed food database that serves as the industry gold standard for IBS patients. - Maintains a direct link to clinical research updates, creating a trust-based barrier to entry for newer trackers. - Monetizes through a one-time purchase model rather than the subscription-heavy approach common in general fitness apps. ### Contenders (Strong Challengers) - **[Welltory: Health, Heart Rate](https://marlvel.ai/apps/com-welltory-client)** by Welltory inc: Welltory competes by offering deep physiological data analysis that overlaps with this app's goal of tracking gut health and stress. - Aggregates biometric data from wearables to provide a holistic view of stress and recovery beyond just food intake. - Uses advanced heart rate variability analysis to correlate lifestyle factors with physical symptoms. - **[Noom Weight Loss, Food Tracker](https://marlvel.ai/apps/com-noom-wlc)** by Noom, Inc.: Noom captures the same audience seeking behavior change and symptom management through a psychological, coaching-led framework. - Employs a psychology-based curriculum that focuses on long-term habit formation rather than simple food logging. - Provides human-led coaching support which creates a high-retention service layer this app currently lacks. ### Peers (What They Do Better) - **[Lose It! – Calorie Counter](https://marlvel.ai/apps/com-fitnow-loseit)** by FitNow: A massive general-purpose tracker that serves as a baseline for the food-logging category. - Features a massive, community-verified food database that simplifies logging for almost any global cuisine. - Offers extensive integration with third-party fitness hardware to sync activity data automatically. - **[Carb Manager—Keto Diet Tracker](https://marlvel.ai/apps/com-wombatapps-carbtracker)** by Wombat Apps LLC: Targets a specific dietary niche similar to this app, though focused on Keto rather than FODMAP. - Provides specialized macro-tracking tools designed specifically for the strict requirements of a ketogenic diet. - Includes a robust recipe and meal planning engine that helps users adhere to specific dietary restrictions. - **[HitMeal Calorie & Food Tracker](https://marlvel.ai/apps/app-nutrition)** by AIBY: Directly competes on the AI-powered food logging value proposition. - Utilizes advanced image recognition to identify meals from photos, directly challenging this app's core AI feature. - Focuses on a simplified, high-speed logging experience for users who prioritize convenience over clinical detail. ## App Momentum (Active) {#momentum} - Restored daily digest report frequency - Improved visibility for past reports - Added estimated AI digest delivery time > **Cadence:** 5 total versions · 0 majors in last 6 months · 54 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Gutly: Low FODMAP IBS Tracker is a health & fitness app that is completely free. With a 4.33/5 rating from 3 reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Gutly provides a promising AI-driven interface for IBS tracking, but the core utility is currently broken by database gaps and reported billing friction, so the PM must prioritize database expansion and billing transparency to stabilize the user base. **Best for:** Individuals managing IBS, bloating, or digestive issues who require a structured, AI-assisted approach to dietary tracking. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Expand food database and fix barcode scanner because database gaps are the top complaint → increase daily logging retention ### Feature Gaps vs Competitors - Research-backed food database (available in Monash FODMAP but missing here) ### Outlook: Mixed Users report: the IBS tracking market is consolidating around clinical authority and database depth, leaving Gutly exposed to churn if it cannot resolve its core utility gaps. The current reliance on manual logging is a high-friction barrier that requires immediate database improvements to maintain parity with established competitors. - 🔴 Incomplete food databases and barcode failures prevent users from accurately tracking meals, which erodes the daily habit and increases churn risk. - 🔴 Users report: allegations of deceptive billing practices regarding free trials damage brand trust, which compounds the difficulty of converting free users into long-term subscribers. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.33/5 | | Total Reviews | 3 | | Sentiment | Frustrated (35/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Gutly: Low FODMAP IBS Tracker** (this app) | 4.33/5 | Frustrated | BORNLY ApS | | [Noom Weight Loss, Food Tracker](https://marlvel.ai/apps/com-noom-wlc) | 4.7/5 | n/a | Noom, Inc. | | [Welltory: Health, Heart Rate](https://marlvel.ai/apps/com-welltory-client) | 4.7/5 | Mixed | Welltory inc | | [Lose It! – Calorie Counter](https://marlvel.ai/apps/com-fitnow-loseit) | 4.8/5 | Mixed | FitNow | | [HitMeal Calorie & Food Tracker](https://marlvel.ai/apps/app-nutrition) | 4.7/5 | n/a | AIBY | | [Carb Manager—Keto Diet Tracker](https://marlvel.ai/apps/com-wombatapps-carbtracker) | 4.8/5 | Mixed | Wombat Apps LLC | ## Company Profile - **Developer:** BORNLY ApS - **Website:** [https://bornly.com](https://bornly.com) - **Social:** [Instagram](https://instagram.com/wearebornly) · [Facebook](https://facebook.com/wearebornly) · [X/Twitter](https://twitter.com/wearebornly) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/gutly-low-fodmap-ibs-tracker/id1441942351?uo=4) - **Dev Site:** [Official Website](https://bornly.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Noom Weight Loss, Food Tracker*](https://marlvel.ai/apps/com-noom-wlc) (Noom, Inc.) · 4.7/5 Rating - [*Welltory: Health, Heart Rate*](https://marlvel.ai/apps/com-welltory-client) (Welltory inc) · 4.7/5 Rating - [*Lose It! – Calorie Counter*](https://marlvel.ai/apps/com-fitnow-loseit) (FitNow) · 4.8/5 Rating - [*HitMeal Calorie & Food Tracker*](https://marlvel.ai/apps/app-nutrition) (AIBY) · 4.7/5 Rating - [*Carb Manager—Keto Diet Tracker*](https://marlvel.ai/apps/com-wombatapps-carbtracker) (Wombat Apps LLC) · 4.8/5 Rating - [*Monash FODMAP Diet*](https://marlvel.ai/apps/monash-fodmap-diet) (Monash University) · 4.2/5 Rating - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating | Positive Sentiment - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 6 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 84 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/gutly-low-fodmap-ibs-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.