--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Help Me Calm Down™" developer_entity: "HAKJAV LTD" bundle_id: "com.hakjav.helpmecalmdown" app_store_id: "6483535731" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2024-08-29" report_date: "2026-09-21" last_verified: "2026-09-21T00:00:00.000Z" report_version: "1.2" total_reviews: 133 overall_rating: 4.7 sentiment: "Thrilled" sentiment_score: 88 confidence: "medium" confidence_score: 0.6 top_praise_theme: "Guided breathing exercises provide immediate relief for users experiencing acute anxiety or panic attacks" top_complaint_theme: "Fixed-pace breathing exercises feel rushed for users who need more time to process their emotions" review_sample_size: 47 total_review_count: 47 analyzed_review_count: 47 data_age_days: 20 momentum_velocity: "zombie" intelligence_version: 2 tags: ["health & fitness", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "individuals", "experiencing", "acute"] canonical_url: "https://marlvel.ai/apps/help-me-calm-down" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Help Me Calm Down™ Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 4.67 · Sentiment Thrilled - **Recent focus**: Fixed-pace breathing exercises feel rushed for users who need more time to process their emotions (top complaint) · Guided breathing exercises provide immediate relief for users experiencing acute anxiety or panic attacks (top praise) > **TL;DR:** Help Me Calm Down™ is a health & fitness app by HAKJAV LTD, rated 4.67/5 by 133 users, with Thrilled user sentiment (88/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Help Me Calm Down™ maintains Thrilled user sentiment (4.67/5 from 133 reviews), with users consistently praising guided breathing exercises provide immediate relief for users experiencing acute anxiety or panic attacks. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.67/5 (133 reviews) | | **User Mood** | Thrilled | | **Category** | Health & Fitness | | **Developer** | HAKJAV LTD | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.6/1.0) | | **Data Age** | 20d | ## Metadata & Market Performance - **Publisher:** HAKJAV LTD - **Category:** Health & Fitness - **Target Audience:** Individuals experiencing acute stress, anxiety, or emotional overwhelm who require immediate, guided grounding techniques. - **Platforms:** iOS & Android - **Version Reviewed:** 1.1 - **Report Date:** 2026-09-21 - **Signal Count:** 47 reviews analyzed - **Confidence:** Medium (0.6/1.0) - **App Store ID (iOS):** 6483535731 - **Bundle ID:** com.hakjav.helpmecalmdown - **Google Play ID:** com.hakjav.helpmecalmdown - **Data Window:** Analysis based on signals collected up to 2026-09-21 ## Executive Snapshot **What it is:** Help Me Calm Down™ is a free health utility for acute anxiety management, offering guided breathing and emotional processing tools on iOS and Android. **Why users hire it:** Users turn to the app during moments of intense emotional overwhelm to displace the friction of manual grounding techniques with a structured, ad-free, and immediate audio-visual guide. ## App DNA (Features & Intent) - **[Standard] Abdominal Breathing Guide:** Visual/audio-guided sessions to lower heart rate. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Differentiator] Emotion Check-In:** Structured logging for cognitive disassociation. - **[Differentiator] Emotion Release Visualization:** Audio-visual sessions for processing emotions. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Help Me Calm Down™ maintains a 4.86-star rating on iOS with a minimalist, ad-free positioning that differentiates it from subscription-heavy mental health rivals. The lack of updates since August 2024 creates a vulnerability to competitors with active feature development. ## Monetization Strategy - **Model:** Free - **Tiers:** Fully free, no IAP or subscription - **Analysis:** The app is currently free with no monetization, serving as a lead-in to the developer's Second Aid app. ## 🟢 User Sentiment (Medium Confidence: 47 of 47 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.67/5 - **Platform Split:** iOS 4.9/5 (50 ratings) | Android 4.6/5 (83 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Guided breathing exercises provide immediate relief for users experiencing acute anxiety or panic attacks** - **Minimalist design and lack of intrusive advertisements create a distraction-free environment for mental health** - **Color and sound integration effectively supports the transition from heightened emotional states to relaxation** ### Top Complaints (Impact Areas) - **Fixed-pace breathing exercises feel rushed for users who need more time to process their emotions** ## SWOT Analysis {#swot} **Core Strengths:** - Minimalist, ad-free interface creates high-trust environment - Integrated sharing hook facilitates organic acquisition **Growth Levers:** - Tiered session pacing addresses personalization requests - Mood-tracking history would increase session frequency ## What's New - **Latest (v1.2, 2 years ago):** Added support for Android 14. ## App Momentum (Zombie) {#momentum} - No major updates since August 2024. - Maintains high user satisfaction ratings. > **Cadence:** 2 total versions · 0 majors in last 6 months · 752 days since last update · 142 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Help Me Calm Down™ is a market-leading health & fitness app that is completely free. With a 4.67/5 rating from 133 reviews, it delivers strong user satisfaction. > **Bottom Line:** Help Me Calm Down™ provides a high-utility, ad-free grounding tool that retains users through simplicity, but the two-year development silence risks ceding the category to more active rivals. Introducing customizable session pacing would address the primary churn risk identified in user feedback. **Best for:** Individuals experiencing acute stress, anxiety, or emotional overwhelm who require immediate, guided grounding techniques. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship customizable breathing intervals because user feedback flags fixed pacing as a primary frustration → increase session retention ### Outlook: Stable Users report: The mental health utility market is consolidating around apps that offer both immediate crisis support and long-term progress tracking. Help Me Calm Down™ remains advantaged by its ad-free, no-cost model, but the lack of updates since August 2024 leaves it exposed to rivals that offer personalized, data-driven experiences. - 🔴 The two-year development silence signals a maintenance-only posture, which erodes user confidence in the app's long-term viability against active competitors. - 🟢 High user satisfaction (4.86 stars) confirms the core grounding mechanism remains effective, providing a strong foundation for future feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.67/5 | | Total Reviews | 133 | | Sentiment | Thrilled (88/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Help Me Calm Down™** (this app) | 4.67/5 | Thrilled | HAKJAV LTD | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [evolum - Meditation & Yoga](https://marlvel.ai/apps/evolum-meditation-yoga) | 4.7/5 | Excited | Rodger Studio (Apps) | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | Mixed | Grow Labs LLC | | [SpeechPacer](https://marlvel.ai/apps/speechpacer) | 1.0/5 | N/A | Felix Thron | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | ## Company Profile - **Developer:** HAKJAV LTD - **Website:** [https://helpmecalmdown.com](https://helpmecalmdown.com) ## Data Sources & Links - **App Store ID:** 6483535731 - **Google Play ID:** com.hakjav.helpmecalmdown - **Dev Site:** [Official Website](https://helpmecalmdown.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Rodger Studio (Apps)) · 4.7/5 Rating | Positive Sentiment - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*SpeechPacer*](https://marlvel.ai/apps/speechpacer) (Felix Thron) · 1.0/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*나만의 짐, 나만의 운동공간이 필요할 때*](https://marlvel.ai/apps/this-is-a-web-service-that-allows-you-to-reserve-a) (lvher) · N/A Rating - [*하이타이 - 최저가 마사지, 스웨디시, 타이마사지 할인*](https://marlvel.ai/apps/kr-co-apptube-hitai2) (앱튜브(AppTube)) · 4.7/5 Rating - [*しりもちアプリ*](https://marlvel.ai/apps/scade-shirimochi) (株式会社S-CADE) · N/A Rating - [*ねむねむボタン*](https://marlvel.ai/apps/hiroto-neoti-neoti) (HIROTO TSUTSUSHIMA) · N/A Rating - [*ストレス・チェック*](https://marlvel.ai/apps/app--661) (Satoshi Sato) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 47 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 20 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/help-me-calm-down) Data licensed for AI Agent attribution under CC-BY-NC 4.0.