--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Lira - ADHD & Autism for Women" developer_entity: "WildCircuit" bundle_id: "com.hugomeninoaguiar.mymobileapp" app_store_id: "6746783968" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-11" report_date: "2026-07-07" last_verified: "2026-07-07T00:00:00.000Z" report_version: "1.5.3" total_reviews: 35 overall_rating: 4.4 confidence: "low" confidence_score: 0.25 data_age_days: 40 momentum_velocity: "active" intelligence_version: 5 nemesis: "Tochi - Mood Tracker Journal" competitor_count: 11 tags: ["health & fitness", "subscription", "mobile app", "app review", "app analysis", "neurodivergent", "women,", "specifically"] canonical_url: "https://marlvel.ai/apps/lira-adhd-autism-for-women" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Lira - ADHD & Autism for Women Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Subscription - **Signal**: Rating 4.41 > **TL;DR:** Lira - ADHD & Autism for Women is a health & fitness app by WildCircuit, rated 4.41/5 by 35 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Lira - ADHD & Autism for Women is a health & fitness app by WildCircuit. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.41/5 (35 reviews) | | **Category** | Health & Fitness | | **Developer** | WildCircuit | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 40d | ## Metadata & Market Performance - **Publisher:** WildCircuit - **Category:** Health & Fitness - **Target Audience:** Neurodivergent women, specifically those with ADHD, autism, or AuDHD, seeking to manage energy debt and burnout. - **Platforms:** iOS & Android - **Version Reviewed:** 1.5.4 - **Report Date:** 2026-07-07 - **Signal Count:** 8 reviews analyzed - **Confidence:** Low (0.25/1.0) - **App Store ID (iOS):** 6746783968 - **Bundle ID:** com.hugomeninoaguiar.mymobileapp - **Google Play ID:** com.hugomeninoaguiar.mymobileapp - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-07-07 ## Executive Snapshot **What it is:** Lira is a digital companion for neurodivergent women that tracks energy patterns and provides cycle-aware insights on iOS and Android. **Why users hire it:** Users hire Lira to make invisible energy-debt patterns visible, helping them manage burnout without the pressure of traditional productivity tools. ## App DNA (Features & Intent) - **[Standard] Energy Tracking:** Daily logging of energy levels and activities to identify personal capacity patterns. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Cycle-Aware Insights:** Correlation of energy levels and focus with menstrual cycle phases. * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] Inner World Learning:** Guided, visual space with daily practices for nervous system regulation. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} Lira maintains a specialized niche in the Health & Fitness category, with recent grossing chart entries in Portugal (#139) and Sweden (#110). The focus on AuDHD-specific energy tracking differentiates the app from broader mood-tracking competitors. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with basic logging, Premium tier at €6.99/month or €34.99/year - **Analysis:** Freemium model anchored at €6.99/month, gating advanced analytics to drive recurring revenue. ## SWOT Analysis {#swot} **Core Strengths:** - Cycle-aware energy tracking provides a specialized value proposition for the AuDHD segment. - Guided nervous system regulation practices differentiate the app from generic mood trackers. **Growth Levers:** - Wearable integration could automate energy-level logging, removing the primary friction point. - PDF progress exports would enable users to share data with therapists, increasing utility. ## Recent Changes (v4 → v5) {#recent-changes} The report reflects a strategic pivot toward reducing manual logging friction and improving professional utility to compete with voice-first and CBT-focused rivals. **Overall trend**: Mixed **Compared at**: 2026-07-07 ### High-impact changes - **[Shifted] Threat Landscape Re-evaluation** (swot) - **[Shifted] PM Action Item Pivot** (features) ### Medium-impact changes - **[Added] Data Export Weakness** (swot) - **[Shifted] Outlook Narrative** (positioning) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Lira - ADHD & Autism for Women vs Tochi - Mood Tracker Journal - **Tochi - Mood Tracker Journal** by Hae Bum Kim: Tochi directly competes for the neurodivergent user's daily journaling habits, leveraging CBT-based prompts to manage emotional regulation and mood tracking. - **Key differences:** - Offers a 'Life Chapters' narrative feature that provides long-term context missing from Lira's current daily tracking. - Massive user base of over 4,000 reviews creates a significant social proof and data-driven feedback loop. - CBT-inspired guided prompts provide structured therapeutic value that exceeds Lira's current energy-focused companion model. ### Contenders (Strong Challengers) - **[Octocon](https://marlvel.ai/apps/app-octocon-octoconapp)** by Octocon, LLC: Octocon targets the neurodivergent community by providing specialized journaling and history tracking for identity and mental state. - Integrates with Discord bots to meet users where they socialize, unlike Lira's isolated mobile-only experience. - Includes specific 'Front History' tracking features designed for plural systems within the neurodivergent community. - **[CBT Thought Diary App](https://marlvel.ai/apps/cbt-thought-diary-app)** by Aly Bairamov: It competes for the same user base seeking cognitive tools to manage ADHD and autism-related emotional overwhelm. - Features specific cognitive distortion tagging that provides more actionable psychological insights than Lira's current feature set. - Allows for PDF progress exports, enabling users to share their mental health data with professional therapists. - **[PBS Data Collection](https://marlvel.ai/apps/pbs-data-collection)** by Positive Behavior Supports Corp.: This app overlaps with Lira by providing behavioral logging and trend analysis for neurodivergent users. - Provides clinical-grade trend analysis tools that offer more objective data than Lira's subjective energy tracking. - Prioritizes privacy-focused data entry for sensitive behavioral information, appealing to users wary of general health apps. - **[Motivity - ABA Data Collection](https://marlvel.ai/apps/motivity-aba-data-collection)** by Experiad LLC: Motivity competes by targeting the clinical data collection needs of neurodivergent individuals and their care providers. - Includes professional-grade practice management and credentialing alerts not found in Lira's consumer-facing app. - Focuses on clinical ABA data collection, whereas Lira prioritizes personal energy management and self-awareness. ### Peers (What They Do Better) - **[Converge International](https://marlvel.ai/apps/com-goodbarber-convergeintl)** by Converge International: Converge provides professional health and engagement tools that compete for the user's time spent on mental wellness. - Offers multi-channel support including appointment management, positioning it as a comprehensive health service platform. - Provides personalized insights based on long-term engagement, which is more robust than Lira's current feature set. - **[Aurie: Process Your Feelings](https://marlvel.ai/apps/aurie-process-your-feelings)** by Aura Health Inc.: Aurie is a direct competitor in the emotional wellness space, using AI to help users process feelings. - Utilizes a voice-first interface that reduces the friction of typing for overstimulated or overwhelmed neurodivergent users. - Employs clinically-informed design principles that provide a higher level of perceived safety and efficacy. - **[FlowCode: Coaching App](https://marlvel.ai/apps/flowcode-coaching-app)** by FGI d.o.o.: FlowCode targets the same wellness-seeking audience by offering community-based mental performance and coaching. - Provides live coaching sessions that offer human-in-the-loop support, contrasting with Lira's automated companion approach. - Builds community through mental game groups, creating a social network effect that Lira does not currently leverage. - **[DoutorFácil | Consulta Online](https://marlvel.ai/apps/app-doutorfacil-android)** by DoutorFácil: This app provides medical and consultation services that overlap with the health-management goals of Lira users. - Offers real-time chat consultations with doctors, providing a direct medical bridge that Lira currently lacks. - Includes family profile management, allowing for multi-user health tracking within a single household account. ### New Kids on the Block (What's Innovative) - **[The Feelings Wheel](https://marlvel.ai/apps/com-roman703-feelingswheel)** by Roman Paprotskyi: This app targets the emotional literacy aspect of neurodivergence through visual tools and AI-driven insights. - Uses a visual feelings wheel to simplify emotional identification, which is highly effective for autistic users. - **[Flexique](https://marlvel.ai/apps/flexique)** by EMCAN-TEC: Flexique is a new entrant focusing on the intersection of patient management and personalized health tracking. - Enables doctor-patient exercise assignment, creating a clinical workflow that Lira could adopt to increase user retention. ## What's New - **Latest (v1.5.3, 3 days ago):** Redesigned the homescreen and tutorial experience. ## App Momentum (Active) {#momentum} - Launched on Android Dec 2025. - Expanded to European grossing charts. > **Cadence:** 2 total versions · 2 majors in last 6 months · 2 days since last update · 1 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Lira - ADHD & Autism for Women is an established health & fitness app. It holds a 4.41/5 rating from 35 reviews. > **Bottom Line:** Lira holds a strong niche position through cycle-aware energy tracking, but the manual logging friction leaves it vulnerable to voice-first competitors, so the PM must prioritize data-export and input-automation to secure long-term retention. **Best for:** Neurodivergent women, specifically those with ADHD, autism, or AuDHD, seeking to manage energy debt and burnout. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship PDF progress exports because it enables therapist-sharing → increase retention ### Feature Gaps vs Competitors - Voice-first logging interface (available in Aurie but missing here) ### Outlook: Mixed The mental wellness market is consolidating around high-utility, low-friction tools, leaving manual-entry apps like Lira exposed to voice-first disruption. Lira must transition from a passive tracker to an integrated health tool to maintain its current momentum in European markets. - 🟢 Early grossing chart entries in European markets signal that the AuDHD-specific value proposition is finding a receptive audience. - 🔴 Manual logging friction remains a primary churn risk as voice-first competitors gain traction with overstimulated user segments. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.41/5 | | Total Reviews | 35 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Lira - ADHD & Autism for Women** (this app) | 4.41/5 | N/A | WildCircuit | | [Octocon](https://marlvel.ai/apps/app-octocon-octoconapp) | 4.0/5 | Mixed | Octocon, LLC | | [The Feelings Wheel](https://marlvel.ai/apps/com-roman703-feelingswheel) | N/A/5 | N/A | Roman Paprotskyi | | [Converge International](https://marlvel.ai/apps/com-goodbarber-convergeintl) | 5.0/5 | N/A | Converge International | | [DoutorFácil | Consulta Online](https://marlvel.ai/apps/app-doutorfacil-android) | 4.8/5 | N/A | DoutorFácil | | [Aurie: Process Your Feelings](https://marlvel.ai/apps/aurie-process-your-feelings) | 4.8/5 | N/A | Aura Health Inc. | ## Company Profile - **Developer:** WildCircuit - **Website:** [https://www.feelwithlira.com/](https://www.feelwithlira.com/) - **Social:** [Instagram](https://www.instagram.com/feelwithlira) · [TikTok](https://www.tiktok.com/@feelwithlira) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/lira-adhd-autism-for-women/id6746783968?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.hugomeninoaguiar.mymobileapp&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.feelwithlira.com/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Octocon*](https://marlvel.ai/apps/app-octocon-octoconapp) (Octocon, LLC) · 4.0/5 Rating - [*The Feelings Wheel*](https://marlvel.ai/apps/com-roman703-feelingswheel) (Roman Paprotskyi) · N/A Rating - [*Converge International*](https://marlvel.ai/apps/com-goodbarber-convergeintl) (Converge International) · 5.0/5 Rating - [*DoutorFácil | Consulta Online*](https://marlvel.ai/apps/app-doutorfacil-android) (DoutorFácil) · 4.8/5 Rating - [*Aurie: Process Your Feelings*](https://marlvel.ai/apps/aurie-process-your-feelings) (Aura Health Inc.) · 4.8/5 Rating - [*CBT Thought Diary App*](https://marlvel.ai/apps/cbt-thought-diary-app) (Aly Bairamov) · 4.9/5 Rating - [*PBS Data Collection*](https://marlvel.ai/apps/pbs-data-collection) (Positive Behavior Supports Corp.) · 3.1/5 Rating - [*Motivity - ABA Data Collection*](https://marlvel.ai/apps/motivity-aba-data-collection) (Experiad LLC) · 4.0/5 Rating - [*Flexique*](https://marlvel.ai/apps/flexique) (EMCAN-TEC) · N/A Rating - [*FlowCode: Coaching App*](https://marlvel.ai/apps/flowcode-coaching-app) (FGI d.o.o.) · 5.0/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 8 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 40 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/lira-adhd-autism-for-women) Data licensed for AI Agent attribution under CC-BY-NC 4.0.