## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "ShutEye®: Sleep Tracker, Sound" developer_entity: "Enerjoy Pte. Ltd." bundle_id: "health.sleep.sounds.tracker.alarm.calm" app_store_id: "1490078804" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-16" report_date: "2026-05-05" report_version: "3.3.9" total_reviews: 454231 overall_rating: 4.68 sentiment: "Upset" sentiment_score: 15 confidence: "high" confidence_score: 0.95 top_praise_theme: "Relaxing audio content and sound mixing features provide a calming experience for users" top_complaint_theme: "Frequent application crashes post-update prevent consistent sleep tracking and data recording" top_request_theme: "Transparent pricing models and easier cancellation processes for subscription management" review_sample_size: 173 total_review_count: 173 analyzed_review_count: 100 data_age_days: 0 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "BetterSleep: Relax and Sleep" competitor_count: 7 tags: ["health & fitness", "subscription", "upset sentiment", "mobile app", "app review", "app analysis", "individuals", "experiencing", "sleep"] canonical_url: "https://marlvel.ai/intel-report/health-fitness/health-sleep-sounds-tracker-alarm-calm" license: "CC-BY-NC 4.0" content_version: "v2" --- # ShutEye®: Sleep Tracker, Sound App Audit ## TL;DR {#tldr} - **Category**: Health & Fitness · Subscription - **Signal**: Rating 4.68 · Sentiment Upset - **Recent focus**: Frequent application crashes post-update prevent consistent sleep tracking and data recording (top complaint) · Relaxing audio content and sound mixing features provide a calming experience for users (top praise) · Transparent pricing models and easier cancellation processes for subscription management (top request) > **TL;DR:** ShutEye®: Sleep Tracker, Sound is a health & fitness app by Enerjoy Pte. Ltd., rated 4.68/5 by 454.2K users, with Upset user sentiment (15/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** ShutEye®: Sleep Tracker, Sound faces Upset user sentiment (4.68/5 from 454.2K reviews), with frequent application crashes post-update prevent consistent sleep tracking and data recording as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.68/5 (454.2K reviews) | | **User Mood** | Upset | | **Category** | Health & Fitness | | **Developer** | Enerjoy Pte. Ltd. | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | High (0.95/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Enerjoy Pte. Ltd. - **Category:** Health & Fitness - **Target Audience:** Individuals experiencing sleep difficulties, including stressed professionals, students, and parents seeking improved rest quality. - **Platforms:** iOS & Android - **Version Audited:** 3.3.9 - **Audit Date:** 2026-05-05 - **Signal Count:** 173 reviews analyzed - **Confidence:** High (0.95/1.0) - **App Store ID (iOS):** 1490078804 - **Bundle ID:** health.sleep.sounds.tracker.alarm.calm - **Google Play ID:** health.sleep.sounds.tracker.alarm.calm - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-05 - **Short Description:** Sleep tracker : Snoring monitor for better sleep. ## Executive Snapshot **What it is:** ShutEye is a sleep-tracking and soundscape app for iOS and Android that monitors sleep cycles and snoring patterns. **Why users hire it:** Users hire the app to decode nighttime sleep disturbances and induce rest via curated audio, serving a need for data-backed sleep improvement. ## App DNA (Features & Intent) - **[Standard] Sleep Tracking & Snore Detection:** Records nighttime audio and analyzes sleep cycles using device microphone input. * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] Sleep Sounds Library:** Curated collection of white noise and nature melodies for sleep induction. - **[Standard] Smart Alarm:** Wakes users during light sleep phases to reduce morning grogginess. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Apple Health Integration:** Syncs sleep session data directly to the Apple Health app. * *User Intent:* Users expect seamless access across multiple devices. - **[Standard] Bedtime Stories:** Audio narratives designed to facilitate the transition to sleep. ## Market Position {#market-position} ShutEye sits #99 Free / #42 Grossing in the US Health & Fitness chart. The grossing rank lagging the free rank by 57 spots signals that the $59.99/year subscription gate is failing to convert the discovery funnel into sustained revenue. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with limited access, Premium tier at $59.99/year for unlimited access - **Analysis:** Subscription model anchored at $59.99/year, utilizing a freemium funnel to gate advanced tracking and content features. ## 🔴 User Sentiment (High Confidence: 100 of 173 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.68/5 - **Platform Split:** iOS 4.8/5 (347.2K ratings) | Android 4.4/5 (107K ratings) - **Overall Sentiment:** Upset - **Note:** The 4.68/5 store rating reflects cumulative history, while the Upset sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Relaxing audio content and sound mixing features provide a calming experience for users** ### Top Complaints (Impact Areas) - **Frequent application crashes post-update prevent consistent sleep tracking and data recording** - **Deceptive free trial practices lead to immediate annual subscription charges without user consent** ### Top Requests (What Users Want) - **Transparent pricing models and easier cancellation processes for subscription management** ## SWOT Analysis {#swot} **Core Strengths:** - Apple Health integration functions as a switching-cost moat by embedding sleep data into the user's primary health ecosystem. - Snore detection diagnostic loop provides a specialized utility that standard meditation apps cannot replicate. **Critical Frictions:** - Premium tier at $59.99/year sits above the category median for casual sleep-aid utilities. - High-frequency crash reports in the latest release drive a 15/100 sentiment score. - Deceptive trial-to-paid billing flow triggers high refund-request volume. **Growth Levers:** - Untapped B2B partnerships with wearable hardware providers could bypass the app-only tracking accuracy complaints. - Transparent trial-cancellation UI could recover user trust and reduce churn-driven rating erosion. **Market Threats:** - Insight Timer's massive free content library drains the casual-user funnel. - Cal AI's conversational interface signals a shift toward low-friction, automated health tracking. ## Recent Changes (v3 → v4) {#recent-changes} The app has entered a maintenance phase characterized by critical stability regressions and persistent billing-related user churn. **Overall trend**: Declining **Compared at**: 2026-05-05 ### High-impact changes - **[Declined] Emergence of critical stability complaints** (sentiment) — User reports shifted from tracking accuracy concerns to frequent application crashes post-update, preventing core functionality. - **[Declined] Intensification of billing complaints** (sentiment) — Deceptive trial-to-paid billing remains a top complaint, now accompanied by increased difficulty in obtaining refunds. ### Medium-impact changes - **[Declined] Bedtime Stories repositioning** (features) — Feature status downgraded from 'differentiator' to 'standard'. - **[Added] New stability-related weaknesses** (swot) — SWOT analysis now explicitly includes high-frequency crash reports as a primary weakness. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### ShutEye®: Sleep Tracker, Sound vs BetterSleep: Relax and Sleep — Head to Head - **[BetterSleep: Relax and Sleep](https://marlvel.ai/intel-report/health-fitness/com-ilbsoft-irelax)** by Ipnos Software Inc.: BetterSleep is the most direct competitor, sharing an identical focus on sleep tracking, soundscapes, and sleep-aid content with a comparable user base scale. - **Moat strength:** Medium — durable but contestable - **Key differences:** - Offers a highly granular sound-mixing engine allowing users to layer multiple ambient tracks simultaneously. - Provides extensive sleep-tracking analytics that correlate environmental noise levels with specific sleep cycle stages. - Maintains a long-standing legacy in the sleep-aid market with over 15 years of continuous feature refinement. - **Where ShutEye®: Sleep Tracker, Sound wins:** - ✅ ShutEye provides a more modern, streamlined UI that reduces cognitive load for users seeking immediate sleep assistance. - ✅ The snoring monitor integration in ShutEye offers a more specialized diagnostic feedback loop for sleep quality improvement. - **Where BetterSleep: Relax and Sleep wins:** - ❌ BetterSleep’s sound-mixing engine provides superior customization for users who require specific auditory environments to fall asleep. - ❌ The extensive library of guided sleep meditations and bedtime stories creates a deeper content-based retention moat. - **Verdict:** ShutEye must leverage its superior UI and diagnostic focus to differentiate from BetterSleep's content-heavy, legacy-driven approach. ### Contenders (Strong Challengers) - **[Calm](https://marlvel.ai/intel-report/health-fitness/calm)** by Calm.com [Moat: High]: Calm dominates the premium sleep and meditation space, serving as a massive brand-as-category rival for sleep-focused users. - Leverages high-production-value celebrity content and exclusive bedtime stories to drive premium subscription retention. - Maintains a massive, diversified content ecosystem that extends well beyond sleep into general mental wellness. - **[Headspace: Sleep & Meditation](https://marlvel.ai/intel-report/health-fitness/headspace-meditation-sleep)** by Headspace Inc. [Moat: High]: Headspace competes directly for the sleep-aid audience through its highly recognizable, science-backed meditation and wind-down content. - Utilizes a distinct, recognizable animation style that simplifies complex mindfulness concepts for a broad audience. - Integrates clinical-grade meditation protocols that provide a stronger sense of authority in the sleep-aid market. - **[Insight Timer: Meditate, Sleep](https://marlvel.ai/intel-report/health-fitness/com-spotlightsix-zentimer)** by Insight Network Inc [Moat: Medium]: Insight Timer offers a massive, community-driven library of free sleep content that challenges the value proposition of paid sleep apps. - Features a massive, open-access library of user-generated and expert-led content that dwarfs curated competitors. - Provides a community-centric experience with live events and group meditation sessions to increase daily active usage. ### Peers (What They Do Better) - **[Oura](https://marlvel.ai/intel-report/health-fitness/oura)** by Oura Health Oy: Oura represents the hardware-integrated tier of sleep tracking, offering a more precise, sensor-based alternative to app-only tracking. - Uses wearable ring sensors to provide physiological data that app-only microphone tracking cannot accurately replicate. - Positions itself as a comprehensive health-optimization platform rather than just a nightly sleep-aid tool. - **[SleepWatch - Top Sleep Tracker](https://marlvel.ai/intel-report/health-fitness/io-bodymatter-sleepwatch)** by Bodymatter, Inc.: SleepWatch focuses specifically on wearable-based sleep tracking, appealing to users who prioritize data accuracy over ambient sounds. - Optimized for Apple Watch integration to provide passive, automated sleep tracking without manual user input. - Focuses on long-term sleep trend analysis rather than immediate, nightly relaxation or sound-based aids. ### New Kids on the Block (What's Innovative) - **[Cal AI - Calorie Tracker](https://marlvel.ai/intel-report/health-fitness/cal-ai-calorie-tracker)** by Viral Development LLC: Cal AI demonstrates rapid adoption of generative AI for health tracking, signaling a shift toward automated, low-friction user inputs. ## What's New - **Latest (v1.9.6, 2 weeks ago):** General bug fixes and performance improvements. ## App Momentum (Maintenance) {#momentum} - Shipped stability fixes in latest release. - Maintains consistent category chart presence. > **Cadence:** 5 total versions · 0 majors in last 6 months · 18 days since last update · 11 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} ShutEye®: Sleep Tracker, Sound is a challenged health & fitness app that is available. With a 4.68/5 rating from 454.2K reviews, it faces significant user friction. > **Bottom Line:** ShutEye holds a strong diagnostic niche through snore detection, but the current billing and stability issues are actively destroying user trust, so the PM must prioritize engine stabilization over content expansion to prevent long-term churn. **Best for:** Individuals experiencing sleep difficulties, including stressed professionals, students, and parents seeking improved rest quality. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Audit trial-to-paid billing flow because deceptive-billing complaints are the #2 frustration theme → reduce refund surge — *Billing complaints are the #2 driver of negative sentiment in the latest review set.* _(trade-off: deprioritize Pause the Bedtime Stories content-expansion sprint — billing trust is a higher-leverage retention issue.)_ - [ ] [INVEST] [HIGH IMPACT] Stabilize tracking engine in the next release because crash reports are the #1 churn risk → improve session retention — *Users report the app shuts down within minutes, preventing core sleep tracking utility.* _(trade-off: deprioritize Delay the new soundscape library release — stability is a prerequisite for feature usage.)_ ### Feature Gaps vs Competitors - Granular sound-mixing engine (available in BetterSleep) - Community-driven live meditation events (available in Insight Timer) ### Outlook: Declining The sleep-aid category is consolidating around high-trust, content-rich platforms, leaving ShutEye exposed due to its current stability and billing failures. Unless the team pivots to prioritize core engine reliability and transparent pricing, the app will continue to lose ground to legacy competitors like BetterSleep. - 🔴 Frequent crashes in the latest release prevent core sleep tracking, which compounds the sentiment deficit and accelerates user churn. - 🔴 Deceptive trial-to-paid billing complaints drive a high refund rate, which threatens the long-term viability of the $59.99/year subscription model. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.68/5 | | Total Reviews | 454.2K | | Sentiment | Upset (15/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 5 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **ShutEye®: Sleep Tracker, Sound** (this app) | 4.68/5 | Upset | Enerjoy Pte. Ltd. | | [Insight Timer: Meditate, Sleep](https://marlvel.ai/intel-report/health-fitness/com-spotlightsix-zentimer) | 4.9/5 | Excited | Insight Network Inc | | [SleepWatch - Top Sleep Tracker](https://marlvel.ai/intel-report/health-fitness/io-bodymatter-sleepwatch) | 4.7/5 | Upset | Bodymatter, Inc. | | [BetterSleep: Relax and Sleep](https://marlvel.ai/intel-report/health-fitness/com-ilbsoft-irelax) | 4.7/5 | Frustrated | Ipnos Software Inc. | | [Cal AI - Calorie Tracker](https://marlvel.ai/intel-report/health-fitness/cal-ai-calorie-tracker) | 4.8/5 | Upset | Viral Development LLC | | [Calm](https://marlvel.ai/intel-report/health-fitness/calm) | 4.8/5 | Frustrated | Calm.com | ## Company Profile - **Developer:** Enerjoy Pte. Ltd. - **Website:** [https://enerjoy.life/](https://enerjoy.life/) - **Social:** [LinkedIn](https://www.linkedin.com/company/enerjoy-life) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/shuteye-sleep-tracker-sound/id1490078804?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=health.sleep.sounds.tracker.alarm.calm&hl=en&gl=us) - **Dev Site:** [Official Website](https://enerjoy.life/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Insight Timer: Meditate, Sleep*](https://marlvel.ai/intel-report/health-fitness/com-spotlightsix-zentimer) (Insight Network Inc) — 4.9/5 Rating | Positive Sentiment - [*SleepWatch - Top Sleep Tracker*](https://marlvel.ai/intel-report/health-fitness/io-bodymatter-sleepwatch) (Bodymatter, Inc.) — 4.7/5 Rating | Terrible Sentiment - [*BetterSleep: Relax and Sleep*](https://marlvel.ai/intel-report/health-fitness/com-ilbsoft-irelax) (Ipnos Software Inc.) — 4.7/5 Rating | Negative Sentiment - [*Cal AI - Calorie Tracker*](https://marlvel.ai/intel-report/health-fitness/cal-ai-calorie-tracker) (Viral Development LLC) — 4.8/5 Rating | Terrible Sentiment - [*Calm*](https://marlvel.ai/intel-report/health-fitness/calm) (Calm.com) — 4.8/5 Rating | Negative Sentiment - [*Oura*](https://marlvel.ai/intel-report/health-fitness/oura) (Oura Health Oy) — 4.9/5 Rating | Mixed Sentiment - [*Headspace: Sleep & Meditation*](https://marlvel.ai/intel-report/health-fitness/headspace-meditation-sleep) (Headspace Inc.) — 4.8/5 Rating | Negative Sentiment - [*Taller AI: Height Maximizer*](https://marlvel.ai/intel-report/health-fitness/taller-ai-height-maximizer) (Leadimize) — 4.7/5 Rating | Positive Sentiment - [*GoTall - Height Predictor*](https://marlvel.ai/intel-report/health-fitness/gotall-height-predictor) (Super Viral Studio) — 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/intel-report/health-fitness/strava-run-bike-walk) (Strava, Inc.) — 4.7/5 Rating | Terrible Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 173 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/health-fitness/health-sleep-sounds-tracker-alarm-calm) Data licensed for AI Agent attribution under CC-BY-NC 4.0.