## ⚠ Content Warning

This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here.

---
last_verified: "2026-05-19T17:38:51.118Z"
---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "MyVirginActive"
developer_entity: "Virgin Active"
bundle_id: "it.VirginActive.MembersApp"
app_store_id: "1167937230"
category: "Health & Fitness"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2026-05-05"
report_date: "2026-05-19"
last_verified: "2026-05-19"
report_version: "7.3.0"
total_reviews: 37
overall_rating: 3.86
confidence: "low"
confidence_score: 0.2
data_age_days: 0
momentum_velocity: "intense"
intelligence_version: 3
tags: ["health & fitness", "free", "mobile app", "app review", "app analysis", "existing", "virgin", "active"]
canonical_url: "https://marlvel.ai/intel-report/health-fitness/it-virginactive-membersapp"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# MyVirginActive App Audit

## TL;DR {#tldr}

- **Category**: Health & Fitness · Free
- **Signal**: Rating 3.86

> **TL;DR:** MyVirginActive is a health & fitness app by Virgin Active, rated 3.86/5 by 37 users, available on iOS.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** MyVirginActive is a health & fitness app by Virgin Active.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 3.86/5 (37 reviews) |
| **Category** | Health & Fitness |
| **Developer** | Virgin Active |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | Low (0.2/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** Virgin Active
- **Category:** Health & Fitness
- **Target Audience:** Existing Virgin Active gym members seeking to manage bookings and track fitness progress.
- **Platforms:** iOS
- **Version Audited:** 7.3.0
- **Audit Date:** 2026-05-19
- **Signal Count:** 4 reviews analyzed
- **Confidence:** Low (0.2/1.0)
- **App Store ID (iOS):** 1167937230
- **Bundle ID:** it.VirginActive.MembersApp
- **Data Window:** Analysis based on signals collected up to 2026-05-19

<!-- section:executive-snapshot -->
## Executive Snapshot
MyVirginActive is a health and fitness app designed for Virgin Active members to manage their gym experience digitally. It enables users to book classes, access remote training via Revolution, and track personal performance metrics. The platform aims to gamify wellness by rewarding member consistency and motivation.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Class Booking:** Allows members to view schedules and reserve spots for their preferred fitness classes.
- **[Standard] Revolution Remote Training:** Provides access to remote training sessions for workouts outside of the physical club.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Performance Tracking:** Enables users to monitor their daily workouts and track progress through interactive data.
  * *User Intent:* Users are motivated by consistent progression and daily incentives.
- **[Standard] Club News and Benefits:** Keeps members informed on club updates and provides access to exclusive member initiatives.
  * *User Intent:* Users seek enhanced value through premium features.
<!-- /section:features -->

## Monetization Strategy
- **Model:** Free

<!-- section:momentum -->
## App Momentum (Intense) {#momentum}

Last updated 14d ago. 5 versions tracked.

> **Cadence:** 5 total versions · 0 majors in last 6 months · 14 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

MyVirginActive is an established health & fitness app that is completely free.
With a 3.86/5 rating from 37 reviews, it shows polarized user reception.

<!-- speakable-start -->
> **Bottom Line:** While the app offers a comprehensive suite of management and tracking tools, users report significant technical instability, including booking errors and synchronization failures.
<!-- speakable-end -->

**Best for:** Existing Virgin Active gym members seeking to manage bookings and track fitness progress.

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 3.86/5 |
| Total Reviews | 37 |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 4 analyzed |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **MyVirginActive** (this app) | 3.86/5 | N/A | Virgin Active |
| [Taller AI: Height Maximizer](https://marlvel.ai/intel-report/health-fitness/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize |
| [TallerTeen - Grow Taller Now](https://marlvel.ai/intel-report/health-fitness/tallerteen-grow-taller-now) | 4.7/5 | Excited | Viral App Developement LLC |
| [Strava: Run, Bike, Walk](https://marlvel.ai/intel-report/health-fitness/strava-run-bike-walk) | 4.7/5 | Mixed | Strava, Inc. |
| [GoTall - Height Predictor](https://marlvel.ai/intel-report/health-fitness/gotall-height-predictor) | 4.6/5 | N/A | Super Viral Studio |
| [Avatran Soul](https://marlvel.ai/intel-report/health-fitness/avatran-soul) | N/A/5 | N/A | Avatran GmbH |

## Company Profile
- **Developer:** Virgin Active
- **Website:** [https://www.virginactive.it](https://www.virginactive.it)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/it/app/virgin-active-italia/id1167937230?uo=2)
- **Dev Site:** [Official Website](https://www.virginactive.it)
- **Sources:** App store metadata, User reviews.

## Related Intel Reports
- [*Taller AI: Height Maximizer*](https://marlvel.ai/intel-report/health-fitness/taller-ai-height-maximizer) (Leadimize) — 4.7/5 Rating | Positive Sentiment
- [*TallerTeen - Grow Taller Now*](https://marlvel.ai/intel-report/health-fitness/tallerteen-grow-taller-now) (Viral App Developement LLC) — 4.7/5 Rating | Positive Sentiment
- [*Strava: Run, Bike, Walk*](https://marlvel.ai/intel-report/health-fitness/strava-run-bike-walk) (Strava, Inc.) — 4.7/5 Rating | Mixed Sentiment
- [*GoTall - Height Predictor*](https://marlvel.ai/intel-report/health-fitness/gotall-height-predictor) (Super Viral Studio) — 4.6/5 Rating | N/A Sentiment
- [*Avatran Soul*](https://marlvel.ai/intel-report/health-fitness/avatran-soul) (Avatran GmbH) — N/A Rating | N/A Sentiment
- [*Impulse - Brain Training*](https://marlvel.ai/intel-report/health-fitness/impulse-brain-training) (GMRD Apps Limited) — 4.6/5 Rating | Mixed Sentiment
- [*Holoholo: Daily Memories*](https://marlvel.ai/intel-report/health-fitness/holoholo-daily-memories) (For Pedestrians LLC.) — 4.4/5 Rating | Excellent Sentiment
- [*Bubblic: Connect with people.*](https://marlvel.ai/intel-report/health-fitness/bubblic-connect-with-people) (Bubblic Inc.) — 4.7/5 Rating | Positive Sentiment
- [*Mind - Méditations guidées*](https://marlvel.ai/intel-report/health-fitness/mind-m-ditations-guid-es) (MIND AND CIE) — 4.6/5 Rating | N/A Sentiment
- [*Walkmeter Walking & Hiking GPS*](https://marlvel.ai/intel-report/health-fitness/walkmeter-walking-hiking-gps) (Abvio Inc.) — 4.6/5 Rating | Positive Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting.
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 4
- **Data Sources:** user reviews, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

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Data licensed for AI Agent attribution under CC-BY-NC 4.0.