--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Horizon Sobriety Tracker" developer_entity: "Jeff Schiesser" bundle_id: "com.buildhorizons.tracker" app_store_id: "6758900241" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-03-08" report_date: "2026-08-25" last_verified: "2026-08-25T00:00:00.000Z" report_version: "1.0.2" total_reviews: 0 confidence: "low" confidence_score: 0.3 data_age_days: 37 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["health & fitness", "freemium", "mobile app", "app review", "app analysis", "individuals", "recovery", "seeking"] canonical_url: "https://marlvel.ai/apps/horizon-sobriety-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Horizon Sobriety Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Freemium > **TL;DR:** Horizon Sobriety Tracker is a health & fitness app by Jeff Schiesser, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Horizon Sobriety Tracker is a health & fitness app by Jeff Schiesser. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Health & Fitness | | **Developer** | Jeff Schiesser | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 37d | ## Metadata & Market Performance - **Publisher:** Jeff Schiesser - **Category:** Health & Fitness - **Target Audience:** Individuals in recovery seeking a visual, habit-focused tool to track sobriety and maintain motivation. - **Platforms:** iOS - **Version Reviewed:** 1.0.2 - **Report Date:** 2026-08-25 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 6758900241 - **Bundle ID:** com.buildhorizons.tracker - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-25 ## Executive Snapshot **What it is:** Horizon Sobriety Tracker is a habit-monitoring tool for individuals in recovery that visualizes sobriety milestones and money saved through custom themes and home screen widgets. **Why users hire it:** The app removes the cognitive friction of manual tracking by providing a persistent, personalized visual reminder of sobriety progress, which helps users maintain motivation during the recovery process. ## App DNA (Features & Intent) - **[Standard] Sobriety Progress Visualization:** Tracks days sober and money saved with visual representations like stacked cans. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Milestone Badges:** Earns digital badges for sobriety milestones ranging from 24 hours to one year. - **[Differentiator] Customization Suite:** Offers 10 themes and matching app icons for home screen personalization. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Horizon Sobriety Tracker occupies a niche within the Health & Fitness category, currently lacking the social proof of established rivals due to zero store ratings. The $1.99/month premium tier positions the app as a low-cost utility, though the 169-day update gap limits its competitive standing against more active trackers. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier includes sobriety tracking, badges, daily quotes, and 2 themes, Premium tier at $1.99/month or $14.99/year - **Analysis:** The freemium model gates aesthetic customization and home screen widgets behind a subscription, anchored at $1.99/month. ## SWOT Analysis {#swot} **Core Strengths:** - Customization suite provides a personalization layer that differentiates the experience from standard trackers. **Growth Levers:** - Community-based support features could address the lack of social accountability. ## Recent Changes (v2 → v3) {#recent-changes} The app's strategic focus shifted from internal feature development to addressing a lack of organic growth, specifically targeting the absence of store ratings as a critical barrier to entry. **Overall trend**: Mixed **Compared at**: 2026-08-25 ### High-impact changes - **[Shifted] SWOT Analysis Re-prioritization** (swot) - **[Shifted] Strategic Focus Pivot** (positioning) ### Medium-impact changes - **[Shifted] Outlook Trend Adjustment** (positioning) ## What's New - **Latest (v1.0.2, 5 months ago):** Streamlined the user onboarding flow. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes only. - Last major release five months ago. > **Cadence:** 1 total versions · 0 majors in last 6 months · 169 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Horizon Sobriety Tracker is a health & fitness app that is free with in-app purchases. > **Bottom Line:** Horizon Sobriety Tracker requires a shift from maintenance to active user acquisition to overcome the lack of social proof, as the current zero-rating state prevents the app from competing in the crowded sobriety tracker market. **Best for:** Individuals in recovery seeking a visual, habit-focused tool to track sobriety and maintain motivation. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Implement a referral loop because zero store ratings prevent organic growth → increase install velocity ### Outlook: Mixed The sobriety tracker market is consolidating around apps that offer both habit tracking and social accountability. Horizon Sobriety Tracker remains exposed due to its lack of user reviews and stalled development cadence, which will likely lead to low discoverability until the developer addresses the acquisition funnel. - 🔴 The 169-day update gap suggests the app is in maintenance mode, which erodes user confidence in long-term support for recovery habits. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Horizon Sobriety Tracker** (this app) | N/A/5 | N/A | Jeff Schiesser | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | n/a | Grow Labs LLC | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Strava: Run, Bike, Walk](https://marlvel.ai/apps/strava-run-bike-walk) | 4.7/5 | n/a | Strava, Inc. | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [TallerTeen - Grow Taller Now](https://marlvel.ai/apps/tallerteen-grow-taller-now) | 4.7/5 | n/a | Viral App Developement LLC | ## Company Profile - **Developer:** Jeff Schiesser - **Website:** [https://buildhorizons.com](https://buildhorizons.com) - **Social:** [Instagram](https://www.instagram.com/build.horizons) · [X/Twitter](https://twitter.com/build_horizons) · [YouTube](https://www.youtube.com/playlist) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/horizon-sobriety-tracker/id6758900241?uo=4) - **Dev Site:** [Official Website](https://buildhorizons.com) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*Activity Tracker・FitnessView*](https://marlvel.ai/apps/activity-tracker-fitnessview) (Funn Media, LLC) · 4.0/5 Rating - [*Avatran Soul*](https://marlvel.ai/apps/avatran-soul) (Avatran GmbH) · N/A Rating - [*Bubblic: Connect with people.*](https://marlvel.ai/apps/bubblic-connect-with-people) (Bubblic Inc.) · 4.6/5 Rating | Positive Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*Holoholo: Daily Memories*](https://marlvel.ai/apps/holoholo-daily-memories) (For Pedestrians LLC.) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 37 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/horizon-sobriety-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.