--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Insomnia Coach" developer_entity: "US Department of Veterans Affairs (VA)" bundle_id: "net.health-space.InsomniaCoach" app_store_id: "1341944736" google_play_id: "gov.va.mobilehealth.ncptsd.insomniacoach" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-06-11" report_date: "2026-06-12" last_verified: "2026-06-12T00:00:00.000Z" report_version: "1.4" total_reviews: 247 overall_rating: 3.8 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.75 top_praise_theme: "Evidence-based sleep restriction approach provides effective long-term relief for chronic insomnia sufferers" top_complaint_theme: "Sleep diary input logic rejects irregular sleep schedules common among shift workers and insomniacs" review_sample_size: 97 total_review_count: 97 analyzed_review_count: 83 data_age_days: 65 momentum_velocity: "maintenance" intelligence_version: 5 nemesis: "Sleep Reset: CBT for Insomnia" competitor_count: 8 tags: ["health & fitness", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "veterans,", "military", "service"] canonical_url: "https://marlvel.ai/apps/insomnia-coach" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Insomnia Coach Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 3.75 · Sentiment Mixed - **Recent focus**: Sleep diary input logic rejects irregular sleep schedules common among shift workers and insomniacs (top complaint) · Evidence-based sleep restriction approach provides effective long-term relief for chronic insomnia sufferers (top praise) > **TL;DR:** Insomnia Coach is a health & fitness app by US Department of Veterans Affairs (VA), rated 3.75/5 by 247 users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Insomnia Coach shows Mixed sentiment (3.75/5 from 247 reviews) — users praise evidence-based sleep restriction approach provides effective long-term relief for chronic insomnia sufferers but report issues with sleep diary input logic rejects irregular sleep schedules common among shift workers and insomniacs. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.75/5 (247 reviews) | | **User Mood** | Mixed | | **Category** | Health & Fitness | | **Developer** | US Department of Veterans Affairs (VA) | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.75/1.0) | | **Data Age** | 65d | ## Metadata & Market Performance - **Publisher:** US Department of Veterans Affairs (VA) - **Category:** Health & Fitness - **Target Audience:** Veterans, military service members, and individuals requiring evidence-based CBT-i support. - **Platforms:** iOS & Android - **Version Reviewed:** 1.3.4 - **Report Date:** 2026-06-12 - **Signal Count:** 97 reviews analyzed - **Confidence:** High (0.75/1.0) - **App Store ID (iOS):** 1341944736 - **Bundle ID:** net.health-space.InsomniaCoach - **Google Play ID:** gov.va.mobilehealth.ncptsd.insomniacoach - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-06-12 ## Executive Snapshot **What it is:** Insomnia Coach is a free, clinical CBT-i mobile app for veterans and service members to track and improve sleep habits. **Why users hire it:** Users hire the app for evidence-based insomnia relief without commercial paywalls, but the rigid diary logic forces them to seek more flexible alternatives. ## App DNA (Features & Intent) - **[Differentiator] Weekly Training Plan:** Guided 5-week program based on CBT-i. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Standard] Interactive Sleep Diary:** Digital log for tracking daily sleep changes. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} The app maintains a steady presence as a specialized clinical tool, though its 3.7-star rating trails commercial competitors that offer more frequent feature updates. ## Monetization Strategy - **Model:** Free - **Tiers:** Fully free access - **Analysis:** Non-commercial public service provided by the US Department of Veterans Affairs. ## 🟡 User Sentiment (High Confidence: 83 of 97 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.75/5 - **Platform Split:** iOS 3.7/5 (83 ratings) | Android 3.8/5 (164 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Evidence-based sleep restriction approach provides effective long-term relief for chronic insomnia sufferers** ### Top Complaints (Impact Areas) - **Sleep diary input logic rejects irregular sleep schedules common among shift workers and insomniacs** ## SWOT Analysis {#swot} **Core Strengths:** - Government-backed clinical pedigree establishes high user trust - Zero-cost barrier ensures accessibility for all veterans **Growth Levers:** - Integrate wearable data to automate sleep tracking - Expand B2B partnerships with VA clinics ## Recent Changes (v4 → v5) {#recent-changes} The competitive outlook shifted from declining to mixed, with a narrowed focus on diary usability and a simplified feature list. **Overall trend**: Mixed **Compared at**: 2026-06-12 ### High-impact changes - **[Shifted] Outlook Trend** (positioning) - **[Removed] CBT-i Toolset Consolidation** (features) ### Medium-impact changes - **[Added] Dark Mode Weakness** (swot) - **[Shifted] Threat Landscape Refinement** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Insomnia Coach vs Sleep Reset: CBT for Insomnia - **[Sleep Reset: CBT for Insomnia](https://marlvel.ai/apps/sleep-reset-cbt-for-insomnia)** by Sleep Reset, Inc.: Sleep Reset directly competes by offering a commercial, high-engagement version of the same CBT-i methodology found in Insomnia Coach. - **Key differences:** - Offers integrated at-home sleep apnea testing to identify underlying physiological causes of insomnia - Provides human sleep coaching services that offer personalized accountability beyond automated app feedback - Utilizes a high-conversion subscription model that funds rapid feature iteration and marketing growth ### Contenders (Strong Challengers) - **[Insomnia: Fall Asleep Fast](https://marlvel.ai/apps/insomnia-fall-asleep-fast)** by Tinybiohacks Private Limited: This app competes for the same user base by focusing on immediate symptom relief through relaxation tools rather than long-term behavioral change. - Focuses on immediate sensory relief via sound libraries rather than long-term cognitive behavioral training - Includes physical regulation tools like 4-7-8 breathing guidance and vibration cues for sleep onset ### Peers (What They Do Better) - **[Relaxing Sounds for Sleeping](https://marlvel.ai/apps/relaxing-sounds-for-sleeping)** by GeniusTools Labs: This app competes for the attention of users seeking immediate sleep assistance through ambient audio environments. - Offers a massive, customizable sound library that allows users to build unique sleep environments - Lacks any clinical or educational component, focusing entirely on passive relaxation and sound therapy - **[Early Bed - Record bedtime](https://marlvel.ai/apps/early-bed-record-bedtime)** by 翔宇 孟: This app overlaps with the diary-tracking functionality of Insomnia Coach by focusing on habit formation and biological clock regulation. - Prioritizes biological clock regulation through consistent bedtime recording and high-fidelity soundscapes - Lacks the clinical CBT-i framework, positioning itself as a lifestyle habit tracker instead - **[Virtual Care Consult](https://marlvel.ai/apps/virtual-care-consult)** by American Well: This app competes by offering professional medical intervention for sleep issues through direct telehealth consultations. - Provides direct access to licensed clinicians for diagnosis rather than relying on self-guided digital programs - Integrates directly with Apple Health to provide doctors with real-time patient biometric data - **[Sleepio 3.0](https://marlvel.ai/apps/sleepio-3-0)** by Big Health Ltd: Sleepio is a direct clinical peer that also utilizes structured CBT-i programs to treat insomnia. - Employs a highly structured, evidence-based program that mirrors clinical therapy sessions more closely - Features comprehensive daytime and nighttime toolkits that address sleep hygiene beyond just bedtime tracking ### New Kids on the Block (What's Innovative) - **[Love Sleep - bed time tracker](https://marlvel.ai/apps/love-sleep-bed-time-tracker)** by 翔宇 孟: This app enters the space by bundling sleep tracking with broader wellness and cognitive enhancement claims. - Markets sleep tracking as a tool for skin repair and cognitive enhancement rather than insomnia - **[Sleep To Unlock Screen Time](https://marlvel.ai/apps/sleep-to-unlock-screen-time)** by Dropouts Technologies LLP: This newcomer targets the behavioral aspect of sleep hygiene by using gamified app-gating to enforce sleep schedules. - Uses aggressive screen-time gating as a behavioral incentive to enforce strict sleep schedules ## What's New - **Latest (v1.4, 1 years ago):** Fixed a 1-hour display offset issue in graphs and general performance improvements. ## App Momentum (Maintenance) {#momentum} - Fixed graph time-shift bugs. - Ships general performance improvements. > **Cadence:** 2 total versions · 0 majors in last 6 months · 336 days since last update · 50 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Insomnia Coach is an established health & fitness app that is completely free. It holds a 3.75/5 rating from 247 reviews. > **Bottom Line:** Insomnia Coach provides essential clinical value through its CBT-i framework, but technical friction in the sleep diary alienates the core veteran user base, so the PM must prioritize diary flexibility to prevent further churn to commercial rivals. **Best for:** Veterans, military service members, and individuals requiring evidence-based CBT-i support. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild diary input logic to support cross-midnight schedules ### Feature Gaps vs Competitors - Automated data syncing (available in Sleep Reset) ### Outlook: Mixed The market for digital sleep therapy is consolidating around high-touch, automated experiences that reduce user effort. Insomnia Coach remains exposed due to its manual, rigid diary, so the PM must modernize the data entry flow to avoid losing the veteran segment to more seamless commercial alternatives. - 🔴 Data persistence bugs in the latest release erode user trust, which compounds the rating drag already visible on Android. - 🟢 The core CBT-i program remains highly effective for chronic insomnia, sustaining a loyal base of users who value clinical outcomes. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.75/5 | | Total Reviews | 247 | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Insomnia Coach** (this app) | 3.75/5 | Mixed | US Department of Veterans Affairs (VA) | | [Sleep To Unlock Screen Time](https://marlvel.ai/apps/sleep-to-unlock-screen-time) | N/A/5 | N/A | Dropouts Technologies LLP | | [Relaxing Sounds for Sleeping](https://marlvel.ai/apps/relaxing-sounds-for-sleeping) | 4.7/5 | N/A | GeniusTools Labs | | [Early Bed - Record bedtime](https://marlvel.ai/apps/early-bed-record-bedtime) | N/A/5 | N/A | 翔宇 孟 | | [Love Sleep - bed time tracker](https://marlvel.ai/apps/love-sleep-bed-time-tracker) | N/A/5 | N/A | 翔宇 孟 | | [Insomnia: Fall Asleep Fast](https://marlvel.ai/apps/insomnia-fall-asleep-fast) | 4.3/5 | N/A | Tinybiohacks Private Limited | ## Company Profile - **Developer:** US Department of Veterans Affairs (VA) - **Website:** [https://www.ptsd.va.gov/appvid/mobile/](https://www.ptsd.va.gov/appvid/mobile/) - **Social:** [Instagram](https://www.instagram.com/deptvetaffairs) · [Facebook](https://www.facebook.com/VeteransAffairs) · [X/Twitter](https://twitter.com/DeptVetAffairs) · [YouTube](https://www.youtube.com/user/DeptVetAffairs) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/insomnia-coach/id1341944736?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=gov.va.mobilehealth.ncptsd.insomniacoach&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.ptsd.va.gov/appvid/mobile/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Sleep To Unlock Screen Time*](https://marlvel.ai/apps/sleep-to-unlock-screen-time) (Dropouts Technologies LLP) · N/A Rating - [*Relaxing Sounds for Sleeping*](https://marlvel.ai/apps/relaxing-sounds-for-sleeping) (GeniusTools Labs) · 4.7/5 Rating - [*Early Bed - Record bedtime*](https://marlvel.ai/apps/early-bed-record-bedtime) (翔宇 孟) · N/A Rating - [*Love Sleep - bed time tracker*](https://marlvel.ai/apps/love-sleep-bed-time-tracker) (翔宇 孟) · N/A Rating - [*Insomnia: Fall Asleep Fast*](https://marlvel.ai/apps/insomnia-fall-asleep-fast) (Tinybiohacks Private Limited) · 4.3/5 Rating - [*Virtual Care Consult*](https://marlvel.ai/apps/virtual-care-consult) (American Well) · 5.0/5 Rating - [*Sleepio 3.0*](https://marlvel.ai/apps/sleepio-3-0) (Big Health Ltd) · 4.6/5 Rating - [*Sleep Reset: CBT for Insomnia*](https://marlvel.ai/apps/sleep-reset-cbt-for-insomnia) (Sleep Reset, Inc.) · 4.8/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.7/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.75/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 97 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 65 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/insomnia-coach) Data licensed for AI Agent attribution under CC-BY-NC 4.0.