--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "LabelIQ – Food Label Scanner" developer_entity: "Rise Advertising LLC" bundle_id: "com.app.labeliq" app_store_id: "6752465815" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-10-30" report_date: "2026-08-08" last_verified: "2026-08-08T00:00:00.000Z" report_version: "1.0.6" total_reviews: 22 overall_rating: 4.5 confidence: "low" confidence_score: 0.05 data_age_days: 99 momentum_velocity: "zombie" intelligence_version: 3 tags: ["health & fitness", "free", "mobile app", "app review", "app analysis", "health-conscious", "grocery", "shoppers"] canonical_url: "https://marlvel.ai/apps/labeliq-food-label-scanner" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # LabelIQ – Food Label Scanner Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 4.5 > **TL;DR:** LabelIQ – Food Label Scanner is a health & fitness app by Rise Advertising LLC, rated 4.5/5 by 22 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** LabelIQ – Food Label Scanner is a health & fitness app by Rise Advertising LLC. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.5/5 (22 reviews) | | **Category** | Health & Fitness | | **Developer** | Rise Advertising LLC | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 99d | ## Metadata & Market Performance - **Publisher:** Rise Advertising LLC - **Category:** Health & Fitness - **Target Audience:** Health-conscious grocery shoppers who require quick nutritional transparency and allergen management. - **Platforms:** iOS - **Version Reviewed:** 1.0.6 - **Report Date:** 2026-08-08 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6752465815 - **Bundle ID:** com.app.labeliq - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-08 ## Executive Snapshot **What it is:** LabelIQ is a mobile health utility that provides nutritional quality scores and allergen alerts via barcode and label scanning. **Why users hire it:** Users hire LabelIQ to reduce the cognitive load of grocery shopping by instantly identifying additives and allergens in packaged foods. ## App DNA (Features & Intent) - **[Standard] Barcode and Label Scanner:** Optical character recognition and barcode lookup to identify food items, driving daily active usage by providing immediate utility at the point of purchase. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Health Scoring System:** Calculates a 0-100 nutritional quality score, anchoring the user experience and increasing retention through repeated health tracking. * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] Allergen and Additive Alerts:** Provides instant warnings based on user-defined dietary needs, increasing switching costs by storing user-specific health profiles. * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Market Position {#market-position} LabelIQ occupies a niche in the Health & Fitness category, currently holding a 4.5-star rating from 22 reviews. The lack of updates for over 280 days signals a stagnant position relative to active category peers. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all scanning and scoring features - **Analysis:** The app operates as a free utility with no visible subscription or IAP gates, limiting its current revenue potential. ## SWOT Analysis {#swot} **Core Strengths:** - 0-100 health scoring system anchors daily usage patterns - Allergen and additive alerts create switching costs through stored user profiles **Growth Levers:** - B2B partnerships with health-focused grocery retailers offer untapped distribution channels ## Recent Changes (v2 → v3) {#recent-changes} The analysis shifted from identifying general maintenance risks to proposing a specific monetization strategy to address data staleness. **Overall trend**: Stable **Compared at**: 2026-08-08 ### High-impact changes - **[Shifted] Monetization Strategy** (pricing) ### Medium-impact changes - **[Added] New SWOT Items** (swot) ## What's New - **Latest (v1.0.6, 9 months ago):** Improved scanning load times. ## App Momentum (Zombie) {#momentum} - Quiet 9 months, bug fixes only. - Last major release late 2025. > **Cadence:** 1 total versions · 0 majors in last 6 months · 281 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} LabelIQ – Food Label Scanner is a health & fitness app that is completely free. It holds a 4.5/5 rating from 22 reviews. > **Bottom Line:** LabelIQ offers a clean utility for nutritional scoring, but the nine-month development silence threatens its long-term viability, so the PM should prioritize a monetization test to fund the database maintenance required to keep users from churning to active rivals. **Best for:** Health-conscious grocery shoppers who require quick nutritional transparency and allergen management. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Implement a freemium monetization model because the current free-only structure lacks revenue to fund database maintenance → increase sustainability ### Outlook: Declining Users report: The nutritional scanning market is consolidating around apps with high-frequency database updates. LabelIQ's current inactivity exposes it to rapid obsolescence as ingredient data changes, so the PM must secure funding to refresh the underlying nutritional dataset. - 🔴 The nine-month update drought suggests the app is in maintenance mode, which will lead to data staleness and user churn. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.5/5 | | Total Reviews | 22 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **LabelIQ – Food Label Scanner** (this app) | 4.5/5 | N/A | Rise Advertising LLC | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | n/a | Grow Labs LLC | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Strava: Run, Bike, Walk](https://marlvel.ai/apps/strava-run-bike-walk) | 4.7/5 | n/a | Strava, Inc. | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [TallerTeen - Grow Taller Now](https://marlvel.ai/apps/tallerteen-grow-taller-now) | 4.7/5 | n/a | Viral App Developement LLC | ## Company Profile - **Developer:** Rise Advertising LLC ## Data Sources & Links - **App Store ID:** 6752465815 - **Sources:** App store metadata. ## Related Intel Reports - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*Activity Tracker・FitnessView*](https://marlvel.ai/apps/activity-tracker-fitnessview) (Funn Media, LLC) · 4.0/5 Rating - [*Avatran Soul*](https://marlvel.ai/apps/avatran-soul) (Avatran GmbH) · N/A Rating - [*Bubblic: Connect with people.*](https://marlvel.ai/apps/bubblic-connect-with-people) (Bubblic Inc.) · 4.6/5 Rating | Positive Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*Holoholo: Daily Memories*](https://marlvel.ai/apps/holoholo-daily-memories) (For Pedestrians LLC.) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 99 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/labeliq-food-label-scanner) Data licensed for AI Agent attribution under CC-BY-NC 4.0.