## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- last_verified: "2026-05-13T16:10:41.815Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Lira - ADHD & Autism for Women" developer_entity: "WildCircuit" bundle_id: "com.hugomeninoaguiar.mymobileapp" app_store_id: "6746783968" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-11" report_date: "2026-05-13" last_verified: "2026-05-13" report_version: "1.5.4" total_reviews: 35 overall_rating: 4.41 confidence: "low" confidence_score: 0.4 data_age_days: 0 momentum_velocity: "active" intelligence_version: 3 nemesis: "WorryTree: Anxiety Relief" competitor_count: 8 tags: ["health & fitness", "subscription", "mobile app", "app review", "app analysis", "neurodivergent", "women,", "specifically"] canonical_url: "https://marlvel.ai/intel-report/health-fitness/lira-adhd-autism-for-women" license: "CC-BY-NC 4.0" content_version: "v2" --- # Lira - ADHD & Autism for Women App Audit ## TL;DR {#tldr} - **Category**: Health & Fitness · Subscription - **Signal**: Rating 4.41 > **TL;DR:** Lira - ADHD & Autism for Women is a health & fitness app by WildCircuit, rated 4.41/5 by 35 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Lira - ADHD & Autism for Women is a health & fitness app by WildCircuit. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.41/5 (35 reviews) | | **Category** | Health & Fitness | | **Developer** | WildCircuit | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Low (0.4/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** WildCircuit - **Category:** Health & Fitness - **Target Audience:** Neurodivergent women, specifically those with ADHD, autism, or AuDHD, seeking to manage energy debt and burnout. - **Platforms:** iOS & Android - **Version Audited:** 1.5.4 - **Audit Date:** 2026-05-13 - **Signal Count:** 8 reviews analyzed - **Confidence:** Low (0.4/1.0) - **App Store ID (iOS):** 6746783968 - **Bundle ID:** com.hugomeninoaguiar.mymobileapp - **Google Play ID:** com.hugomeninoaguiar.mymobileapp - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-13 ## Executive Snapshot **What it is:** Lira is a digital health companion for neurodivergent women, focused on tracking energy patterns and cycle-aware insights via a freemium mobile app. **Why users hire it:** Users hire Lira to externalize the invisible cognitive load of ADHD and autism, aiming to reduce energy debt through pattern recognition rather than productivity pressure. ## App DNA (Features & Intent) - **[Standard] Energy Tracking:** Daily logging of energy levels and activities to identify personal capacity patterns * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Cycle-Aware Insights:** Correlation of energy levels and focus with menstrual cycle phases * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] Inner World Learning:** Guided, visual space with daily practices for nervous system regulation * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} Lira occupies a niche health-tracking segment, currently holding a 4.6 rating on iOS and 4.4 on Android. The low review volume across both platforms signals a nascent user base that has yet to achieve the critical mass of established CBT rivals. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with basic logging, Premium tier at €6.99/month or €34.99/year - **Analysis:** Freemium model anchored at €6.99/month, gating advanced analytics to drive recurring revenue. ## SWOT Analysis {#swot} **Core Strengths:** - Cycle-aware energy correlation provides a differentiated niche for neurodivergent women. **Critical Frictions:** - Manual logging requirements create high friction for users experiencing executive dysfunction. **Growth Levers:** - B2B partnerships with neurodivergent-focused therapy clinics could provide a stable distribution channel. **Market Threats:** - High-utility CBT apps with clinical PDF exports are siphoning users who require therapist-ready data. ## Recent Changes (v2 → v3) {#recent-changes} Lira has pivoted its strategic focus toward clinical utility and therapist-ready reporting to address competitive pressure from CBT-focused health apps. **Overall trend**: Mixed **Compared at**: 2026-05-13 ### High-impact changes - **[Shifted] Clinical Utility Pivot** (positioning) — The executive summary shifted from focusing on energy-debt tracking to emphasizing the need for clinical integration and therapist-ready utility. - **[Shifted] Threat Landscape Update** (swot) — Threats shifted from cycle-tracking giants (Clue, Flo) to high-utility CBT apps that offer clinical PDF exports. ### Medium-impact changes - **[Added] New Weakness Identified** (swot) — Manual logging requirements are now explicitly categorized as a high-friction weakness for users with executive dysfunction. - **[Added] Clinical Feature Gaps** (features) — Added professional PDF export and human support team access to the list of missing features. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Lira - ADHD & Autism for Women vs WorryTree: Anxiety Relief — Head to Head - **[WorryTree: Anxiety Relief](https://marlvel.ai/intel-report/health-fitness/worrytree-anxiety-relief)** by WorryTree Ltd: WorryTree directly competes for the same neurodivergent and anxious user base by offering structured cognitive behavioral tools to manage overwhelm and emotional flooding. - **Key differences:** - Offers established CBT-based journaling workflows that provide immediate, structured relief for acute anxiety episodes. - Includes dedicated sensory grounding practices specifically designed for users experiencing sensory overload or overstimulation. - Maintains a significantly larger user base and review volume, establishing higher social proof and trust. - **Where Lira - ADHD & Autism for Women wins:** - ✅ Tailored specifically for the unique energy management needs of women with ADHD and autism. - ✅ Focuses on long-term energy debt tracking rather than just acute symptom management. - **Where WorryTree: Anxiety Relief wins:** - ❌ Proven track record with over 200+ reviews providing high-confidence social proof for new users. - ❌ Specialized CBT toolset is more mature and clinically aligned for general anxiety management. - **Verdict:** Lira should lean into its niche identity; avoid competing on general CBT features and instead double down on neurodivergent-specific energy tracking. ### Contenders (Strong Challengers) - **[CBT Thought Diary App](https://marlvel.ai/intel-report/health-fitness/cbt-thought-diary-app)** by Aly Bairamov: This app competes by offering a high-utility, clinical-style journaling experience that appeals to users seeking to track cognitive distortions. - Provides professional PDF export functionality, allowing users to share their progress directly with therapists. - Features granular cognitive distortion tagging that offers more clinical depth than Lira’s current energy-focused approach. ### Peers (What They Do Better) - **[PatientsLikeMe](https://marlvel.ai/intel-report/health-fitness/patientslikeme)** by PatientsLikeMe: This platform competes by leveraging community-driven health data and peer support for individuals managing chronic conditions. - Builds a strong network effect through a large, active community of patients sharing lived experiences. - Facilitates participation in clinical research, providing users with a sense of purpose beyond personal tracking. - **[Posture Reminder: Spine](https://marlvel.ai/intel-report/health-fitness/posture-reminder-spine)** by Mustafa Kulac: This app targets the same 'self-improvement' user segment, focusing on physical habit formation rather than mental health. - Prioritizes local-only data storage, appealing to privacy-conscious users who are wary of cloud-based health tracking. - Uses simple, interval-based notification triggers that are easier to adopt than complex cognitive journaling. - **[KangarooHealth](https://marlvel.ai/intel-report/health-fitness/kangaroohealth)** by Kangaroo Health: KangarooHealth competes in the broader digital health space by offering remote monitoring and virtual coaching for health risk detection. - Implements remote patient monitoring (RPM) capabilities that bridge the gap between self-care and clinical oversight. - Offers virtual health coaching, providing a personalized human element that scales beyond simple app-based tracking. - **[Step Away: Alcohol Help](https://marlvel.ai/intel-report/health-fitness/step-away-alcohol-help)** by Here and Now Systems LLC: While the focus is addiction, it competes for the same 'behavioral change' user segment looking for support bots and progress tracking. - Integrates human support team access, providing a high-touch service layer that Lira currently lacks. - Utilizes a support bot architecture that offers 24/7 immediate interaction for users in crisis. ### New Kids on the Block (What's Innovative) - **[Caja de herramientas de TCC](https://marlvel.ai/intel-report/education/caja-de-herramientas-de-tcc)** by Jack Scott Brothers: This app enters the market with a high volume of professional techniques, challenging apps with limited feature sets. - Offers 200+ professional techniques with difficulty scaling, providing a more comprehensive toolset than basic trackers. - **[Faith Based CBT Tools](https://marlvel.ai/intel-report/health-fitness/faith-based-cbt-tools)** by Jack Scott Brothers: This newcomer targets a specific demographic intersection of mental health and faith-based support. - Integrates biblical principles directly into CBT exercises, creating a unique value proposition for religious users. ## What's New - **Latest (v1.5.3, 3 days ago):** Redesigned the homescreen and tutorial experience. ## App Momentum (Active) {#momentum} - Ships regular updates for stability. - Maintains consistent feature set. > **Cadence:** 2 total versions · 2 majors in last 6 months · 2 days since last update · 1 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Lira - ADHD & Autism for Women is an established health & fitness app that is available. With a 4.41/5 rating from 35 reviews, it shows polarized user reception. > **Bottom Line:** Lira offers a unique cycle-aware tracking mechanism, but its high-friction manual logging limits retention against clinical-grade competitors, so the team must prioritize therapist-ready reporting to justify the premium subscription. **Best for:** Neurodivergent women, specifically those with ADHD, autism, or AuDHD, seeking to manage energy debt and burnout. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship low-friction, interval-based check-ins because manual logging is a high-friction barrier → increase daily active usage. — *Manual logging is identified as a primary friction point for the neurodivergent target audience.* _(trade-off: deprioritize Pause the development of additional Inner World learning modules — current content is sufficient for retention.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Build therapist-ready PDF export functionality because competitors offer this as a clinical utility → improve premium conversion. — *Competitors like CBT Thought Diary are winning users by providing data that is actionable for therapists.* _(trade-off: deprioritize Deprioritize the UI overhaul of the Inner World space — functional utility outweighs aesthetic updates.)_ ### Feature Gaps vs Competitors - Professional PDF export functionality (available in CBT Thought Diary App but missing here) - Human support team access (available in Step Away but missing here) ### Outlook: Stable The neurodivergent health market is consolidating around apps that provide immediate, therapist-ready utility. Lira remains in a stable but vulnerable position, so the team must shift from simple tracking to clinical integration to remain relevant. - ⚪ Recent updates focus on maintenance and stability, suggesting the product is currently in a refinement phase rather than rapid expansion. - 🔴 The lack of clinical-grade data export limits the app's utility for users who need to share progress with healthcare providers. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.41/5 | | Total Reviews | 35 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Lira - ADHD & Autism for Women** (this app) | 4.41/5 | N/A | WildCircuit | | [Faith Based CBT Tools](https://marlvel.ai/intel-report/health-fitness/faith-based-cbt-tools) | N/A/5 | N/A | Jack Scott Brothers | | [Caja de herramientas de TCC](https://marlvel.ai/intel-report/education/caja-de-herramientas-de-tcc) | N/A/5 | N/A | Jack Scott Brothers | | [Step Away: Alcohol Help](https://marlvel.ai/intel-report/health-fitness/step-away-alcohol-help) | 4.6/5 | Mixed | Here and Now Systems LLC | | [PatientsLikeMe](https://marlvel.ai/intel-report/health-fitness/patientslikeme) | 4.2/5 | Frustrated | PatientsLikeMe | | [KangarooHealth](https://marlvel.ai/intel-report/health-fitness/kangaroohealth) | 4.9/5 | N/A | Kangaroo Health | ## Company Profile - **Developer:** WildCircuit - **Website:** [https://www.feelwithlira.com/](https://www.feelwithlira.com/) - **Social:** [Instagram](https://www.instagram.com/feelwithlira) · [TikTok](https://www.tiktok.com/@feelwithlira) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/lira-adhd-autism-for-women/id6746783968?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.hugomeninoaguiar.mymobileapp&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.feelwithlira.com/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Faith Based CBT Tools*](https://marlvel.ai/intel-report/health-fitness/faith-based-cbt-tools) (Jack Scott Brothers) — N/A Rating | N/A Sentiment - [*Caja de herramientas de TCC*](https://marlvel.ai/intel-report/education/caja-de-herramientas-de-tcc) (Jack Scott Brothers) — N/A Rating | N/A Sentiment - [*Step Away: Alcohol Help*](https://marlvel.ai/intel-report/health-fitness/step-away-alcohol-help) (Here and Now Systems LLC) — 4.6/5 Rating | Mixed Sentiment - [*PatientsLikeMe*](https://marlvel.ai/intel-report/health-fitness/patientslikeme) (PatientsLikeMe) — 4.2/5 Rating | Negative Sentiment - [*KangarooHealth*](https://marlvel.ai/intel-report/health-fitness/kangaroohealth) (Kangaroo Health) — 4.9/5 Rating | N/A Sentiment - [*Posture Reminder: Spine*](https://marlvel.ai/intel-report/health-fitness/posture-reminder-spine) (Mustafa Kulac) — 2.6/5 Rating | N/A Sentiment - [*CBT Thought Diary App*](https://marlvel.ai/intel-report/health-fitness/cbt-thought-diary-app) (Aly Bairamov) — 4.9/5 Rating | N/A Sentiment - [*WorryTree: Anxiety Relief*](https://marlvel.ai/intel-report/health-fitness/worrytree-anxiety-relief) (WorryTree Ltd) — 4.6/5 Rating | Positive Sentiment - [*Taller AI: Height Maximizer*](https://marlvel.ai/intel-report/health-fitness/taller-ai-height-maximizer) (Leadimize) — 4.7/5 Rating | Positive Sentiment - [*GoTall - Height Predictor*](https://marlvel.ai/intel-report/health-fitness/gotall-height-predictor) (Super Viral Studio) — 4.7/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.4/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 8 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/health-fitness/lira-adhd-autism-for-women) Data licensed for AI Agent attribution under CC-BY-NC 4.0.